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Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets; IAS Acquisition Will See Continued APAC Investment; Data-Sharing Platform Opens in Singapore; and JWT Takes Verve to Indonesia. Mobile & Video Fuel AU Ad Spend Online ad revenue in Australia hit AUD$2.1bn (£1.19bn) in the first quarter, fuelled primarily by video and mobile. Mobile [...]
European Advertising Market Doubled; Adobe Acquires Magento Commerce
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European Advertising Market Doubled Since 2012; Adobe Buys Magento Commerce for USD$1.68bn; PubMatic’s Quarterly Mobile Index Finds Continued Header Bidding Growth; Sonobi Launches Consent Management Platform; Mediarithmics Expands to UK; and Data Verification Provided by Ericsson Emodo. European Advertising Market Doubled Since 2012 IAB Europe presents new figures for the European advertising market. With social, mobile, and video pushing growth, the advertising market in [...]
Using Natural Language Processing to Understand Grey Areas in Brand Safety
New technology may be the root of issues like fake news and malicious ads, but it is also helping publishers and advertisers take the next step forward in the battle to protect brands from unintentional misplacement of ads against inappropriate content, argues Anant Joshi (pictured below), CRO, Factmata, in this piece for ExchangeWire. When news breaks of a major brand’s digital ads appearing alongside inappropriate or extremist content, there is an almost audible, collective sigh of relief from CMOs around the world [...]
Closing the Door on ‘Open’: Getting Back to Private Transactions
It’s hard to argue against the fact that programmatic advertising is now a steadfast form of media for advertisers globally. By 2019, more than four out of five U.S. digital display ad dollars (USD$45.72bn [£32.22bn]) will transact programmatically, according to eMarketer. Does that make it perfect? Certainly not, and many limitations that exist within programmatic advertising have been brought to light in the past 12 months, causing a re-evaluation of programmatic from both buyers and sellers.
Viewability Record in UK; IAB Tech Lab Acquires DigiTrust
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability Record in UK; IAB Tech Lab Acquires DigiTrust; MetaX Releases adChain Whitelist; USD$8m (£5.7m) Funding for Appodeal; and Fraudlogix & PubNative Partnership. New Viewability Record in UK Ad-viewability rates in the UK have reached new heights, according to the latest quarterly benchmark report by Meetrics. In the first quarter of 2018, viewability rates increased from 56% to 59% with [...]
Getting Back Smartie: Ad Blockers Are Well-Educated & Lost – How to Get Them Back
Ad blocking is an inescapable reality in 2018. Not only is the amount of ad-blocking use increasing, but some of the biggest online players are finally bowing to user pressure, essentially validating the use of ad blockers. In this piece for ExchangeWire, Christian Dommers (pictured below), head of business development, eyeo, will look at why you should embrace the reality of an ad-blocking audience, why they are so valuable, and the ways you can reach them. On the surface, ad blockers [...]
Blockchain as a Better Way Forward: Q&A with Charles Manning, CEO, Kochava
Blockchain’s foothold in the digital advertising space is getting stronger. In this Q&A, ExchangeWire talks to Charles Manning (pictured below), CEO of mobile ad analytics company Kochava, whose independent blockchain platform XCHNG seeks to tokenise the insertion order and cut out the middlemen of the digital advertising ecosystem, solving several industry problems in the process. ExchangeWire: Why is brand safety such a difficult issue to solve for? Charles Manning: Back in November, video ad platform Teads surveyed 100 CMOs and found that 80% [...]
The Wires 2018: Now Open for Award Submissions
ExchangeWire’s awards programme, The Wires, is now open for entry and accepting submissions. Following a hugely successful launch last year, The Wires will return in 2018, with submissions now being accepted across 13 categories within the ad tech, martech, and programmatic sectors. The awards are open to everyone in ad tech, martech, and programmatic, globally, including advertising and marketing technology vendors, advertisers, agencies, trading desks, and publishers. Last year’s awards ceremony saw some very worthy winners, including The Telegraph for ‘Best New [...]
Cambridge Analytica Is the Symptom. The Duopoly Is the Sickness. Ethical Marketing Is the Cure.
What Cambridge Analytica did was wrong, but the firm’s behaviour wasn’t an abuse of Facebook’s platform. It was the logical result of a duopoly in digital advertising that has consistently failed to value people or their privacy. That’s a long-term problem for society. But, as Tod Loofbourrow (pictured below), CEO at ViralGains and Digital Fellow at MIT Sloan School, explains in this op-ed for ExchangeWire, as ad tech grapples with the fallout from the Cambridge Analytica scandal, there’s a more immediate [...]
The Video Ad Multiplier Effect
The culminate effect of digital video is creating a multiplier effect, which ticks all the boxes for marketers, says Kai Henniges (pictured below), CEO and co-founder, video intelligence, in this piece for ExchangeWire. He describes the ‘video ad multiplier effect’ that is driving consistent engagement across platforms with video. Legendary advertising effectiveness experts Les Binet and Peter Field have famously been proponents of the long-term effectiveness of TV advertising. In Marketing Effectiveness in the Digital Era (2016), they added online video [...]
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