• Index Exchange CEO Andrew Casale Discusses How Publishers Can Manage Multiple Header-Bidding Vendors

    With the growth in header bidding, and the growing number of ‘header’ solutions on the market, publishers are effectively drowning in JavaScript.

    How can they manage multiple header-bidding vendors, and ensure increased yield?

    Here Index Exchange CEO Andrew Casale outlines various options to manage this complexity, specifically mediation and the wrapper container tag options.

    Key areas covered in this episode include:

    – The key differences between a ‘mediation’ and a ‘wrapper’ container tag – The dynamics of the auction process between ‘mediation’ and ‘wrapper’ option – [...]

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  • Beating Facebook at Native: The Opportunity of Programmatic Native for Buyer & Sellers

    Facebook have proven the value of native advertising by building a multibillion dollar ad business around it. Publishers have been trying to build a ‘native’ strategy. In this episode, we speak to Ari Lewine, co-founder of TripleLift.

    Here, he discusses the opportunity of programmatic native; how publishers can make inventory available to programmatic buyers; and how the industry, outside of the big native media plays like Twitter and Facebook, can unlock the value of automated native buying.

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  • Equinix's Fight Against Ad Fraud

    The online advertising industry is continually troubled by fraud, both on the buy-side and sell-side of programmatic online advertising trading. Publishers, media buyers and advertising technology vendors are united in their quest to eliminate ad fraud and to create and sustain a clean ecosystem in which advertisers can have confidence. This is where data centres can play an important part.

    Secure ecosystems found in a neutral data centre aim to accelerate the bidding and trading of ad inventory through an optimised [...]

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  • How We Can Make Mobile Advertising Work Better for Advertisers & Publishers

    At a recent event, hosted by xAd and The Rubicon Project, ExchangeWire’s Ciaran O’Kane moderated a discussion on the “future of mobile”. The thrust of the debate centred on mobile ad buying and its inherent challenges on the demand and supply sides.

    The panel included Liam Pook, mobile director, Essence; Theo Theodorou, GM of EMEA, xAd; Oliver Whitten, SVP Europe, The Rubicon Project, and Daniel Spears, head of response +, The Guardian.

    The TraderTalk episode below is a recording of that discussion [...]

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  • What is Google's AMP? Why Ad Tech Needs To Be Ready

    Late last year, Google announced Accelerated Mobile Pages to help publishers create mobile web pages that load more quickly than sites traditionally do on mobile.

    It’s all about the user experience, says Google. But the reality is a little different.

    Facebook’s massive user numbers is forcing publishers to publish more and more content inside its walled garden.

    Facebook’s Instant Articles is effectively its play for a ‘closed’ content distribution solution where publishers post most [...]

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  • Thomson's Adrian Maguire Discusses Transition From Traditional High Street Model to Digital Travel Giant

    In this episode of TraderTalk TV, Adrian Maguire, head of digital analytics at Thomson (part of TUI Group, the world’s number one tourism business) tells us how the brand evolved from a high street holiday shop to online travel giant.

    Maguire describes how the business transformed as the internet rose in popularity, to become a £20bn company that dominates online. He explains Thomson’s relationship between data strategy and business strategy and how that has changed over time.

    Later on in the video [...]

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  • Navigating The Programmatic TV Landscape

    Earlier this year, at ATS New York, just weeks after Dish announced they are to offer a programmatic exchange for TV advertisers, Brian Stempeck, chief client officer at The Trade Desk gave a keynote presentation about how marketers should be navigating the programmatic TV landscape and how to understand the synergy between online and linear TV.

    It has been a fascinating year for television with major changes in the ecosystem at a macro level, changes that have created an opportunity for [...]

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  • Nate Woodman, GM, Demand Solutions at IPONWEB Discusses Incremental Lift & Demand Side Attribution

    Earlier this year at ATS NYC, Nate Woodman, GM, demand solutions at IPONWEB gave a fascinating keynote presentation in which he discussed: incremental lift and demand side attribution, a topic the industry flirts with but never really dives into. His goal was to plant a seed among the audience and prompt them to re-evaluate the disconnection between ad tech solutions and brand goals.

    IPONWEB have been around for around 15 years, they came to market after Google and before Facebook and [...]

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  • A Review Of the Ad Tech Year

    Earlier this year, ExchangeWire hosted ATS New York. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of independent ad tech companies, how publishers are fighting back against media giants and how on earth we ended up with ad blockers being commonplace.

    Consolidation is driving change in the ad tech industry. Certainly in the US, VC companies are not investing in new ad tech companies the way [...]

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  • How Data Unleashes Value in Programmatic Video

    Earlier this year, at ATS New York a panel of experts from the online video advertising field discussed the current state of the market and what the future holds. The discussion covered topics such as the need for publishers to adapt in order to stay relevant; how marketers no longer need to decide between mass-reach and niche-targeting and why data is not necessarily driving value for publishers.

    The panel was:

    – Irfon Watkins, CEO, Coull – Richard Sobel, SVP AOD Solutions, VivaKi – Denise [...]

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