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  • Digital Agencies Grew by 50% in Brazil Last Year; Predicta Aims for 80% growth in 2017

    This week’s LATAM Roundup brings the following news: a local study reveals that digital agencies grew by 50% in Brazil last year, despite only 34% of them offering automated services; Predicta forecast growth by 80% in 2017, after increasing their revenues by 20% last year; Twitter Brazil have a new general manager; and finally, out of home Clear Channel starts being audited by Brazilian Institute IVC. 

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  • What Marketers Should Know About Programmatic Ad Buying in 2017

    2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and obstacles. While data continues to be the cornerstone of transacting programmatically, most buyers are still too reliant on commoditised third-party data and need to do a better job utilising it. Programmatic creative became a popular topic this year; but, in reality, it was not being utilised at scale even though the enabling technology was (and is) available. Ad tech has created an abundance [...]

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  • Wunderman Acquires Pmweb; Dentsu Aegis Network Buys Chilean Veriplan

    In this week’s Latin American RoundUp: the year starts with acquisitions in the market. WPP’s Wunderman announced the purchase of Brazilian digital marketing company Pmweb; Dentsu Aegis Network acquired the Chilean company Veriplan; and Havas Group completed the acquisition of the Argentinian Intellignos to expand DBi in Latin America. Also, in the publisher’s solution area, Grupo Estado’s Planeta Digital sets a deal with Reach Local in Brazil.

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  • Now & Next: Ad Fraud

    Global programmatic ad spend is predicted to reach USD$37bn (£30bn) by 2019, up from USD$14.2bn (£11.5bn) in 2015. However, as programmatic budgets boom, so do the opportunities for fraudsters to take advantage. In 2016, fraud and viewability concerns ranked as the biggest barriers facing programmatic adoption. This edition of ExchangeWire’s Now & Next takes a closer look at what needs to [...]

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  • Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Booming digital ad spend; Millennials and males lead the way with online video; and Manufacturing leading the way in IoT.

    Booming digital ad spend

    Digital advertising received USD$17.6bn (£14.4bn) in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest  Read more

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  • Latin America Trends in the Programmatic Market in 2017

    In the first LATAM RoundUp in 2017, some of the leaders of ad tech in the region talk about the main achievements and changes to the market in 2016 and what they expect in the new year.

    According to IAB Brazil, digital advertisement had R$10.3bn (£2.56bn) in revenues in 2016, a year-on-year increase by 12%. The forecast for 2017 is another year with a double digit growth, driven mainly by search, display, social media and video.

    Below, some of the main [...]

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  • LATAM Ad Market to Reach £34bn; Brazil Has a Quarter of Top100 YouTube Channels

    The last LATAM RoundUp of the year brings the following news: LATAM ad market is expected to reach £34.24bn in 2016, according to eMarketer; Brazil has 24 YouTube channels on the list of the top 100 profiles with the biggest impact in audience and engagement, according to Snack; and Brazilian fast food Bob’s introduces a 100% digital store, opening new opportunities to get and analyse user data.

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  • Why 2016 Was The Beginning of The End of The Current Ad Tech Cycle

    There was a lot of M&A this year in advertising technology. According to Eric Franchi’s ad tech M&A tracker, there were eighteen acquisitions in excess of USD$100m (£68.4m) in 2016 – with a combined total of nearly USD$10bn (£6.8bn). This obviously should be viewed as a positive for the industry. Ad tech clearly still plays a crucial part in the monetisation and execution strategies of publishers, agencies and brands.

    Despite [...]

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  • Why Brands Are Getting It All Wrong on Instagram

    Instagram is one of the fastest growing social media platforms, with more than 500 million active users. And, according to recent research by eMarketer, the number of brands choosing to include the platform in their 2017 advertising plans will surpass Twitter. But, despite the high number of brands using Instagram, and other photo-sharing sites, explains Ed Preedy (pictured below), managing director of Europe, GumGum, there are still so many of them [...]

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  • Second Screening Drives Sales & How Brands Have Used Facebook Live

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Sales from second screening; and analysis of Facebook Live use by brands. 

    Great Christmas Bake Off, Strictly & Sherlock set to power ‘couch commerce’ this winter

    Seasonal TV specials are set to power dual screening over the Christmas period; with both traditional broadcasters and streaming-only sites exerting a huge impact on shopper [...]

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