The new EU General Data Protection Regulation may not be particularly fast-approaching, but it will arrive with full force and the digital industry’s full understanding of its implications is imperative. Concluding a series of pieces on ExchangeWire looking at the new EU General Data Protection Regulation (GDPR), digital media consultant and ex-director of Regulatory Affairs, Nick Stringer, catches up with Iain Bourne (both pictured below) from UK Information Commissioner’s Office (ICO) on the new law, what it means, and the preparation [...]
After several years of ongoing negotiations, the EU Commission, the EU Parliament, and the EU Council reached a compromise on the EU General Data Protection Regulation (GDPR), which is expected to come into force mid-2018. The new GDPR contains numerous provisions that might have practical ramifications for online marketing companies across Europe, as well as for companies outside of the EU, which operate within EU markets. Professor Dr Christoph Bauer and Dr Frank Eickmeier (both pictured), Read more
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on ‘Privacy Shield’; UK cultural secretary slams ad blocking; Facebook faces German anti-trust proceedings; Walczak joins Light Reaction; and Springer posts digital growth.
Glow acquired by ADTZ
London-based Glow has been acquired by ADTZ. The Spanish social media advertiser and the digital media firm are refirming as Adglow [...]
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the line between being aware of consumer behaviour and being too aware. Bill Muller, CMO, Visual IQ, spoke to ExchangeWire about how brands need to go beyond simply complying with the latest privacy regulation as a bare minimum, if they want to put their consumers at ease.
Data privacy is back in the limelight, following the announcement of [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags €15.8m in funding; IBM buys creative agency; and Telenor invests in ad tech.
EU and US agree on ‘Privacy Shield’
Safe Harbour is dead, long live Privacy Shield: The EU and the US took longer than the 31 January 2016 deadline to hash out a new data transfer deal, but have [...]
With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a 10-times bigger threat than identity theft – cleaning up the next biggest cybercrime, internet advertising, should be everybody’s priority. Mikko Kotila (pictured below), principal, botlab.io, tells ExchangeWire how advertising technology is a threat to internet security and general society.
Many national economies rely on consumption as the primary driver for GDP. Production, and therefore employment, are associated with demand for products; [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court of Justice rules on Safe Harbour; and Apple waves through first ad blocker that works in apps.
Google’s accelerated mobile pages go live
A new approach by Google? The internet giant has just unveiled its project ‘Accelerated Mobile Pages’ – which is open source and therefore does not generate any revenue for Google. Instead, Google is pushing [...]
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background.
Singapore pay TV operator and broadband services provider, StarHub, is calling for more transparency in the market so marketers can have a clearer view of what is happening behind each bid.
In this joint Q&A with ExchangeWire, Oliver Chong, StarHub’s assistant vice president of brand and marketing communications, and Germaine Ng Ferguson, [...]
Tags Ad NetworkAd ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandConnected TVCross-ChannelDataData Management PlatformMarketerMarketing TechnologyMedia BuyingOnline videoPerformance MarketingPrivacyProgrammaticprogrammatic tvProgrammatic VideoPublisherRetargetingSingaporeSoutheast AsiaTVVideo
Delegates at this year’s ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region.
Matt Harty, Asia-Pacific senior vice president of The Trade Desk, kicked off the day’s discussions with an overview of the region’s programmatic landscape, painting a bright picture in which the platform was seeing higher growth rates than any other segments in the ad [...]
Tags Ad ServerAd VerificationAd ViewabilityAdvertiserAgencyAnalyticsAPACAttributionAudience BuyingBehavioural TargetingBig DataBrandCross-ChannelDataData OptimisationFacebookMarketermeasurementMedia BuyingMobilePerformance MarketingPrivacyProgrammaticPublisherRetargetingSingaporeSoutheast Asiatrading models
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile video advertising grows by 367%; 15% of Britons blocking online ads; 90% of consumers don’t click on ads on mobile devices; and Mobile advertising sees 72% growth rate.
Mobile video viewing sees 367% increase
The Ooyala Video Index Report, released last week, shows smartphone and tablet video views continue to grow; with a 24% increase in Q1, and a staggering 367% increase over the past two [...]