The global guide for the Ad Tech and Mar Tech industry

Hugh Williams

Hugh Williams

Senior Data Analyst


Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh


  • How the Ad Ecosystem Is Morphing to Address Ad Fraud

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  • The Incremental Visit: The Opportunity to Measure What Matters

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  • Standards to Achieve Transparency: Q&A with Tim Cadogan, CEO, OpenX

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  • Why Lack of Diversity Is a Ticking Time Bomb for the Media Industry: Q&A with Jenny Biggam, Founder, the7stars

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  • In-housing, PMPs & Growth of CEE: IAB Europe Assesses the Industry

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  • Over-Reliance on the Bidstream Is Failing Retailers Looking to Make the Most of Location-Based Advertising

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  • Helping Small Compete with Big: Q&A with eBay Advertising

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  • Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance

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  • Knowing Your Retail Partners – Q&A with E Fundamentals

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  • What UK Retailers Can Learn from China

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