TRADERTALK TV

• 

  ATS London 2016: Ad Tech Meets Martech – Modern Marketing in Flux

  The first panel of the day at ATS London 2016, ‘Ad Tech Meets Martech: Modern Marketing in Flux”, saw ExchangeWire’s CEO Ciaran O’Kane speak to a panel of experts about the convergence of the ad tech and martech industries, discussing how advertising is evolving and what is driving this evolution. Lara Izlan, programmatic trading & innovation, Auto Trader; Damian Burns, global head of sales, Atlas by Facebook; Chip Scovic, CRO, TubeMogul; and David Wiener, VP product management, Oracle deliver [...]

  Read more

• 

  Gilles Chetelat, StickyADS.tv & Thomas Bremond, FreeWheel Discuss Programmatic TV

  In this special edition of TraderTalk TV for dmexco 2016, Ciaran O’Kane, CEO, ExchangeWire speaks with Gilles Chetelat, COO & co-rounder, StickyADS.tv and Thomas Bremond, managing director Europe, FreeWheel, about the rise of programmatic TV.

  This episode will cover:

  – How programmatic TV is developing

  – The scalability of programmatic TV as it transforms a media channel from a broadcast to a narrowcast medium

  – The state of programmatic TV in the German market

  – Freewheel’s recent acquisition of StickyADS.tv

  Read more

• 

  Julie Langley, Results International, Delivers Keynote Speech on Ad Tech M&A at ATS London 2016

  An ATS London keynote debut from Julie Langley, partner, Results International. Expect a fascinating journey through the growth of the flourishing advertising industry.

  Langley explains how the current ad tech financial trends are not new and not to be worried about – the four-year trend of ad tech share prices resembles that same trend of the NASDAQ between 1998 and 2003. Boom and bust is to be expected; and it does not hinder global ad tech M&A. Langley reminds [...]

  Read more

• 

  Dr Boris Mouzykantskii, IPONWEB Delivers Keynote Speech at ATS London 2016

  The hotly anticipated keynote speech from Dr Boris Mouzykantskii, founder, CEO & chief scientist, IPONWEB, is here. At this year’s ATS London event, the keynote speech did not disappoint. Building from a complex start, with complicated formulae and an explanation of the functionality of machine learning, which left the packed venue in awe, Dr Boris crescendoed into how machine learning fits into the modern world, outlining mistakes that can be made, describing data science as the Cheshire Cat to [...]

  Read more

• 

  Rubicon Project's Neal Richter Explains 'Header Bidding' - Part One of Two

  In the first of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of research and analysis, ExchangeWire about header bidding. Richter, a data scientist who entered the world of ad tech as it sits at the nexus of machine learning, highly automated systems and economics takes us back to basics, explaining in-depth how header bidding functions.

  This episode covers:

  – How header bidding works and why it was developed in the first place

  – The [...]

  Read more

• 

  Barry Adams, BidSwitch Discusses the Evolution of the Programmatic Ecosystem

  In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic ecosystem, their position on header bidding and some key takeouts from their recently launched research, in association with ExchangeWire Research, which looked at consolidation vs fragmentation in the market.

  In this episode Adams covers:

  – Where BidSwitch sit within the programmatic ecosystem

  – Some of BidSwitch’s latest developments

  – BidSwitch’s take on header bidding and how it is [...]

  Read more

• 

  Will Doherty, Index Exchange & Tim Sims, The Trade Desk Discuss Programmatic Guaranteed

  In this special edition of TraderTalk TV at dmexco 2016, Ciaran O’Kane, CEO, ExchangeWire speaks with Will Doherty, VP business development, Index Exchange and Tim Sims, VP inventory partnerships, The Trade Desk about programmatic guaranteed

  Read more

• 

  Scott Shapiro, Facebook Discusses the Evolution of the Atlas Product

  In this special edition of TraderTalk TV for dmexco, Ciaran O’Kane, CEO, ExchangeWire talks with Scott Shapiro, product marketing director, measurement, Facebook about his role at Facebook, people-based measurement and the evolution of Atlas in the ad tech ecosystem.

  In this episode you will discover:

  – How clients use the Atlas product

  – How advertisers are able to reach a relevant audience through Atlas

  – The importance of measurement and how it will evolve

  – Atlas’ focus in the next 12 months

  Read more

• 

  Alex Gardner, Index Exchange Talks About the Evolution of Programmatic Deals

  In this special vox pop edition of TraderTalk TV at dmexco 2016, ExchangeWire hear from Alex Gardner, SVP, partner development, Index Exchange about the varying types of programmatic deals that exist in the market and how they are evolving, from direct through to guaranteed deals.

  In this episode you will find out:

  – Whether there’s a fundamental lack of understanding around programmatic direct media buying (both on the buy side and the sell side)

  – The barriers that exist to more [...]

  Read more

• 

  Shane Shevlin, IPONWEB Discusses His Role & IPONWEB's Evolution

  In this special vox pop edition of TraderTalk TV for dmexco 2016, Shane Shevlin, general manager EMEA, IPONWEB discusses his new role; the evolution of IPONWEB and the evolution of the programmatic ecosystem, in which they operate.

  Shevlin talks about:

    – What his new role as GM for the EMEA region at IPONWEB entails

    – How IPONWEB have evolved in the solutions they build since he joined the company in 2012

    – How they work [...]

  Read more