Hugh Williams
Editor, DTCDaily
Articles by Hugh
Driving Success for Independent Ad Tech: Q&A with Amobee
Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion’s share of the market, there is undoubtedly a chance for the 20% to stamp their authority and offer marketers and publishers benefits that the larger players cannot. In this piece, ExchangeWire talks to Maria Flores Portillo, general manager, Amobee EMEA, to discuss where the opportunities lie for independent ad tech, what these businesses must be wary of, and [...]
Harnessing the Data Sets of DTCs: Q&A with Velocidi
If first-party data is currency, then direct-to-consumer brands are living like kings. However, having access to all this valuable data, and harnessing it effectively, are two different things. In this Q&A, Paulo Cunha, CEO, Velocidi, talks about how his business is teaming up with DTC clients, and the value that customer data platforms (CDPs) can help them recognise. DTC Daily: Velocidi has chosen to focus on DTC solutions – what drove this? Paulo Cunha: Direct-to-consumer companies have proven to be a perfect [...]
How DTC Retail Brands Will Fuel Their Next Phase of Growth
In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand. You know the brands we’re talking about. They’re the direct-to-consumer players that so often sit next to the word ‘disruption’ in our industry discourse – names like Allbirds, Glossier, and ThirdLove. In fact, just this past autumn, IAB hosted its first-ever Direct Brand Summit, an event explicitly designed to recognise the recent dramatic shift from the realm of traditional [...]
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Building a DTC Travel Business: Q&A with Tourlane
Direct-to-consumer is one of the most evolving, talked-about, and exciting trends in business at the moment, spanning sectors from fashion and apparel, to insurance and finance. In this Q&A, Julian Stiefel, co-CEO & founder, Tourlane, a leading online travel agency, explains how his business is differentiating from traditional brands, the company’s acquisition strategy, and how they are building loyalty. Tell us how your product differs from more traditional legacy brands in your sector? The difference to other pure booking platforms is [...]
Uber’s Subscription Launch Is a Glimpse of Direct-to-Consumer Brands’ Future
When Uber launched a new subscription service earlier this month, it joined a long list of digital brands that have sought to drive long-term loyalty using a subscription model. Whilst ‘Uber Ride Pass‘ is currently only being trialled in five U.S. cities and won’t be reaching UK shores anytime soon, Alex Hamilton (pictured below), head of innovation, Isobar, feels that it’s a telling glimpse into a future where brands own a particular category or sub-category and lock customers in through [...]
Preparing for the Future Consumer with DTC: Q&A with MediaCom
The direct-to-consumer (DTC) business model is something on most retailers’ minds at the moment. Here, we talk with Liam Brennan, global director of innovation, MediaCom, to discuss how seriously traditional brands should be taking the DTC revolution, how best to incorporate it into their business, and in what ways traditional retail still trumps DTC. RetailTechNews: Can you explain where BLINK sits within Mediacom, and how your role interacts with traditional and DTC retailers? Liam Brennan: MediaCom BLINK enables clients to embrace innovation linked [...]
IPA Bellwether Report Shows Weakest Growth in 3 Years
Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according to the Q3 IPA Bellwether Report, published last week (17 October). Report highlights – Cost pressures and growing uncertainty weigh on budget – Internet marketing spending plans continue to provide key support to growth – Most downbeat assessment on industry-wide financial prospects since Q4 2011 – Muted ad-spend growth forecasts for 2018 [...]
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How the Ad Ecosystem Is Morphing to Address Ad Fraud
The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has also caused an ad oversupply that’s left massive amounts of inventory unsold. In this piece, Anudit Vikram (pictured below), SVP, audience solutions, Dun & Bradstreet, says that to combat the problem, the industry has introduced ad networks, DSPs, and SSPs between the buyer and seller, making the ecosystem more and more complex. What was originally created [...]
The Incremental Visit: The Opportunity to Measure What Matters
Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply measuring total in-store visits of consumers exposed to a digital campaign is not enough to know the effectiveness of a retailer’s advertising. In fact, this can lead to wasted ad spend or the application of inaccurate insights to future drive-to-store campaigns. In this piece for RetailTechNews, Andy McNab, UK managing director, S4M, explains the significance of measuring [...]
Standards to Achieve Transparency: Q&A with Tim Cadogan, CEO, OpenX
In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency, the importance of an industry-wide standard to achieve further progress, and the areas of the industry that are seeing the most exciting developments. ExchangeWire: Transparency has been under the spotlight over the last months. Has significant progress been made to increase quality and transparency since it hit the headlines? Tim Cadogan: Yes, there has been material progress in both quality and transparency [...]
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