• Cannes Review 2019: Diversity & Creativity in the Flurry Français

    Cannes Lions 2019 has come to a close, bringing an end to this year’s menagerie of yacht-hopping, deal-making, and bread-breaking. Whether you are back in the office, having swapped rosé for Arabica, or enjoying insight from ATS Singapore, here’s a [...]

  • Cannes Lions Gets to Grips with Digitisation in Major Outdoor Overhaul

    There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One person who was particularly vocal about it – specifically, the lack of recognition for digital innovation in the Digital Outdoor [...]

  • Programmatic Predictions Then & Now: Reflections from Cannes

    Cannes Lions International Festival of Creativity is a mecca for innovative and visionary minds to celebrate the very best in creative advertising; it is the perfect environment to reflect on progression across the industry and look to where it’s heading. [...]

  • Digital OOH is Reaching the Tipping Point, But No Transformation in Sight at Cannes

    The Cannes Lions Festival of Creativity has been receiving a lot of negative press of late, but one area in particular it should be shining is the awards. Not so, it seems, when it comes to the Digital Outdoor category. [...]

  • Creativity Vs Technology Reigns Supreme, But What is the Future of Cannes?

    The Cannes Lions Festival of Creativity is over for another year and this year, more than most, attendees came away with a sense of foreboding; a feeling that future festivals would never be the same again. Reasons were manifold: the [...]

  • Preparing for Cannes Lions 2017: Advice from the Veteran Visitors

    Temperatures are soaring and tech specialists from across the globe are descending on the French Riviera; it’s Cannes Lions time again. To avoid wilting in the heat and make the most of this colossal networking opportunity, all visitors – especially [...]

  • The Festival of Creativity (Powered By Data)

    As the advertising industry returns to normality after a week on the Côte d’Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of AdTech and Marketing Tech at the Festival of Creativity following Oracle’s debut appearance… To a Cannes [...]

  • Can the Gap Between Data & Creatives Ever Be Bridged?

    It was Cannes Lions last week, where the phrase ‘data and creativity’ (or variations thereof) was espoused by some of the industry’s biggest names. So much so, that this year saw the debut of Lions Innovation, a special event focusing [...]

  • Five Key Take-Outs From Cannes Lions

    Cannes Lions 2015 is over, and what is agreed throughout the industry is that ad tech presented an unprecedented profile at this year’s event. In this piece, Emma Williams, MediaMath, senior director, regional marketing, EMEA, APAC & LATAM, offers her [...]

  • Ad Tech in Cannes; Rubicon's Mobile Landmark

    In this edition of Exchangewire’s Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines. Ad tech at Cannes, but creativity still reigns supreme The largest conference in the advertising industry [...]