The global guide for the Ad Tech and Mar Tech industry

TRADERTALK TV

Dr Neal Richter Explains How Ads.txt Works

In the latest episode of TraderTalkTV, Dr Neal Richter, CTO, Rakuten Marketing and one of the authors of Ads.txt, explains to ExchangeWire CEO, Ciaran O’Kane why Ads.txt was created, how it works and the positive [...]

ATS London 2018: The Application of Blockchain
At ATS London 2018, ExchangeWire CEO, Ciaran O’Kane, led a panel of experts on a discussion of how blockchain can be applied in the digital marketing ecosystem, debating on how it will become more than just another buzzword. Panelists: – Ken Brook, Founder & CEO, MetaX – Shailley Singh, Head Of Product Management, IAB Tech Lab – Charles Manning, Founder and CEO, Kochava
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ATS Singapore 2018: The Brand View of Programmatic
At ATS Singapore 2018, Ranji David, Director – Asia Pacific, Marketing Services, WFA, leads a discussion on how brands are leveraging programmatic in their marketing strategies. A brand perspective on programmatic and it’s strategic value, the role of the agency and tech vendor, and what transparency really means to brands. Panelist: – Rohan Kamra, Regional Digital Marketing Manager – Asia Pacific & Japan, Intel ATS Singapore 2019 takes place on 24/25 June. Tickets are available now.
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ATS Singapore 2018: Online Video - The Untapped Brand Opportunity for Programmatic
At ATS Singapore 2018, ExchangeWire’s head of content, Lindsay Rowntree, leads a discussion on the topic of the untapped opportunity in programmatic video. Can data driven video buying help brands scale and build brand equity? Will this be seen as an area of growing opportunity across the APAC region, and if so how will issues of fraud and transparency be dealt with? Panelists: – Sean Ter, Regional Strategy Director, Innity – Christian Guinot, Senior Vice President APAC, Teads.tv – Abhishek Grover, Business Director, Global Client Solutions L’oreal, Wavemaker ATS Singapore [...]
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ATS Singapore 2018: The Future for Data Management & Execution
At ATS Singapore 2018, Ciaran O’Kane, CEO, ExchangeWire, leads a discussion on the future of data management and execution. What are the opportunities for advertisers, in the management and execution of data, particularly in the context of increased data privacy measures? How can brands continue to make best use of their data, to build and connect audiences? Panelists: – Alex Sibois, Managing Director APAC, Lotame – Josephine Tan, Global Media Director, Digital Acceleration and Activation, McDonalds – Kevin Clapson, VP International Expansion, MiQ – Sunil Naryani, Head of Performance and Programmatic APAC, iProspect
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ATS Singapore 2018: Thriving in a Programmatic World
At ATS Singapore 2018, Jodie Collins, MD, RE/digital, leads a discussion focusing on how the industry can embrace programmatic and thrive. How does the industry support and encourage independent technology solutions, in a bid to promote a healthy and diverse ecosystem? How possible is this, in the current industry environment, and where will we see opportunities and innovations emerge? Panellists: – Russell Young, Managing Director, APAC, Sojern – Mitch Waters, GM, AU/NZ, The Trade Desk – Phil Townend, CCO APAC, Unruly – Yean Cheong, Head of [...]
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ATS Singapore 2018: The Marketer's Dilemma
At ATS Singapore 2018, Wendy Hogan, Marketing Society board member and Oracle’s CX and marketing strategy director, leads a discussion focusing on the strategic perspective on data management and execution for marketers. Panelists: – Arun Kumar, Head of Digital Marketing, Carousell – Oliver Lo, Head of Marketing, GrabFinancial, Grab – Sandeep Agarwala, Lead Paid Search and Audiences, APJ, Cisco
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ATS Singapore 2018: Why the Opportunity for Digital Publishers Has Never Been Greater
At ATS Singapore 2018, ExchangeWire’s APAC editor, Eileen Yu, leads a discussion on the opportunities that exist for publishers. Beyond publisher monetisation in 2018, what are the latest opportunities for the sell-side of the industry, from a technology perspective? How are technology tools actually being implemented by publishers, what impact are they having across the industry? Do they have the capacity to fuel industry growth? Panelists: – Jason Barnes, Chief Revenue Officer, PubMatic – Dr Choakchai “Kim” Eaimrittikrai, Group Director: Online Business & Ticketing, [...]
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ATS Singapore 2018: A New Era in the Convergence of Ad Tech & Martech
At ATS Singapore 2018, ExchangeWire’s head of content, Lindsay Rowntree, leads a discussion on the convergence of ad tech and martech. Much has been made of the convergence between ad tech and and martech over the last few years, but how do agencies, consultancies, and technology providers need to evolve their skill sets to service clients’ requirements in this new age? Panelists: – Yiorgos Hadjiandrea,Head of Media Buying Solutions, South East Asia, Google, DoubleClick & GA360 – Michel de Rijk, Global Chief Growth Officer, GroupM – Jess [...]
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ATS Singapore 2018: Mobile Programmatic & the Missing Opportunity
At ATS Singapore 2018, ExchangeWire’s head of content, Lindsay Rowntree, leads a discussion on the missing opportunity within mobile programmatic. Mobile has long been considered a dominant channel throughout parts of the APAC market, promising a lot of potential for growth and innovation, but where is the real opportunity here, and will brand spend enter the mobile space, at scale? Panelists: – Rakhee Patel, Head of Demand Partnerships, APAC, MoPub – Vincent Niou, Senior Programmatic & Partnerships Director, APAC, Essence – Jonathan Mackenzie, Managing Director, Publicis Media Precision
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ATS Singapore 2018: Beyond Walled Gardens & Duopolies
At ATS Singapore 2018, ExchangeWire CEO, Ciaran O’Kane, leads a discussion on the topic of the next phase of maturity for the ad tech and martech industries. How do we, as an industry, ensure continued innovation, diversification, and growth? What are the various parts of the industry doing to contribute to this – from the sell side, to the buy side, and the tech solutions in between? Panelists: – Leigh Terry, CEO, APAC, IPG Mediabrands – Silas Lewis-Meilus, Senior Director, Center, Excellence Engagement Lead – Niraj Nagpal, Director of Business Development, APAC, [...]
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