Reports

Attention in Advertising 2023
The global digital advertising industry is undoubtedly going through its most significant shift in decades. Legislative efforts to bolster user privacy and the deprecation of identifiers in desktop and mobile environments have significantly impacted the effectiveness of third-party cookies, which [...]
Advancing Advertising Sustainability in Europe
In a year in which European temperatures surged to record levels, the urgency for global supply chains to both account for and reduce carbon emissions has become ever more apparent. The impact of digital advertising on the climate has therefore [...]
The State of Programmatic in JAPAC - 2022
Despite the headwinds of global economic uncertainty and the deprecation of third-party identifiers, programmatic investment and revenue within the Japan and Asia-Pacific (JAPAC) region are surging, with over 70% of firms increasing their programmatic activity from 2021, with a tenth [...]
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The Rise of the Independents: European Ad Server Research 2022
The digital advertising industry is undoubtedly facing its most fervent period of change in its history. Third-party identifiers, which once underpinned the sector, are now falling by the wayside, while regulators across the globe look to further tighten privacy regulations [...]
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The State of Programmatic in JAPAC - 2021
Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers, programmatic investment and spend is growing at a rapid rate across the Japan and Asia-Pacific (JAPAC) region, with nearly two [...]
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The State of Programmatic in JAPAC: Current & Future Drivers of Growth
Over the previous 12 months, 76.6% of media professionals across the Japan & Asia Pacific (JAPAC) region increased their programmatic investment, according to a research report published today [21 May 2020] by ExchangeWire, in association with OpenX. Multiple factors were cited [...]
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Agents of Change: The Rise of the Programmatic Media Agency, In Association with IPONWEB
It’s a time of challenge and opportunity for agencies. A crowded ecosystem, and clients considering whether to in-house their media buying activity are clear causes for concern. However, for those agencies that can tackle these issues head-on and differentiate themselves [...]
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Demystifying Deal ID: The Future of Programmatic Trading, in Association with BidSwitch
As issues such as brand safety, inaccurate measurement and fraud continue to take centre stage in the programmatic industry, buyers are turning to private marketplaces (PMPs) to tackle these issues and ensure high quality inventory. Unlike an open marketplace, PMPs allow [...]
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Aligning Data & Creativity in Mobile Ad Campaigns; in Association with Verve
Today, nearly three quarters (72%) of UK mobile ad buyers are maximising the value of mobile data when planning ad campaigns. First party data is deemed the most valuable, cited as the favoured data source by 58% of respondents. Just over [...]
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Is Mobile Measuring Up? The Importance of Third Party Verification; in Association with GroundTruth
As advertisers continue to shift budgets from desktop to mobile, this report examines whether mobile media buyers are using third party validation for viewability, brand safety and fraud, and the importance they place on this verification. We see that third party [...]
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