The strongest claim to premium now comes from a place many buyers still treat as experimental: mobile gaming, writes Howard Luks of SE7EN...

Captify UK has released new research Prompt to Purchase: How AI is Rewriting the Consumer Journey, exploring how responses generated by large language models (LLMs) are influencing brand discovery, product consideration, and purchase intent. The findings reveal that around 70% of [...]

In today’s Digest, we cover publisher ad supply plunging by as much as 40% as AI search erodes web traffic, Spotify testing a conversational AI chatbot for Premium subscribers, and Shein and DeepSeek advancing their IPO plans.

At Cannes 2026, we teamed with Onetag to chat to some ad tech experts on the state of programmatic and the open web...

Aceex’s head of business development, Nina Pyvovar, discusses the symbiotic relationship between data and creativity on the Croisette and more...

Picnic today (20th May, 2026) names the PIQ10 2026: the UK's top publishers for advertising quality, ranked independently by PIQ, Picnic's signal-led inventory intelligence platform. With nearly half of all domains now falling below PIQ's quality threshold, these are the [...]

Picnic, has unveiled the PIQ 10 2026, its annual ranking of the publishers delivering the most consistently high-quality advertising environments on the open web. Published as part of the Inventory Quality Report 2026, the PIQ 10 reflects a year of significant [...]

New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified and valued. When examining video-player behaviour across the open web, Picnic found [...]

Inventory Intelligence platform Picnic has announced the launch of Quality Video, a new solution designed to help advertisers understand and curate open-web video inventory based on how video ads truly behave on the page. Open-web video buying still relies on broad [...]

Shirley Marschall is back, and this week she's looking at the three-pronged peril for the open web in the age of AI slop...