Hugh Williams
Editor, DTCDaily
Articles by Hugh
Twitter Warns of Financial Struggles; Viu Partners with Singaporean and Thai Broadcasters
In today’s edition of the ExchangeWire Daily Digest: Twitter warns of financial struggles; Viu partners with Singaporean and Thai broadcasters; and Ooh Media requests voluntary suspension. Twitter warns of financial struggles Twitter warned its financial performance would fall short this quarter as the coronavirus pandemic depresses advertising spending, an indicator social-media platforms may not be able to quickly translate increased user engagement during the global health crisis into financial gain. Twitter on Monday said it would post an operating loss in the first [...]
GSG Acquires iGraal; ITV Cancels 2019 Dividend and Abandons Revenue Outlook
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GSG acquires iGraal; ITV cancels 2019 dividend and abandons revenue outlook; and Simpli.fi bolsters OTT and CTV offering. GSG acquires iGraal Germany’s Global Savings Group (GSG), the e-commerce content company, has acquired French cashback company iGraal for €123.5m in a mixture of cash and stock. Specifically, the deal was reached with iGraal’s majority owner M6 Group, and consists of €35m in [...]
Disney+ India Launch Postponed; eMarketer Lowers Global Ad Spend Forecast
In today’s edition of the ExchangeWire Daily Digest: Disney+ India launch postponed; eMarketer lowers global ad spend forecast; and Netflix to reduce European video quality. Disney+ India launch postponed Disney said on Friday that it is postponing the launch of its eponymous streaming service in India, one of the largest entertainment markets, after the biggest local attraction, Indian Premier League (IPL) cricket tournament, was rescheduled due to the coronavirus outbreak. The company, which is launching the streaming service in India through its local [...]
Disney Looks to Sell TrueX; S4 Capital Sees Strong Organic Growth in First Year
In today’s edition of the ExchangeWire Daily Digest: Disney looks to sell TrueX; S4 Capital sees strong organic growth in first year; and The Trade Desk & TikTok join forces. Disney looks to sell TrueX Walt Disney is looking to sell TrueX, an advertising-technology company it absorbed as part of its USD$71.3bn acquisition of 21st Century Fox assets last year. TrueX offers technology that asks users to interact with an ad before consuming a piece of content in exchange for fewer or no [...]
Fox to Buy Tubi TV; VideoAmp Acquires Conversion Login
In today’s edition of the ExchangeWire Daily Digest: Fox to buy Tubi TV; VideoAmp acquires Conversion Login; and AnyMind announces full acquisition of POKKT. Fox to buy Tubi TV Fox has reached an agreement to purchase Tubi TV for USD$440m in cash. To help pay for the acquisition, the company has chosen to sell its 5% stake in the Roku streaming platform. The media giant says that by selling its stake in Roku, it’s “essentially exchanging a passively held minority investment for [...]
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Fatherly Gets Scooped Up by Some Spider Studios; Lee Enterprises Completes Acquisition of Berkshire Hathaway Newspaper Operations
In today’s edition of the ExchangeWire Daily Digest: Fatherly Gets Scooped Up by Some Spider Studios; Lee Enterprises completes acquisition of Berkshire Hathaway newspaper operations; and Adyoulike finds 20% decline in homepage targeting month-on-month. Fatherly Gets Scooped Up by Some Spider Studios Just as the US was beginning to react to the spread of the coronavirus, two media companies were putting the finishing touches on a merger. On Thursday, Some Spider Studios acquired Fatherly, a digital website geared toward dads, creating a [...]
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Driving Success for Independent Ad Tech: Q&A with Amobee
Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion’s share of the market, there is undoubtedly a chance for the 20% to stamp their authority and offer marketers and publishers benefits that the larger players cannot. In this piece, ExchangeWire talks to Maria Flores Portillo, general manager, Amobee EMEA, to discuss where the opportunities lie for independent ad tech, what these businesses must be wary of, and [...]
Harnessing the Data Sets of DTCs: Q&A with Velocidi
If first-party data is currency, then direct-to-consumer brands are living like kings. However, having access to all this valuable data, and harnessing it effectively, are two different things. In this Q&A, Paulo Cunha, CEO, Velocidi, talks about how his business is teaming up with DTC clients, and the value that customer data platforms (CDPs) can help them recognise. DTC Daily: Velocidi has chosen to focus on DTC solutions – what drove this? Paulo Cunha: Direct-to-consumer companies have proven to be a perfect [...]
How DTC Retail Brands Will Fuel Their Next Phase of Growth
In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand. You know the brands we’re talking about. They’re the direct-to-consumer players that so often sit next to the word ‘disruption’ in our industry discourse – names like Allbirds, Glossier, and ThirdLove. In fact, just this past autumn, IAB hosted its first-ever Direct Brand Summit, an event explicitly designed to recognise the recent dramatic shift from the realm of traditional [...]
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Building a DTC Travel Business: Q&A with Tourlane
Direct-to-consumer is one of the most evolving, talked-about, and exciting trends in business at the moment, spanning sectors from fashion and apparel, to insurance and finance. In this Q&A, Julian Stiefel, co-CEO & founder, Tourlane, a leading online travel agency, explains how his business is differentiating from traditional brands, the company’s acquisition strategy, and how they are building loyalty. Tell us how your product differs from more traditional legacy brands in your sector? The difference to other pure booking platforms is [...]
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