Wella’s audio advertising campaign for Nioxin Pro Clinical has significantly boosted the product line, which tackles hair thinning and promotes scalp health. Delivered by omnichannel advertising platform Azerion and media agency Digitas, the ads used AI-generated personalised dynamic creatives to [...]

In today’s Digest, we cover a judge halting the Paramount-Warner Bros. deal amid an antitrust challenge, Google integrating Local Services Ads into Search, and AliExpress vowing to appeal a €550m EU fine.

Today, (16th July, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of [...]

In today’s MadTech Daily, we discuss OpenAI’s ad business targets, Disney considering and ad-supported free tier, and much more…

Nexxen, the advertising technology platform powered by unique data and media, today (14th July, 2026) launched a new predictions report on the 2026 US midterm elections. Leveraging Nexxen’s proprietary data and resources to track past, present, and future voter behaviour, [...]

Yahoo have announced an expansion of its partnership with LiveRamp, enabling advertisers in Canada and Europe to use LiveRamp’s Authenticated Traffic Solution (ATS) to reach audiences across Yahoo’s owned and operated inventory, including Yahoo Mail, Yahoo News, Yahoo Finance, and [...]

In today’s Digest, we cover Apple and the EU holding talks over Siri’s AI rollout; DeepSeek introducing peak-hour API pricing amid China’s AI price war; and Amazon reporting that AI-referred purchases have doubled. 

Locala, a global leader in omnichannel advertising solutions, has officially announced the concurrent Malaysian launch of its revolutionary Omni Planner platform and its next-generation Planning Agents tool. Unveiled during an exclusive executive briefing segment titled "One Brand, Multiple Realities: Mastering Localised [...]

Chris Harihar of Mod Op looks at what might be making headlines on La Croisette this year...

Taboola, a global leader in delivering performance at scale for advertisers, today (16th June, 2026) announced it is opening up the monetisation engine behind DeeperDive, one of the fastest-growing generative AI answer engines in the world, to generative AI companies, [...]