In today’s ExchangeWire news digest: Conde Nast launches a new data offering to help advertisers target their key audiences; SoftBank reports a loss of $9b, making last fiscal year their worst ever; and CTV sees ad impressions steady after Q1 fall.     Conde Nast launches new data offering to advertisers Publisher giant Conde Nast has released a new data offering to its advertiser partners. The new platform uses the first-party data of Conde Nast’s US and international users to divide its audience into [...]

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In today’s ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards CTV from linear; and Disney Advertising Sales opts for virtual video pitches to media agencies.   OOH sees recovery in Australia Out-of-home (OOH) is beginning to see signs of recovery in Australia. The sector had experienced record lows last month as Coronavirus-induced lockdown measures kept the majority of the country’s population confined to their homes. However, with lockdown measures set to ease in [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: ExchangeWire receives comment on the latest IPA Bellwether Report from industry players; Australia forces Google and Facebook to share revenue with local advertisers; Shanghai’s MetaX and TCL FFalcon for CTV; Facebook invests $5.7b in India’s Reliance Jio; and the government of New Zealand announces a £5om cash injection for the country’s media industry. Industry players react to Q1 2020 IPA Bellwether [...]

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