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Reports

  • The State of Data and Tech Maturity for Brands in APAC

    Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets. The global data and technology landscape in advertising has reached an inflection point. After years of relative stability, [...]

  • ExchangeWire Media Pulse H1 2024

    The ExchangeWire Media Pulse: H1 2024

    The start of 2024 was truly a whirlwind. From legal spats between publishers and big tech over AI, to the return of big-ticket investment in the ad tech industry, and of course Google delaying cookie deprecation (only to reverse track [...]

  • CTV, Targeting, and Sustainability - Europe 2023–2024

    As the deprecation of the third-party cookie looms, the proportion of campaigns run via CTV across Europe is set to increase substantially, while brands and agencies alike lean more into curated media buys.  The market is also recognising the importance of [...]

  • Sustainability in Advertising JAPAC 2023 Cover

    Sustainability in Advertising - JAPAC 2023

    Despite the deprecation of third-party identifiers and global economic turbulence, sustainability is a key focus for professionals within the Japan and Asia-Pacific (JAPAC) region. This is according to a new research report, Sustainability in Advertising - JAPAC 2023, published today [...]

  • Attention in Advertising Cover

    Attention in Advertising 2023

    The global digital advertising industry is undoubtedly going through its most significant shift in decades. Legislative efforts to bolster user privacy and the deprecation of identifiers in desktop and mobile environments have significantly impacted the effectiveness of third-party cookies, which [...]

  • Advancing Advertising Sustainability in Europe

    In a year in which European temperatures surged to record levels, the urgency for global supply chains to both account for and reduce carbon emissions has become ever more apparent. The impact of digital advertising on the climate has therefore [...]

  • The State of Programmatic in JAPAC - 2022

    Despite the headwinds of global economic uncertainty and the deprecation of third-party identifiers, programmatic investment and revenue within the Japan and Asia-Pacific (JAPAC) region are surging, with over 70% of firms increasing their programmatic activity from 2021, with a tenth [...]

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  • The Rise of the Independents: European Ad Server Research 2022

    The digital advertising industry is undoubtedly facing its most fervent period of change in its history. Third-party identifiers, which once underpinned the sector, are now falling by the wayside, while regulators across the globe look to further tighten privacy regulations [...]

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  • State of Programmatic 2021 cover

    The State of Programmatic in JAPAC - 2021

    Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers, programmatic investment and spend is growing at a rapid rate across the Japan and Asia-Pacific (JAPAC) region, with nearly two [...]

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  • The State of Programmatic in JAPAC: Current & Future Drivers of Growth

    Over the previous 12 months, 76.6% of media professionals across the Japan & Asia Pacific (JAPAC) region increased their programmatic investment, according to a research report published today [21 May 2020] by ExchangeWire, in association with OpenX.  Multiple factors were cited [...]

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