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DEEP DIVE

  • The NeOO Difference - Technology That Drives Revenue

    In 2020 Nexta.io, the sales activation platform for publishers and classifieds, launched [...]

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  • The Present and the Future of Audience Addressability

    One year after Google’s bombshell cookie announcement in January 2020, and the [...]

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  • Out-Evolving Ad Fraud: How Ad Tech Can Tackle Current and Emerging Threats

    Over the last couple of decades, digital marketing has become the lifeblood [...]

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  • The Anonymous Web: Why We’re all Wrong About the Future of Advertising

    Advertisers have been sold the dream that the future of the internet [...]

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  • Are You Leveraging the Right ID?

    According to survey data, ad buyers for brands and agencies are more [...]

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  • Transparency in a Complex Ecosystem

    Most of us today have experienced that unexpected, high priced mobile phone [...]

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  • A Rising Tide of Collaboration Lifts the Programmatic Industry

    Collaboration has long been a favourite subject of mine and one I [...]

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  • Data-Driven Marketing Measurement Strategy Lights the Path to Certainty

    Marketers hold perhaps the most unique position within a company: unlike other [...]

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  • The Future is Mobile - So, How Can Brands Harness It?

    Whilst COVID-19 has wreaked havoc on much of the ad industry, certain [...]

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  • The Best Channel for Brands is Mobile Gaming — But Do They Know That?

    While the challenges for publishers have never been greater, this is also [...]

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