The service layer is arguably the most competitive segment of digital marketing right now. A bunch of macro and micro trends are transforming the relationship between the marketer and its service provider. The convergence of ad tech and martech, the move towards a customer-first world, and the increasing importance of tech and data in the marketing function, has created a new whitespace where agencies, consultancies, and specialist solution providers are all fighting to own the marketer relationship.
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Funding for MediaMath; Customer Analytics Boost Growth & Revenue; GeoSpock/Tamoco Partnership Links Real World with Data; Flashtalking Introduces Consulting Services; and FreeWheel Partners with Operative on ‘Premium At Scale’. New Funding for MediaMath Enterprise software provider MediaMath announces new funding. Led by Searchlight Capital, the new capital to the tune of USD$225m (£170m) will be invested in technology and hiring, MediaMath says. This includes investment in the expansion [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets; IAS Acquisition Will See Continued APAC Investment; Data-Sharing Platform Opens in Singapore; and JWT Takes Verve to Indonesia. Mobile & Video Fuel AU Ad Spend Online ad revenue in Australia hit AUD$2.1bn (£1.19bn) in the first quarter, fuelled primarily by video and mobile. Mobile [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European Advertising Market Doubled Since 2012; Adobe Buys Magento Commerce for USD$1.68bn; PubMatic’s Quarterly Mobile Index Finds Continued Header Bidding Growth; Sonobi Launches Consent Management Platform; Mediarithmics Expands to UK; and Data Verification Provided by Ericsson Emodo. European Advertising Market Doubled Since 2012 IAB Europe presents new figures for the European advertising market. With social, mobile, and video pushing growth, the advertising market in [...]
New technology may be the root of issues like fake news and malicious ads, but it is also helping publishers and advertisers take the next step forward in the battle to protect brands from unintentional misplacement of ads against inappropriate content, argues Anant Joshi (pictured below), CRO, Factmata, in this piece for ExchangeWire. When news breaks of a major brand’s digital ads appearing alongside inappropriate or extremist content, there is an almost audible, collective sigh of relief from CMOs around the world [...]
It’s hard to argue against the fact that programmatic advertising is now a steadfast form of media for advertisers globally. By 2019, more than four out of five U.S. digital display ad dollars (USD$45.72bn [£32.22bn]) will transact programmatically, according to eMarketer. Does that make it perfect? Certainly not, and many limitations that exist within programmatic advertising have been brought to light in the past 12 months, causing a re-evaluation of programmatic from both buyers and sellers.
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability Record in UK; IAB Tech Lab Acquires DigiTrust; MetaX Releases adChain Whitelist; USD$8m (£5.7m) Funding for Appodeal; and Fraudlogix & PubNative Partnership. New Viewability Record in UK Ad-viewability rates in the UK have reached new heights, according to the latest quarterly benchmark report by Meetrics. In the first quarter of 2018, viewability rates increased from 56% to 59% with [...]
Ad blocking is an inescapable reality in 2018. Not only is the amount of ad-blocking use increasing, but some of the biggest online players are finally bowing to user pressure, essentially validating the use of ad blockers. In this piece for ExchangeWire, Christian Dommers (pictured below), head of business development, eyeo, will look at why you should embrace the reality of an ad-blocking audience, why they are so valuable, and the ways you can reach them. On the surface, ad blockers [...]
Blockchain’s foothold in the digital advertising space is getting stronger. In this Q&A, ExchangeWire talks to Charles Manning (pictured below), CEO of mobile ad analytics company Kochava, whose independent blockchain platform XCHNG seeks to tokenise the insertion order and cut out the middlemen of the digital advertising ecosystem, solving several industry problems in the process. ExchangeWire: Why is brand safety such a difficult issue to solve for? Charles Manning: Back in November, video ad platform Teads surveyed 100 CMOs and found that 80% [...]
ExchangeWire’s awards programme, The Wires, is now open for entry and accepting submissions. Following a hugely successful launch last year, The Wires will return in 2018, with submissions now being accepted across 13 categories within the ad tech, martech, and programmatic sectors. The awards are open to everyone in ad tech, martech, and programmatic, globally, including advertising and marketing technology vendors, advertisers, agencies, trading desks, and publishers. Last year’s awards ceremony saw some very worthy winners, including The Telegraph for ‘Best New [...]