Third-party data can be months outdated and irrelevant to the actual target audience, but brands in the Asia-Pacific still turn to these datasets religiously, when they should be working with first-party data instead.
In this week’s Q&A, ExchangeWire chats with Jonathan Hardy, Adara’s vice president of sales for Asia-Pacific, who discusses why some markets in the region remain hesitant to accept first-party data and how the travel data provider handles the more conservative Asian community.
EW: How does the Asia-Pacific market [...]
Tags Ad ExchangeAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsAPACAudience BuyingBehavioural TargetingBig DataChinaDataDigital MarketingJapanMarketerMedia BuyingPrivacyPublisherRetargetingSoutheast AsiaTrading Desktrading models
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad tech scene; German court case points trouble ahead; ATS Paris shines light on the way ahead.
Mobile continues to disrupt
This week saw the two biggest names in online advertising reveal their first quarter results with Google reporting $17.3bn in revenue – up 12% year on year – and Facebook claiming quarterly revenues of $3.54bn – an increase [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: research from Experian shows that Chief Digital Officers (CDOs) believe they can increase profitability by as much as 15% by better managing data; IAB report mobile “star performers” and Carnegie Mellon University reveal that smartphone users’ location data can be collected more than 5,000 a month by installed apps.
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It also needs to improve communication to achieve better transparency and build trust.
These were among the range of issues discussed at the Programmatic Summit held in Sydney this week, where keynote and panel speakers touched on opportunities and challenges facing the industry today; including the [...]
Tags Ad NetworkAd TradingAd ViewabilityAdvertiserAgencyAgency Trading DeskAnalyticsAudience BuyingBehavioural TargetingBig DataBrandBroadcasterDataFragmentationmeasurementMedia BuyingMobileMobilePremiumPrivacyProgrammaticPublisherRTBTrading DesktransparencyViewability
‘Big data’, may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing use by big business brings with it a growing sense of public unease, as an increasing number of people practising more stringent personal data control.
That’s the opinion expressed in a survey published today (28 January) by consumer privacy advocacy firm TRUSTe to coincide with this year’s Data Privacy Day, a scheme engineered to educate the public on how [...]
As we stand on the cusp of ‘the internet of things’ becoming a mass market reality, Konrad Feldman, Quantcast, CEO, writes from the floor of the Consumer Electronics Show (CES), hosted in Las Vegas, on the increasing role of ad tech and big data companies at such events, including how their presence is required to inform the debates around consistent data measurement and privacy.
So, why are ad tech firms relevant to CES?
Ad tech companies are attending CES in greater [...]
Tags AdvertiserBehavioral TargetingBehavioural TargetingBig DataDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDigital MarketingFragmentationMarketerMarketing TechnologymeasurementPrivacytransparencyVendor
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: AppNexus continues shopping spree; Group M digital chief speaks programmatic with ExchangeWire; Mobile operators to block ads to get in on the ad game, and much more.
AppNexus buys MediaGlu
AppNexus has topped a monumental 2014 for the company with the purchase of cross-screen advertising firm MediaGlu for an undisclosed fee, in a year when advertisers stopped thinking [...]
Tags Ad NetworkAd TradingAd ViewabilityAd VisibilityAdvertiserAgencyAgency Trading DeskAttributionAudience BuyingCross-ChannelDataEuropeMarketing TechnologyMedia BuyingMedia ValuationMobileOnline MarketingOnline videoPrivacyPrivate ExchangeProgrammaticresearchTVVendorVideoViewability
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers in the eyes of consumers that are becoming increasingly uncomfortable with just how much brands know about their online behaviour, according to research.
InSkin Media and Rapp Media today (23 October) published a study that shows 55% of consumers are put off buying an item they have previously expressed an interest in online, if they are [...]
Tags Ad TradingAd VisibilityAdvertiserAgencyAudience BuyingBehavioral TargetingBehavioural TargetingBrandDataDigital MarketingDisplayDSPMarketing TechnologyMedia BuyingOnline MarketingPerformance MarketingPrivacyProgrammaticRetargetingRTB
Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the programmatic advertising sector in APAC is addressing the audience disjunction problem, particularly in a market that is largely ‘mobile-first’ where cookies are becoming more-and-more redundant.
We buy, we don’t understand what we get. We store, but we can’t use a lot of what we buy, and also lose much of what we could have used. We remarket, but we have [...]
Tags Ad ExchangeAd TradingAdvertiserAnalyticsAPACAudience BuyingBehavioural TargetingBig DataCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDigital MarketingJapanLocalMarketerMobileOnline MarketingPrivacyPrivate ExchangePrivate marketplaceProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoRetargetingRich MediaSearchSecond screenSocial Targeting
The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre almost exclusively on programmatic trading. Martin Stockfleth Larsen, Adform CMO, reflects on how quickly this is happening, and points out some of the key trends evident in the data.
Private marketplaces attract premium advertisers and reward publishers
Data from the Adform RTB Trend Report, Europe, Q2, 2014, reveals that it [...]
Tags Ad TradingAudience BuyingCreativeCross-ChannelDigital MarketingEuropeMedia BuyingMobileMobile Ad ExchangeMobile RTBPremiumPrivacyPrivate ExchangePrivate marketplaceProgrammaticPublisherPublisher ExchangeRich Media