DAX Publishes Annual ‘The Rise of Digital Audio Advertising’ Report; AOP Sees Boost in Publisher Confidence Despite Revenue Decline in Q1
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DAX publishes The Rise of Digital Audio Advertising report; AOP sees boost in publisher confidence despite revenue decline in Q1; RhythmOne launches its programmatic platform in Europe; Channel Factory expands across Nordics, Poland and UK; and Contentsquare acquires Clicktale. DAX publishes annual ‘The Rise of Digital Audio Advertising’ report DAX, the digital audio exchange created by Global, has today released [...]
IAB Australia's Jonas Jaanimagi on ICO, Digital Ad Spend & WPP Vs Accenture
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Jonas Jaanimagi, technology lead, IAB Australia, to discuss the latest news in ad tech and martech. On this week’s episode: – The ICO Ad Tech Update report has openly criticised RTB and questions its legality in terms of data protection compliance. Will the ICO bring a ruling against ad tech companies operating in the UK in six month’s time? Is there a comparable situation in [...]
How Can Advertisers in Asia Tap Into the Cultural Phenomenon of Esports?
2019 marks a key year in the development of the relatively nascent esports movement, with the global market set to exceed USD$1bn (£0.79bn) in value this year. Within these estimates, advertising is estimated to bring USD$189.2m (£150.4m) to the table, a figure which is surely set to grow. Writing exclusively for ExchangeWire, Matt Harty (pictured below), senior vice president of Asia Pacific at The Trade Desk, discusses the rise of competitive gaming, and how advertisers in Asia can tap into the [...]
The US and European Video Markets: Q&A with Stephane Coruble, RTL AdConnect
Spending on digital video is continuing to accelerate, fuelled by DTC ad buyers, advanced TV and new ad formats. However, despite clear opportunities in video on both sides of the Atlantic, the European market is highly fragmented in terms of broadcaster landscape, publishers, and languages, making it challenging for brands used to the more homogenised US environment. To address this challenge, RTL AdConnect has expanded its operations within the US by opening a new office in Los Angeles. In this Q&A [...]
Index Exchange's Mike O'Sullivan Discusses Identity Solutions in the Post-ITP Landscape
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mike O’Sullivan, VP, Product, Index Exchange, to discuss identity solutions in the wake of widespread restrictions on the use of third-party cookies. O’Sullivan discusses: – The demise of the third-party cookie, following restrictions by Apple, Safari, et al. – How identity can still work post-ITP, whilst still respecting the user. – How IndexExchange’s solution, which uses a hashed version of the user’s email address, works with LiveRamp’s IndentityLink to create a first-party, anonymised user [...]
Where Are Ad Budgets in the Asia Pacific Travel Industry Heading To?
While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is important to remember a ‘one-size-fits-all’ approach may not be appropriate. For example, the global travel market is continuing to bloom, particularly in emerging regions, and with that comes opportunities for the ad tech industry. In this exclusive article for ExchangeWire, Max Ueno (pictured below), VP of APAC, Sojern, details the state of the travel market in the Asia-Pacific region, along with [...]
Catch Up on Brand Transparency or Face the Consequences
Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through social channels and word-of-mouth, as demonstrated by the continual rise of DTC brands. Writing exclusively for ExchangeWire, Sergio Valente (pictured below), director of communications at Globo, discusses the importance of brand transparency and audience engagement for Brazil’s largest content producer. The world is in motion; and it’s never been more important that brands and content providers alike keep in motion with [...]
Taptica International Rebrand Reflects Video Advertising Leadership; Bidstack Reveals Results of Independent Study by Lumen Research
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand reflects video advertising leadership; Bidstack reveals results of independent study by Lumen Research; digital ad spend to reach USD$520bn (£409.9bn) by 2023; 75% of consumers fail to recall brands from ads deemed “viewable” by the industry; and addressable and connected TV formats set for biggest increases in programmatic activity in 2019. Taptica International rebrand reflects video [...]
Intel's Rohan Kamra Discusses Verishop, Apple's Need for Innovation and Google's Private Join and Compute
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Rohan Kamra, regional marketing manager, Asia Pacific & Japan, Intel, to discuss the latest news in ad tech and martech. On this week’s episode: – Former Snapchat Chief Strategy Officer, Imran Khan, launches Verishop, a digital marketplace for luxury goods. Is there really an online luxury market and if so, will this type of offering capture that market? What about Asia’s desire for luxury retail, [...]
The Promise of Programmatic: Q&A with Steve Wing, Rubicon Project
In this Q&A, Steve Wing (pictured below), managing director, UK, Ireland and Nordics at Rubicon Project, industry veteran, and runner up for Ad Tech Personality of the Year 2018, speaks with ExchangeWire about his role, his hopes for the industry, and whether programmatic is fulfilling its potential. ExchangeWire: Has the ‘promise of programmatic’ played out the way you expected? Steve Wing: I guess that promise will be different for different stakeholders, but broadly speaking, programmatic advertising used to be associated with low [...]
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