Paul Evans

Articles by Paul

• The $2.15bn Deal That Said Nothing About Why It Mattered

  3 weeks ago News

  

  In this article, V2RSION's Paul Evans looks at the Nielsen-DoubleVerify deal and what this example reveals about post-M&A positioning...

  AcquisitionattributionM&AMeasurementVerification

• The Quiet Retreat of Sustainability in Ad Tech

  1 month ago News

  

  Paul Evans, Founder and Chief Positioning Engineer, V2RSION, looks at why sustainability has seemingly been pushed into ad tech’s background…

  Ad TechAdvertisingAgentic AISustainability