'We Cannot Cap What We Cannot Count': MarkApp on What MENA Needs Before CTV Scales
Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook…
“We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hamzeh on podcasting’s AI moment
Following on from her recent look into the podcast market in MENA, Charlotte McEleny chats to Rasha Hamzeh about the AI future of audio…
Thrad's Advertisers in the Middle East & North Africa Go Live on ChatGPT as Ads Open Across the Region
Thrad, the ad network for AI conversations, is moving its first cohort of Middle East and North Africa advertisers live on ChatGPT today (2nd September, 2026) , as OpenAI opens ChatGPT Ads across the region. ChatGPT Ads opened across the Middle [...]
Programmatic in MENA: Will Brands Ever In-House at Scale?
In-housing has been on the agenda for years, but few have built a working programmatic operation. Charlotte McEleny spoke to Naveen Chacko Matthews, Havas Media MENA, and Anshul Jaiswal, UM KSA, about the distance between the pitch and the build...
Who Pays for Arabic Audio? Inside MENA’s Podcast Monetisation Gap
Charlotte McEleny spoke to Acast, McCann Content Studios MENA, and Havas Media MENA about Arabic podcasts and the region's monetisation gap.
Inside MENA's Booming Sport and Entertainment Market
Danielle Barwick, executive director, Fuse MENA, discusses Fuse’s Dubai move, the power of sport in the region, and the importance of cultural nuance…
Budget vs Attention: Why MENA's Youth Marketing Still Doesn’t Follow the Audience
Charlotte McEleny speaks to Initiative UAE and Publicis Groupe ME, to discover why where the youth audience are and where the budget goes is still misaligned…
"It’s a mistake to treat MENA as a single market.": Q&A with Terry Kane, The Trade Desk
We sat down with Terry Kane, managing director, Middle East & Africa, The Trade Desk to discuss what’s driving the programmatic ecosystem…
Emerging Channels, Cleaner Pipes: Assembly’s Tom Cogan on Where MENA Programmatic is Heading
Charlotte McEleny meets Tom Cogan, programmatic associate director at Assembly Global, to discuss the future of programmatic and how different channels excel in the MENA region...
Speed, Data, and the Great Consolidation: What's Powering MENA's Quick Commerce?
In her latest column, Charlotte Mceleny looks at quick commerce in MENA, and why it's attracting serious advertising investment...
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