• Why Publishers Should Prioritise Personalisation

    Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes. In 2022, user attention is hard to [...]

  • Customisable AI in the Changing Landscape: Q&A with Scibids

    Against the backdrop of identifier deprecation and further privacy-focused legislative efforts, Julien Hirth, co-founder and general manager at Scibids, discusses how marketer KPIs are set to evolve and how customisable AI solutions can help brands mitigate the changing landscape in [...]

  • Contextual Advertising in Emerging Channels

    In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can be applied to emerging channels such as DOOH, CTV, and gaming. Context in DOOH With outdoor activities resuming, we’re seeing a very [...]

  • EU Commission Approve UK Data Sharing Adequacy Decisions; Zipline Raise $250m

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: the EU Commission approve two new adequacy decisions to permit data sharing with the UK; delivery and logistics [...]

  • ByteDance Begin Selling TikTok's AI; Byrd Raise €16m

    In today's ExchangeWire news digest: ByteDance begin selling the AI behind TikTok; ecommerce logistics provider Byrd raise €16m in a series B funding round; and Spanish business travel platform TravelPerk acquire UK rival Click Travel.   ByteDance sell TikTok’s AI ByteDance, the parent-company [...]

  • Three Tactics for Marketers to Find Their Next Million Customers

    In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]

  • Affinio Announces Strategic AI Partnership with Snowflake

    Affinio, an augmented analytics company with the mission to democratise data science across all enterprises, has today [4 May 2020] announced a strategic partnership with cloud data platform Snowflake to provide AI-powered insights to joint customers on the Snowflake Data [...]

  • Experts Predict Marketing Future Shaped by AI, Data Ethics, and Environmental Responsibility

    Essence, a global data and measurement-driven agency which is part of GroupM, today [29 April 2020] released a unique report on the future of advertising based on the predictions of experts across academia, business, marketing, technology, publishing, and advertising trade [...]

  • Amazon to Slice Affiliate Commission Rates; Beachfront and Amobee Team-up for VOD

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Amazon plans to cut affiliate commission rates; Beachfront Media and Amobee join forces to bring VOD into programmatic; Beeswax [...]

  • Mobile Ad Spend Wavers as Coronavirus Persists; WorldGaze Sets to Boost AI Context

    In today's EchangeWire news digest: Pixalate report reveals how Coronavirus has impacted mobile ad spend; new software WorldGaze promises to optimise context awareness for on-device AI; and Carousell unveils a new initiative to assist non-profits that are helping the most [...]