Nexxen, the advertising technology platform powered by unique data and media, announced the launch of the standardisation of Smart TV home screen inventory specifications across original equipment manufacturers ("OEMs"). Uniform specifications will enable advertisers to more seamlessly activate campaigns within [...]

Clinch, the operating system for autonomous advertising, today (12th August, 2026) announced an expansion of its partnership with Yahoo DSP that introduces a new creative trafficking API, while expanding advertisers' ability to activate audience-driven creative experiences.  The creative trafficking API creates [...]

Nexxen, the advertising technology platform powered by unique data and media, announced today (29th July, 2026) the general availability of a new first-party data onboarding capability within its demand-side platform ("DSP"), Nexxen DSP, that enables brands and advertisers to ingest, [...]

Thomas Bienias, Agency and Brand Partnerships, Kayzen dives into mobile programmatic, and why we're still being asked to trust systems we can't interrogate...

GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today (24th June, 2026) announced it has selected Shinka, the truly independent, global mediation layer that is agnostic to demand [...]

Keith Gooberman of Pontiac, CEO & Co-founder of Pontiac Intelligence, looks at the changing face of the demand-side, and the need for us to rethink the DSP…

ExchangeWire head of content, John Still, sat down with Index Exchange’s CEO and President, Andrew Casale, to discuss the Index Cloud, the future of DSPs...

 Onetag, the next-generation Value Exchange, curation platform, and creative intelligence company, today (15th June,2026) announces the launch of Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and [...]

In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.

Adform, the integrated advertising platform built for the agentic age, today (27th May 2026) announces an enhanced partnership with Adsquare, the real-world data platform for the outcomes era, to deliver an industry-first implementation of the Agentic Real-Time Framework (ARTF).  Ushering in [...]