Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, today (6th November, 2025) announced a strategic partnership to give advertisers expanded access to high-growth retail media networks. With Skai and Kevel’s strong [...]

Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns.  This partnership is part of a shared commitment to support [...]

Catalina, leader du retail media dans l’activation shopper personnalisée, et Happydemics, expert des études d’impact publicitaire, unissent leurs expertises pour proposer une nouvelle solution de mesure des campagnes DOOH en magasin.  Ce partenariat s’inscrit dans une volonté commune d’accompagner les acteurs de la [...]

New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, show that Black Friday has transformed from a single day into a season-long shopping event, with Brits now favouring experiences, wellbeing, [...]

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could transform it.  Another week, another new ad network. Two last [...]

This week brought a number of alignment moves across the global ad and AI landscapes from new retail standards to strategic platform partnerships. In today’s MadTech Daily, we discuss ITV launching its GenAI Ads Manager, the UK ad regulator trialling [...]

Pentaleap Inc., leader in retail media technology, today (8th October, 2025) announced major updates to its Campaign Manager, the company’s demand-side platform (DSP) that helps advertisers run full-funnel retail media campaigns with transparency and ease. Since its launch last year, Pentaleap [...]

GoWit, a global ad tech leader in omnichannel retail media, announced the launch of GoWit Commerce Media, a unified advertising platform connecting retailers, brands, and agencies. Replacing fragmented solutions, GoWit now unites 7,000+ brands and agencies with leading retailers in [...]

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to announce that Albert Heijn has become the first retail media network (RMN) to be certified under the IAB Europe Retail Media Certification Programme. The certification [...]

Ciaran O'Kane has been sketching again. This time, he takes a look at the impact of AI and chatbots on the search landscape, and what that means for the marketing funnel... Despite a London Underground and DLR strike, we had over [...]