Reports

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  The State of Programmatic in JAPAC: Current & Future Drivers of Growth

  Over the previous 12 months, 76.6% of media professionals across the Japan & Asia Pacific (JAPAC) region increased their programmatic investment, according to a research report published today [21 May 2020] by ExchangeWire, in association with OpenX.  Multiple factors were cited [...]

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  Agents of Change: The Rise of the Programmatic Media Agency, In Association with IPONWEB

  It’s a time of challenge and opportunity for agencies. A crowded ecosystem, and clients considering whether to in-house their media buying activity are clear causes for concern. However, for those agencies that can tackle these issues head-on and differentiate themselves [...]

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  Demystifying Deal ID: The Future of Programmatic Trading, in Association with BidSwitch

  As issues such as brand safety, inaccurate measurement and fraud continue to take centre stage in the programmatic industry, buyers are turning to private marketplaces (PMPs) to tackle these issues and ensure high quality inventory. Unlike an open marketplace, PMPs allow [...]

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  Aligning Data & Creativity in Mobile Ad Campaigns; in Association with Verve

  Today, nearly three quarters (72%) of UK mobile ad buyers are maximising the value of mobile data when planning ad campaigns. First party data is deemed the most valuable, cited as the favoured data source by 58% of respondents. Just over [...]

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  Is Mobile Measuring Up? The Importance of Third Party Verification; in Association with GroundTruth

  As advertisers continue to shift budgets from desktop to mobile, this report examines whether mobile media buyers are using third party validation for viewability, brand safety and fraud, and the importance they place on this verification. We see that third party [...]

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  SDKs are Disrupting the Mobile Location Data Market & Becoming the Data Source of Preference; in Association with Verve

  Many businesses in the past few years have transitioned to think mobile first, quickly realising the dramatic shift in consumers' digital media consumption. As business strategies realign, the drive for mobile location data for campaign targeting and the creation of [...]

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  Let the Data Speak: Comparing the Use of Data Across Europe; in Association with Xaxis

  Information can travel across borders instantly, without friction, and without stopping at customs, subject to data privacy legislation of course. You’d expect for the development of any European market in data-driven advertising, with common standards and practices across the continent, [...]

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  Adoption Vs Execution: How Media Agencies Across the Globe are Making the Most of their DMPs' Capabilities; in Association with Lotame

  In the world of digital advertising and programmatic marketing, data has grown exponentially in both volume and importance. The use of large data sets in predicting consumer behavior and understanding audiences is more widespread now than ever before. We have [...]

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  Digital Re-imagined: Context & Predictability; in Association with xAd

  Tapping into contextual data (such as location, weather and time of day), which is collected through mobile devices, is a reliable way for today’s marketers to take control and begin to track audience habits. This data can then be used [...]

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  The Evolving Perception of Online Marketplace Quality in Programmatic Advertising; in Association with OpenX

  Building on last year's report, our research highlights changes in media buyers and publishers' perception of online marketplace quality, and the implications of this shift. Confidence that programmatic advertising delivers value for money has fallen from 95% to 86% globally, despite [...]

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