During Q2 2016, internet marketing budgets grew by 10.9% lengthening the current period of expansion to seven consecutive years, according to the IPA Q2 2016 Bellwether report (released 14 July). However, ad spend is predicted to fall for the first time since 2013.
Events, internet, and main media advertising were the primary beneficiaries of the upwards revisions to marketing budgets. Events marketing revealed a series record net balance of +13.4%, a sharp rise on Q1’s +6.3%. Internet recorded a net balance of +10.9%, [...]
Yesterday (19 July), Microsoft (NASDAQ:MSFT) announced earnings for the quarter ended 30 June, 2016. The company’s flagship cloud product, Azure, saw revenue grow 102%, proving to the market that Microsoft is serious about closing the gap with market leader Amazon.
Microsoft’s earnings easily exceeded analysts’ expectations, highlights below:
– Revenue was USD$20.6bn (£15.72bn) GAAP, and US$22.6bn (£17.25bn) non-GAAP, compared to year-earlier revenue of USD$22.18bn (£16.93bn)
– Operating income was USD$3.1bn (£2.37bn) GAAP, and USD$6.2bn (£4.73bn) non-GAAP
– Net income was USD$3.1bn (£2.37bn) GAAP, and USD$5.5bn (£4.20bn) non-GAAP
– Diluted earnings per share [...]
Yesterday (18 July), Netflix (NASDAQ:NFLX), Yahoo! Inc. (NASDAQ: YHOO) and IBM (NYSE:IBM) revealed Q2 2016 performance figures. In this piece we discuss: How Yahoo continues struggle as sale looms; The end of Netflix’s explosive growth period; and IBM close to showing year-on-year growth for the first time in 17 consecutive quarters.
Yahoo reported a year-on-year increase in revenue for the quarter ended 30 June. Both search and display revenue saw declines, dropping 13% and 7% year-on-year, respectively. Search revenue was USD$711m (£538m) for the [...]
This week’s Latin American Round Up brings news about iProspect Enterprise, which debuts its operations in Brazil; Colombia’s mobile market numbers, behind only Argentina and Chile in terms of mobile penetration; and Brazil’s newest startup accelerator: Smart Hub, which will focus on local players willing to work with data and performance in deals with agencies, advertisers, and publishers.
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: €36.4bn online ad spend in Europe in 2015; Majority of industry professionals not ready for malware threat; The difference between SVOD and AVOD models; and iOS users spend more money in-app than Android users.
European online ad spend overtakes TV ad spend
Aggregating and comparing data from each national Interactive Advertising Bureau in [...]
With so much focus on site monetisation, as well as engaging and enticing consumers with aesthetics in digital advertising, the arguably more boring aspect of page-load speed is often neglected. Caleb Sotelo (pictured below), director of labs, OpenX explains to ExchangeWire that speed is as important as aesthetics when it comes to consumer engagement; and it is directly linked to your bottom line, so it is risky to ignore it.
ExchangeWire: What challenges is the digital ad industry facing when it comes [...]
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature focuses on the use of apps versus mobile web.
In the ExchangeWire office there have been many debates about whether, one day, apps will triumph over the mobile web, or vice versa. In the mobile web corner, the argument is “you don’t [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad fraud; Mediaocean acquires INVISION; Xaxis and Scoota collaboration; and Southeast Asia VP for Adform.
Equinix divests data centres in order to acquire telecity
In a bid to keep the European regulation authorities happy, Equinix has [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphone shopping is driving UK retail ecommerce sales; Criminals target UK youth as identity fraud rises; and, Are online travel companies ignoring user experience and accessibility?
UK consumers favour smartphones
This year, UK mcommerce (mobile commerce) sales will account for USD$33.42bn (£25.2bn), according to new [...]
Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many industries; but what about it’s effectiveness in the B2B realms? ExchangeWire speak with Amay Velu (pictured below), head of operations, Videobeat Networks, about how B2B firms are turning to the unlikely medium of video advertising to maximise their return.
Traditional image display advertising has become a large part of online advertising. As an add-on to a large scale campaign, [...]