• ExchangeWire Industry Review 2024: An Era-Defining Year

    ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.  In ExchangeWire’s Industry Review 2024, a range of industry-leading agencies, publishers, and brands share their views on the [...]

  • ExchangeWire Industry Review 2023

    Following a post pandemic year of recovery and transition, standardisation, privacy, and an increased focus on environmental impact are all making headlines this year. These factors, combined with current economic headwinds mean that big decisions, and getting them right, matters [...]

  • ExchangeWire Industry Review 2023: State your Case

    If 2022 was a year of recovery and transition, then what are the trends that will seize both industry attention and investment in 2023? Regulations and standards, privacy and an increased focus on environmental impact are all making headlines. All [...]

  • ExchangeWire APAC Industry Review 2022

    Though coronavirus restrictions have broadly eased globally, the programmatic advertising industry remains under stress. Market uncertainty due to sharply increasing energy prices, in part driven by the effect of carbon emissions upon the climate, is currently coupled with the rollout [...]

  • ExchangeWire Industry Review 2022: Moving Away from Legacy Infrastructure

    Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

  • ExchangeWire Data Infrastructure Review

    The data-driven marketing data stack is a complex stew of TLAs and overlapping technology. From a publisher and marketer perspective it can be difficult to discern what technology matters most for day-to-day functions. At a high level, there are four [...]

  • ExchangeWire Industry Review: Reframing the Future

    What happens when the biggest platforms in the marketing industry implement the strictest privacy controls ever seen? Chaos and carnage? End of days? No, it’s none of these. Instead of tilting furiously at the windmill, think about this transition to [...]