PressBox News

• Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets

  10 minutes ago News

  

  Teads, the global media platform, today (12th February, 2026) announced a strategic partnership with Samsung Ads to deliver CTV homescreen display and video advertising solutions across Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. They will serve as [...]

• xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange

  2 hours ago News

  

  xpln.ai, the ad attention measurement and optimisation technology company, today (12th February, 2026) announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. xpln.ai’s attention segments are now available directly via [...]

• OpenX Strengthens EMEA Leadership with Appointment of Natalie Fisher-Brown

  20 hours ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th February, 2026) announced the appointment of Natalie Fisher-Brown as regional vice president, EMEA buyer development. Fisher-Brown will lead, develop, and manage OpenX’s buy-side sales and account management [...]

• Which Super Bowl LX Ads Are Still Winning After the Final Whistle?

  1 day ago News

  

  Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend [...]

• State of Programmatic UK 2025: Volume Up, Value Down for UK Publishers

  1 day ago News

  

  Pubstack has published the UK edition of its State of Programmatic 2025, highlighting a market where volume growth no longer protects value. In 2025, UK programmatic impressions increased +10.51% year-on-year, while programmatic revenue declined by -2.29% year-on-year, driven by a -10.54% [...]

• Opti Digital Launches Pulse Hub to Help Brands Reach High-Value Audiences Across the Open Web

  2 days ago News

  

  Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (10th February, 2026) announced the launch of Pulse Hub, a new offering designed to help brands connect with high-value consumers in the right context across the open [...]

• Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence

  2 days ago News

  

  Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK. Based in London, he joins an award-winning local team and will contribute to accelerating Displayce’s growth and visibility in [...]

• Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media's Newly Launched HorizonOS

  2 days ago News

  

  Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...]

• Rocket's "America Needs Neighbours Like You" Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026

  2 days ago News

  

  Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centred on the power of [...]

• "It's About Understanding the Cultural Codes Beneath Behaviour": Timmy Bankole, CultureSync Media

  2 days ago News

  

  Timmy Bankole, founder at CultureSync Media, on why cultural insight is fast becoming the most valuable currencies in advertising...