• Facebook Made More Profit Than Google

    Yesterday, 26 July, Facebook, Inc. (NASDAQ: FB) reported second quarter 2017 results for the quarter ended June 30, 2017. It beat analyst expectations by generating USD$9.32 bn (£7.10 bn) in revenue, up about 45% from the same quarter last year. Facebook’s net income for the quarter was USD$3.89 bn (£2.96 bn) – up an impressive 71% year-on-year.

    That means Facebook made more profit than Google for the first time in history – though Google’s Q2 profit only slumped to USD$3.52bn (£2.68bn) because it [...]

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  • AU Sees Drop in Invalid Traffic; IAB SG Offers Measurement Guidelines

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU sees drop in invalid traffic; IAB SG offers measurement guidelines; CtrlShift restructures around three biz units; Rakuten Marketing lands in Singapore; C1X ropes in Taiwan’s adGeek; Near expands US operations; and MobAir opens India office.

    AU sees drop in invalid traffic

    More than 97% of desktop inventory in Australia was identified as valid human traffic between October 2016 [...]

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  • Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

    Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within agencies. In this piece, we discuss high-level findings – click here to read the full report.

    The presence of DMPs within the agency ecosystem is widespread. Globally, 79% of agency-side media buying professionals use DMP technology. There is little regional variation (EMEA 76%; APAC 81%; US 80%).

    This figure can be viewed as very strong, [...]

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  • Google's Ad Revenue Reaches USD$23bn

    Yesterday (24 July), Alphabet (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended June 30, 2017. Alphabet reported a 21% leap in quarterly revenue, a growth rate rarely seen among companies its size and one that suggests the big sales gains enjoyed recently by the other internet firms are not done yet. 

    “With revenues of USD$26bn (£20bn), up 21% versus the second quarter of 2016, and 23% on a constant currency basis, we’re delivering strong growth with great underlying momentum, while continuing to [...]

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  • Hands Debuts in Latam & Europe; Brazilian Internet Users Prefer Photo Ads

    In this week’s LATAM Roundup: Brazilian ad tech Hands debuts in other Latin American countries and Europe, led by their new Miami offices, expecting to represent 10% of global revenue by the end of the year; Despite brands investment in video ads, Brazilian internet audience shows strong preference for photos, according to a recent research by Opinion Box and Contentools; and Tremor Video launches their 360 video ad product in Brazil, previously limited due to “technology limitations”.

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  • IPA Bellwether Report Q2 2017

    Marketing budgets are being sustained at a robust rate, but Brexit, political uncertainty, and rising inflation are impacting financial prospects, reveals Q2 2017 IPA Bellwether, released this Wednesday (19 July).

    Report highlights

    – Largest expansion in marketing budgets for just under a year

    – Optimism regarding company financial prospects lowest in four-and-a-half years

    – Industry financial prospects turn increasingly negative

    – Modest growth in ad spend predicted in 2017 before stagnation in 2018

    The Report, which has been conducted [...]

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  • Why Digital Advertisers Need a Premium Marketplace

    There’s one definitive way to address the issues surrounding brand safety and transparency, but the industry’s not set up to deliver it, says Simon Stone, commercial director, Collective.

    Unsurprisingly, with the issues surrounding Facebook and YouTube in recent months, there’s growing concern among advertisers over brand safety and a call for transparency in terms of exactly what kind of content their ads will appear next to. This is driving a shift in thinking about digital advertising.

    Years ago, when I started out [...]

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  • ROIx Expects to Grow by 20% Expanding in Brazil; IAB Brazil Launches Guide Against Fraud

    This week’s LATAM Roundup brings the following stories: the Brazilian video ad tech ROIx expands their commercial team to different regions in the country, expecting to grow by 20%; IAB Brazil launches a local guide with best practices against fraud; and Teads reaches 222 million unique users in Latin America, leading the video ad tech market in Mexico, Argentina, Chile, and Colombia, according to comScore numbers. 

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  • Challenges Are Necessary for Evolution: Q&A with Dora Lakatos, Glispa

    Speaking to ExchangeWire, Dora Lakatos (pictured below), SVP global growth, Glispa, discusses current trends in mobile ad tech, operating a global company from an as-yet conservative market, and explains how the challenges in performance marketing may yet yield some positive results.

    ExchangeWire: What do you see as the main global trends in terms of mobile ad tech?

    Dora Lakatos: Right now, there are four important trends in mobile ad tech; and most are being fueled by major industry consolidation, which encompasses all [...]

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  • Telefonica Acquires Terra Networks; Digital Ad Revenues Grow by 13% in Peru

    In this week’s LATAM Roundup: after announcing the end of its operations in seven countries, Terra Networks announced the selling of their remaining services by Telefonica Brazil for £250m; a recent study presented by IAB Peru revealed that the digital ad market grew by 13% last year in the country, reaching £62m; Ogilvy Brazil launch a new digital unit in partnership with IBM which will use artificial intelligence for campaigns; and André Izay is the responsible for uniting Yahoo and [...]

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