PressBox Articles

• LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights

  1 hour ago News

  

  LightBoxTV, a leading TV advertising planning and workflow management platform, today (May 20th, 2025) announced a strategic integration with Circana, a leading advisor on consumer behaviour and market intelligence. This partnership is set to redefine how media buyers optimise TV [...]

• Ad Tech Powerhouse Marc Bearman Joins Mistplay to Steer Future Rewarded Advertising Innovation

  2 hours ago News

  

  Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (May 20th, 2025) announced the addition of Marc Bearman as general manager for new ad tech products. With over a decade of experience shaping the ad tech industry, Marc [...]

• Equativ Strengthens Sustainability Commitment with Global Ban on MFA Sites

  23 hours ago News

  

  Equativ, the leading independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all made-for-advertising (MFA) inventory across its global exchange, including both Equativ and Sharethrough platforms. The move is one facet of the company’s [...]

• Extime JCDecaux Airport & Displayce Show How Airport Live Triggering Boosts Contextual DOOH Campaigns in Airports

  1 day ago News

  

  Extime JCDecaux Airport, offering advertisers and agencies high-quality, tailor-made media solutions at Paris Aéroport, and Displayce, the pioneering out-of-home (OOH) technology suite specialist, share the first results of their exclusive targeting solution, Airport Live Triggering. Six months after its launch, [...]

• 59A Expands its Advisory Board with the Appointment of Gerry D'Angelo

  1 day ago News

  

  59A, a leading media technology company specialising in the creation, management, and continuous evolution of custom algorithms is excited to welcome Gerry D'Angelo to its advisory board team, strengthening our commitment to drive business outcomes for advertisers using advanced data [...]

• Kargo Achieves Official CarbonNeutral® Certification, Reflecting a Global Commitment to Sustainability

  1 day ago News

  

  Kargo, the leading creative optimisation platform, has officially become one of the first ad tech agencies to be certified CarbonNeutral® after a year-long process. This marks a significant milestone in the company’s global sustainability journey - one rooted in accountability, [...]

• Spyrosoft Group Launches New Ad Tech & Martech Development Company

  1 day ago News

  

  Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software. Spyrosoft Ad tech will specialise in designing and building advanced advertising [...]

• Nexxen Expands EMEA Sales Leadership with Lisa Kalyuzhny

  1 day ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (May 19th, 2025) announced the appointment of Lisa Kalyuzhny as vice president of sales, EMEA. Based in London, Kalyuzhny will be responsible for accelerating [...]

• Adsquare Appoints Rob Garber as Global VP Agency & Brands to Drive Global Commercial Growth

  1 day ago News

  

  Adsquare, the leading location intelligence platform for programmatic advertising, today (May 19th, 2025) announced the appointment of Rob Garber as global vice president, agency and brands. Garber, a commercial leader with 20+ years in digital advertising, will lead Adsquare’s global [...]

• New Research from LG Ad Solutions Reveals the TV Home Screen is Now Central to the UK Viewer Experience

  5 days ago News

  

  LG Ad Solutions today (May 15th, 2025) unveiled its latest research report, The Big Shift 2025 | UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer [...]