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  • MiQ's Georgiana Haig on Trading Across a Fragmented Ecosystem in a Privacy-First World

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Georgiana Haig, product lead for identity at MiQ, to discuss trading across a fragmented ecosystem in a privacy-first world. In this session, O’Kane and Haig cover: – how this current era of privacy, shaped by infrastructural changes such as ATT and the deprecation of cookies, is making measurement and targeting harder; – new and historic causes of fragmentation within the open web, the closed web, and beyond; and – how MiQ [...]

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  • Nano Interactive's Johann Hermann on Identity-Free Consumer Intent Targeting

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Johann Hermann, COO at Nano Interactive, to discuss solutions identity-free consumer intent targeting. In this session, O’Kane and Hermann cover: – a brief history of Nano: from search targeting to consumer intent targeting; – why focus on live intent targeting over identity targeting – how Nano Interactive’s Consumer Intent Score works; and – how the Consumer Intent Score solution will help sustain the industry in a post-cookie world. [...]

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  • Nexta.io's Per Nielsen and Martin Jensen on How to Empower Publishers

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nexta.io’s head of AI and data science, Per Nielsen, and founder, Martin Jensen, to discuss how tech vendors can empower publishers as the age of the walled garden. In this session, O’Kane, Nielsen, and Jensen cover: – The problems that Nexta is addressing; – Why ad tech simply cannot afford to ignore SME markets; – How Nexta works with publishers and platforms to compete with the walled gardens; – How Nexta helps [...]

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  • LiveRamp's Christian Carlsson on Solutions to Address a Privacy-First World

    In this latest episode of TraderTalk TV, Christian Carlsson, global solutions architect, LiveRamp, discusses the solutions on offer for the industry as it moves in to a privacy-first world. In this session, Carlsson covers: – The value of first-party data; – How brands can leverage consumer data in a privacy-compliant way; and – How LiveRamp’s own Authenticated Traffic System (ATS) works; and   [...]

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  • Permutive's David Reischer on Identity & Privacy in a Post-Cookie World

    In this latest episode of TraderTalk TV, ExchangeWire’s Lindsay Rowntree is joined by David Reischer, product manager at Permutive, to discuss what a cookieless future means for ad tech when it comes to identity & privacy. In this session, Reischer and Rowntree cover: – Why identity & privacy must go hand-in-hand; – The 3 types of cross domain identifiers (cookies, deterministic identifiers, and probabilistic identifiers/fingerprinting), and the privacy implications of each; – What the ad tech landscape could look like by 2022; and – The [...]

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  • Xandr's Harvin Gupta Explains The Anatomy of A Video Ad Call

    In this latest TraderTalk TV episode, ExchangeWire’s Lindsay Rowntree is joined by Harvin Gupta, director of solutions engineering at Xandr, to go back to basics and break down the inner workings of a video ad call. Gupta explains: The process that occurs to serve a video ad on a website, in-app, or in a CTV environment; What VAST is, why we need it, and what it contains; What happens inside the DSP; The purpose of the video player and how it works; Data and targeting options [...]

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  • ID5's Mathieu Roche on Cross-Domain Reconciliation

    In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Mathieu Roche, co-founder and CEO at ID5, to discuss linking IDs across domains.  In this session, O’Kane and Roche cover: – how brands and publishers currently communicate through DSPs and SSPs – the impact that the end of the third-party cookie has on the use of IDs in the buying process – how ID5 link IDs across domains using deterministic and probabilistic methods, and why it’s important to use both approaches [...]

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  • MiQ's Freddie Turner on the Cookieless Future

    In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future.  In this episode they discuss: – The current ecosystem and the four ID types which currently exist: recognised identity, anonymous contextual, authenticated identity, and aggregated identity; – How MiQ are working with partners to build out their privacy-first solution; – How measurement is approached. [...]

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  • mediarithmics' Philip Raby on the Evolution of the Marketing Data Stack

    In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by mediarithmics’ UK general manager, Phil Raby, to discuss the evolution of the marketing data stack. In this episode, O’Kane and Raby discuss: – The current types of data stacks, and how marketers and brands can understand which is best for them; – How the degradation of the third-party cookie is shaping the role of the DMP, and the replacement solutions available; – The role of the CDP and the challenges facing brands [...]

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  • Highlights from 10 Years of ATS London

    Next week would have marked the annual biggest week in ad tech; kicking off with a trip to the BFI Southbank, for ATS London; a day packed full of insightful content from our industry’s greatest, before going by plane, train, or automobile to Cologne to drink Kölsch, be merry, and get lost in hall 6.  While ATS London can’t physically happen this year, we thought it was a great opportunity to share with you some of our favourite highlights from ATS [...]

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