Shirley Marschall
Articles by Shirley
The Problem With Seedless Watermelons and Ad Tech
What links a disappointingly dull watermelon and the ad tech ecosystem? Only Shirley Marschall could bring you the answer...
Amazon's Ad Tech Playbook, Brought to You by Google
This week, Shirley takes a look at how Amazon's recent moves suggest a company going all in on advertising...
The Ad Tech Lawn Isn't Going to Mow Itself
Shirley Marschall is back, and this week she's looking at why, as sure as the freshly-mowed lawn once again becomes overgrown, ad tech's problems just keep coming back...
The 'Hair-On-Your-Pillow' Theory of Contextual Advertising
This week, Shirley Marschall looks at why a message that can feel well-placed in one environment may feel intrusive in another. Like hair, of course…
Mirror, Mirror… Are LLMs the Fairest of them All?
Shirley Marschall is back, and this week she's looking at why LLMs are the question, the magic mirror and the answer in the latest ad tech fairy tale...
Ad Tech’s Bielefeld Problem: What If None of It Is Real?
In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's 'frictionless' promise...
When Ad Tech Sprinkles Fairy Dust…
Shirley is back, and this week's column looks at why sometimes special ingredients are there to drive the narrative, not the performance...
Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem
In her latest piece, the inimitable Shirley Marschall looks at why toenail fungus is the true measure of ad tech done badly… We've all been there. Browsing a high quality news site or app, reading an interesting article all the way [...]
The Five-Minute Internet (Estimated Reading Time: Five Minutes)
This week, Shirley’s column looks at the digital world’s obsession with speed, and how time became the internet's most aggressively optimised metric...
Smart Glasses: Data, Privacy and Pineapple on Pizza
This week Shirley Marschall is looking at the rise of smart glasses, and what the ad industry makes of this new wearable tech... Things that don’t mix well: water and oil. Pizza and pineapple. Mentos and cola. Red wine and a [...]
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