IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (24th September, 2026) released its 2026 Impact of AI on Digital Advertising Report, revealing how AI is becoming increasingly embedded across advertising operations as organisations move [...]

Helen Rose, managing partner, the7stars looks at the enormous potential in the tech shaping our industry, noting that speed isn't the same thing as progress...

In today’s Digest, we discuss Shopify tapping Meta’s Muse for agentic checkout, Brian O’Kelley’s startup pivoting to AI agents, and a Microsoft patent revealing plans to pause games for ads.

Jennie Roper, VP OOH Intelligence at WPP Media, asks what the rise of AI means for creativity and genuinely original thinking?

In today’s Digest, we look at Paramount clearing a legal hurdle ahead of its Warner merger, Amazon blocking Meta’s AI assistant in an agentic shopping standoff, and Ant Group reshaping Alipay for agentic commerce.

Thrad, the DSP for LLMs and an advertising platform for AI conversations, today (22nd September, 2026) announced the opening of its headquarters in an 8,000-square-foot office in central San Francisco. The move also supports Thrad’s plans to create a collaborative community [...]

Mediaocean, the foundational technology and AI partner for omnichannel advertising, announced the launch of MediaoceanAI Ventures, a dedicated initiative to invest in and scale startups transforming the advertising ecosystem with AI.   Building great AI is only half the challenge for ad [...]

In today’s Digest, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia.

In today’s Digest, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an under perform rating, and Ozone launching Arc to enter performance marketing.

This week, AI continued to reshape consumer behaviour, advertising and commerce, while the ad industry looked for new ways to capture growth beyond traditional models. In today’s MadTech Daily we discuss Google ad tech remedies decision unsealed