2020 and Beyond: What’s Next for Display Advertising?
It’s been a year of big change for display advertising – 25 years on from the first banner ad, browsers’ restrictions on third-party cookies are shaking the foundations of display advertising. At the same time, new opportunities for advertisers are developing across connected channels such as DOOH and CTV. So where does display advertising stand in a post-cookie world where there is so much digital choice? As ever, disruption comes hand in hand with innovation and display advertising stands to [...]
Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports
This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC Adspend Update H1 2019. Here ExchangeWire details the key findings of the studies, and receives expert insight from across the advertising industry. Key findings – IPA Bellwether Q3 2019 – UK companies revise total marketing budgets downwards for the fist time since 2012, with a net balance of 0.5% registering negative forecasts for marketing budget. – “Wait and see” approach brought about by [...]
Dentsu Aegis Network Takes Majority Stake in Ugam; New Biometric Study Shows a Halo Effect for Ads
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Dentsu Aegis Network takes majority stake in Ugam; New biometric study shows a halo effect for ads; Triton Digital Wins The Wires APAC 2019 Best New Product or Service – Sell Side. Dentsu Aegis Network takes majority stake in Ugam Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving [...]
IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to Acquire Ayuda
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to Acquire Ayuda; TabMo Is First Mobile DSP to Use Fenestra’s Blockchain Technology; and Unruly signs global partnership with Formula 1. IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0 IAB Europe, the leading European-level industry association for [...]
Understanding ITP: Q&A with Matthew Pepper, Sub2
Whilst Intelligent Tracking Prevention (ITP) is not a new phenomenon – having been used on Apple’s Safari browser in its current iteration since late-2018 – it is likely to be one of the most significant talking points in the ad industry through the remainder of 2019. This is because Google are contemplating using the measure, which limits third-party cookies to prevent the capture of cross-site browsing data, thus removing retargeting abilities on their Chrome browser. If Google does go all-in on [...]
ExchangeWire Hires New Editor
Today (17 April) ExchangeWire have announced the appointment of Mathew Broughton (pictured) as editor. Broughton joins the growing ExchangeWire team to take on responsibility for ExchangeWire’s global editorial offering. Broughton joins ExchangeWire from a content management role in telecoms and tourism, to apply his technical and editorial experience to analysing the burgeoning advertising and marketing technology industries. In his position as editor, Broughton will focus on curating and developing content for ExchangeWire globally, placing a lens on the evolving industry and [...]
The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany
The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany; FreeWheel Launches DRIVE in the UK; VideoAmp Teams Up with Leading TV Programmers & OTT Platforms; and Pub Ocean & PubExchange Partnership. The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China In response to global marketers’ focus on China as a key growth market, advertising technology leader The Trade Desk has officially launched its programmatic ad buying platform in [...]
News UK Launches The Fifth; Mindshare Launches Audience-first Customer Decisioning Tool, DX
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: News UK Launches The Fifth; Mindshare Launches Audience-first Customer Decisioning Tool, DX; and Bidooh Signs New Partner in South Africa to Roll Out 500 Screens. News UK launches The Fifth – A New Influencer Marketing Agency On Monday (18 March), News UK announced the launch of The Fifth, an independent full-service influencer marketing agency. It will tell authentic brand stories [...]
GDC Day Two Roundup: Google Enters Gaming Market with Stadia
Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals in the industry’s history. Such a major player moving in with such an ambitious platform could radically impact the broad ecosystem of the industry, the makeup of audiences playing games, and the way the medium is consumed and designed. However, Stadia’s [...]
Why It’s Important for Marketers to Embrace UX
In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards the competition. For a lot of marketers, user experience may not be front of mind, but it is now a vital part of their digital marketing strategy. In this piece for ExchangeWire, Maggie McKosky (pictured below), head of user experience & [...]
