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  • The MadTech Sketch: Making Sense Of The Addressable TV Market

    In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]

  • The GoodNet Partners With SeenThis to Increase Performance & Avoid Carbon Emissions

    The GoodNet and SeenThis are partnering to enhance the video and display advertising offerings served on the GoodNet Sustainable Ad Network. SeenThis’ adaptive streaming technology uses lower data transfer on ad campaigns than legacy technology, avoiding carbon footprint for advertisers [...]

  • How to Foster a Culture of Sustainable Advertising 

    In this feature, Benjamin Davy, sustainability director at Teads, discusses what the digital advertising industry needs to do to assess and reduce its impact on the environment. In the global marketing industry, the rising challenge of sustainability translates into an increasing [...]

  • Meeting Changing Consumer Journeys with an Omnichannel Mindset

    Ahead of next week’s ATS Singapore 2022, John McNerney, senior director of platforms, APAC, Yahoo, details how an omnichannel approach, leveraging emerging formats and technologies, can be successfully used to adapt to evolving customer journeys. The ad tech landscape is rife [...]

  • The Stack: Former Twitter Worker Found Guilty of Spying; Apple & Facebook Secret Talks Exposed

    This week: a former Twitter manager is convicted of spying for Saudi Arabia, secret talks between Apple and Facebook revealed... It's been a week of revelations across ad tech, particularly for big names in social media. One of Twitter's former managers [...]

  • JCDecaux & Tesco, Powered by dunnhumby, Create the UK’s Largest Retail OOH Digital Display Network

    Tesco, dunnhumby, and JCDecaux have today (August 17th, 2022) announced the creation of the UK’s biggest retail-based digital display advertising network – the result of a significant expansion to the Tesco digital screen estate. The SmartScreen network, available through the Tesco [...]

  • The MadTech Sketch: Chrome's Insane Addressability Problem

    In this week's MadTech Sketch, Ciaran O'Kane illustrates Google Chrome's addressability issue, and discusses why it's a major problem for the industry. Last week Google announced it was pushing its timeline for deprecating third-party cookies in its Chrome browser.  The cookie [...]

  • ATS Singapore 2022: Redefining our Industry’s Opportunities

    Now in its 11th year, ATS Singapore brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats and networking, to deliver insights and strategies to take digital to the [...]

  • The Wires Awards: What's It Like to Win?

    ExchangeWire’s prestigious Wires awards are back for 2022, and the July 29th deadline is getting close. There’s still time for you to get your entry in front of our stellar judging panel. So, what’s it like to win a Wires award? [...]

  • IPA Bellwether Q2 2022: caution in uncertain times

    On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an industry facing uncertain times. While total marketing budgets have stayed fairly resilient in the latest quarter, with net growth of 10.8%, [...]