Hugh Williams

Hugh Williams

Senior Data Analyst


Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh


  • Retargeting – The Gift That Keeps on Giving

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  • IPA Bellwether Report Shows Muted Ad Spend Ahead of GDPR: The Industry Reacts

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  • Could Voucher Codes Be the Key to Help Advertisers Unlock a Post-GDPR Audience?

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  • Understanding How Retailers Use Location Data: Q&A with Rippll

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  • The Business of Voice Assistants in the Retail Sector

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  • Prime Membership Numbers Announced; USPS Could Make Amazon Suffer

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  • Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data

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  • The Future of Personalisation: Q&A with Monetate

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  • Retail Technology Driving Change: Q&A with Sainsbury's-Argos

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  • Leveraging Opportunities in a Changing Retail Landscape: Q&A with Accenture

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