Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 19th, 2024) announced the integration of Captify’s Search Intelligence with Samba TV’s [...]

As part of its ongoing commitment to help clients significantly reduce the environmental impact of their campaigns, Captify, the leading search intelligence platform for the open web, today (March 7th, 2024) announced an expansion of its sustainability efforts through the [...]

As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve into the significant changes anticipated for the year ahead, shaping the future of digital landscapes. Understanding the trajectory of the open [...]

Yahoo has released its highly anticipated Year in Review 2023 - an annual collection of the most searched categories based on anonymised interest patterns of what was searched by users on Yahoo.  Serving as a rich resource and insight into the [...]

In his latest MadTech Sketch, Ciaran O'Kane turns his attention to curation - an ad tech model that is gaining momentum and turning heads across the industry. Curation is one of ad tech's hottest topics. It has been around for some [...]

Picnic - the user-first media platform which exists to create a more user-friendly ad-funded web - announced it has closed a £1m funding round. Picnic will leverage the funds to accelerate the development of solutions aimed at delivering outcomes for brands, [...]

Captify, the leading search intelligence platform for the open web, today (September 14th, 2023) announced a partnership with the global programmatic platform Adform to deliver privacy-first, audience-based buying for the programmatic ecosystem.  The partnership provides the industry’s first end-to-end contextual activation [...]

Taboola, a global leader in powering recommendations for the open web, has announced the renewal of its partnership with the independent online magazine Slate.fr and its site specialising in new economies and new technologies, Korii.fr, for a period of five [...]

First-id, a cross-publisher first-party identification solution, compliant with cookieless environments, is thrilled to attend DMEXCO on 20th and 21st of September at Kholn, in Germany.  As a privacy-first solution, First-id identifies itself as a powerful and interoperable pure player, able to [...]

The cookie deprecation date has been confirmed – so what's next? In the latest MadTech Sketch, Ciarán O'Kane breaks down the addressable web. Google announced last week that it will not be moving the date for third-party cookie (3PC) deprecation in [...]