Lack of User Growth Sends Twitter Stock Down 11% Whilst Rubicon Stock Soars with Strong Revenue Growth
Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth has shaken market confidence.
– Q2 revenue of $502m, up 61% year-over-year (at constant currencies, revenue would have increased 68%)
– Advertising revenue totalled $452m, an increase of 63% year-over-year (71% at constant currencies)
– Mobile advertising revenue was 88% of total advertising revenue
– Data licensing and other revenue totalled $50m, an increase of 44% year-over-year
– US revenue totalled $321m, an increase of [...]
China’s Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate infrastructure to resolve these issues, advises Tim Koschella, CEO and co-founder of AppLift.
In this Q&A with ExchangeWire, Koschella dishes out some interesting insights on the different challenges market players such as AppLift face in Asia-Pacific, how DSPs should address the region, and why Facebook should create an open platform for data access.
EW: Let’s start with [...]
Tags Ad ExchangeAd NetworkAd TradingAd ViewabilityAdvertiserAgencyAgency Trading DeskAPACAttributionAudience BuyingBehavioural TargetingBrandChinaDemand Side PlatformDSPFacebookFragmentationMarketerMedia BuyingMobileMobileMobile RTBPerformance MarketingProgrammaticRegulationRetargetingRTBSingaporeSoutheast AsiaSSPTrading Desktransparency
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Nielsen brings Digital Ad Ratings to China; AppLift buys Singapore mobile DSP; AdNear looks towards Europe expansion; and Dentsu Aegis Network appoints new APAC CEO.
Nielsen brings Digital Ad Ratings to China
The market researcher has announced a new partnership with China’s Tencent to offer its online and mobile audience metrics for the first time in the Chinese market. [...]
Tags Ad ExchangeAd NetworkAdvertiserAgencyAnalyticsAPACBehavioural TargetingBig DataBrandChinaDataData Management PlatformDemand Side PlatformDigital MarketingDSPEuropeIndiaJapanMarketermeasurementMobileMobile RTBProgrammaticRTBSingaporeSoutheast Asia
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital advertising game; which is valued at $600bn per year. ExchangeWire analyses how the worlds of telecoms and ad tech are starting to collide; as well as previewing some of the conflicts this may cause, as advertisers look to take their [...]
Tags Ad ExchangeAd ServerAd TradingAdvertiserAttributionAudience BuyingBehavioral TargetingBehavioural TargetingBidderBig DataBrandBrazilConnected TVContextCross-ChannelDataDigital MarketingDSPEuropeFacebookGamingLATAMMarketerMarketing TechnologyMedia BuyingMobileOnline MarketingOnline videoPlatformPrivacyProgrammaticProgrammatic Premiumprogrammatic tvProgrammatic VideoProspectingSecond screenSingaporeSoutheast AsiaSpainSSPStackStrategic InvestmentUSAVendorVideo
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of power. In this piece, Maciej Zawadziński, Clearcode, CEO, explores the issues media agencies need to explore before deciding where to place their bets.
Traditionally, ad agencies had the upper hand in media buying; but now the highly effective technology developed and offered by ad tech companies allows advertisers to almost bypass the ad agency – enabling them to avail of lower costs [...]
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least), but the success of this transition relies on the quality of the data at its disposal. ExchangeWire garners insights from last week’s big data conference I-COM, as well as recent industry debates to assess the market’s attitude towards this trend.
Digital marketing, and the ad tech sector in particular, has become renowned for buzz phrases since its very inception, and ‘big [...]
Tags Ad TradingAdvertiserAgencyAnalyticsAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDigital MarketingDisplayDSPEuropeExchange NewsExchangeWire ResearchFacebookgoogleMarketing TechnologymeasurementMedia BuyingOnline MarketingProgrammaticStrategic InvestmentTrading DeskViewability
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher Ad Server (PPAS), the first solution in its planned Publisher Edge Solution suite. ExchangeWire caught up with Martin Stockfleth Larsen, Adform, CMO, and regular ExchangeWire contributor, to learn more about the outfit’s latest offering.
Adform has announced the launch of a new ad server for publishers – PPAS – claiming the latest addition [...]
Tags Ad ServerAd TradingAdvertiserAudience BuyingBehavioural TargetingBig DataDataData ExchangeData Management Platformdata modellingdata privacyDemand Side PlatformDenmarkDigital MarketingDisplayDSPEuropeMarketermeasurementMedia BuyingMiddle EastMobileProgrammaticPublisherPublisher Trading DeskRegulationSSPStackStrategic Investment
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad tech scene; German court case points trouble ahead; ATS Paris shines light on the way ahead.
Mobile continues to disrupt
This week saw the two biggest names in online advertising reveal their first quarter results with Google reporting $17.3bn in revenue – up 12% year on year – and Facebook claiming quarterly revenues of $3.54bn – an increase [...]
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come, as media owners embrace the technology, with ad tech vendors also hoping their wares will tap into lucrative TV budgets. Ahead of ATS Paris 2015, ExchangeWire explores the prospects, including if the market is a more dynamic one than the UK?
Competition in the French programmatic video advertising space is rife, making it one of the most buoyant sectors in Europe, [...]
Tags Ad TradingAd ViewabilityAdvertiserAgencyAgency Trading DeskAnalyticsATSAudience BuyingBehavioural TargetingBroadcasterConnected TVCross-ChannelDemand Side NetworkDigital MarketingDSPEuropeFragmentationFranceMedia BuyingMobileOnline videoProgrammaticProgrammatic GuaranteedProgrammatic Premiumprogrammatic tvProgrammatic VideoPublisherRich MediaRTBTV
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region’s latent demand.
Last year was the year of experimentation of programmatic in the Latin American market, while 2015 will be a year of consolidation with a significant rise of investment from advertisers, particularly in video and mobile.