• The MFA Report 2024: From Made for Advertising to Made for Attention

    Recent research from the Association of National Advertisers shows that low-quality websites are a major reason why 23% of programmatic ad spend is essentially squandered. This amounts to more than USD$100bn (£78.3bn) in wasted ad budget per year.A primary subset [...]

  • Powering Advertising Growth with AI - Europe

    Public interest in artificial intelligence (AI) has perhaps never been stronger. Though both consumer and B2B applications of AI have been on the market for many years, the emergence of generative tools such as ChatGPT, Stable Diffusion, and Midjourney have [...]

  • Web3 in Media

    The emergence of Web3, encompassing the next iteration of the World Wide Web and nascent technologies such as decentralised finance (DeFi), blockchain, and non-fungible tokens (NFTs), has been one of the most actively-discussed topics of the decade in the technology [...]

  • The Evolution of Commerce Media in Europe

      Commerce media has undoubtedly been one of the most eagerly-discussed emerging sectors in the advertising industry over the course of last year. Global and local brands are keenly exploring how to advertise through the channel, given that it offers marketers [...]

  • Solving UK Marketing Challenges with AI

    Digital marketing needs fresh thinking in a category that is critical to its future — how we decide who sees an ad and when. The challenge, of course, increases with scale: as programmatic media markets grow and as advertisers rely [...]

  • The Future of UK Advertising

    The UK digital advertising industry is perhaps facing its most pronounced period of uncertainty in its existence. The forthcoming deprecation of digital identifiers and associated drive for new metrics to quantify attention and contextual relevance; the drive for supply path [...]