The Evolving Perception of Online Marketplace Quality in Programmatic Advertising; in Association with OpenX

Building on last year's report, our research highlights changes in media buyers and publishers' perception of online marketplace quality, and the implications of this shift.

Confidence that programmatic advertising delivers value for money has fallen from 95% to 86% globally, despite the fact that advertisers are spending more than ever on programmatic. However, our findings reveal marketers perceive a decrease in the risks associated with programmatic trading, therefore other factors are driving the decrease in confidence.

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