A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand the effect that mobile devices are having on consumer buying habits. This is what Forrester recently named “The Mobile Mind Shift” in a new book, which they define as “the expectation [in consumers] that I can get what I want in my immediate context and moments of need.” With this level [...]
This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV inventory trading in Brazil and DynAdmic rolls out their social media integration in pre-roll video campaigns. Moreover, in Edvaldo Acir, general manager, Rocket Fuel, analyses how telcos are using programmatic.
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls £596 in pre-tax profits; Adform and Adsquare team up; IAB supports HTML5 transition with new initiatives; and Annalect MENA and Ensighten announce an exclusive partnership.
€100m for Fyber’s expansion in mobile advertising
Fyber may have been acquired by RNTS – but the German mobile ad tech company is set to continue operating independently under its own name; and [...]
The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how modern-day consumers draw information about brands from a greater number of sources than ever before, encountering online and offline touchpoints, traversing a range of channels such as TV, print, social, and search. Users are also utilising numerous platforms, from smartphones and tablets, to laptops and desktops. This labyrinth [...]
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than one device. This demand for 24/7 connectivity has seen the online advertising landscape evolve rapidly – a record €30.7 billion was spent globally on internet and digital marketing last year, according to the Internet Advertising Bureau (IAB) and PWC.
However, with this increase in digital advertising opportunities comes an increased risk of people trying to take [...]
This week’s LATAM Roundup brings the quotes of Latin American executives during last Thursday’s IAB Brazil Ad Tech & Data; a more conservative view about the Latin American market; and finally an overview about video inventory, according to the latest TubeMogul report.
Coull‘s CEO, Irfon Watkins writing exclusively for ExchangeWire.
Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since Steve Jobs penned an open letter in April 2010 explaining why Apple would not support Adobe’s technology. For a simple and amusing timeline of what’s happened since, check out happensinadops’ summary.
Without wanting to fall into the premature proclamation category myself, the alignment of several factors does now seem to indicate that Flash as [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick; Smartclip goes tech in Berlin; Adsquare appoints a new VP, and Fyber strengthens its leadership team.
First insights into Twitter’s MoPub native ad stats
Native ads have seen rapid growth in MoPub over the past 15 months, concludes Twitter in its first ever insight into [...]
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are all topics that will be featured at ATS London. Tickets for ATS London on Monday September 14 are now on sale. We do sell out every year, so make sure you get your ticket while they’re still available.
It is the age of the faux-publisher. It has become next to impossible to build a [...]
In today’s guest post, Time Inc. UK’s Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the digital advertising market has served technology entrepreneurs well in the past 10 years.
The emergence of networks, offerings of reach and scale, along with the ability to provide audience platforms that enable greater targeting, efficiencies and attribution has given these entrepreneurs the opportunity to change the fabric of the digital landscape.
Advertisers and publishers have watched as new advertising and marketing technology [...]