PressBox News

• Austria Tourism Achieves Exceptional Engagement & Ultra-Low CPCV in UK with Readpeak’s Video Native Solution

  17 hours ago News

  

  Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers. As part of its mission to refresh perceptions of Austria [...]

• XPLN.AI Opens Office in Singapore & Appoints Elsa Trang as Managing Director APAC

  17 hours ago News

  

  XPLN.AI, the ad attention measurement and optimisation technology company, today (18th November, 2025) announces the opening of a new office in Singapore, along with the appointment of Elsa Trang as managing director APAC.  This launch represents a major step in XPLN.AI’s [...]

• LG Ad Solutions Positions Home Screen as CTV’s Fastest-Growing Opportunity for Brand Attention

  17 hours ago News

  

  LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where [...]

• Adtelligent Boosts SSP With Server-Side VAST, Driving 93% Monetisation Growth for BidFuse

  18 hours ago News

  

  Adtelligent, a global advertising technology company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV. The new S2S features are designed [...]

• Disney Claims Christmas Ad Crown With the Festive Season’s Most Emotionally Engaging Campaign

  18 hours ago News

  

  A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to new analysis from DAIVID, which [...]

• Australia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budget

  21 hours ago News

  

  Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion. The benchmark study, titled "The Attention Advantage," analysed 50+ gaming campaigns across Australian mobile [...]

• Axis & Bedrock Platform Invite Women in Ad Tech to the Line Dance Workshop in London

  21 hours ago News

  

  Axis, the award-winning ad tech company known for its proprietary SSP and specialising in in-app, web, and CTV advertising across Tier 1 markets, in partnership with Bedrock Platform, is thrilled to announce a special Line Dance Workshop for Women in [...]

• goTom Wins Ratecard Stars Award as "New Ad Tech Player" 2025 in France

  21 hours ago News

  

  left to right: René Plug, CRO; Alban Grossenbacher, CEO & Co-Founder goTom, a leading Swiss SaaS company specialising in ad sales management, was awarded the title of "New Ad Tech Player" in France at this year’s Ratecard Stars in Paris. The [...]

• Axeptio Introduces Branded Consent: The First Immersive CMP With Native Video Integration

  2 days ago News

  

  Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.  By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and [...]

• GoWit Secures Strategic Investment Led by Nuwa Capital to Drive the Next Era of AI Retail Media in EMEA

  2 days ago News

  

  GoWit, the leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors Formus Capital, APY Ventures, and DCP. The investment marks a milestone in GoWit’s mission to [...]