ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile video advertising grows by 367%; 15% of Britons blocking online ads; 90% of consumers don’t click on ads on mobile devices; and Mobile advertising sees 72% growth rate.
Mobile video viewing sees 367% increase
The Ooyala Video Index Report, released last week, shows smartphone and tablet video views continue to grow; with a 24% increase in Q1, and a staggering 367% increase over the past two [...]
Consumer Power in the Rights to Privacy; 85% of Users Visually Engaged with Mobile Native Advertising
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: consumer power in the rights to privacy; 85% of users visually engaged with mobile native advertising; native ad user dwell time on mobile double that of desktop; broadcast and cable ratings continue to decline by double figures in the US; and UK consumer engagement worth £6.80 per minute.
Consumer power in the rights to [...]
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as cautious when it comes to embracing the programmatic media-buying revolution.
However, the ADTRADER Berlin Conference hosted today (2 June) will see hundreds of the industry’s delegates assemble to debate ways to spur the market further. This will involve addressing key themes including: yield optimisation; transparency; and taking programmatic beyond display.
Tags Ad TradingAd ViewabilityAd VisibilityAdvertiserATSBrandClick FraudDataDisplayEuropeFacebookGerman Sales HouseLocalmeasurementMedia BuyingPrivacyProgrammaticprogrammatic tvPublishertrading modelstransparency
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital advertising game; which is valued at $600bn per year. ExchangeWire analyses how the worlds of telecoms and ad tech are starting to collide; as well as previewing some of the conflicts this may cause, as advertisers look to take their [...]
Tags Ad ExchangeAd ServerAd TradingAdvertiserAttributionAudience BuyingBehavioral TargetingBehavioural TargetingBidderBig DataBrandBrazilConnected TVContextCross-ChannelDataDigital MarketingDSPEuropeFacebookGamingLATAMMarketerMarketing TechnologyMedia BuyingMobileOnline MarketingOnline videoPlatformPrivacyProgrammaticProgrammatic Premiumprogrammatic tvProgrammatic VideoProspectingSecond screenSingaporeSoutheast AsiaSpainSSPStackStrategic InvestmentUSAVendorVideo
Third-party data can be months outdated and irrelevant to the actual target audience, but brands in the Asia-Pacific still turn to these datasets religiously, when they should be working with first-party data instead.
In this week’s Q&A, ExchangeWire chats with Jonathan Hardy, Adara’s vice president of sales for Asia-Pacific, who discusses why some markets in the region remain hesitant to accept first-party data and how the travel data provider handles the more conservative Asian community.
EW: How does the Asia-Pacific market [...]
Tags Ad ExchangeAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsAPACAudience BuyingBehavioural TargetingBig DataChinaDataDigital MarketingJapanMarketerMedia BuyingPrivacyPublisherRetargetingSoutheast AsiaTrading Desktrading models
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad tech scene; German court case points trouble ahead; ATS Paris shines light on the way ahead.
Mobile continues to disrupt
This week saw the two biggest names in online advertising reveal their first quarter results with Google reporting $17.3bn in revenue – up 12% year on year – and Facebook claiming quarterly revenues of $3.54bn – an increase [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: research from Experian shows that Chief Digital Officers (CDOs) believe they can increase profitability by as much as 15% by better managing data; IAB report mobile “star performers” and Carnegie Mellon University reveal that smartphone users’ location data can be collected more than 5,000 a month by installed apps.
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It also needs to improve communication to achieve better transparency and build trust.
These were among the range of issues discussed at the Programmatic Summit held in Sydney this week, where keynote and panel speakers touched on opportunities and challenges facing the industry today; including the [...]
Tags Ad NetworkAd TradingAd ViewabilityAdvertiserAgencyAgency Trading DeskAnalyticsAudience BuyingBehavioural TargetingBig DataBrandBroadcasterDataFragmentationmeasurementMedia BuyingMobileMobilePremiumPrivacyProgrammaticPublisherRTBTrading DesktransparencyViewability
‘Big data’, may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing use by big business brings with it a growing sense of public unease, as an increasing number of people practising more stringent personal data control.
That’s the opinion expressed in a survey published today (28 January) by consumer privacy advocacy firm TRUSTe to coincide with this year’s Data Privacy Day, a scheme engineered to educate the public on how [...]
As we stand on the cusp of ‘the internet of things’ becoming a mass market reality, Konrad Feldman, Quantcast, CEO, writes from the floor of the Consumer Electronics Show (CES), hosted in Las Vegas, on the increasing role of ad tech and big data companies at such events, including how their presence is required to inform the debates around consistent data measurement and privacy.
So, why are ad tech firms relevant to CES?
Ad tech companies are attending CES in greater [...]
Tags AdvertiserBehavioral TargetingBehavioural TargetingBig DataDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDigital MarketingFragmentationMarketerMarketing TechnologymeasurementPrivacytransparencyVendor