by John Still on 6th Apr 2023 in TRADERTALK

On this episode of TraderTalk TV, Ciaran O'Kane is joined by Steph Miller, commercial director EMEA at Publica, to discuss unified auctions in CTV.

During the session, Miller maps out:

• CTV ad stacks
• The OpenRTB 2.6 protocol
• Supply, pricing, and yield of CTV inventory

CTVIdentity