xpln.ai, the leading attention intelligence platform, and Channel Factory, the global contextual advertising company powering performance across walled gardens, today (10th November, 2026) announced a strategic partnership to advance attention-driven advertising.  As part of Channel Factory’s continued investment in measurement and [...]

xpln.ai, the leading attention intelligence platform for advertisers, today (3rd November, 2026) announced the promotions of Dominic Di Talamo and Massi Mekla to newly created roles that focus on further regional expansion. Di Talamo becomes chief commercial officer for northern Europe [...]

AudienceProject, a leading provider of independent cross-media measurement, has partnered with xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimise attention across media environments. Through the partnership, the two companies will provide customers with insights into their attentive [...]

Participation beats impressions. Fandom beats frequency. Intent beats awareness. Ashley Bolt of Arena Media UK argues that marketing’s biggest winners will be the ones who planned by those rules… On 27 August, perhaps the most anticipated gaming trailer in history didn't [...]

The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive Lift forms part of a new effort by [...]

Black Friday is one of the most crowded weeks of the year for advertisers. But a new study suggests that much of the content available to them may be a poor fit for the customer watching it. For each of [...]

Adnami, the attention-first ad tech company, and Index Exchange (Index), a globally trusted independent supply-side platform powering intelligent decisioning, today (30th September, 2026) announced that Adnami is joining Index’s Data Vendor Ecosystem. The move makes Adnami's proprietary attention data available as data segments [...]

Adam Mugridge, AVP, Creative Solutions at Nexxen Studio looks at why the home screen is the next big premium environment…

Columnist Jess Treasure of Bountiful Cow asks if we’ve misunderstood how attention habits have really shifted?

Ciaran O'Kane picks up his pen to sketch out a new three letter acronym for the industry: PSV. Meet the Proprietary Signal Vendors...