Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system. [...]

In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by Publicis raised a few eyebrows in ad tech circles. I'm not sure why, as it was a perfectly logical piece of M&A. [...]

Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration. In Q1 2025, AceeX status was approved as Vendor 1387 of IAB Europe’s [...]

Ogury, der führende Anbieter für Personified Advertising, gibt heute den Start seiner neuen Kundenplattform bekannt. Ogury One wurde für Marken und Agenturen entwickelt und ermöglicht es Nutzenden, die Personified-Advertising-Technologie des AdTech-Spezialisten vollumfänglich zu nutzen. Die Werbebranche sieht sich zunehmend davon herausgefordert, [...]

Ogury, leader nelle soluzioni di advertising basate sulla privacy e alimentate da dati esclusivi e membro di IAB Italia, annuncia il lancio di Ogury One, la nuova piattaforma progettata per brand e centri media che consente di sfruttare appieno la [...]

Ogury, líder en soluciones publicitarias impulsadas por datos exclusivos y basadas en la privacidad, ha anunciado hoy el lanzamiento de su nueva plataforma orientada al cliente. Diseñada para marcas y agencias, Ogury One permite a los usuarios aprovechar al máximo [...]

Ogury, le leader des solutions publicitaires basées sur une donnée exclusive et respectueuse de la vie privée, annonce aujourd’hui le lancement d’Ogury One, une nouvelle plateforme publicitaire à destination des marques et des agences, qui leur permet d’activer en toute [...]

A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers perceive online advertising, data privacy, and the trade-offs that sustain free digital services.  As debates around privacy regulation and the future of [...]

NumberEight, a global leader in privacy-first, ID-less data solutions, is excited to announce a strategic partnership with Carbonatix, a pioneer in programmatic digital audio advertising.  This collaboration integrates NumberEight’s Affinity Audience solution into Carbonatix’s advanced audio ecosystem—powering both web-based text-to-speech (TTS) [...]

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders… Between a rock and a hard place Digital marketing is facing a dichotomy.  On one hand [...]