Hugh Williams

Hugh Williams

Senior Data Analyst


Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh


  • Now & Next: eSports

    Which event had more people watching live in the stadium in 2017? The Superbowl? The FA Cup Final? Or the Intel Extreme Masters? Well, you might have guessed it (though you may never have heard of it) – it’s the Intel Extreme Masters! In fact, with over 173,000 fans in attendance, this event, which includes competitions in League of Legends, Starcraft II, and Counter-Strike, had more spectators come through its gates than the other two events combined (as well as a [...]

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  • Mobile Gamers Gearing Up for Holiday Season; Willingness to Share Location Rises

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Mobile gamers gearing up for holiday season; Willingness to share location rises; and too few marketers protect from fraud.

    Mobile gamers gearing up for holiday season

    Most mobile gamers plan to spend this holiday season playing games more often, downloading more new games, and engaging more frequently with in-app rewarded ads, [...]

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  • Now & Next: Cyber Attacks

    The signs are innocuous: a slow network connection, a requested password update, a strange email from a colleague. The effects, however, have profound impacts on people, businesses, and governments alike. ExchangeWire’s Now & Next explores the methods and motivations behind cyber attacks, and how (or if) they can be mitigated.

    Throwing your hat into the ring

    Before we tar all hackers with the same brush, it is important to say that this article focuses on the threat posed by ‘black [...]

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  • Cross-Device Strategies Paramount to Winning Mobile-First Shoppers; Getting to Grips with the Changing Consumer

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Cross-device strategies paramount to winning mobile-first shoppers; Getting to grips with the changing consumer; and How Brits buy holidays.

    Cross-device strategies paramount to winning mobile-first shoppers

    Retailers have a greater impact on mobile devices when an engaging app and a strong mobile web presence are available, shows Criteo’s Global Commerce Review for [...]

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  • Now & Next: Fake News

    Fake news is a hot topic across the globe. The concept of fake news is particularly pertinent and discussions focus on genuinely falsified news and genuine news that is claimed to be fake for personal or company gains. This issue of ExchangeWire’s Now & Next looks at the problems fake news is creating for media professionals, and what (if anything) needs to be done to address them.

    The prevalence of fake news

    Fake news is affecting a large proportion of the online population.

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  • Now & Next: Virtual Reality

    If you’ve looked at any list aiming to predict technology trends that will dominate the marketplace over the last few years, you will know that virtual reality is not a new phenomenon. It is the only technology to come through the Gartner’s hype cycle’s ‘Trough of Disillusionment’, to reach the ‘Slope of Enlightenment’, and now it is well on its way to the ‘Plateau of Productivity’. Despite these nauseating category titles, the point remains clear: VR has officially arrived. [...]

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  • Facebook Revenue Soars Despite Russian Interference

    Facebook’s revenue has surged to USD$10.3bn (£7.8bn), on the back of 47% growth year-on-year. However, its shares fell, as it announced its 2018 expense forecast.

    The higher expenses for the coming year are mostly driven by expenditure on protecting the site from fake news and hate speech, which CEO Mark Zuckerberg says will mean higher costs.

    He says: “Our community continues to grow and our business is doing well, but none of that matters if [...]

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  • Premium Publishers Beat Facebook & Twitter For Consumer Trust; British Black Friday Sales Driven by International Purchases

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Premium publishers beat Facebook and Twitter for consumer trust; British Black Friday sales driven by international purchases; and The lofty cost of acquiring a mobile app user.

    Premium publishers beat Facebook & Twitter for consumer trust 

    Over three-quarters (79%) of UK residents think it is very important to know the origins of news content, [...]

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  • AA/WARC Reveals Increased Spend on Almost All Digital Channels

    UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first six months on record, according to the AA/WARC’s expenditure report.

    Mobile spending was up 38.1% across the six months, while overall internet spending was up 13.8%. Almost all digital channels recorded a notable increase in spend, with VOD up 8.8%, digital out-of-home up 29.1%, national newsbrands’ digital revenues up 15.6%, and digital radio up 22.2%.

    Other key findings [...]

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  • Tech Giants Show No Sign of Slowing Down as Twitter, Alphabet & Amazon Post Earnings

    Twitter, Amazon, and Alphabet have all beat analysts’ expectation, posting strong Q3 results. While both Amazon and Alphabet are looking to improve their foothold in Asia, Twitter has boosted its number of monthly average users (MAUs), and looks to be nearing its first profitable quarter.

    Growing number of MAUs could help Twitter make first profit

    After 11 years, Twitter looks like it might finally make a profit in Q4, on the back of better-than-expected earnings and a growing user base.

    The [...]

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