StackAdapt, the leading AI advertising and orchestration platform, today (28th July, 2026) announced Ivy Studio™, a new AI-first advertising hub designed to help marketers uncover opportunities, make confident decisions, and take action faster. The launch marks the next step in [...]

This week, AI’s growing influence on search and advertising collided with mounting legal pressure on Big Tech, while agency groups continued to reshape their businesses for an AI-first future. In today’s MadTech Daily, we look at the Houthis claiming [...]

This week, Shirley looks at why ad tech is much like trying on a swimsuit in the height of summer - labels, mirrors and the big reveal...

The strongest claim to premium now comes from a place many buyers still treat as experimental: mobile gaming, writes Howard Luks of SE7EN...

In his latest column, Alex Lamaro-McCrindle, Miroma Founders Network, looks at the agentic future, and how to market to AI agents…

In today’s MadTech Daily, we cover a new study finding AI is accelerating the collapse of Google Search referral traffic, the EU fining AliExpress €550m over failures to police illegal and counterfeit products, and Beehiiv launching Community and AI Copilot [...]

Emma Labrador, VP Marketing at Displayce, shares her key takeaways from Cannes Lions 2026 and explains why the rise of agentic AI will reshape the way media decisions are made.

In today’s Digest, we discuss Stagwell bringing ad inventory curation in-house with a new AI platform, the EU forcing Google to open Android AI and Search to rivals under the Digital Markets Act, and Chinese AI lab Moonshot narrowing the [...]

Captify UK has released new research Prompt to Purchase: How AI is Rewriting the Consumer Journey, exploring how responses generated by large language models (LLMs) are influencing brand discovery, product consideration, and purchase intent. The findings reveal that around 70% of [...]

This week, the AI boom collided with commercial and regulatory realities, as major platforms doubled down on AI-powered experiences. In today’s MadTech Daily, we cover Uber and Delivery Hero joining forces, Stripe and Advent launching a USD$53bn bid for PayPal, [...]