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Blockchain as a Better Way Forward: Q&A with Charles Manning, CEO, Kochava
Blockchain’s foothold in the digital advertising space is getting stronger. In this Q&A, ExchangeWire talks to Charles Manning (pictured below), CEO of mobile ad analytics company Kochava, whose independent blockchain platform XCHNG seeks to tokenise the insertion order and cut out the middlemen of the digital advertising ecosystem, solving several industry problems in the process. ExchangeWire: Why is brand safety such a difficult issue to solve for? Charles Manning, CEO, Kochava Charles Manning: Back in November, video ad platform Teads surveyed 100 CMOs [...]
The Wires 2018: Now Open for Award Submissions
ExchangeWire’s awards programme, The Wires, is now open for entry and accepting submissions. Following a hugely successful launch last year, The Wires will return in 2018, with submissions now being accepted across 13 categories within the ad tech, martech, and programmatic sectors. The awards are open to everyone in ad tech, martech, and programmatic, globally, including advertising and marketing technology vendors, advertisers, agencies, trading desks, and publishers. Last year’s awards ceremony saw some very worthy winners, including The Telegraph for ‘Best New [...]
Cambridge Analytica Is the Symptom. The Duopoly Is the Sickness. Ethical Marketing Is the Cure.
What Cambridge Analytica did was wrong, but the firm’s behaviour wasn’t an abuse of Facebook’s platform. It was the logical result of a duopoly in digital advertising that has consistently failed to value people or their privacy. That’s a long-term problem for society. But, as Tod Loofbourrow (pictured below), CEO at ViralGains and Digital Fellow at MIT Sloan School, explains in this op-ed for ExchangeWire, as ad tech grapples with the fallout from the Cambridge Analytica scandal, there’s a more immediate [...]
The Video Ad Multiplier Effect
The culminate effect of digital video is creating a multiplier effect, which ticks all the boxes for marketers, says Kai Henniges (pictured below), CEO and co-founder, video intelligence, in this piece for ExchangeWire. He describes the ‘video ad multiplier effect’ that is driving consistent engagement across platforms with video. Legendary advertising effectiveness experts Les Binet and Peter Field have famously been proponents of the long-term effectiveness of TV advertising. In Marketing Effectiveness in the Digital Era (2016), they added online video [...]
Call for Post-Brexit EU-UK Co-operation on Data Protection; UK Viewability Figures Rising
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules; Rising Viewability Rates in UK; CDP Institute Launched in Europe; Finnish Media Group Otavamedia Licenses PubMatic Platform; and Tapad & Flashtalking Partnership. Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules The Advertising Association has called on the European Commission to pave the way for the post-Brexit relationship between the EU and UK with regards to the UK’s deep alignment with the EU on data protection policy. Despite the UK [...]
Classifieds Drove AU 2017 Ad Revenue; SPH Restructures Magazines Business
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Classifieds Drove AU 2017 Ad Revenue; SPH Restructures Magazines Business; China Consumers Shop Differently on Mobile & Desktop; Accordant Now Part of Isobar ANZ; and GumGum Sets Up in Sydney. Classifieds Drove AU 2017 Ad Revenue Classified ads clocked a 15% year-on-year growth in Australia last year, helping to push total online ad revenue to AUD$7.9bn (£4.47bn) in [...]
IAB Releases GDPR Framework; OpenX Removes Video Ad Format
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300×250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon Project Opens Its Exchange for Third-Party DSPs. IAB Releases GDPR Framework: Call for Feedback With the release of the draft technical specifications for its GDPR Transparency & Consent Framework, the IAB is now asking industry participants for feedback on their attempts at [...]
Why TV Broadcasters Need to Rethink Traditional Infrastructure & Embrace AI
For traditional television broadcasters, revenue opportunities are shrinking. Earlier in 2017, subscriber growth fell dramatically. The industry lost a record 762,000 subscription customers in the first quarter of 2017, according to PwC. What’s more, ad revenue was expected to decline by more than 5% by end of 2017. TV operators are being affected by growing competition with digital on-demand providers, as well as content owners using OTT services to distribute media themselves. In this piece for ExchangeWire, Srinivasan KA [...]
A Duopoly Doesn’t Make for an Efficient Marketplace: Q&A with Dan Slivjanovski, RhythmOne
RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief marketing officer, RhythmOne, about the vision for RhythmOne post-acquisition, how the company will leverage its end-to-end offering, and about the state of consolidation of the ad tech industry. ExchangeWire: With the acquisition of YuMe now concluded, what is your strategy going forward? Dan Slivjanovski, CMO, RhythmOne Dan Slivjanovski: The combination of YuMe and RhythmOne will bring together demand-side and supply-side strengths [...]
Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and ClearChannel & Posterscope Integrate. Video Viewing Dominated by Mobile According to eMarketer’s first mobile digital video forecast, 2.38 billion people will watch streamed or downloaded video content in 2018. More than three-quarters (78.4%) of the total views are accessed via mobile [...]
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