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  • Creative Management Being Brought In-House for Control & Efficiency: Q&A with Victor Wong, Thunder

    Data is used in every aspect of advertising today. So, bringing technology in-house to utilise data for driving creative development and execution makes sense. ExchangeWire speak with Victor Wong (pictured below), CEO, Thunder, on the trend of marketers taking control of their own creative work, and the tools available to make this work possible by traditionally non-creative professionals.

    ExchangeWire: What are the benefits for advertisers using a Creative Management Platform (CMP)?

    Victor Wong: A creative management platform (CMP) powers cross-channel data-driven [...]

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  • Viewability Boosts from Walled Gardens; Subtler Approaches to Online Advertising

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Viewability boosts from walled gardens; Subtler approaches to online advertising; and CMOs not satisfied with customer retention.

    Viewability boosts from walled gardens

    Walled garden video dramatically outperforms other forms of online video, finds Pixability’s second ‘Annual state of Walled Garden Video Advertising’ report.

    Facebook and Instagram CPVs rose by 60% between Q1 and [...]

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  • Q1 IPA Bellwether Report Shows Economic Resilience: Experts Comment

    The Q1 2017 Bellwether Report, released by the IPA last week (19 April, 2017), highlights improved financial prospects and an extension to the run of marketing budget growth, to four and a half years. With a predicted rise in GDP, the Bellwether predicts a revised 0.6% growth in ad spend over the course of the year. Looking at channel performance, mobile, having only been recorded in the Bellwether Report for the last three quarters, saw a net balance of [...]

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  • RPA Media Place Suggests Brands in LATAM Are Banning YouTube Ads; Loyalty Companies Losing Opportunities in Brazil

    In this weeks’ LATAM Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks publicly about Nestlé’s decision to ban YouTube ads in their digital campaigns in Argentina, suggesting more local brands are doing the same; Accenture’s latest report claims that loyalty companies in Brazil are losing money and opportunities with their consumers and data; and, finally, Google’s search trend for the winter season in Brazil.

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  • The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, zvelo

    Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety and is it technically a ‘fixable’ issue? ExchangeWire speak with Jeff Finn (pictured below), CEO, zvelo, about how brand safety should be addressed and why brands accepting that brand safety comes at a cost is the starting point the industry needs.

    ExchangeWire: The talk of the town is that ‘we must fix brand safety’ – how do we go about fixing [...]

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  • Singapore Consumers Feel More Valued by Local Brands; Columbus Land in India via SVG Acquisition

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore consumers feel more valued by local brands; Columbus land in India via SVG acquisition; IAB AU offer handbook on location marketing; Blink Now on Ooyala in Philippines; Essence open Delhi analytics hub; and Amobee Turn up focus on transparency.

    Singapore consumers feel more valued by local brands

    Just 19% of consumers in the country feel international brands appreciated [...]

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  • IAB Brazil Warn Industry About Brand Safety; Big Brands Expect Programmatic to Grow by 30%

    This week’s LATAM Roundup brings the following stories: IAB Brazil’s manifesto about brand safety asks the industry to talk more about context for digital ad campaigns; Leaders of big multinationals in Brazil expect programmatic to grow between 20% and 30%; and, finally, speaking to the digital industry, Nizan Guanaes, CEO, DM9DDB, and one of the most recognised professionals of the Brazilian market, questions the ad tech market but highlights that digital technologies and offline advertising should find a balance to complement [...]

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  • 2016 UK Digital Ad Spend: Mobile Now 51% of Total Display

    The IAB UK and PwC released the 2016 UK Digital Ad Spend Report last week, with the news that the UK digital market grew 17.3% in 2016, with a total value of £10.3bn. The vast majority of growth was driven by mobile, which saw a 50.8% increase year-on-year and accounted for a whopping 99% of all digital growth. Of that, mobile video has seen significant growth of 103%. In other news, 72% of display advertising was traded programmatically in [...]

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  • Mobile Video: The Revolution That's Just Getting Started

    Mobile video is booming, but with so many formats and creative specifications, how is video differentiated from traditional mobile formats and what steps are helping to move the industry along? ExchangeWire speak with Maggie Mesa (pictured below), VP Mobile Business Development, OpenX, who explains how publishers and advertisers are getting ready for the revolution.

    ExchangeWire: Is there an identity crisis with mobile video and the numerous creative specifications? With the likes of MRAID, VPAID, and VAST across mobile, in-app, how is video [...]

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  • 12 Brazilian Publishers Launch Digital Premium Alliance; Argentina & Venezuela Bring Digital Conversions Down in LATAM

    This week’s LATAM Roundup brings the announcement of the publisher alliance Digital Premium, which puts together the digital inventories of 12 traditional Brazilian print newspapers through Google’s DoubleClick; A recent report by Zenith Australia shows a decline in digital conversions in Latin America, due to the economic crisis in Argentina and Venezuela; and, finally, the latest survey on audience’s perception of digital ads shows that, even though the Brazilian audience has a lower adoption of AdBlockers, users emphasise skipping ad videos [...]

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