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Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

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by John Still on 23rd May 2025 in TRADERTALK

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard.

Tune in as Jochen and Ciarán O'Kane discuss:

  • The end of Microsoft's DSP

  • What this means for the future of the demand side and privacy

  • How agentic AI is changing programmatic