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  • Predictions 2022: TV, CTV, and Video

    In the third article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for TV, CTV, and video, a digital sector which has seen a boom due to recent social restrictions - a consequence of the [...]

  • SEA Video Trends: Q&A with Kevin Smith, Blue Billywig

    This month has been a big one for Online Video Platform Blue Billywig, opening a new office in Singapore on the month of their 15th anniversary. We chatted with Kevin Smith, APAC Country Manager, about the new office, the main [...]

  • Pricing and Inventory in the UK and US - Q&A with John Stoneman, TripleLift

    Ahead of ATS London 2021, John Stoneman, senior vice president of global demand at TripleLift, discusses pricing and inventory in the UK and the US in this exclusive Q&A.   Which channels have seen the highest demand for inventory in the UK over [...]

  • The CTV Opportunity in the EU5: Q&A with Ed Wale, Magnite

    In this exclusive interview ahead of ATS London 2021, Ed Wale, MD CTV, EMEA at Magnite, delves further into the findings of Magnite's 'CTV Is For Everyone' report. The research builds on SpotX's 2020 report of the same name and Magnite's [...]

  • Privacy-First Video Advertising: Q&A with Aniview

    In this exclusive interview ahead of ATS London 2021, ExchangeWire speaks to Aniview CEO Alon Carmel to discuss how publishers should consider video advertising in the privacy-first era. How is video advertising equipped to bolster publisher revenue in the cookieless era [...]

  • Facebook Whistleblower Voices Concerns; YouTube Announce Video Action Campaign Extension

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Facebook whistleblower, Frances Haugen, discusses safety concerns during a 60 Minutes interview; YouTube announce they are expanding video [...]

  • YouTube Announce Video Action Campaigns Expansion to CTV; Perion Network Acquire Vindazoo

    In today’s ExchangeWire news digest: YouTube have announced they are expanding video action campaigns to CTV; Perion Network have acquired Vindazoo in a USD$93.5m (£68.7m) deal; and Zeta Global have completed a USD$41m (£30.1m) acquisition with Apptness.   YouTube announce video action [...]

  • How are CTV Ad Breaks Evolving?

    In this article written exclusively for ExchangeWire, Paul Gubbins, VP, CTV strategy, Publica, discusses why publishers need to remedy consumer-unfriendly advertising breaks in connected TV (CTV) streaming, alongside the fixes available. If the promise of the addressable TV landscape is ever [...]

  • Media, Marketing & Commerce Investment Series - Part 3: IPO

    In the final part of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in initial public offerings (IPOs) over 2021 for insight as to why 2021 is ideal for listing publicly, and [...]

  • Media, Marketing & Commerce Investment Series - Part 2: M&A

    In part two of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in M&A transactions over 2021 for insight as to how consolidation is developing within the sectors. Key statistics (2021, to-date)* - Total [...]