In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts; MightyHive Opens New Office in Stockholm; TimeOne – Mobile Enters Programmatic Audio Market with Trisonic as Exclusive Creative Partner; and Johnston Press acquired by newly formed company JPI Media. S4 Capital plc Appoints Michel de Rijk as CEO APAC S4 Capital plc (SFOR.L), a new era digital advertising and marketing services company, [...]

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For most ad tech, martech, and commerce companies, with global growth aspirations, the topic of entering the U.S. market will come up sooner rather than later. It’s clear why: the U.S. is home to the world’s largest consumer market and, according to research from eMarketer, U.S. ad spend is on track to reach USD$220.96bn (£168bn) in 2018. Expansion is often seen as an indicator of company maturity: for VC-funded businesses, the U.S. generally presents a more risk-friendly environment than the [...]

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Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according to the Q3 IPA Bellwether Report, published last week (17 October). Report highlights – Cost pressures and growing uncertainty weigh on budget – Internet marketing spending plans continue to provide key support to growth – Most downbeat assessment on industry-wide financial prospects since Q4 2011 – Muted ad-spend growth forecasts for 2018 [...]

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The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has also caused an ad oversupply that’s left massive amounts of inventory unsold. In this piece, Anudit Vikram (pictured below), SVP, audience solutions, Dun & Bradstreet, says that to combat the problem, the industry has introduced ad networks, DSPs, and SSPs between the buyer and seller, making the ecosystem more and more complex. What was originally created [...]

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Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, this is a time to recognise the influence of Hispanic Americans in the country. This collaborative piece features three Hispanic-market and ad tech experts from Adsmovil to talk on the importance and challenges of targeting ad campaigns to U.S. Hispanics. Yes, Hispanics matter! The United States is the second country in the world with the most Spanish speakers, just after Mexico. As a matter of fact, the [...]

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ExchangeWire is delighted to announce who is in the running to be awarded the prestigious titles of ‘Ad Tech Personality of the Year’ and ‘Ad Tech Rising Star’. We’ve received hundreds of entries from around the world and and it is extremely encouraging to see so much enthusiasm from the industry in sharing who you believe is making the biggest contributions to ad tech. Ad Tech Rising Star New this year, Ad Tech Rising Star celebrates people from across the industry, with varying [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr; Facebook’s Clashes with Instagram Prompted Co-Founders’ Departure; Will Chinese Censorship Cause Internet to Split in Two? VPNs Keep Providing Access to Free Internet in China; and Adobe Unveils Virtual Analyst & New Audio Analytics Capabilities in Adobe Analytics. European Commission Writes ‘Code of Practice’ [...]

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It’s the biggest week of the year for European ad tech and, after a very successful ATS London yesterday (10 September), it’s time again for everyone to descend on Cologne for DMEXCO. ExchangeWire has rounded up some views from across the industry on what they expect to see this year. Cementing cross-border partnerships “DMEXCO has seen a change of management since last year and all eyes are on the new team to see if the event continues to be the leading one [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]

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The service layer is arguably the most competitive segment of digital marketing right now. A bunch of macro and micro trends are transforming the relationship between the marketer and its service provider. The convergence of ad tech and martech, the move towards a customer-first world, and the increasing importance of tech and data in the marketing function, has created a new whitespace where agencies, consultancies, and specialist solution providers are all fighting to own the marketer relationship. In this post, [...]

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