The global ad industry is plagued by a big misconception at the moment: the idea that there’s a huge difference between buying and selling inventory programmatically on mobile versus desktop. But, according to Fyber’s co-founder and COO Janis Zech, and Erwin Plomp, Fyber’s VP of RTB (pictured below), the process, tools, and buying behaviours for programmatic on desktop and the mobile web are very similar – if not the same. It’s when you get to in-app versus desktop that there’s [...]
Yesterday (27 April) Facebook, Inc. (NASDAQ: FB) reported financial results for the quarter ended March 31, 2016. The company’s results dwarfed analysts’ expectations, resulting in a 9% increase in stock in after-hours trading.
Facebook’s triumphant earnings are refreshing after a week of poor results from Netflix, Twitter, Apple, and Alphabet (Google). “We had a great start to the year”, said Mark Zuckerberg, Facebook founder and CEO. “We’re focused on our 10-year roadmap to give everyone in the world the [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; and Video investment impacts ROI.
Online Pulls Ahead of TV, Powered by Mobile
Online ad spend in the UK is now worth £8.6bn and has overtaken TV. According to the Advertising Association/Warc [...]
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), focusing on strategies for success on the supply side.
The event featured a fireside chat with Dean Akinjobi (pictured below), CEO and owner, Football Media, who discussed inventory management, the use of data and optimal buying formats. [...]
Yesterday (26 April) analysts forecast the first ever quarterly decline in iPhone sales on a year-over-year basis. Overall expectations for Apple (NASDAQ:AAPL) earnings were bleak. Analysts’ predictions were realised – and stock fell by 8%.
This quarter marks Apple’s first quarterly sales drop in 13 years.
The company posted quarterly revenue of US$50.6bn (£34.7bn,) 13% down year-over-year; and quarterly net income of US$10.5bn (£7.2bn) 23% down year-over-year; or US$1.90 (£1.30) per diluted share, 19% down year-over-year.
Gross margin was 39.4% compared to 40.8% in [...]
Marketers remain undeterred by financial and economic concerns, including Brexit and government spending cuts, illustrated by continued growth in marketing budgets, according the IPA Bellwether Report Q1 2016, released last Thursday (14 April).
– Marketing budget growth sustained for fourteenth successive quarter
– Confidence regarding financial prospects deteriorates
– Internet and events spend rises but sales promotions and direct marketing cut
– Bellwether predicts ad spend growth of 3.3% for 2016
The report, which [...]
This week’s Latin American Roundup: How digital marketing teams have been investing their budget around data solutions in Brazil; Teads appoints Luciana Salazar as their new head of programmatic for Latin America; Editora Abril sets a deal with MOAT to provide better data and insights to advertisers and claims 100% human traffic.
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company’s overall performance turning a profit whilst ‘Other Bets’ operate at a loss. Immediately after the announcement that Alphabet’s earnings missed forecasts, its stock fell. Also in this piece; Microsoft show strength in the cloud and search advertising revenue increased by 18%; Netflix’s share price takes a tumble; and Verizon continues to go from strength to strength.
“Our Q1 results [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of UK marketers buy display programmatically; Branded video content booms; and Ad viewability in UK lower than in the rest of Europe.
More Than a Quarter of UK Users Will Install Ad Blockers by 2017
For the first time, eMarketer takes a look [...]
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee Jogia (pictured below), regional director of Rakuten Display Europe, Rakuten Marketing, about what brands need to consider before going all-in on a native mobile strategy.
Native ad formats have been around for a long time, but the growth of mobile has catalysed their adoption among marketers to become the new normal. Given the concerns raised by [...]