At Cannes 2026, we teamed with Onetag to chat to some ad tech experts on the state of programmatic and the open web...

This week, the spotlight fell on Cannes Lions, where AI, creativity and commerce dominated conversations, while major acquisitions, platform shifts and media partnerships signalled broader changes across the advertising landscape. In today’s MadTech Daily, we cover the BBC expanding its [...]

EscalaX, compañía especializada en soluciones de publicidad digital y tecnología programática, continúa reforzando su posicionamiento internacional impulsando propuestas que fomentan el networking y la generación de oportunidades de negocio dentro de la industria AdTech. En esta línea, la compañía fue patrocinadora [...]

In today’s MadTech Daily, we cover Albertsons introducing advertising within its AI shopping experience, and Forbes testing a creator-led strategy to expand its reach.

EscalaX, a company specialised in digital advertising solutions and programmatic technology, continues to strengthen its international positioning by supporting initiatives that foster networking and create business opportunities within the ad tech industry. In this context, the company served as the main [...]

In today’s Digest, we cover AppsFlyer raising $1bn with backing from major advertising industry players, plus the biggest announcements, deals, and talking points emerging from Cannes.

In today’s MadTech Daily, we cover the podcast industry being worth more than previously estimated, and Channel 4 adding new partners to its ad tech stack. 

With Cannes almost upon us, Shirley Marschall takes a look at AI hype, and how novelty becomes consensus...

Our panel of experts look at what the biggest talking points will be on and off La Croisette this year...

Aceex’s head of business development, Nina Pyvovar, discusses the symbiotic relationship between data and creativity on the Croisette and more...