Hugh Williams
Senior Data Analyst
Articles by Hugh
Retargeting – The Gift That Keeps on Giving
As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK consumers are willing to go the extra mile and reach for their wallets to celebrate national days and holidays. With Valentine’s Day sales up by 5.5%, £600m spent on Mother’s Day, and a further £893m spent on Easter – it’s plain to see that Brits love splashing out for special occasions. In this piece, Marino Gualano, general [...]
IPA Bellwether Report Shows Muted Ad Spend Ahead of GDPR: The Industry Reacts
Market budget growth lost further momentum during the first quarter of 2018, according to the IPA Bellwether report published last Wednesday (18 April). In fact, budgets are growing at the slowest rate since recordings began in 2016. Report highlights – Internet continues to perform best, but main media slips into contraction – Ad spend set to rise by just 0.8% in 2018 – Muted ad spend growth predicted for 2018 and 2019 In line with the [...]
TagsAd FraudAd TechAugmented RealityDataDigital MarketingInvestment
Could Voucher Codes Be the Key to Help Advertisers Unlock a Post-GDPR Audience?
In this piece for RetailTechNews, Stuart Austin, programmatic consultant, Uniqodo, explains how the online advertising industry has grown off the back of a sea of data. However, with the European GDPR legislation coming into force on 25 May 2018, the tide is flooding out. How do advertisers ensure they’re not left high and dry? Explicit Consent ‘Explicit consent’ is a key requirement of the GDPR legislation. It’s going to mean the retargeters will struggle to find a viable business model, as [...]
Understanding How Retailers Use Location Data: Q&A with Rippll
Location data has long been a widely used technique for retailers to engage their customers. In this Q&A with RetailTechNews, Doug Chisholm, CEO, Rippll, outlines how retailers are leveraging this information, what more they can be doing with their location data, and what is holding retailers back from making the most of the data. RetailTechNews: How can location data be used to track the effectiveness of online advertising at driving footfall? Doug Chisholm: Because many consumer apps use location for functionality [...]
The Business of Voice Assistants in the Retail Sector
In this piece, Ed Bussey, CEO and founder, Quill, tells RetailTechNews about the rapid evolution of voice assistants and advises retailers on how to adapt their online content strategies for the new world of ‘conversational commerce’. The hype around voice-driven home assistants has reached a new intensity in recent months – and understandably so, given both the appetite from consumers to purchase these devices (Amazon’s Echo Dot was the best-selling item on the marketplace’s site [...]
Prime Membership Numbers Announced; USPS Could Make Amazon Suffer
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Prime Membership Numbers Announced; USPS Could Make Amazon Suffer; and Smart Speaker Market Booming. Prime Membership Numbers Announced Amazon Prime’s membership tops more than 100 million accounts worldwide, the company said this afternoon, revealing the number of subscribers to its fast-shipping programme for the first time. With a [...]
Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data; Smart Speaker Ownership Doubles in 6 Months. Contactless Adoption High Despite Concerns Almost half (46%) of UK shoppers are worried about security of card transactions, according to data released by Paymentsense. Despite this, 80% of Brits say card transactions, including contactless, were their favourite form of payment.
The Future of Personalisation: Q&A with Monetate
Whether it’s in-store, on their laptops, or through their mobiles, consumers expect an increasingly personalised shopping experience. In this Q&A with Jens Vang Lauridsen, vice president EMEA sales, Monetate, he explains why personalisation is a necessity, whether retailers are paying it enough attention, and how innovative technology, such as voice, will change the way personalisation works. RetailTechNews: Why is personalisation so important for retailers? Jens Vang Lauridsen: Personalisation is everything to retailers now because today’s consumers demand and [...]
TagsE-CommerceInvestmentPersonalisationTechnologyVoice assistant
Retail Technology Driving Change: Q&A with Sainsbury's-Argos
M&A is a massive part of today’s retail landscape; and in the UK this hasn’t got much bigger than Sainsbury’s 2016 takeover of Argos’ parent company Home Retail Group. RetailTechNews caught up with George Goley, CTO, Sainsbury’s-Argos recently at FUTR2020, to discuss how Argos is embracing retail technology, as well as some of the biggest trends in the space. RetailTechNews: How has retail technology helped Argos develop into a tech-driven company? George Goley: In 2012, Argos was [...]
Leveraging Opportunities in a Changing Retail Landscape: Q&A with Accenture
The pace of change in retail is continuing to gather relentless momentum. RetailTechNews spoke to John Zealley (pictured below), senior managing director and industry lead, consumer goods and services, Accenture, during FUTR2020 to outline some of the biggest changes in retail and what retailers need to be doing to leverage these opportunities. RetailTechNews: The consumer path to purchase is becoming increasingly digitalised. How can retailers refocus their efforts to ensure they remain relevant? John Zealley: The new generation of consumer is [...]
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Retargeting – The Gift That Keeps on Giving -
IPA Bellwether Report Shows Muted Ad Spend Ahead of GDPR: The Industry Reacts -
Could Voucher Codes Be the Key to Help Advertisers Unlock a Post-GDPR Audience?