In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC buyers boycott brands that misuse data; Mobile poised to lead China ad spend; Quarter of AU mid-tier firms don’t measure campaigns; Singapore marketing platform secures £1.97m funding; Burd officially open for AU biz; and OOH agency tap Singtel analytics biz.Most APAC buyers boycott brands that misuse data
Some 78% of Asia-Pacific consumers would not buy again [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native advertising partnership between Adyoulike and The Trade Desk; Weve and AppNexus; Series A Funding for Convertr; and partnership between GumGum and Plista.
EU data protection vs Facebook-WhatsApp
Not only the German data protection authorities, also the EU data protection officers are now scrutinising the exchanging of data between Facebook and WhatsApp.
The so-called Article 29 Data Protection Group have written an [...]
ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer Geschäftsführer bei Unruly Deutschland; Adventori öffnet deutsche Niederlassung; Mobile Internetnutzung wächst weiter; Ad-Tracking bei Deutschen unbeliebt; und Fünf Fragen an die MMA Deutschland.
Neuer Deutschland-Chef für Unruly
Neues in der deutschen Führungsetage von Unruly: Der Adtech-Anbieter mischt die Karten und ernennt Christoph Thielecke als neuen Geschäftsführer in Deutschland. Thielecke wirkte bisher als Vice President Sales für den Bereich Nordeuropa bei Unruly.
Damit stellt sich Unruly [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook and WhatsApp in Germany; Adform and Tipico partner; and Visual IQ receives data from Facebook’s Atlas.
AppNexus supports ads on LinkedIn & gets funding
Two big pieces of news from AppNexus. After recently announcing that LinkedIn’s ad network is being [...]
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up with AOL; and ePrivacy launches two new seals.
Spotify takes programmatic audio global
Music streamer Spotify is expanding its audio ad offering to 59 markets, the company just announced. A new private marketplace for its 15- and 30-second audio ad [...]
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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers want more control over data handling; The benefits of programmatic; and Tablets are preferred devices of senior internet users.
Privacy more important than price
UK consumers are more interested in how brands handle their customer data than in product prices – and want more control over the data handling by the brands [...]
The new EU General Data Protection Regulation may not be particularly fast-approaching, but it will arrive with full force and the digital industry’s full understanding of its implications is imperative. Concluding a series of pieces on ExchangeWire looking at the new EU General Data Protection Regulation (GDPR), digital media consultant and ex-director of Regulatory Affairs, Nick Stringer, catches up with Iain Bourne (both pictured below) from UK Information Commissioner’s Office (ICO) on the new law, what it means, and the preparation [...]
After several years of ongoing negotiations, the EU Commission, the EU Parliament, and the EU Council reached a compromise on the EU General Data Protection Regulation (GDPR), which is expected to come into force mid-2018. The new GDPR contains numerous provisions that might have practical ramifications for online marketing companies across Europe, as well as for companies outside of the EU, which operate within EU markets. Professor Dr Christoph Bauer and Dr Frank Eickmeier (both pictured), ePrivacy GmbH, provide ExchangeWire [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on ‘Privacy Shield’; UK cultural secretary slams ad blocking; Facebook faces German anti-trust proceedings; Walczak joins Light Reaction; and Springer posts digital growth.
Glow acquired by ADTZ
London-based Glow has been acquired by ADTZ. The Spanish social media advertiser and the digital media firm are refirming as Adglow and are, thus, creating one [...]
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the line between being aware of consumer behaviour and being too aware. Bill Muller, CMO, Visual IQ, spoke to ExchangeWire about how brands need to go beyond simply complying with the latest privacy regulation as a bare minimum, if they want to put their consumers at ease.
Data privacy is back in the limelight, following the announcement of [...]