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  • 1plusX's Jürgen Galler on the Power of Predictive Data & Data Enrichment

    In this latest episode of TraderTalk TV, Jürgen Galler, CEO and Co-Founder of 1plusX, joins ExchangeWire’s Lindsay Rowntree to discuss the power of predictive data and data enrichment. In this session, Galler and Rowntree cover: – A background on the 1plusX Marketing Intelligence Platform – How AI can be used to enrich data and for contextual targeting – Transaction prediction built on user insights – Types of audience profile – Adaptive targeting [...]

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  • Global's Mungo Knott Discusses Realising the Programmatic Opportunity in DOOH

    In this episode of TraderTalkTV, Mungo Knott, commercial platform and product director at Global, joins Ciaran O’Kane to discuss the programmatic opportunities offered by digital out-of-home (DOOH). In this session, Knott and O’Kane cover: the current state of the DOOH space how programmatic differs in DOOH compared to in other ecosystems the buyer journeys for programmatic DOOH inventory the processes behind Global’s Digital Ad Exchange (DAX) service

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  • Eyeota's Rob Armstrong on the Role of Cohort-Based Onboarding in the Future of Marketing

    In this latest episode of TraderTalk TV, Rob Armstrong, VP, Product at Eyeota, join’s ExchangeWire’s Lindsay Rowntree to discuss the role of cohort-based onboarding in the future model of marketing. In this session, Armstrong and Rowntree discuss: – The shift to privacy-first The ongoing shift to a privacy-first digital world means that marketers are having to think differently about their data. And that’s a good thing. As brands and agencies look to bridge the gap that the loss of third-party cookies will leave [...]

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  • InfoSum's Nick Halstead on the Evolution of Privacy-First Data Infrastructure and InfoSum Bridge

    In this latest episode of TraderTalk TV, Nick Halstead, founder and CTO of InfoSum, joins ExchangeWire’s Ciaran O’Kane to elaborate on the company’s new flagship product, InfoSum Bridge. In this session, Halstead and O’Kane cover: who InfoSum are and what problems they are solving the current issues surrounding identity matching InfoSum’s data-agnostic approach what InfoSum Bridge is, its four pillars, and how it has evolved from the original InfoSum offering

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  • Quantcast CTO Peter Day Discusses Real-Time Data, A Cookieless Future, & the Quantcast Platform

    In this latest episode of TraderTalk TV, Peter Day, CTO of Quantcast, joins ExchangeWire’s Lindsay Rowntree to elaborate on the Quantcast platform. In this session, Day and Rowntree cover: who Quantcast are and what they do the platform’s aim to offer an alternative on the open internet for brands, publishers, and advertisers the technology behind the platform how the Quantcast platform makes sense of audience data points   [...]

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  • The MadTech Vodcast - ID5, PubMatic, and Adform on the State of Universal Identifiers

    This edition of The MadTech Vodcast sees Mathieu Roche, co-founder & CEO of ID5, Emma Newman, CRO, EMEA of PubMatic, and Jakob Bak, co-founder and director of Adform join Ciaran O’Kane to discuss the current state of universal identifiers. Focusing on challenges surrounding adoption, points covered in the discussion include: how publishers and brands are preparing for the deprecation of third-party cookies the kind of support businesses expect from their demand-side partners current first-party shared ID adoption levels publishers’ and advertisers’ biggest expectations when [...]

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  • mediarithmics' Nicolas Scheerens on Data Marketing Technology - Buy vs. Build

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nicolas Scheerens, Head of UK Presales, mediarithmics, to discuss how brands, publishers, and retailers, can simplify their data infrastructure layer. In this session, O’Kane and Scheerens cover: – Current data strategies employed by brands, publishers, and retailers; – Issues with building and maintaining bespoke data infrastructure stacks; – and what brands, publishers, and retailers, should consider when determining whether to build or buy their technology stacks. [...]

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  • Publica's Ben Antier on the Role of SSAI in CTV Advertising

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Ben Antier, Co-Founder and CEO of Publica, to discuss how SSAI is set to transform CTV advertising. In this session, O’Kane and Antier cover: – The importance of SSAI to CTV publishers; – The difference between CTV client-side and server-side solutions; – Implementing SSAI solutions; – and a comparison of good CTV AdPods versus bad AdPods.

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  • MiQ's Georgiana Haig on Trading Across a Fragmented Ecosystem in a Privacy-First World

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Georgiana Haig, product lead for identity at MiQ, to discuss trading across a fragmented ecosystem in a privacy-first world. In this session, O’Kane and Haig cover: – how this current era of privacy, shaped by infrastructural changes such as ATT and the deprecation of cookies, is making measurement and targeting harder; – new and historic causes of fragmentation within the open web, the closed web, and beyond; and – how MiQ [...]

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  • Nano Interactive's Johann Hermann on Identity-Free Consumer Intent Targeting

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Johann Hermann, COO at Nano Interactive, to discuss solutions identity-free consumer intent targeting. In this session, O’Kane and Hermann cover: – a brief history of Nano: from search targeting to consumer intent targeting; – why focus on live intent targeting over identity targeting – how Nano Interactive’s Consumer Intent Score works; and – how the Consumer Intent Score solution will help sustain the industry in a post-cookie world. [...]

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