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DEEP DIVE

  • Fragmentation in CTV: What are the Key Challenges?

    In this DeepDive, containing original quantitative research from Rakuten Advertising, we examine the challenges advertisers are facing due to fragmentation in the connected TV (CTV) landscape, looking at the tools that can be used to navigate it, and the resources [...]

    In this DeepDive, containing original quantitative research from Rakuten Advertising, we examine [...]

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  • Programmatic DOOH: what can it do for you?

    Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers

    In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning how to harness it for maximum impact. The programmatic DOOH (pDOOH) landscape has seen significant growth, offering a multitude of benefits [...]

    In this DeepDive, in association with JCDecaux, we hear about the power [...]

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  • Defining the Future of Cookieless Measurement

    In this Deep Dive, we team with Quantcast to look at how best to approach cookieless measurement, and how that will really define the cookieless future. It's time for the industry to move beyond cookies. So what will define the future [...]

    In this Deep Dive, we team with Quantcast to look at how [...]

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  • Smart Curation for the Open Internet

    Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many are also still finding their feet, as they [...]

    Curation: the ad tech world won’t stop talking about it, and many [...]

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  • Multi-Channel Advertising: The Path to Marketing Success

    Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that marketers and tech vendors have had to reassess how [...]

    Change, something which has arguably always been at the centre of the [...]

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  • Privacy and Efficacy – a Case for Returning to One-to-Many Targeting

    The sunsetting of third-party cookies adds a new dimension to advertising’s age-old question: how do I reach my target audience? It also complicates a central consideration to resolving this question – the collection, analysis, and application of users’ data.  Many in [...]

    The sunsetting of third-party cookies adds a new dimension to advertising’s age-old [...]

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  • Deep Dive: Advertising Resource Management

    ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it has ever been. Advertisers have been forced to adapt to [...]

    ARM is like ERP for the advertising industry: a strategic necessity in [...]

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  • Deep Dive: a Guide to Environmental Sustainability in Digital Advertising

    When it comes to evaluating sources of carbon emissions, we usually think about oil companies, the car industry, airlines, or any large factories emitting a big volume of smoke. But did you know that the Internet emits the same volume [...]

    When it comes to evaluating sources of carbon emissions, we usually think [...]

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  • ExchangeWire Industry Review 2022: Moving Away from Legacy Infrastructure

    Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

    Our industry is in a state of flux. From regulatory oversight, to [...]

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  • The Evolution of Gaming: Why Modern Marketers Need to Embrace Gaming as a Channel 

    In the last few years, consumers globally have looked to mobile gaming to provide fun and entertainment, often while stuck at home. However, the adoption of mobile gaming into their everyday routine has grown to become the norm for many [...]

    In the last few years, consumers globally have looked to mobile gaming [...]

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