DEEP DIVE

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  The Best Channel for Brands is Mobile Gaming — But Do They Know That?

  4 months ago in Deep Dive

  While the challenges for publishers have never been greater, this is also true of the opportunities. For starters, the phasing out of the third-party cookie is set to benefit all parties with access to first-party data assets, which publishers have already amassed through logins and subscribers. Utility publishers, with savvy content divisions alongside modern technological products and digital storefronts, are already gaining impressive footholds in global industries. Moreover, a swathe of developing marketing channels, such as in-app, gaming, and out-of-home, are [...]

  While the challenges for publishers have never been greater, this is also [...]

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