Cookie Policy

ExchangeWire Ltd
Last updated: 20 May 2026

What cookies are
How we use cookies
Managing your cookie preferences
Cookie inventory
Changes to this policy
Contact us

1. What cookies are

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your browser and store information about your visit — for example, your preferences, login state, or consent choices.

Similar technologies such as web beacons and pixel tags can also transmit information about your device and browsing activity without placing a cookie. These are subject to the same consent requirements as cookies and are managed in the same way.

2. How we use cookies

We use cookies for the following purposes:

Strictly necessary — to operate the website, maintain your session, protect forms from spam, and store your cookie consent choices. These cannot be switched off; without them the site would not function.
Analytics — to understand how visitors use the site and improve performance. We use Google Analytics 4, which is activated only after you give consent.
Functional/preferences — to remember your settings and preferences between visits.
Marketing and advertising — to serve and measure display advertising via our advertising partner. Marketing cookies are activated only after you give consent.

We use Cookiebot by Usercentrics to manage your cookie preferences. When you first visit exchangewire.com you will see a consent banner. You can accept all cookies, decline non-essential cookies, or manage preferences by category. You can change your choices at any time using the Cookie settings link in the footer of any page.

On this website:
Click Cookie settings in the footer to open the Cookiebot preference panel. You can change any category at any time.

In your browser:
Most browsers allow you to view, delete, and block cookies. Note that blocking all cookies will affect how this website functions. For guidance, visit your browser's help pages:

Opting out of Google Analytics:
You can install the Google Analytics opt-out browser add-on to prevent your data being used by Google Analytics across all websites.

Opting out of programmatic advertising:
You can opt out of interest-based advertising from IAB TCF registered vendors (including Bedrock Platform) via the IAB Europe Transparency and Consent Framework opt-out tool (EU) or Your Online Choices (UK).

The tables below list every cookie we have observed being set on exchangewire.com, organised by category. The inventory was last audited on 20 May 2026.

Strictly necessary cookies

These cookies are essential for the website to function. They do not require your consent.

Cookie	Set by	Purpose	Expires
`CookieConsent`	Cookiebot by Usercentrics	Stores your cookie consent choices so you are not asked again on every visit.	12 months
`apbct_cookies_test`	CleanTalk (anti-spam)	Tests whether your browser accepts cookies as part of bot detection.	Session
`apbct_headless`	CleanTalk (anti-spam)	Detects headless browsers used by automated bots.	Session
`apbct_page_hits`	CleanTalk (anti-spam)	Counts page views to distinguish bots from real visitors.	Session
`apbct_prev_referer`	CleanTalk (anti-spam)	Records the previous page referrer for bot analysis.	Session
`apbct_site_landing_ts`	CleanTalk (anti-spam)	Records the timestamp of your first page visit for bot detection.	Session
`apbct_site_referer`	CleanTalk (anti-spam)	Records how you arrived at the site for bot analysis.	Session
`apbct_timestamp`	CleanTalk (anti-spam)	Records timing data used in bot detection.	Session
`ct_checked_emails`	CleanTalk (anti-spam)	Fingerprinting data used to distinguish real form submissions from spam bots.	Session
`ct_checkjs`	CleanTalk (anti-spam)	Fingerprinting data used to detect automated scripts.	Session
`ct_fkp_timestamp`	CleanTalk (anti-spam)	Records keystroke timing data used in bot detection.	Session
`ct_mouse_moved`	CleanTalk (anti-spam)	Detects whether a human mouse movement has occurred — distinguishes bots from real visitors.	Session
`ct_pointer_data`	CleanTalk (anti-spam)	Records pointer interaction data for bot detection.	Session
`ct_ps_timestamp`	CleanTalk (anti-spam)	Records page scroll timing for bot analysis.	Session
`ct_screen_info`	CleanTalk (anti-spam)	Records screen dimensions for bot detection fingerprinting.	Session
`ct_timezone`	CleanTalk (anti-spam)	Records your timezone as part of bot detection fingerprinting.	Session

Functional / preferences cookies

These cookies remember your settings or support website features. They require your consent but do not track you for advertising purposes.

Cookie	Set by	Purpose	Expires
`bp_ut_session`	OptinPanda Premium	Session tracker for content locker visibility — records pageview count, referrer, and landing page to determine when to display gated content prompts. The "bp" prefix refers to BizPanda (OptinPanda's internal branding), not BuddyPress.	5,000 days

Analytics cookies

These cookies help us understand how visitors use the site. They are activated only after you give Analytics consent.

Cookie	Set by	Purpose	Expires
`_ga`	Google Analytics	Assigns a pseudonymous identifier to distinguish unique visitors. Used to generate audience and usage reports.	~13 months
`_ga_6SBX1FC9PP`	Google Analytics 4	Session and engagement counter for this GA4 property.	~13 months

Google Analytics data is processed in the United States. See the Privacy Statement for details of the transfer safeguard in place.

Marketing and advertising cookies

These cookies are used to serve and measure display advertising. They are activated only after you give Marketing consent.

Cookie	Domain	Set by	Purpose	Expires
`bedrockplatform-usersync`	`.bedrockplatform.bid`	Bedrock Platform Ltd	Assigns a pseudonymous identifier to your browser for the purposes of serving and measuring display advertising on exchangewire.com. Bedrock Platform is registered under the IAB Transparency and Consent Framework (vendor ID: 1337) and receives your consent signal before any processing takes place.	29 days

Bedrock Platform Ltd is incorporated in England and Wales (company number 15547708) and processes data within the United Kingdom. No data is transferred internationally by this cookie.

Third-party cookies set by embedded content

The following cookies may be set when you interact with embedded content or social sharing features on our site. They are subject to the privacy policies of the respective platforms and are managed by Cookiebot where technically possible.

Cookie	Set by	Purpose	More information
`bcookie`	LinkedIn	Browser identifier used for LinkedIn advertising and analytics.	LinkedIn Privacy Policy
`li_gc`	LinkedIn	Stores your LinkedIn consent preferences for non-authenticated visitors.	LinkedIn Privacy Policy
`lidc`	LinkedIn	Data centre routing cookie, used to select which LinkedIn server cluster handles requests.	LinkedIn Privacy Policy
Various	Spotify / podcast platforms	Set when you interact with embedded podcast players.	Refer to the relevant platform's privacy policy

Security cookies set by third-party infrastructure

The following cookie is set by Cloudflare infrastructure used by one of our service providers (ZoomInfo). It is a session-only security cookie used for rate-limiting and bot scoring and does not persist after your browser session ends.

Cookie	Domain	Set by	Purpose	Expires
`_cfuvid`	`.zoominfo.com`	Cloudflare (via ZoomInfo infrastructure)	Rate-limiting and bot protection at the server level.	Session

5. Changes to this policy

We review this cookie policy whenever we audit our tag configuration or add new technologies to the site. When we make material changes we will update the "Last updated" date at the top of this page. The cookie inventory is audited at least annually.