Hugh Williams
Senior Data Analyst
Articles by Hugh
Over-Reliance on the Bidstream Is Failing Retailers Looking to Make the Most of Location-Based Advertising
Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason. Not only does it enable them to build location-informed audiences, but also to target consumers with the right message, at the right location, and the right time, as well as to measure the effectiveness of their advertising at driving consumers in-store. In this piece for RetailTechNews, Mark Slade, CEO, Location Sciences, explains that, despite this, we are acutely aware that [...]
Helping Small Compete with Big: Q&A with eBay Advertising
Fresh off the back of announcing the soft launch of their self-serve advertising product, RetailTechNews spoke to Bert Basset (pictured below), EU director of revenue labs, eBay Advertising, to understand more about the product and how it can help small businesses. RetailTechNews: How does the new ‘eBay Local Services Ads’ product work? Bert Basset: At eBay Advertising, we’re really excited to have soft-launched ‘eBay Local Services Ads’, a brand new product designed to help local service businesses reach new customers and grow [...]
Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Delaying the Death of the High Street; Revenue Losses Through Poor Mobile Performance; Gen Z Using Multiple Devices for Shopping. Delaying the Death of the High Street The ‘death of the high street’ in the UK is not as imminent as we might think, according to findings from Mitel.While Brits do more online retail shopping than the French and Australians, [...]
Knowing Your Retail Partners – Q&A with E Fundamentals
Picking the right retail partners is a challenge faced by every brand. Invest too much in the wrong channel, and risk heavy losses, while the right channel can be a long-term, sustainable source of sales. Here, John Maltman, CEO, E Fundamentals, tells RetailTechNews why brands need to be doing more to analyse how their products are performing across different retailers, and how they can optimise their online selling strategy. RetailTechNews: How does E Fundamentals’ technology work? John Maltman: [...]
What UK Retailers Can Learn from China
There is a stark contrast between the news stories surrounding British and Chinese retail at the moment. While we are inundated with stories of shop closures and businesses entering administration, those keeping abreast of the retail scene in the East will realise that the Chinese giants are facing no such issues. In this piece, Hannes Ben (pictured below), chief international officer, Forward3D, tells RetailTechNews just what British retailers could stand to gain by following the lead of their Chinese counterparts. When the [...]
Why Does Big Data in Marketing Need Visual Analytics?
Big data is becoming a primary factor in the marketing world, often used to make decisions and discover correlations between events. In this piece for RetailTechNews, digital branding and ad-tech writer Kayla Matthews explains that, despite this, using big data effectively still requires using visual analytics when interpreting the results. It has become necessary to look for new ways of storing and indexing data, and at the same time, different methods of helping people [...]
TagsDataTechnology
Staying Afloat: Why the CCO Is Key to Keeping Retail Doors Open
The retail industry has felt the impact of online shopping and, in 2017 alone, 5,855 high street retailers shuttered their doors. The first quarter of 2018 shows little hope for a storefront revival. In this piece, Kris McKenzie, SVP & general manager, EMEA, Calabrio, tells RetailTechNews that changes in customer behaviour have greatly determined the fate of many stores. Sky-high expectations, whether that’s online or offline, have caused a shift in everything from the tools retailers use to roles within [...]
GDPR Ushers in New Era of Customer Empowerment & Engagement
Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention – sparking fear, changing priorities and, in some cases, altering the landscape forever. In this piece, James Norwood (pictured below), EVP strategy & CMO, Episerver, tells RetailTechNews how the most recent of these – GDPR – poses new challenges for retailers than faced in the ‘-geddons’ of years past. The nearest and dearest situation is that of the general data [...]
Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label Sales
RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label Sales; and Loyalty of Prime Members. Amazon Throws USD$2bn More at India Amazon is reportedly upping its investment in India by USD$2bn (£1.5bn). This would be a significant move, considering that in June 2017 they committed USD$5bn (£3.7bn) towards [...]
GDPR Sees Online Players in High-Stakes Gamble
By using ‘legitimate interest’, online publishers and vendors are playing Russian roulette with their users’ data, writes Stuart Austin, digital consultant, ConsentEye. Now GDPR is in place, many publishers and tech vendors are banking on ‘legitimate interest’ to cover their use of data processing rather than seeking explicit consent from their data subjects. This obviously requires less work on their part, and little or no change to their current systems, but could see them being liable for big fines.
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