In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon the advertising industry, ExchangeWire speaks to a variety of technology vendors and industry associations for their insight into how the sector can successfully adapt during such unprecedented times. Maintain salience through considerate branding activityWe are beginning to see the effects of these uncertain times and enforced changes on consumer behaviours. There has been caution from many brands about the best course [...]

Read more

In today’s edition of ExchangeWire Daily Digest: the decision to postpone the Summer Olympics in Tokyo is expected to have a major impact on advertisers; Moove Media and XCO team up to help advertisers in Singapore; and Facebook announces it’s struggling to keep up with increased demand driven by the coronavirus outbreak. Tokyo 2020 postponement a blow to advertisers Japanese Prime Minister Shinzo Abe and the International Olympic Committee (IOC) confirmed yesterday that the upcoming Summer Olympics will be postponed until 2021. [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Silverbullet acquires Videobeet Italia S.R.L.; Azerion acquires leading digital ad experts Collective Media Europe; BDG selects Rubicon Project as preferred PMP partner; FreeWheel releases ‘The Delicate Art of Balancing Ad Load’; Wireless and Bauer Media join forces to launch Octave Audio. Silverbullet acquires Videobeet Italia S.R.L. Silverbullet, the data-smart marketing services company, has announced the acquisition of independent trade desk [...]

Read more

In this exclusive interview, Luke Fenney (pictured below), vice president, publisher sales, international, Index Exchange, speaks with ExchangeWire on the future of the programmatic industry, and what the various underlying fluctuations affecting the sector mean for all players involved. Which channels are set to benefit most strongly from prioritisation of data-driven thinking? How can these be incorporated into existing “programmatic models”, and by contrast where does programmatic need to adapt to the channel in building a full media-buying strategy? Over the last [...]

Read more

Writing exclusively for ExchangeWire, Raphael Rodier (pictured below), chief revenue officer, international, at Ogury, discusses how the digital advertising ecosystem is set to fundamentally shift from a data-driven model to a choice-first environment. It doesn’t matter what anyone says, effective digital advertising is tough. You need to understand and engage consumers on mobile, generate measurable returns from all ad spend, and build user trust. It’s never been easy. And for years you’ve been told that the solution lies in data. More [...]

Read more

Writing exclusively for ExchangeWire, Richard Foster (pictured below), CRO of InfoSum, discusses how the digital advertising ecosystem can rebuild after the tectonic shift in the viability of the third-party cookie. Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and [...]

Read more

Ahead of the panel discussion on solving the identity challenge at ATS Stockholm 2020, Kelly Jacobson Collins (pictured below), global product compliance director at Unruly, discusses what opportunities have been opened up post-ITP, and how providers can collaborate with publishers for the benefit of the industry. What opportunities have been opened up in the privacy-compliant post-ITP landscape, and how are independent providers outside of GAFA set to capitalise on these? It would be very easy to dwell on the negative side of [...]

Read more

It’s been a year of big change for display advertising – 25 years on from the first banner ad, browsers’ restrictions on third-party cookies are shaking the foundations of display advertising. At the same time, new opportunities for advertisers are developing across connected channels such as DOOH and CTV. So where does display advertising stand in a post-cookie world where there is so much digital choice? As ever, disruption comes hand in hand with innovation and display advertising stands to [...]

Read more

This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC Adspend Update H1 2019. Here ExchangeWire details the key findings of the studies, and receives expert insight from across the advertising industry. Key findings – IPA Bellwether Q3 2019 – UK companies revise total marketing budgets downwards for the fist time since 2012, with a net balance of 0.5% registering negative forecasts for marketing budget. – “Wait and see” approach brought about by [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Dentsu Aegis Network takes majority stake in Ugam; New biometric study shows a halo effect for ads; Triton Digital Wins The Wires APAC 2019 Best New Product or Service – Sell Side. Dentsu Aegis Network takes majority stake in Ugam Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving [...]

Read more