Reports
The Rise of the Independents: European Ad Server Research 2022
The digital advertising industry is undoubtedly facing its most fervent period of change in its history. Third-party identifiers, which once underpinned the sector, are now falling by the wayside, while regulators across the globe look to further tighten privacy regulations [...]
The State of Programmatic in JAPAC - 2021
Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers, programmatic investment and spend is growing at a rapid rate across the Japan and Asia-Pacific (JAPAC) region, with nearly two [...]
The State of Programmatic in JAPAC: Current & Future Drivers of Growth
Over the previous 12 months, 76.6% of media professionals across the Japan & Asia Pacific (JAPAC) region increased their programmatic investment, according to a research report published today [21 May 2020] by ExchangeWire, in association with OpenX. Multiple factors were cited [...]
Agents of Change: The Rise of the Programmatic Media Agency, In Association with IPONWEB
It’s a time of challenge and opportunity for agencies. A crowded ecosystem, and clients considering whether to in-house their media buying activity are clear causes for concern. However, for those agencies that can tackle these issues head-on and differentiate themselves [...]
Demystifying Deal ID: The Future of Programmatic Trading, in Association with BidSwitch
As issues such as brand safety, inaccurate measurement and fraud continue to take centre stage in the programmatic industry, buyers are turning to private marketplaces (PMPs) to tackle these issues and ensure high quality inventory. Unlike an open marketplace, PMPs allow [...]
Aligning Data & Creativity in Mobile Ad Campaigns; in Association with Verve
Today, nearly three quarters (72%) of UK mobile ad buyers are maximising the value of mobile data when planning ad campaigns. First party data is deemed the most valuable, cited as the favoured data source by 58% of respondents. Just over [...]
Is Mobile Measuring Up? The Importance of Third Party Verification; in Association with GroundTruth
As advertisers continue to shift budgets from desktop to mobile, this report examines whether mobile media buyers are using third party validation for viewability, brand safety and fraud, and the importance they place on this verification. We see that third party [...]
SDKs are Disrupting the Mobile Location Data Market & Becoming the Data Source of Preference; in Association with Verve
Many businesses in the past few years have transitioned to think mobile first, quickly realising the dramatic shift in consumers' digital media consumption. As business strategies realign, the drive for mobile location data for campaign targeting and the creation of [...]
Let the Data Speak: Comparing the Use of Data Across Europe; in Association with Xaxis
Information can travel across borders instantly, without friction, and without stopping at customs, subject to data privacy legislation of course. You’d expect for the development of any European market in data-driven advertising, with common standards and practices across the continent, [...]
Adoption Vs Execution: How Media Agencies Across the Globe are Making the Most of their DMPs' Capabilities; in Association with Lotame
In the world of digital advertising and programmatic marketing, data has grown exponentially in both volume and importance. The use of large data sets in predicting consumer behavior and understanding audiences is more widespread now than ever before. We have [...]
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