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Submission to The Wires has now closed. If you wanted to enter and missed the deadline, just send us an email at wires@exchangewire.com
If you’ve already been given a deadline extension, you can continue to enter as normal.

The Wires recognise the very best use of ad tech and martech across all aspects of media sales and media buying.

As the lines between ad tech and martech continue to blur, we welcome entries from: Ad tech vendors; Marketing automation providers; Media buying agencies; Trading desks; Agency trading desks; Advertisers; and Publishers.

The Wires are open to companies globally, with campaign timeframes considered from January 2017 up until March 2018. If you have any questions, get in touch.


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Award Categories

Best New Product or Service: Buy Side

This award will recognise a new technology product or service, that has helped marketers and advertisers better manage and execute their advertising and marketing campaigns. Judges will be looking for technological innovation, ease and simplicity of use, as well as how the product or service helped to overcome a particular challenge.

Best New Product or Service: Sell Side

This award will recognise a new technology product or service, that has helped publishers better manage and monetise their advertising and marketing inventory. Judges will be looking for technological innovation, ease and simplicity of use, as well as how the product or service helped to overcome a particular challenge.

Best Data Activation

This award is open to agencies (including agency trading desks), trading desks, publishers, brands, and advertising and marketing technology platforms able to demonstrate use, management, and activation of data in a relevant context for their clients. Judges will be looking for clear strategic vision, use of technology, efficiency in audience targeting, and demonstrable performance uplift. Entries should clearly describe the data types sourced, how they were integrated, and how they impacted campaign targeting and results.

Best Mobile Campaign

This award recognises the most effective use of programmatic buying in a mobile advertising and marketing campaign. Judges will be looking for the campaign that best enables advertisers to make use of programmatic and real-time technology, demonstrating maximisation of ad spend and delivery of optimum ROI.

Best B2C Campaign

This award is looking for the best B2C marketing campaign in a programmatic/data-driven environment. Judges will be looking for a demonstration of clear strategic vision, excellent use of creative capabilities, and campaign effectiveness, measured by commercial goals and ROI.

Best B2B Campaign

This award is looking for the best B2B marketing campaign in a programatic/data-driven environment. Judges will be looking for a demonstration of clear strategic vision, excellent use of creative capabilities, and campaign effectiveness, measured by commercial goals and ROI.

Best Multi-Channel Campaign

This award is looking for the best multi-channel campaign in a digital/data-driven environment. You will need to demonstrate a clear multi-channel strategy, along with streamlined and efficient execution and optimisation, along with a demonstrable performance uplift.

Best Video Campaign

This award recognises the most effective use of programmatic buying in a video advertising and marketing campaign. Judges will be looking for the campaign that best enables advertisers to make use of programmatic and real-time technology, demonstrating maximisation of ad spend and delivery of optimum ROI.

Best Marketing Technology Solution

This award recognises a marketing technology solution, that has helped marketers and advertisers better manage and execute their advertising and marketing campaigns. Judges will be looking for technological innovation, ease and simplicity of use, as well as how the product has helped to overcome a particular challenge.

Best In-House Programmatic Team

This award is only open to brands running programmatic in-house, without the use of an external agency. The winner will demonstrate clear strategic vision, use of technology, efficient execution and optimisation, as well as performance uplift.

Best Client Services Team

This award recognises the very best in client services relating to advertising and marketing, looking specifically to award an excellent client services team, with efficient structure and set up, strong leadership, quick and agile client communication, and a proven ability to trouble shoot and solve clients’ problems.

Best Ad Ops Team

This award is open to any entrant across the programmatic ecosystem with an ad ops team. The winning team will demonstrate effective use of technology, efficient execution and optimisation, as well as performance uplift.

Ad Ops Person of the Year

This award is open to any entrant across the programmatic ecosystem. Judges will be looking for an ad ops specialist that has shown exceptional professional growth within an organisation, demonstrating a clear ability to embrace technology, deliver efficient and effective campaign execution and optimisation, with notable performance uplift. Entries into this category must be submitted by a third party.

Ad Tech Personality of the Year

Back for its fourth year, this award recognises an individual who has made a significant impact on, and shown a notable contribution to the ad tech industry. The award is free to enter and entries must be submitted by a third party. The winner will be selected by audience vote at the awards ceremony.

Grand Prix

The winner of this award will be chosen by ExchangeWire from the list of winners in all other categories. We will be looking for a clear strategic vision, exceptional application of innovative technology, and tangible performance uplift against KPIs (brand or direct response).

Entry requirements for product/campaign categories
Campaign Name (something to make your campaign stand out; include client name, where relevant)
Campaign Overview (up to 100 words)
Challenge (up to 250 words)
Objective (up to 250 words)
Solution (up to 600 words)
Results (up to 400 words)

Entry requirements for individual/team categories
Individual/Team Name
Overview (up to 200 words)
Background (up to 400 words)
Achievements (up to 400 words)

Award entries will be judged by a panel of industry experts who will be announced over the coming months.

 

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Entry deadline
Thursday, 31 May 2018

Shortlist announcement
ATS London – Monday, 10 September 2018

Awards dinner
Thursday, 22 November 201 at a central London venue
Secure your table at the awards dinner »

For sponsorship enquires, please email anne-marie@exchangewire.com