• The Collision of Technology & Creativity

    Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last five years, inline with the growth of content sharing platforms Facebook, Instagram, Pinterest, and Snapchat. However, the relationship between artificial intelligence (AI) and content marketing is something that has existed under the radar for some time. In this piece, ExchangeWire speaks with Kuba Wieczorek, co-founder, Eve Sleep, and Tom Graham, Codec co-founder and product lead, about the work [...]

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  • High Expectations for E-commerce During Black Friday in Brazil; Tassinari Leaves Criteo & Joins Taboola

    This week’s LATAM roundup: Brazilian e-commerce expects growth during this year’s Black Friday; Walter Longo leaves Grupo Abril, Tassinari leaves Criteo to join Taboola; and digital media purchases surpass social media campaign management among Brazilian agencies.

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  • LATAM Digital Ad Market to Reach USD$41bn in 2021; Globo Group Closes DMP Deal with Salesforce

    In this week’s LATAM Roundup: Digital advertising is expected to reach USD$41bn (£31bn) in 2021, according to eMarketer’s Global Media Intelligence Report, with Brazil, Argentina, and Mexico being the top three markets; Globo Publishing Group closes deal with Salesforce DMP to target campaigns using first-party and third-party data; and recent research shows Google AdSense with more than half of market share among Brazilian blogs.

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  • Cross-Device Strategies Paramount to Winning Mobile-First Shoppers; Getting to Grips with the Changing Consumer

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Cross-device strategies paramount to winning mobile-first shoppers; Getting to grips with the changing consumer; and How Brits buy holidays.

    Cross-device strategies paramount to winning mobile-first shoppers

    Retailers have a greater impact on mobile devices when an engaging app and a strong mobile web presence are available, shows Criteo’s Global Commerce Review for [...]

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  • TuneIn Closes Exclusive Deal with Audio.ad in LATAM; IAB Brazil Presents New President for 2018

    In this week’s LATAM Roundup: TuneIn chooses Audio.ad to boost their revenues in Latin America and Puerto Rico, with an exclusive representation deal for audio and banner inventory; IAB Brazil introduces its team for 2018, led by Ana Moisés, LinkedIn; and J. Walter Thompson acquires major stake in Brazilian digital agency Enext, following the strategy to grow the participation of digital advertising in WPP revenues.

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  • LATAM Is the Fastest Growing E-commerce Market; DynAdmic Launches Academy in Brazil

    In this week’s LATAM Roundup: The e-commerce market is expected to grow by 11% in the next five years, and Latin America is leading on speed, according to Worldpay’s latest report, reaching USD$118bn (£89.8bn) in 2021; DynAdmic launched its DynAdmic Academy to disseminate content about programmatic video and its strategies in Sao Paulo, Brazil; and Teads expands its Latin American team with Eugeni Garcia-Perate, who recently joined as the regional CPG director

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  • Online Video Spend Overtakes Banner Ads for First Time

    Mobile now accounts for 43% of digital advertising, finds results from the IAB’s latest Digital Adspend report. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media spend.

    Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first time ever. In the first half of 2017, advertisers spent £699m (USD$921m) on [...]

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  • Q3 2017 IPA Bellwether Report Shows Internet Budgets Strong Despite Slow in Main Media Advertising

    UK marketing budgets are paralysed by wider economic uncertainty, reveals the Q3 2017 IPA Bellwether report, released Wednesday, 18th October. Despite this, internet and mobile budgets are continuing to grow apace.

    Report highlights

    – Period of continuous marketing budget growth extended to five years, however, uncertainty undermines gains, as nearly 70% of respondents record no change in budgets since Q2

    – Internet marketing underpins expansion, but main media stagnates

    – Financial prospects continue to underwhelm

    – Ad spend forecast [...]

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  • OOH: Fastest Growing Media Platform in Brazil This Year; Adsmovil Joins IAB to Promote Ads.txt in LATAM

    In this week’s LATAM round up: OOH represented 2.8% of ad spend in Brazil in the first six months of the year and is the fastest growing media platform in the country, according to Kantar Ibope Media; Adsmovil joins IAB to support ads.txt initiative for local publishers, in order to achieve better transparency in the market; and the successful partnership between Teads and Immersion, which used haptic tech for the media broadcaster Sky in a mobile video campaign. 

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  • The New Trend in Malvertising: Cryptocurrency Mining

    If you’re aware of cryptocurrency mining, you might not be aware that it’s giving rise to the malicious use of browsers by cybercriminals. Mathieu Derval (pictured below), product manager, AdSecure, explains why this is a growing trend, and how the industry can protect consumers against it. 

    ExchangeWire: Why did AdSecure decide to develop a crypto-mining detection feature?

    Mathieu Derval: AdSecure developed this feature in response to seeing an upward trend in instances of malvertising being used by cybercriminals to use unsuspecting user’s browsers [...]

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