Hugh Williams

Hugh Williams

Editor, DTCDaily


Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh


  • Driving Success for Independent Ad Tech: Q&A with Amobee

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  • Harnessing the Data Sets of DTCs: Q&A with Velocidi

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  • How DTC Retail Brands Will Fuel Their Next Phase of Growth

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  • Building a DTC Travel Business: Q&A with Tourlane

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  • Uber’s Subscription Launch Is a Glimpse of Direct-to-Consumer Brands’ Future

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  • Preparing for the Future Consumer with DTC: Q&A with MediaCom

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  • IPA Bellwether Report Shows Weakest Growth in 3 Years

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  • How the Ad Ecosystem Is Morphing to Address Ad Fraud

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  • The Incremental Visit: The Opportunity to Measure What Matters

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  • Standards to Achieve Transparency: Q&A with Tim Cadogan, CEO, OpenX

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