The Wires | ExchangeWire.com

The Wires recognise the very best use of ad tech and martech across all aspects of media sales and media buying.

As the lines between ad tech and martech continue to blur, we welcome entries from: Ad tech vendors; Marketing automation providers; Media buying agencies; Trading desks; Agency trading desks; Advertisers; and Publishers.

Award Categories

Best Cross-channel Campaign

This award is open to agencies (including agency trading desks), trading desks, brands, ad tech vendors, and martech vendors with case studies. Judges will be looking for clear strategic vision, use of technology, campaign efficiency, and demonstrable performance uplift.

Best Data Activation Execution

This award is open to agencies (including agency trading desks), trading desks, publishers, brands, ad tech vendors, and martech vendors with case studies. Judges will be looking for clear strategic vision, use of technology, efficiency in audience targeting, and demonstrable performance uplift. Entries should clearly describe the data types sourced, how they were integrated, and how they impacted campaign targeting.

Best In-house Programmatic Team

This award is open to only brands that run programmatic activity in-house and not through an agency. Judges will be looking for clear strategic vision, use of technology, campaign efficiency, and demonstrable performance uplift.

Best Mobile Campaign

Best Video Campaign

Best New Product/Service Launch

This award is open to all. Judges will be looking for clear strategic vision, how the product or service changes media buying or selling, and how the product or services integrates with other technology solutions. Entries should clearly describe the challenge(s) to be solved, how the product or services solves the challenge(s), and provide documented use cases with demonstrable performance uplift.

Best B2B Campaign of the Year

Best B2C Campaign of the Year

Best Client Services Team

This award is open to vendors only. Judges will be looking for the team’s ability to troubleshoot and solve problems, efficient team set up, and strong team leadership. Entries must include at least one client testimonial.

Rising Agency Ad Ops Star

This award is open to agencies only. Judges will be looking for evidence of strategic thinking, ability to adapt ad tech solutions to meet client demands, outstanding ability to innovate, and demonstrable performance uplift with clear evidence that this individual made a significant impact on delivery. Entries must include at least one client testimonial.

Best Agency Ad Ops Team

This award is open to agencies only. Judges will be looking for evidence of strategic thinking, ability to adapt ad tech solutions to meet client demands, outstanding ability to innovate, and demonstrable performance uplift. Entries must include at least one client testimonial.

Best Publisher Audience Development

This award is open to publishers only. Judges will be looking for clear strategic vision, use of technology, efficiency in audience targeting, and demonstrable performance uplift. Entries should clearly describe the data types sourced, how they were integrated, and how they impacted campaign targeting. Entries must include at least one brand case study.

Grand Prix Award for Outstanding Achievement

The winner of this award will be chosen by ExchangeWire from the list of winners in all other categories. We will be looking for a clear strategic vision, exceptional application of innovative technology, and tangible performance uplift against KPIs (brand or direct response).

Award entries will be judged by a panel of industry experts who will be announced over the coming months.

Buy your ticket or table…

Entry deadline

Friday, 21 July, 2017

Shortlist announcement

ATS London – Monday, 11th September, 2017

Awards dinner

Thursday, 23rd November, 2017
De Vere Grand Connaught Rooms
61-65 Great Queen Street
London
WC2B 5DA

For sponsorship enquires, please email becca@exchangewire.com