• Onetag Launches Industry's First AI Smart Curation Platform

    Leading programmatic advertising platform Onetag today, June 11th, 2024, announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs, and curation partners more accurately achieve their campaign objectives.  The Smart Curation platform [...]

  • Broadsign Acquires Netherlands-Based DOOH DSP OutMoove

    Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove.  The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove [...]

  • Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP

    Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its media agency, Publicis, demonstrating the positive effects of high-attention placements on full-funnel business outcomes.  This project will be presented at Adelaide’s [...]

  • The Rise of the Curation House

    Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world. The Importance of Curation First, let's [...]

  • SmartyAds Announces the Separation of its White-Label Solutions Department Into a Separate Company Named Teqblaze

    SmartyAds today(February 19th, 2023), announces the separation of its white-label solutions department into a separate technology provider brand, Teqblaze. Teqblaze has officially branched out from SmartyAds, launching as an independent technology brand dedicated to pioneering in the programmatic advertising sector. [...]

  • Adform & Samba TV Partner to Propel CTV Targeting Capabilities in 5 European Markets

    Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (January 16th, 2024) announce the launch of new CTV targeting [...]

  • Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability

    Yahoo today (10th January 2024)  announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo DSP. The move helps advertisers gain valuable media insights and prepare their businesses today to properly optimise and measure campaigns [...]

  • LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

    LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (December 19th, 2023) announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers.  The first [...]

  • Publishers Can Remove up to 30% of Ad Requests with Efficient Bid.

    Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid.  This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [...]

  • Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance & Optimisation

    Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven [...]