Paul Evans

Articles by Paul

• Opacity by Design: Will Ad Tech and Media Ever Be Transparent?

  2 weeks ago News

  

  Columnist Paul Evans looks at why the battle for transparency in ad tech is always going to be an uphill struggle…

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• The $2.15bn Deal That Said Nothing About Why It Mattered

  2 months ago News

  

  In this article, V2RSION's Paul Evans looks at the Nielsen-DoubleVerify deal and what this example reveals about post-M&A positioning...

  AcquisitionattributionM&AMeasurementVerification

• The Quiet Retreat of Sustainability in Ad Tech

  2 months ago News

  

  Paul Evans, Founder and Chief Positioning Engineer, V2RSION, looks at why sustainability has seemingly been pushed into ad tech’s background…

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