digitalAudience's Ruben Niet on Data Collaboration
Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration. Niet details: The current data landscape Core components in the modern data stack Data activation across the programmatic supply chain Challenges in data collaboration, [...]
“Infrastructure must build trust—not just scale”: Q&A with Ruben Niet, digitalAudience
ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power of clean rooms. With privacy regulations tightening globally, how can marketers ensure compliant data onboarding and activation, especially in markets with varying legal [...]
Data Distribution: Plumbing For Programmatic Activation
In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by Publicis raised a few eyebrows in ad tech circles. I'm not sure why, as it was a perfectly logical piece of M&A. [...]