The global guide for the Ad Tech and Mar Tech industry

TRADERTALK TV

OpenX's Caleb Sotelo on Bringing Back Control & Visibility to Publishers

At ExchangeWire Live NYC on 22 March, Caleb Sotelo, director of labs and staff engineer at OpenX, took to the stage to deliver a keynote speech on how OpenX are looking to bring back control [...]

The Great Ad Tech Shakeout: Tim Cadogan, CEO, OpenX
At ATS London on 10 September, 2018, ExchangeWire CEO, Ciaran O’Kane, is joined by Tim Cadogan, CEO, OpenX, to discuss transparency in the ad tech ecosystem. Cadogan discusses: – The improvements in inventory quality and brand safety, thanks to industry standards – The evolution of safety standards – The opportunity that exists within connected TV – The value of independent ad tech
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Digital Capital Advisors' Jay MacDonald on How Madtech can Scale & Exit
At ATS London in September, Jay MacDonald, CEO and managing partner at Digital Capital Advisors presented the trends affecting global M&A, and European M&A in particular. MacDonald then sat down with ExchangeWire CEO, Ciaran O’Kane, to discuss these trends in more detail, and how madtech can continue to scale and exit.
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ATS London 2018: Madtech & the Future of the Service Layer
At ATS London on 10 September 2018, ExchangeWire’s head of content, Lindsay Rowntree, was joined on stage by Fiona Davis, managing director, Infinitive; Shula Sinclair, global strategy director, Spark Foundry; and Belinda Smith, global director, media, Electronic Arts. The panel discussion focused on the future of the service layer; how consultancies’ and agencies’ working relationships with marketers are changing; who should own the tech layer; and how the service layer should collaborate to service the needs of the marketers.
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ATS London 2018: The Mechanics of Publisher Monetisation
At ATS London on 10 September, 2018, Ronan Shields, staff writer Ad Week, moderated a panel discussion on the mechanics of publisher monetisation. He was joined by Karen Eccles, director of digital sales and innovation at The Telegraph; Damon Reeve, CEO, The Ozone Project; Jason Trout, EMEA MD, Unruly; and Jourdain Casale, VP of global intelligence at Index Exchange.
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Behind the Numbers: The Truth in Mobile Programmatic
At ATS London 2018, Jodie Collins, MD, Re/Digital, moderated a panel discussion, focusing on the opportunities that still exist in mobile programmatic. Collins was joined by Andrew Buckman, EMEA MD, Sublime; Shalom Michaeli, Director Publisher Development, Europe, Fyber; and Kristen Kelly, EVP, Publicis Media Precision, EMEA, Publicis Media to discuss the work that still needs to be done across the industry to maximise investment and yield, both in mobile web and in-app.
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ATS London 2018: The Future of Independent Ad Tech
At ATS London 2018, ExchangeWire CEO, Ciaran O’Kane, moderated a panel discussion, focusing on the importance of an independent ad tech ecosystem. O’Kane was joined by Dom Joseph, CEO, Captify; Ari Paparo, CEO, Beeswax, Ari Lewine, co-founder and CSO, TripleLift; and Amar Goel, chief growth officer, founder and chairman, PubMatic; to discuss the future of the industry and whether more complexity within the ad-tech ecosystem is a positive.
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ATS Singapore Innovation Showcase: Accelerating Automation & Scale
At ATS Singapore 2018, Ganga Chirravuri, Chief Technology Officer, CtrlShift, delivers a keynote speech, outlining the real value that intelligent software can bring to brands grappling with digital advertising and programmatic. Chirravuri’s presentation is followed by a fireside chat with ExchangeWire CEO, Ciaran O’Kane. Chirravuri explains some of the key simple, yet deceptively complex questions CtrlShift’s R&D unit, The Lab, is currently seeking answers to: – Is the value of intelligent software creating a connected, API-based ecosystem? – To what extent can you [...]
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Road to ATS London: The Trade Desk's Anna Forbes Discusses Madtech & TV
In the latest of a series of videos in the run-up to ATS London on 10 September, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Anna Forbes, UK general manager, The Trade Desk, about why there is much to be positive about within the digital advertising industry, as well as how emerging channels and technologies, such as TV and artificial intelligence, will pave the way for the future of ad tech and martech. Forbes will be on stage at ATS London, [...]
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The Handcuffs Are Off: Why Search Is Entering a Paradigm Shift
In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, speaks with Dom Joseph, CEO, Captify, about why search is more than just Google and is seeing a shift in 2018. Joseph discusses: – How publishers are monetising their search data – Voice search – Dynamic search data – Automated optimisation and dynamic creative – Search data within cross-channel media
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Road To ATS London 2018 - The Service Model Part 2: Transparency and Changing the Narrative
Danny Hopwood, president digital display EMEA at Omnicom Media Group chats with ExchangeWire’s CEO, Ciaran O’Kane about transparency within the agency renumeration model. Hopwood highlights how important is it to articulate the value that an agency is bringing to the media buying process, that there is a few commercial models that can be considered, and how important is it to match these models to client’s needs. To hear more on this and other topics, get your tickets for ATS London today! – Part one of [...]
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