Paul Briggs, managing director EMEA at contextual intelligence platform Silverpush, takes a dive into contextual. He expands on why video is the funnel, how advertisers can navigate complex user journeys on YouTube, and how brands can use contextual solutions to [...]

Adzymic, a Singapore-headquartered ad tech company, is powering an advanced omnichannel campaign for the launch of McDonald’s Singapore’s Grimace Shake, in partnership with Omnicom Media agency OMD. The campaign brings together digital out-of-home (DOOH), premium programmatic display, and dynamic creative [...]

Today (31st March, 2026), PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. Developed for client INTERBEV, this video campaign targets [...]

Inventory Intelligence platform Picnic has announced the launch of Quality Video, a new solution designed to help advertisers understand and curate open-web video inventory based on how video ads truly behave on the page. Open-web video buying still relies on broad [...]

FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study.  The new research reveals that viewers across Europe have bought into streaming TV, with many [...]

Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ecosystem in 2026...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, unveiled prioritised access to curated, political-approved inventory with unmatched speed, precision, and scale. Designed for the 2026 midterms, the offering enables values-based voter targeting across all screens, including CTV, with campaigns [...]

GoWit, the leading ad tech provider, and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, today announced a strategic commerce and retail media partnership across MENA and Türkiye. This partnership brings together GoWit’s [...]

Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...]

Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will act as the [...]