Adelaide Partners With Magnite, PubMatic & Other SSPs to Launch the Industry’s First High Attention Marketplaces Worldwide
Adelaide, a leader in attention metrics, has announced the launch of global High Attention Markets in partnership with Google Display & Video 360, Xandr, part of Microsoft Advertising, Magnite, PubMatic, Teads, Sovrn, TRUSTX, and Sharethrough. This groundbreaking initiative enables advertisers [...]
Adelaide Metrics & Sharethrough Partner to Offer Attention-Based Curated Inventory
Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory. This initiative further demonstrates Sharethrough’s focus on improving the attentive quality of all ads [...]
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