• MediaMath Partners with Confiant to Ensure Ad Quality & Security

    One in every 140 programmatic impressions has a serious security or ad quality violation, a growing threat to the quality of the programmatic ecosystem. To continue protecting the user experience of consumers, MediaMath, a leading demand-side platform (DSP), has selected [...]

  • Scibids AI Generates $2.5m (£2.1m) in Media Efficiencies for PokerStars

    Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 6th, 2023) announced that it has implemented its AI as a service solution for online poker cardroom, PokerStars, generating USD$2.5m (£2.1m) in media efficiencies, and over 50 [...]

  • BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™

    Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3.  Through this partnership, Media [...]

  • The SPO Wars and The Rise Of The Programmatic Direct Platform

    In his latest MadTech Sketch, Ciaran turns his attention to the supply-path optimisation (SPO) landscape. The SPO battle is hotting up. Ever since OpenPath was launched by The Trade Desk, both Magnite and Pubmatic have launched competing solutions (Clearline and Activate [...]

  • GumGum’s Accredited Contextual Solution, Verity™, Selected by  MediaMath

    GumGum, a contextual-first, global digital advertising platform, today (May 16th, 2023) announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner.  Advertisers can now take a mindset-first [...]

  • Yahoo Partners with Samba TV for Advanced TV solution, Enhancing Targeting & Measurement

    Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time [...]

  • Utiq Selects Adform as Exclusive Launch Partner

    Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic consent service, Utiq. Utiq is a joint venture by four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and [...]

  • Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution

    In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. Shopify sheds staff, sells logistics business Shopify will lay off around [...]

  • MediaMath Announces Two New VP Business Development Hires in EMEA

    MediaMath, a leading independent demand-side platform (DSP), announces two new VP business development appointments, Carole Dubourg, VP business development Southern Europe, based in Paris and Ben Phillips, VP business development, based in London. Based in MediaMath’s London office, Ben will bring [...]

  • Newsroom AI launches DSP for Creative Excellence

    Newsroom AI, a pioneering creative enablement company, announces the launch of Public Supply, a demand side platform (DSP) dedicated to short-tail, high-impact ,and AI-assisted brand experiences, powered by Open AI's groundbreaking GPT-4.The AI content creation functionality allows advertisers to build [...]