SuiteDSP Expands CTV & Video Buying Capabilities with Unified Cross-Channel Measurement
SuiteDSP, a global omnichannel demand-side platform, has announced the expansion of its Connected TV (CTV) and programmatic video capabilities, giving advertisers and agencies a more unified way to activate, optimise and measure video campaigns across screens. The expanded capabilities bring CTV [...]
IAB Europe Launches CTV Measurement Framework & Transparency Principles
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today(1st October, 2026) released the final Connected TV (CTV) Measurement Framework and Transparency Principles, following an industry public comment period. The Framework provides a common set of [...]
Silverpush & PubMatic Launch Global Episode-Level Contextual CTV Segments
Silverpush, the contextual intelligence company, today (24th September, 2026) announced an official partnership with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to allow advertisers and brands to curate episode-level contextual segments where viewers are most receptive. [...]
NumberEight Publishes New Research on the Accuracy of Demographic Data in Advertising
NumberEight, a leader in AI-native audience intelligence, today (23rd September, 2026) announced the publication of its new research report, Demographic Data in Advertising: Traditional vs. ID-less Methods, examining how reliably the demographic data used in advertising reflects the audiences consuming [...]














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