• Publishers in Brazil Negotiate with CBA; Brazilian Chatbot Wins Facebook Award

    In this week’s LATAM Roundup: IAB Brazil’s Publishers Committee met with the Coalition For Better Ads (CBA) and decided to work on a focus group to consider which recommendations will be enforced in the local market; Chatbot developed by J. Walther Thompson and mobile agency Mobile wins Facebook Award after growing the AA Brazil emails by 1300% in one day; and, finally, Teads introduces local head of Teads Studio, Bertrand Cocallemen.

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  • AtresMedia Acquires Smartclip & Debuts in LATAM; IAB Brazil Invests in Government Relations

    In this week’s LATAM Roundup: AtresMedia acquires Smartclip and debuts in Latin America with 164 million unique viewers in the region, team remains under the leadership of Riza Soares; IAB Brazil invests in government relations with a Law Committee in the country’s capital, Brasília; and Mercado Livre discloses first results of the investment on DoubleClick and Google Analytics, aiming to be one of the main programmatic ad platforms in the Brazilian e-commerce market.  

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  • Online Ad Spend to Hit £29.4bn in Key Asian Markets; APAC Sees Highest Growth in Mobile Ad Spend

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Online ad spend to hit £29.4bn in key Asian markets; APAC sees highest growth in mobile ad spend; Dentsu Aegis buy Singapore content marketing firm; X marks Dentsu’s media rebrand; WPP launch Hogarth Australia; and NYT bring brand content to Asia.

    Online ad spend to hit £29.42bn in key Asian markets

    Online display ad spend in China, India, Japan, [...]

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  • Media & Entertainment to Grow Digital Ad Spend by 11.9% in Brazil; Mexican Digital Ad Market Reaches £1bn

    In this week’s LATAM Roundup: While the Mexican digital ad market is growing steadily and expected to reach £1bn, Brazilian Media & Entertainment sector in Brazil is growing, but slower due to the uncertainties of the local political and economic scenario; Globo, Infoglobo, and Valor Econômico publishers join their commercial ad teams and will offer integrated solutions to advertisers in Brazil; and, finally, new hires in Wundermann Latam and the ad tech PubliEasy in Brazil.

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  • Mobile First: Stop Talking, Start Acting

    ‘Mobile first’ is the digital advertising world’s constant mantra. Writing exclusively for ExchangeWire, Farzad Jamal (pictured below), general manager UK, Mozoo, explains how we need to start practising what we preach, highlighting key methods advertisers and agencies should be adopting to make the much-lauded, yet seldom implemented, mobile-first strategy a reality.

    With Google’s parent company Alphabet attributing its 29% rise in quarterly profit to a surge in mobile advertising, and UK citizens collectively checking their smartphones over a billion times every [...]

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  • Brazilian Video Ads Get Regulation Fee; 10% of WhatsApp Users Are in Brazil

    In this week’s LATAM Roundup, the following stories: a new regulation published in Brazil established that video advertising campaigns should be registered in the local Association and pay the Condecine fee, the same way TV and cinema ads are charged; WhatsApp reveals that 10% of their user base is Brazilian, even though it’s unclear how Facebook monetises the platform; and local hires in the industry, such as Marco Calliari, Ipsos Brazil new CEO.

    Brazilian video ads now to pay extra fee

    According [...]

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  • Positivo Builds Native Ads in Smartphones; Brazilian Prime Time for Digital Ads

    In this week’s Latam RoundUp: Positivo Technologies signed a deal with Hands and will include their own native ad platform built in their devices, focused on Brazilian middle-class targeting; RTB House reveals the Brazilian prime time for digital ads: Tuesdays and Thursdays; and, finally, the top-ranked Facebook Fan Pages in Brazil in terms of user engagement, all with a common point – a high amount of videos published in a short period of time.

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  • Robots Will Run Our Lives; Millennials Changing Video Viewing Habits

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Robots will run our lives; Millennials changing video viewing habits; and the importance of brand values.

    Robots will run our lives

    More than one-in-three (36%) of Brits expect robots to be running their lives by 2030, according to a study by Mediavest | Spark. The research also focuses on the [...]

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  • Introducing IAB Argentina's New President; DynAdmic & Navegg Announce Deal in Brazil

    This week’s LATAM Roundup introduces Gervasio Marques Peña, IAB Argentina’s new president, who aims to consolidate the internet as a mass media environment locally and promote best practices in the Argentinian ad market; DMP Navegg and video company DynAdmic announce segmentation partnership in Brazil; and 16 digital companies and startups form ABRIA, the Brazilian Association of Artificial Intelligence, led by Baidu’s country manager, to promote the adoption of technologies in the country.

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  • ABC Group & DDB Bring Track Agency to Brazil; MediaMath Close Deal with Global Data Bank

    In this week’s LATAM Roundup, we have the following stories: ABC Group and DDB Latina announce the start of Track ad agency in Brazil; MediaMath and Global Data Bank announce a deal on data onboarding in the country, which promises to decrease data integration from 20 days to minutes; and finally another survey about ad blockers usage shows that 64% of Brazilians internet users are now using the resource, above the world average.

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