In this panel discussion at ATS London 2019, Adweek programmatic editor Ronan Shields is joined by Tanzil Bukhari, managing director EMEA, DoubleVerify; Will King, commercial director, The Media Trust; Jana Meron, SVP programmatic & data strategy, Insider Inc.; and Jay Friedman, president, Goodway Group to discuss the importance of transparency in maintaining industry growth.
In this discussion at ATS London 2019, ExchangeWire’s head of content Lindsay Rowntree joins Matt Prohaska, CEO and principal, Prohaska Consulting; Mathieu Roche, CEO, ID5; Dom Perkins, digital advertising strategy director, Immediate Media Company; and Richard Lloyd, chief data officer, GroupM, to address the challenges facing the programmatic ecosystem, and how businesses can evolve despite the privacy-enforced pressures.
Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the push publishers needed to take back control of their first-party data to offer advertisers custom-fit audiences and propensity modelling. Publishers know they have not always guarded their audience data closely enough to ensure that they profit from it, rather than third-parties. [...]
Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Why prebid is popular among publisher communities Header bidding is a response to the inefficient waterfall method of ad serving and the walled gardens of the duopoly. When header bidding first emerged, a lot of players started building proprietary tech—poor standards and lack of [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding in Europe. DoubleVerify acquires Ad-Juster DoubleVerify, a leading independent platform for digital media measurement and analytics, has announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to [...]
On this week’s episode of The MadTech Podcast, recorded in Berlin, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Alexander Qvitzau Lund, head of programmatic at Upday, to discuss the latest news in ad tech and martech. On this week’s episode: – Sony shuts down its PlayStation Vue service. Are other streaming providers with a head start just too much competition for this type of service or could we see a diversified offering like Vue do well in markets outside the [...]
Ali Shah, head of technology policy at the Information Commissioner’s Office (ICO) joins ExchangeWire COO Rachel Smith to discuss the regulator’s viewpoint of the programmatic industry, following the publication of the Update Report into Adtech and Real-Time Bidding in June.
Opening ATS London 2019, S4Capital executive chairman Sir Martin Sorrell joins ExchangeWire CEO Ciaran O’Kane detailing the past, present, and future of the advertising industry.
In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the medium. The world’s most popular video game console is sitting in our pockets right now. All brands should consider tapping into the gaming industry Research finds mobile gamers tend to be more receptive to advertising compared to non-gamers. Some 43% of mobile gamers [...]
In this exclusive article for ExchangeWire, Mathieu Roche (pictured below), CEO and co-founder at ID5, writes on the importance of identity, the consolidation in cross-device solutions, and the importance of a persistent ID currency managed by a specialist provider. Identity is the foundation of digital advertising: the ability to individualise consumers (or their devices), rather than treat them as a group, is what enables audience qualification and targeting, frequency capping, and performance attribution – all fundamental to the success of digital [...]