Hugh Williams

Hugh Williams

Senior Data Analyst


Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh


  • Q4 2017 IPA Bellwether Report Sees Ad Spend Slow

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  • Digital Channels to Power Ad Spend Growth; Mobile Payments Still Looking to Grab a Foothold

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  • B2B Marketers Embracing Programmatic in 2018; Value Chain Transparency Must Improve

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  • Do You Really Need a Standalone DMP in 2018?

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  • Smartphone Spending Overtakes Tablet Spending; Programmatic Ad-buying is Set to Soar in 2018

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  • Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon

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  • Some Millennials Would Prefer Robot Politicians; Reader/Publisher Relationship Influences Ad Effectiveness

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  • Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display

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  • Now & Next: eSports

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  • Mobile Gamers Gearing Up for Holiday Season; Willingness to Share Location Rises

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