The UK digital advertising industry is perhaps facing its most pronounced period of uncertainty in its existence. The forthcoming deprecation of digital identifiers and associated drive for new metrics to quantify attention and contextual relevance; the drive for supply path efficiency; and the urgent need to reduce the carbon footprint of advertising efforts, all fuelling this disquiet.
To cut through this unpredictability, ExchangeWire has produced this Insights & Attitudes report, in association with Sharethrough, to assess the current state of play in the UK market, and how it is set to develop going forward.
This Insights & Attitudes report features thought leadership from:
- Frank Maguire, vice president of insights & strategy, Sharethrough
- Richard Ottoy, general manager, EMEA, Sharethrough
- Suzy Ryder, chief digital officer, OMD UK