In this latest TraderTalk TV episode, ExchangeWire’s Lindsay Rowntree is joined by Harvin Gupta, director of solutions engineering at Xandr, to go back to basics and break down the inner workings of a video ad call. Gupta explains:The process that occurs to serve a video ad on a website, in-app, or in a CTV environment; What VAST is, why we need it, and what it contains; What happens inside the DSP; The purpose of the video player and how it works; Data and targeting options [...]
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Mathieu Roche, co-founder and CEO at ID5, to discuss linking IDs across domains. In this session, O’Kane and Roche cover: – how brands and publishers currently communicate through DSPs and SSPs – the impact that the end of the third-party cookie has on the use of IDs in the buying process – how ID5 link IDs across domains using deterministic and probabilistic methods, and why it’s important to use both approaches [...]
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future. In this episode they discuss: – The current ecosystem and the four ID types which currently exist: recognised identity, anonymous contextual, authenticated identity, and aggregated identity; – How MiQ are working with partners to build out their privacy-first solution; – How measurement is approached. [...]
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by mediarithmics’ UK general manager, Phil Raby, to discuss the evolution of the marketing data stack.In this episode, O’Kane and Raby discuss:– The current types of data stacks, and how marketers and brands can understand which is best for them;– How the degradation of the third-party cookie is shaping the role of the DMP, and the replacement solutions available;– The role of the CDP and the challenges facing brands [...]
Next week would have marked the annual biggest week in ad tech; kicking off with a trip to the BFI Southbank, for ATS London; a day packed full of insightful content from our industry’s greatest, before going by plane, train, or automobile to Cologne to drink Kölsch, be merry, and get lost in hall 6. While ATS London can’t physically happen this year, we thought it was a great opportunity to share with you some of our favourite highlights from ATS [...]
In this episode of TraderTalkTV, ExchangeWire’s head of content, Lindsay Rowntree, is joined by Silverbullet‘s co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future. In this episode Torrielli discusses:– What the contextual targeting landscape currently looks like– The role of contextual targeting in brand safety and brand suitability– How contextual targeting should be viewed differently and how first-party data can enhance its capabilities in a cookieless world– Going beyond text and using contextual targeting [...]
In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O’Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web. In this session, Field discusses: – How publishers and buyers can make the most out of the newly anonymised web – Why publishers and buyers should look beyond the log-on for conversions – The impact of tightening privacy regulation in Europe and beyond – How telcom networks offer a premise for an ID currency for the anonymised [...]
On ExchangeWire’s first ever virtual TraderTalk TV episode, Lindsay Rowntree, head of content, speaks with Anna Schenk, managing director EMEA at Semasio, to discuss unified semantic targeting. In this episode Schenk discusses: – Industry uncertainty around third-party data – The contextual targeting renaissance – Understanding page content versus page context – Educating marketers as to the value of context[...]
The issues surrounding transparency and the process of digital transformation was discussed at length during this panel session at ATS Singapore 2019. Ciaran O’Kane, CEO, ExchangeWire, was joined by Laura Quigley, managing director, Southeast Asia, Integral Ad Science; Amy Good, global digital investments, media procurement, Nestlé; Lani Jamieson, head of Cadreon Singapore, Cadreon; Dennis Buchheim, senior vice president & general manager, IAB Tech Lab.
In this panel discussion at ATS Singapore 2019, the focus shifts towards the programmatic and data-driven advertising market in India. Eileen Yu, APAC editor for DTCDaily (an ExchangeWire publication) chairs the discussion on the region, with expert insight from Abhigyan Shekhar, head – sales, Digital Ventures, Viacom18; Naveen Mathur, head – publisher partnerships and network monetization, Times Internet Limited; and Salil Shankar, head of Amnet India.