Whiteboard

• GumGum's Peter Wallace on the Power of Contextual Advertising

  

  In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this episode, Peter talks us through the power of contextual advertising, and how GumGum's Mindset Graph can help advertisers think outside [...]

  Ad NetworkContextContextualPrivacyTraderTalk TV

• Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

  

  Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane discuss: The end of Microsoft's DSP What this means for the future of the demand side and privacy How agentic AI is changing [...]

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• Digiseg's Andrew Furst on Audience Measurement

  

  In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief commercial officer at Digiseg, to discuss all things audience measurement. In this session, Furst details: Current issues around audience measurement How different elements [...]

• Intent IQ's Dror Ben Yishai on Addressability in the Open Web

  

  Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses identity issues on the open web, how different elements of the advertising supply chain are examining the problem, and solutions [...]

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• Experian's Sarah Robertson on the Power of Knowing Your Consumer

  

  Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they integrate into the programmatic system Sarah explains Experian's 360 degree view of their consumer, and the power of knowing what [...]

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• Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media 

  

  In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss integration, optimisation, and attribution in retail media.  Jonas expands further on:  Making effective campaign optimisations based on budget allocation The importance of looking [...]

  attributionRetail Media

• TapTap's Álvaro Mayol Garrido on the Transformation of Precision Targeting

  

  TapTap's Álvaro Mayol Garrido joins Ciaran O'Kane at the famous ExchangeWire whiteboard to sketch out how precision targeting has changed, and how it can function in a privacy-first ecosystem. Tune in as Álvaro discusses: Why should an agency work with a [...]

  Ad NetworkDSPGeotargetingPMPRetargetingSSPTargeting

• Quantcast's Scott Barker on the Future of Probabilistic Measurement

  

  With even further uncertainty regarding third-party cookies, what are the benefits of probabilistic measurement? How can we lean into alternative technologies that no longer rely solely on third-party cookies? Tune in as Scott Barker, lead product manager at Quantcast, joins [...]

  AttentionCookielessCookiesDataMeasurementPost-CookieTraderTalk TV

• Pixels' Alex Powell on the TikTok-ification of the Open Web

  

  In this episode of TraderTalk TV, Alex Powell, Co-Founder and CEO of Pixels, joins ExchangeWire's Lindsay Rowntree to discuss vertical video and the "TikTok-ification" of the open web. Powell details: The evolution of video advertising and short-form video content Video engagement on the [...]

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• AUDIENCES' Rob McLaughlin on the Importance of First-Party Data Activation

  

  Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the power of first-party data. Tune in as Rob sketches out: The importance of first-party data activation The challenges inherent in [...]

  DataDSPFirst-Party DataPrivacyPublisherTraderTalk TV