ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions E-Privacy-Verordnung; Kooperation zwischen adsquare und TabMo; Orbyd wächst; taz wählt Yieldlove als Onlinevermarkter; und Fünf Fragen an Alexander Erlmeier, MD Central Europe, Outbrain.BVDW kritisiert E-Privacy-Verordnung der EU
Am Dienstag brachte die EU einen neuen Entwurf einer zukünftigen E-Privacy-Verordnung heraus. Bei dem deutschen Branchenverband BVDW stoßen die neuen Regularien auf wenig Begeisterung. Der Entwurf gehe zu weit und „torpediere die digitale Gesellschaft”, so der [...]
China’s ad tech market is growing fast but still needs time to figure things out, as do foreign brands that are looking to target Chinese consumers.
Marketers worldwide shared a common concern about not wanting to be overzealous with pushing ads to consumers, while still providing good user experience, said Benny Ho, Tencent’s senior director of business development, who leads the company’s international business, specifically Asia and US. He pointed to their desire to strike this delicate balance so as to [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by Criteo; Support for DigiTrust; MediaMath integrat with AdX; DAX Listener ID; Vertical video by Teads; Visual IQ buys Refined Labs; and Neustar focuses on European expansion.
AT&T buy Time Warner for USD$85bn
Massive take-over in the media sector: telecommunications provider AT&T buy Time Warner, securing content that includes the the famous Hollywood studio, as well as news station [...]
TagsAd ExchangeAd NetworkAd SpendAd TechAd ViewabilityAgencyAnalyticsAttributionBehavioral TargetingBehavioural TargetingBrandCross-deviceDataData ExchangeData OptimisationDigital MarketingDisplayDSPEuropeMarketing TechnologymeasurementMobilePremiumProgrammaticProgrammatic GuaranteedPublisher
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent’s digital-only success; New market transparency tools by AppNexus; Adelphic and Grapeshot integrate; Sizmek and Fuisz work on ‘hot spots’; and Index Exchange powers Time Inc. header bidding.
The Trade Desk goes public
Demand-side platform provider The Trade Desk is preparing for their IPO. In the course of admission to listing, [...]
TagsAd Exchangead fraudAd NetworkAd ServerAd SpendAd TechAd VerificationAdvertiserAgencyBrandBrand SafetyContextDataData StrategyDemand Side PlatformDSPEuropefraudHeader BiddingMarketing AutomationMarketing TechnologyMedia ValuationOmni-ChannelPlatformProgrammaticRTBTechnologyUKVideoViewability
Today (22 August), Meetrics and Platform161 have announced a partnership to offer a new dimension in guaranteeing viewability at a pre-bid level. The integration of Meetrics’ Ad Attention Solution into the Platform161 DSP means that for the first time ever it’s possible to guarantee viewability within a DSP. Clients will be able to bid on much higher viewability targets through combinations of three viewable minimum areas: 50%, 75% and 90% of pixels in view, as well as four minimum duration [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP brings behaviour-centric cross-channel solution; and OpenX simplifies header bidding.
Pinterest pushes video ads
Video ads first emerged on Pinterest last autumn. Now the virtual pinboard takes the next step and introduces promoted video ads – gif-like ads that run silently but [...]
TagsAd Exchangead fraudAd NetworkAd ServerAd SpendAd ViewabilityAdvertiserBehavioral TargetingBehavioural TargetingBig DataCross-ChannelCross-deviceDataData Management PlatformDemand Side PlatformDSPEuropefraudHeader BiddingMarketing TechnologymeasurementMobileMobile Ad NetworkProgrammaticRTB
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for OpenX app and inventory; More data for SpotX; and News Republic bought up by Cheetah Mobile.
Sizmek acquired by Vector Capital
Big news from ad management platform Sizmek: The ad tech provider has been acquired by a private equity company. [...]
Yesterday (2 August), Rocket Fuel (the ad network desperately trying to transform itself into a software company) reported a loss of USD$16.7m (£12.53m) in second quarter ended 30 June, 2016.
– Platform Solutions grew significantly year-on-year, representing 18% of GAAP revenue in the second quarter, versus 6% in last year’s second quarter. Media Services was 82% and 94%, respectively
– Top Customers: revenue from top 50 customers was 53% of total revenue, compared to 47% in the second quarter of fiscal year 2015
– Revenue [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up with AOL; and ePrivacy launches two new seals.
Spotify takes programmatic audio global
Music streamer Spotify is expanding its audio ad offering to 59 markets, the company just announced. A new private marketplace for its 15- and 30-second audio ad [...]
TagsAd NetworkAd TechAgencyAgency Trading DeskDemand Side PlatformDSPEuropeMarketerMobileMobile DisplayPlatformPrivacyPrivate marketplaceProgrammaticself-service platformTechnologyTrading DesktransparencyUK
Fundamentally, Users Aren't Cookies: Q&A with Ezra Pierce, CEO, Avocet & David de Jong, CEO, Screen6
With people now almost exclusively cross-device, effective measurement and management of their consumption is crucial. ExchangeWire spoke with Ezra Pierce, co-founder and CEO, Avocet and David de Jong, co-founder and CEO, Screen6 about their partnership, which allows cross-device conversion management within a DSP and how the industry can tackle the cross-device challenge.
ExchangeWire: Screen6, a cross-device platform that operates relatively under the radar partnering with Avocet, a relatively new DSP in the market – how did the partnership come [...]