PressBox News

• VIOOH Partners With Atmosphere TV to Unlock Programmatic Access to Largest Streaming TV Platform for Businesses

  13 hours ago News

  

  Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, [...]

• New Regit–Blis Precision Data Partnership Set to Drive EV Adoption & After-Sales Retention

  16 hours ago News

  

  Regit, the UK’s leading digital garage, has partnered with Blis, the telco DSP, to redefine automotive advertising in the region. By combining Regit’s first-party vehicle data with Blis’s unique mix of aggregated real-world movement, telco-derived insights, spending, and digital behaviour [...]

• EscalaX Begins its Third Year, Strengthening its Position in Programmatic Advertising

  17 hours ago News

  

  EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product portfolio, and ongoing strategic alliances with partners such as Human, The Media Trust, and Pixalate. Over the past two years, the company has developed [...]

• IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition

  19 hours ago News

  

  IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of a European digital advertising ecosystem that is growing in scale and sophistication, while continuing to face structural and operational challenges. Building on more than a [...]

• OpenX Increases Investment in Global Supply Infrastructure & Publisher Development Personnel  

  1 day ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (14th January, 2026) announced two additions to its publisher development leadership team. Akhil Savani has joined the company as vice president of publisher development, while longtime OpenX leader [...]

• Reward & Experian Combine Data Insight Capabilities, Redefining Customer Understanding for Brands Across the UK

  2 days ago News

  

  Reward, a global leader in customer engagement and commerce media, and Experian, the global data and technology company, today (14th January, 2026) announce the integration of Experian Mosaic into Reward’s intelligence and activation solutions. The integration strengthens the depth and breadth [...]

• Thrad Launches "Thrad for Retailers" to Power Ad Monetisation in the Era of Agentic Commerce

  2 days ago News

  

  Thrad, the pioneer in AI-native advertising infrastructure for conversational AI, has announced the launch of Thrad for Retailers. This first-of-its-kind solution is designed specifically to help retailers monetise their AI assistants, marking a fundamental shift from traditional keyword-based search to [...]

• Kevel Welcomes Ad Tech & Retail Media Veteran Jaclyn Nix as Chief Operating Officer

  3 days ago News

  

  Kevel, the leading retail media technology provider, today (13th January, 2026) announced the appointment of Jaclyn Nix as chief operating officer. Nix brings more than 18 years of digital marketing and retail media expertise to Kevel, including a proven track [...]

• digitalAudience Acquires Rayn.io

  3 days ago News

  

  digitalAudience today (13th January, 2026) announced the acquisition of Rayn.io, an AI-native audience intelligence platform recognised on the AI LUMAscape by LUMA Partners. The acquisition strengthens digitalAudience’s data and identity infrastructure and supports its long-term strategy to deliver privacy-safe audience [...]

• Spyrosoft AdTech Announces Executive Appointments of CEO & COO

  3 days ago News

  

  Spyrosoft AdTech, a software development company specialising in advertising technology (ad tech) solutions, today (13th January, 2025) announces the appointment of Piotr Banaszczyk as chief executive officer (CEO) and Tomasz Chmielewski as chief operating officer (COO), effective January 2026. The appointments [...]