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  • Teads Arrives in Peru; Could Twitter Boost Activity During Carnival?

    This week’s Latin American Roundup brings the following stories: the video ad tech Teads announce an office in Peru, rolling out their expansion in South America with a local team in Lima; Twitter release numbers of interactions on their platform during Carnival in Brazil, with hopes to keep up with an increase in the activities during this year’s holiday until Tuesday (February 28); and, finally, new digital agencies for the car manufacturer company JAC Motors and the home goods retailer Multicoisas.

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  • Is There Gold at the End of the Rainbow?

    Today (24 February) ad blocking company Shine, announced that they are rebranding as ‘Rainbow‘. Rainbow is described as “a consumer ad experience”, and the company states: “We are no longer selling ad blocking to mobile carriers, or ISPs.”

    In short, Rainbow is an ad verification company, and the verification criteria is not unique – Rainbow uses industry-defined standards.

    For advertisers and agencies, the process of Rainbow verification is the same as working with any other verification company: [...]

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  • Ad Investments Fall by 1.6% in Brazil; IMS & Snapchat Expand Deal in LATAM

    This week’s LATAM RoundUp brings the following news: even though digital ad investments have reached £1.47bn in Brazil, the overall ad spend has fallen by 1.6%; IMS and Snapchat’s deal to trade ads on the social media platform is now expanded beyond Brazil into three other markets: Mexico, Argentina, and Colombia; Accenture Interactive have a new director for South American Hispanic markets; and Zoomin.TV launch their content recommendation platform in Brazil, with local deals with +500 local YouTubers.

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  • The Race Isn’t Over for Twitter

    Last week (9 February, 2017) Twitter (NYSE:TWTR) reported a net loss of USD$167m (£133.6m) (-23% revenue) in Q4 2016, and its slowest revenue growth since it went public four years ago. In this piece, we examine what has gone wrong for Twitter, and discuss the functional improvements that need to be implemented in order to re-establish Twitter in the eyes of both consumers and media buyers.

    Twitter was the second of the current four major social networks to be [...]

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  • It's True, Brand Safety is a Huge Issue, But Don't Place All the Blame on the Agencies

    On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund Terror Through Online Adverts’. The article, which claims some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists, and pornographers by advertising on their websites, appeared on the front page of the printed publication (average circulation 446,000) and [...]

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  • From Polling Station to Ad Campaign: Marketing Lessons from 2016’s Political Surprises

    Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both came as something of a surprise, not least to the pollsters who had – in both cases – predicted the opposite outcomes. The political polls failed to predict the right results due to one thing: poor data, writes Vanessa Tadier, general manager of Europe, Visual IQ. As Tadier [...]

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  • IAB Brazil to Invest in Government Relations; Kantar IBOPE & comScore Expand Deal in LATAM

    This week’s LATAM Roundup brings IAB Brazil’s focus for 2017, which includes working in the country’s capital to influence law and regulation makers in favour of the digital ad industry’s interests; Kanter IBOPE Media and comScore roll out their partnership to other countries in Latin America; and Facebook invest in local solutions for content creators in Brazil during carnival. 

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  • Now & Next: Programmatic Audio

    Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts has risen from 11% to 36% in the last decade; the number of monthly digital radio listeners has jumped from 93 million to 181 million, in half that time; and, Spotify broke the 100 million user mark in June last year (2016). The [...]

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  • Facebook Have New Ad Agencies Director LATAM; Nizan Guanaes is Back In DM9

    This week’s LATAM Roundup brings the following news: Facebook announce Maren Lau as their new Ad Agencies Director in Latin America, leading the relationship with agencies across the region from the HQ in Buenos Aires, Argentina; Nizan Guanaes is back to DM9 to lead a “digital revolution” in one of the most traditional advertising agencies in Brazil; Zoomin.TV close a deal with publisher and social media Pip for video strategies.

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  • Is Facebook Really 'Connecting the World'?

    Facebook’s mission (quoted on the company’s Facebook page) is: “To give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

    Connecting the world

    Mark Zuckerberg, Facebook founder and CEO, said last week (1 February, 2017): “Our mission to connect the world is more important now than ever. [...]

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