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  • The Future of First-Party Data in MENA - Q&A with Tanya Field, Novatiq

    In this exclusive Q&A, Tanya Field, co-founder and CPO of Novatiq, discusses how ad infrastructure is changing as the industry shifts towards first-party data, with a particular focus on MENA.  The region is considered to be in the midst of a [...]

  • IAB GCC's MENA Digital Adspend report: what the industry is saying

    IAB GCC have released their MENA Digital Adspend report. The 2021 figures show a huge rise in adspend across MENA, highlighting the level of investment as well as the accelerated growth in the region. The report, which takes into account 17 [...]

  • Talon Outdoor Expands Global Footprint in Asia-Pacific & Middle East

    Talon has announced further expansion of its global footprint with new offices and leadership in Singapore and Dubai. Melanie Lindquist and Chadi Farhat will lead Singapore and Dubai respectively. Farhat and Lindquist are tasked with accelerating out-of-home (OOH) growth in these key [...]

  • Admix & JGroup Partner to Bring In-Play to MENA Brands

    Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has joined forces with JGroup, the Dubai-based media powerhouse of subsidiaries across the Middle East, Europe, and Asia, to bring In-Play advertising to the group’s clients JGroup will now [...]

  • DoubleVerify Expands into MENAT Region to Meet Increased Advertiser Demand for Media Quality Verification

    DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the Middle East, North Africa and Turkey (MENAT) region. To support its operations, DV has appointed two new [...]

  • Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe Is Biggest Growth Market for Mobile Advertising; AppNexus Acquired by AT&T; Eyeo Launches AI-Powered Ad Block Detector; Ligatus Has Entered [...]

  • South Africa: Where Does Programmatic Sit?

    Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the mobile sphere, with 45% of display advertising in Europe traded through programmatic solutions. But what about the lesser-known markets? As [...]

  • Rio 2016: Digital Investments Increase in Brazil, But Are Below Expectations

    More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion people around the world will follow the games on various mobile devices. While TV inventory is still limited, digital brings [...]

  • Turkey: A Young Market with Strong Digital Growth Opportunities

    Turkey isn't a market you often hear or speak of when it comes to ad tech, but according to Hulya Altunbas (pictured below), CFO, ReklamStore, it's a market that is full of opportunities and is experiencing significant growth. Here, Altunbas speaks with [...]

  • ExchangeWire European Weekly Round-Up 

    ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]