We’ve become used to bandying around facts and figures that relate to mobile usage. In fact, we’ve become so used to it that they have lost some of their impact. In this piece, Tom Farrell, VP marketing, EMEA at Swrve (pictured below) argues that we sometimes need to stop, think and remember that in the space of ten years this technology has gone from a prototype to the palms of somewhere approaching five billion hands.
The pace of that change matters, [...]
Less is more – when it comes to publisher-controlled programmatic advertising. Greg Carroll, UK Country Manager, StickyADS.tv, (pictured below) in this piece talks about the trend towards private exchanges and programmatic-direct.
Programmatic video is entering a new era. As agencies see the benefits of trading programmatically, premium publishers are increasingly embracing it due to the availability of more publisher-focussed technologies, giving them control and therefore trust in programmatic ad trading. This signals the ongoing proliferation of programmatic media trading, which is [...]
With mobile video ads, customers are judge, jury, and executioner. With this in mind, in this piece, Rob Gay, co-founder Alchemy.video (pictured below) argues for a mobile video solution which runs outside of the native players.
This summer, Business Insider released its US Digital Media Ad Spend Report. While US-centric, the research provides some great insights into projected growth figures, including this: Mobile ad spend will surpass desktop by 2019. As brands and budgets [...]
Why ‘Content Views’ is Yet Another Meaningless Metric Innovation in a Publisher Arms Race to the Top
The search for a big number to wave in front of an advertiser has led to the introduction of content views as a metric. But as a site owner, Adnan Ebrahim, founder and CEO of Car Throttle (pictured below), argues that it is better to give advertisers real numbers of users that have true quality.
You may have heard of BuzzFeed CEO Jonah Peretti’s recent internal memo to staff giving an update on his business, or in his own words, a [...]
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in London. Now in its second year, Supernova sought to explore the impact of Big Data on business, society, and the future to help publishers and advertisers use data more effectively. In this piece, Matt White, UK managing director, Quantcast (pictured, below) reflects on the day.
Supernova saw publishers, innovators, cultural figures, and media experts come [...]
Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back against Google and Facebook, the rise of private marketplaces and how to ensure users understand the value of free online content and the role played by advertising. The panel was moderated by ExchangeWire’s CEO, Ciaran O’Kane.
The panellists were: – Romain Job, general manager US, SmartAdServer – Jana Meron, VP of programmatic & data strategy, Business Insider – John Snyder, CEO, Grapeshot
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the state of the European video industry; mobile advertising soars in developing countries; media quality in video remains a challenge in the UK; and fewer than 25% of retail conversions occur on a mobile device.
Released Today: 2015 European State of the Video Industry Report from AOL
Today (18 November), Pixalate has issued a cybersecurity threat advisory about the discovery of Xindi botnet, which will, if not stopped, cost advertisers an estimated USD$3bn by the end of 2016.
Xindi is a Windows-based botnet specifically designed to exploit a critical vulnerability in the internet advertising protocol (Open RTB v2.3) that has infected 6-8 million machines from reputable, high-value networks, such as Wells Fargo & Company, Citigroup, General Motors, [...]
Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses. The findings raised concerns that UK businesses are not taking digital marketing seriously enough. In this piece, we delve into the findings and speak exclusively to Stephanie Carr, VP at Marin Software, (pictured below).
Digital spending gap
– 61% of respondents said more money should be shifted from offline marketing to digital marketing, up 27% from 2014. Just 35% think their organisation has [...]
Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming the OOH space.
How has digital impacted demand for ‘paper and paste’ OOH campaigns over the last decade?
OOH is one of the oldest forms of advertising and has gone through many incarnations, from posters using lithography to roadside billboards and digital screens. All of these platforms work hand-in-hand to support each other and contribute to the [...]