In this week’s ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business’ RadiumOne in bumper funding round; Survey shows the decline of the ad network; Captify raises £8m; More moves.
Microsoft inks deal announcing its exit from ads. Or is it?
The big news item for this week is that AOL and Microsoft have announced a deal – meaning AOL will assume responsibility for all of Microsoft’s display, mobile, and video advertising inventory in nine markets: USA, UK, Canada, Brazil, France, [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile video advertising grows by 367%; 15% of Britons blocking online ads; 90% of consumers don’t click on ads on mobile devices; and Mobile advertising sees 72% growth rate.
Mobile video viewing sees 367% increase
The Ooyala Video Index Report, released last week, shows smartphone and tablet video views continue to grow; with a 24% increase in Q1, and a staggering 367% increase over the past two [...]
There’s been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with AOL and AppNexus playing their part. In this piece, ExchangeWire will leverage its industry-leading analysis team to ask what this ultimately means for Microsoft, as well as join the dots between the manoeuvring.
The big news item for this week is that AOL and Microsoft have announced a deal – meaning AOL will assume responsibility for all of Microsoft’s display, mobile, and [...]
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The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic.
Germany has two conferences focused exclusively on programmatic – one of which is a joint venture between ExchangeWire and Adzine, for full disclosure. Both have been going now for nearly five years. It’s quite incredible really given how slow the market has been in the area of automated buying and selling during that time, in Germany.
The volumes of inventory being traded this way remain [...]
Tags Ad TradingAdvertiserAgencyAgency Trading DeskAudience BuyingBrandDigital MarketingDisplayEuropeFacebookGerman Sales HouseGermanygoogleMarketerMarketing TechnologyMedia BuyingMedia ValuationProgrammaticRTBStackStrategic Investment
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become increasingly popular with advertisers, and media-owners alike.
Almost half (45%) of all online display ads are bought using programmatic media-buying technologies, with the amount of budget spent nearing £1bn, according to IAB figures, which also show ad networks’ share of online display advertising is down to single figures (6%).
The figures were published in the trade body’s [...]
67% of Marketers Agree That Reaching New Customers is More Challenging Than Retaining Existing Customers; 44% of New Media Movers Are Willing to Pirate Content
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 67% of marketers agree that reaching new customers is more challenging than retaining existing customers; 44% of new media movers are willing to pirate content.
What do marketers really think about data-driven advertising?
Recent research from Forrester, commissioned by Magnetic, has revealed the perceived benefits and challenges of utilising data-driven advertising. The [...]
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference where the emphasis has historically been on creativity, as opposed to tech innovation, including how the IoT will help propel the ubiquity of such technologies.
Programmatic has transformed the industry, bringing greater efficiency with real-time optimisation. However, when will programmatic move from cutting-edge to ubiquitous?
Is it when it becomes the number one priority for industry leaders? [...]
Google Mounts Charge Against Facebook With Cross-Screen DoubleClick Additions; Email Marketing Receives Boost with Huge Funding Round
In this edition of ExchangeWire’s European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy timeline; Twitter fuels ongoing reform with autoplay ads.
Google rolls out mobile support for DoubleClick
Google’s DoubleClick Leadership Summit made headlines this week for several reasons, not least for the news that Neal Mohan, VP, display, video advertising, will remain at the company, contrary to previous reports; but, more importantly, making cross-device measurement of media exposures and [...]
Tags Ad TradingAdvertiserAttributionAudience Buyingautomated guaranteedCross-ChannelDataDigital MarketingDisplaygooglemarketing cloudMarketing TechnologymeasurementMedia BuyingMobileNative Advertising
Consumer Power in the Rights to Privacy; 85% of Users Visually Engaged with Mobile Native Advertising
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: consumer power in the rights to privacy; 85% of users visually engaged with mobile native advertising; native ad user dwell time on mobile double that of desktop; broadcast and cable ratings continue to decline by double figures in the US; and UK consumer engagement worth £6.80 per minute.
Consumer power in the rights to [...]