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  • Globo & Google's Deal for Video On-Demand Platform; Vagalume Launches Digital Ads Ops

    This week’s LATAM Round Up brings three stories: Globo’s video on demand platform, Globo Play, will accept new subscribers straight from Google Play and Android TV in the companies latest deal; Vagalume launches department entirely focused on attending musical industry ad agencies and brands, including providing digital platform for campaigns; and, finally, a research study on Brazilian gamers shows that users are willing to download apps with advertising.

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  • Brand Safety in the UK; Location Sciences Launches

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand safety in the UK; Location Sciences launches; Inneractive releases VAMP; MadHive launches blockchain solve for GDPR; Guardian and OpenX collaborate; Ve receives funding; Connected TV in UK; and VR platform for native by Advrty.

    Brand safety risk on the decline in UK

    Measurement and analytics company Integral Ad Science releases the findings of its biannual Media Quality Report. Looking at H1 2017, the [...]

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  • 1/3 of Mexican Internet Users Interact with Ads; ROIx Presents Programmatic Audio Platform

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  • Brands & Telcos Must Partner to Deliver Omni-Channel Experience; SMEs Struggling with Digital

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brands and telcos must partner to deliver omni-channel experience; SMEs struggling with digital; and Influencer spend on the up.

    Brands & telcos must partner to deliver omni-channel experience

    Brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more [...]

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  • Truth & Transparency Key to Programmatic Growth

    The advertising industry is in the early stages of a massive reinvention that will result in USD$640bn (£494bn) in annual global ad spend being transformed to programmatic technology. This transformation started with display ads, but will eventually encompass every form of advertising, from TV, to outdoor, to in-car, to mobile, to augmented, and virtual reality. Writing exclusively for ExchangeWire, Jason Fairchild, CRO and co-founder, OpenX, explains why, for this future to be realised, brands must have absolute trust using programmatic [...]

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  • LATAM to Reach 2.5bn Mobile Devices by 2025; Mexican Digital Ad Market Grows by 28%

    In this week’s LATAM Roundup: a recent study forecasts 2.5 billion connected mobile devices in Latin America by 2025, in a market that is expected to reach £278bn in revenues; digital advertising grows by 28% in Mexico, where programmatic media already represents more than 30% of the market, according to IAB Mexico; and, finally, Drawbridge partners with Retargetly DMP to bring its technology to Latin America, following a similar deal in Japan.

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  • Adsmovil Doubles Revenues in Brazil; Brazilian E-commerce Grows by 7.5% Despite Crisis

    In this week’s LATAM Roundup: Colombian mobile ad tech company Adsmovil consolidates international operations in Latin America, doubling business in their biggest market, Brazil; Despite economic crisis, e-commerce in Brazil grew by 7.5% in the first six months of 2017, compared to the same period last year, reaching R$21bn (£5.14bn); and, finally, an Ibope Media research reveals that 59% of the Brazilian audience trust news websites when the publisher has also a print edition, doubting content published on regular websites, blogs, or social [...]

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  • Marketers Falling Behind Consumer Demand for Innovation; Instagram on the Rise in the UK

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketers falling behind consumer demand for innovation; Instagram on the rise in the UK; and In-store for millennials.

    Marketers falling behind consumer demand for innovation

    There is a major gap between marketers’ perceptions of their performance and the reality of heightening consumer expectations for innovation and engagement, according to research by [...]

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  • Vale Bets on Digital to Impact Shareholders; The Most Valuable Keywords in LATAM

    This week’s LATAM Roundup brings the following stories: Mining company Vale drives the process of converting its actions with digital campaigns; PwC Argentina and Think-Tanks present PwC Digital Services; SEMrush lists the most expensive keywords in AdWords campaigns; and ZAP and Navegg present audience segment.

    Vale invests in digital to convert shares

    Vale bets on digital advertising to boost the process of converting actions and the result exceeded expectations. One of the largest mining companies in the world, the Brazilian multinational got [...]

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  • The Success of Mid-Price Subscription Apps; Europe Behind US for Marketing Automation

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The success of mid-price subscription apps; Europe behind US for marketing automation; and Bremorse and Regrexit.

    The success of mid-price subscription apps

    Setting app subscription costs too low might actually lose otherwise loyal app users, finds research by Liftoff. Apps which fall in the medium price range see five-times [...]

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