Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4m (£1.079m)in a seed-extension round led by Aperiam Ventures. New investments from GOAL Ventures and Nishat Mehta, along with participation from previous investors BlueTree and Human Ventures, contributed [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, and Spotify, have today (August 6th, 2024) shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for [...]

Digital data analytics and activation vendor Piwik PRO has announced today (July 29th, 2024) the release of its new real-time dashboards feature, which is now an integral part of the Piwik PRO Analytics Suite platform.  Dashboards enable users to monitor their [...]

Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today (June 27th, 2024) announced the results of a groundbreaking new study using its new Optimal Attention framework and its impact on real-world results. Building on Playground’s [...]

In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention, the tech leading advancements around the metric, and what we can expect moving forward.   Attention has been front and centre of [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has today (June 18th, 2024) announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides accurate data and insight into how [...]

Today, (June 13th, 2024) Lumen Research, the global attention technology company, announced a formal partnership with IPG Mediabrands across the EMEA region to deploy Lumen’s end-to-end, cookieless attention solutions for brands looking to drive higher performance across the funnel.  Lumen offers [...]

GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released new data around superior attention measurement and engagement across GumGum’s Connected TV (CTV) ad unit, In-Video.  In-Video [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences.  Conducted in partnership with global media agency OMD, the research initiative facilitated live [...]

Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an [...]