Wizz App, the social discovery app for young adults, published new findings from a survey of 12,402 US college students aged 18 to 24 on their first year of college and how they make new connections. The survey, conducted in August [...]

The results are in! So who walked away from The Wires 2026 with one of ad tech's most prestigious awards?

Elton Dsouza, VP Data Solutions SEA, WPP, looks at why connected intelligence is the key to SEA’s data future… Southeast Asia does not have a shortage of data. It has a shortage of connected intelligence. Banks, retailers, telcos, platforms, and brands [...]

Today (10th November, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with GSTV, the national media network engaging targeted audiences at scale across tens of thousands of fuel retailers across the US. GSTV [...]

A new Halloween campaign for Cheetos is one of the top 10 scariest ads of all time, according to new data from DAIVID, the creative and media intelligence engine. "Man At The Bottom Of The Bag", which features a woman being [...]

Today, (29th October, 2026) VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation's largest out-of-home media companies, expanding programmatic access to premium digital billboard inventory across the United [...]

In today’s ExchangeWire News Digest, we discuss Anthropic’s IPO filing revealing that its advertising spend rose to USD$147m (£112m) in 2025, Meta planning a USD$95bn (£71.73bn) stock raise to fund its AI push as Elon Musk warns of a shakeout [...]

In today’s ExchangeWire news digest: Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday season, Universal Music Group launches layoffs and an executive shake-up across the US and UK, and Apple and Meta [...]

This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. In today’s MadTech Daily, we discuss United reorganising its advertising business to support its tech push, WARC tracking shifts in [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (14th October, 2026) announced the results of its collaboration with AutoNotion, an independent automotive publication with a broad readership. Reaching millions of monthly readers, AutoNotion wanted to increase [...]