The Cannes Lions Festival of Creativity has been receiving a lot of negative press of late, but one area in particular it should be shining is the awards. Not so, it seems, when it comes to the Digital Outdoor category. [...]

The Cannes Lions Festival of Creativity is over for another year and this year, more than most, attendees came away with a sense of foreboding; a feeling that future festivals would never be the same again. Reasons were manifold: the [...]

Temperatures are soaring and tech specialists from across the globe are descending on the French Riviera; it’s Cannes Lions time again. To avoid wilting in the heat and make the most of this colossal networking opportunity, all visitors – especially [...]

As the advertising industry returns to normality after a week on the Côte d'Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of AdTech and Marketing Tech at the Festival of Creativity following Oracle’s debut appearance… To a Cannes [...]

It was Cannes Lions last week, where the phrase ‘data and creativity’ (or variations thereof) was espoused by some of the industry’s biggest names. So much so, that this year saw the debut of Lions Innovation, a special event focusing [...]

Cannes Lions 2015 is over, and what is agreed throughout the industry is that ad tech presented an unprecedented profile at this year's event. In this piece, Emma Williams, MediaMath, senior director, regional marketing, EMEA, APAC & LATAM, offers her [...]

In this edition of Exchangewire's Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines. Ad tech at Cannes, but creativity still reigns supreme The largest conference in the advertising industry [...]

In this ExchangeWire Cannes Lions special, Matt Gillis, Millennial Media, president, platform business, speaks with ExchangeWire CEO Ciaran O'Kane about whether publishers are able to use programmatic technologies to achieve a better yield for their inventory. During the conversation O'Kane [...]

In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech specialists alike. ExchangeWire speaks with Ron Amram, senior media director, Heineken, USA, about the increasing profile [...]

As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference where the emphasis has historically been on creativity, as opposed to tech innovation, including how [...]