• ASOS Launches New Retail Media Formats; Meta Threatens to Pull News Content in Canada

    In today's ExchangeWire news digest: online retailer ASOS expands its retail media offerings; Meta threatens to pull news content for Facebook users in Canada; and China disrupts projects to manage internet cables in the South China Sea. ASOS expands retail media [...]

  • Commerce Media: The Next Phase

    As 2022 fades into the great rearview mirror of history, the gaze of the media industry is set on the horizon towards future opportunities. One of the most commonly discussed channels promising to drive the industry towards this opportunity is [...]

  • Research from PubMatic & ExchangeWire Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media

    PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media in Europe”, commissioned in partnership with [...]

  • The Stack: China Eases Crackdown on Alibaba, while Retailer Brings BNPL to Europe

    This week: China to take “golden shares” of Alibaba as the e-commerce giant ventures into BNPL. Alibaba dominated headlines early this week, with reports that China was set to take shares of roughly 1% in the Hangzhou-based firm, alongside rival Tencent. [...]

  • Commerce Media: Connecting Sellers and Buyers

    Enthusiasm around retail and commerce media continues to abound as we enter 2023, with both retailers and media buyers keen to explore how they can capitalise on the channel. However, as with other advertising categories, it is important to examine [...]

  • Clean rooms, walled gardens and identity: ad tech at CES 2023

    The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [...]

  • IAB Research Reveals More than 90% of Advertisers are Partnering with Retailers to Reach Consumers

    IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (December 13th, 2022) announced the results of a new industry survey on retail media advertising. Currently, retail media is one of the fastest growing sectors [...]

  • Retail media: Predictions for 2023

    Next up in ExchangeWire's 2023 Predictions series is one of ad tech's hottest topics: Retail media. A market that has been a decade in the making, Retail media represents a completely untapped opportunity for the ad tech industry. How will [...]

  • ExchangeWire’s 2023 predictions

    December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

  • VIOOH Announces Partnership With Leading French Media Owner DOOHYOULIKE

    VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE. Utilising VIOOH’s premium supply-side platform and access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more [...]