Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first look back at lessons learned, argues Tim Webster, The Exchange Lab, co-founder and CSO.
Programmatic adoption is evolving rapidly and the UK’s first programmatic market study predicted that nearly half (47%) of display advertising would be traded programmatically in 2014, almost doubling from 28% in 2013. As the programmatic marketplace matures it has shaken its early [...]
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ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends LiveRail to mobile apps; AOP strikes publisher alliance powered by AppNexus; Digital strikes parity with offline spend in the UK; Programmatic accounts for 45% of display; StickyADS appoints EMEA chief.
Facebook extends LiveRail to include in-app mobile display Facebook has opened another front with Google with the extension of its LiveRail video supply-side platform (SSP) to support [...]
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ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: growth in the mobile advertising marketplace as reported by MoPub; eMarketer finds that smart TV adoption in the UK has got off to a slow start and Rocket Fuel’s report creative performance trends in banner adverts.
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Martin Stockfleth Larsen, Adform, CMO, uses insights from the company’s latest quarterly European report to reveal that programmatic media buying is more than a direct response mechanism.
Adform recently released its European RTB Trend Report for Q4 2014. The report provides some insightful (and some surprising) stats about RTB activity. The most obvious takeaway is the extent to which brand marketers are embracing creativity and automation through brand solutions (rich media ad formats) and programmatic trading– and to think just a [...]
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance – or co-op – that is to be powered by AppNexus, which has several of the UK’s tier-one publishers as founding members.
EW: What does the new set-up look like, and what publishers are in the alliance? TF: At launch, the AOP Premium Publisher Alliance will include inventory and audience data from Telegraph Media Group, Time Inc., Haymarket Media Group, Dennis Publishing Ltd, Auto Trader, Future Plc, Sift [...]
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ExchangeWire rounds up some of the biggest stories in the European ad tech sector, and in this week’s edition: Media owners unite to take on Google; AOL and Kenshoo ink social targeting deal; UK public service broadcaster begins trading programmatically; Speculation over Dunnhumby and WPP.
CNN, the Economist, Guardian & FT form Pangea to take on Google
This week it emerged that three of the top UK-based publishers were joining forces with broadcaster CNN International to form an international collective called Pangea [...]
eBay Advertising has announced the creation of a ‘channel agnostic’ agency sales team offering increased scope for automated media buying following lessons learned during its ‘Programmatic Only Week’. This comes just a day after AppNexus revealed it bought Yieldex to facilitate the rise of programmatic direct.
The online retail giant’s advertising arm today (19 March) announced plans to change the focus of its agency sales team offering media buyers a more flexible way to purchase its inventory, and will be headed [...]
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ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with insight from Rebecca Muir, head of research and analysis at ExchangeWire.
In this week’s edition: eMarketer’s curation of its latest coverage of issues affecting marketers seeking to engage with consumers as they traverse across multiple devices during their path-to-conversion. The Media Insight Project — a collaboration of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research — exploring the online content consumption [...]
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at $100m, as the ad tech firm continues its acquisition spree, and prepares for the rise of programmatic-direct.
The integration of Yieldex into the AppNexus platform supports the ad tech company’s vision of offering an integrated, full-stack publisher solution – this deal comes just five months after AppNexus bought Open AdStream (OAS) from WPP – and also positions the company to create [...]
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Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their resources and forming a global publisher collective called Pangaea, that will let advertisers access audiences on their combined properties at scale. CNN International, the Guardian, the Economist, the Financial Times, and Reuters have announced they are all to work with Rubicon Project to let brands access their inventory at scale using the supply-side platform’s (SSP) technology.