Digital marketing needs fresh thinking in a category that is critical to its future — how we decide who sees an ad and when. The challenge, of course, increases with scale: as programmatic media markets grow and as advertisers rely [...]

The UK digital advertising industry is perhaps facing its most pronounced period of uncertainty in its existence. The forthcoming deprecation of digital identifiers and associated drive for new metrics to quantify attention and contextual relevance; the drive for supply path [...]