TRADERTALK TV

Semasio's Anna Schenk on Unified Semantic Targeting

On ExchangeWire’s first ever virtual TraderTalk TV episode, Lindsay Rowntree, head of content, speaks with Anna Schenk, managing director EMEA at Semasio, to discuss unified semantic targeting. In this episode Schenk discusses: – Industry uncertainty around third-party [...]

Adzerk's James Avery on Utility Publishers

In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews James Avery, founder and CEO, Adzerk to discuss utility publishers, and how such firms are set to flourish through 2020. Avery discusses: – The characteristics of utility [...]

Permutive's David Reischer on Edge Computing vs. Cloud Computing

In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, lead solutions architect, Permutive, to discuss Edge Computing in ad tech, and how it compares to cloud computing technologies. Reischer discusses: – The challenges of [...]

DoubleVerify's Andrew Giordano on Connected TV & Fraud

In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Andrew Giordano, VP of revenue operations at DoubleVerify, to discuss the programmatic opportunities in Connected TV (CTV) and the increasing risk of fraud in the [...]

ID5's Mathieu Roche Discusses the Identity Challenge

In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mathieu Roche, CEO & co-founder of ID5, to discuss the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting. Roche discusses: – The underlying challenges facing [...]

Zeotap's Alex McIlvenny on the ID Conundrum for Brands in the Privacy-First Era

In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Alex McIlvenny, country manger UK, Zeotap, to discuss the ID conundrum for the industry in the privacy-first era, from the brand perspective. McIlvenny discusses: – The challenge [...]

Semasio's Anna Schenk on Unified Semantic Targeting
On ExchangeWire’s first ever virtual TraderTalk TV episode, Lindsay Rowntree, head of content, speaks with Anna Schenk, managing director EMEA at Semasio, to discuss unified semantic targeting. In this episode Schenk discusses: – Industry uncertainty around third-party data – The contextual targeting renaissance – Understanding page content versus page context – Educating marketers as to the value of context
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ATS Singapore 2019: The Path to Transparency
The issues surrounding transparency and the process of digital transformation was discussed at length during this panel session at ATS Singapore 2019. Ciaran O’Kane, CEO, ExchangeWire, was joined by Laura Quigley, managing director, Southeast Asia, Integral Ad Science; Amy Good, global digital investments, media procurement, Nestlé; Lani Jamieson, head of Cadreon Singapore, Cadreon; Dennis Buchheim, senior vice president & general manager, IAB Tech Lab.
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ATS Singapore 2019: Enabling Independent Ad Tech in India
In this panel discussion at ATS Singapore 2019, the focus shifts towards the programmatic and data-driven advertising market in India. Eileen Yu, APAC editor for DTCDaily (an ExchangeWire publication) chairs the discussion on the region, with expert insight from Abhigyan Shekhar, head – sales, Digital Ventures, Viacom18; Naveen Mathur, head – publisher partnerships and network monetization, Times Internet Limited; and Salil Shankar, head of Amnet India.
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Adzerk's James Avery on Utility Publishers
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews James Avery, founder and CEO, Adzerk to discuss utility publishers, and how such firms are set to flourish through 2020. Avery discusses: – The characteristics of utility publishers in comparison to traditional text-based publishers, and how such businesses are set to benefit from ownership of first-party data. – How nascent native ad technology applicable for utility publishers can be used for effective intent-based advertising. – How utility publishers are set to evolve, and how [...]
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ATS Singapore 2019: The Rise of Asian Platforms - AU, SEA, Japan, China, and India
The rise of Asian platforms across AU, SEA, Japan, China, and India was covered in this regional panel discussion at this year’s ATS Singapore. Eileen Yu, APAC editor, DTC Daily, was joined by Frederic Liow, general manager, APAC | global lead, adexchange & SSP, AlgoriX; Jonathan Beh, head of Cadreon, Cadreon China; Larry Asalim, digital associate partner – team Unilever, Mindshare.
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ATS Singapore 2019: The Future for Data-Driven Channels
The potential for emerging data-driven channels, such as OOH, audio, and in-app, to drive change within the industry was laid bare during this panel discussion at ATS Singapore 2019. ExchangeWire head of content Lindsay Rowntree oversaw proceedings, with input from Silas Lewis-Meilus, director, APAC media consumer health, GSK Consumer Healthcare; Guy Hearn, chief product officer – Asia Pacific, Omnicom Media Group; and Jenn Villalobos, VP and head digital business, digital innovation growth and strategic partnerships, NTUC Income.
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ATS Singapore 2019: Resolving the Identity Challenge
The identity challenge of ending reliance on the third-party cookie, and its possible resolutions, were tackled in this panel discussion at ATS Singapore 2019. ExchangeWire CEO Ciaran O’Kane oversaw proceedings with insight from Ravi Shankar, data and technology lead for APAC, Omnicom Media Group; Vidyarth Srivatsan, APAC marketing tech, Coca-Cola; Colleen Ngo, vice president, partnerships and investment, Xaxis APAC; and Sunil Naryani, regional general manager – programmatic & paid media, Dentsu Aegis Network.
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ATS Singapore 2019: Advertising in a Privacy-First World
In this debate at ATS Singapore 2019, the need for advertisers and publishers to remain transparent in a privacy-first world, while realising the health of the advertising ecosystem, is discussed. Wendy McEwan, head of marketing, communications & digital, APAC, KnightFrank oversaw the conversation between Deirdre Chew, head of platforms tech, Google Singapore; Marcus Chew, chief marketing officer, Income; and Sanchit Mendiratta, senior partner, Happy Marketer.
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ATS Singapore 2019: The Evolution of the Service Layer Model
ExchangeWire CEO Ciaran O’Kane chairs this discussion at ATS Singapore on how the service layer is evolving, along with its relationship with the tech layer. Sonal Patel, president, programmatic services, Asia Pacific, Dentsu Aegis Network; Michel de Rijk, CEO, APAC, S4Capital; Wendy McEwan, head of marketing, communications and digital, Asia Pacific, KnightFrank; and Askshay Trivedi, director – total brand experience APAC, Johnson & Johnson, share their views.
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ATS Singapore 2019: How Publisher Ad Monetisation is Changing
In this discussion at ATS Singapore 2019, the shift in publisher ad monetisation from display to video formats was discussed, with ExchangeWire’s head of content Lindsay Rowntree chairing Tom Simpson, VP, brand and exchange, APAC, AdColony; Hari Shankar, CEO, Singapore Media Exchange; and Dennis Augusto Caharian, general manager / senior vice president, GMA New Media, Inc.
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