In this episode of TraderTalkTV, ExchangeWire’s head of content, Lindsay Rowntree, is joined by Silverbullet‘s co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future. In this episode Torrielli discusses:– What the contextual targeting landscape currently looks like– The role of contextual targeting in brand safety and brand suitability– How contextual targeting should be viewed differently and how first-party data can enhance its capabilities in a cookieless world– Going beyond text and using contextual targeting [...]
In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O’Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web. In this session, Field discusses: – How publishers and buyers can make the most out of the newly anonymised web – Why publishers and buyers should look beyond the log-on for conversions – The impact of tightening privacy regulation in Europe and beyond – How telcom networks offer a premise for an ID currency for the anonymised [...]
On ExchangeWire’s first ever virtual TraderTalk TV episode, Lindsay Rowntree, head of content, speaks with Anna Schenk, managing director EMEA at Semasio, to discuss unified semantic targeting. In this episode Schenk discusses: – Industry uncertainty around third-party data – The contextual targeting renaissance – Understanding page content versus page context – Educating marketers as to the value of context
The issues surrounding transparency and the process of digital transformation was discussed at length during this panel session at ATS Singapore 2019. Ciaran O’Kane, CEO, ExchangeWire, was joined by Laura Quigley, managing director, Southeast Asia, Integral Ad Science; Amy Good, global digital investments, media procurement, Nestlé; Lani Jamieson, head of Cadreon Singapore, Cadreon; Dennis Buchheim, senior vice president & general manager, IAB Tech Lab.
In this panel discussion at ATS Singapore 2019, the focus shifts towards the programmatic and data-driven advertising market in India. Eileen Yu, APAC editor for DTCDaily (an ExchangeWire publication) chairs the discussion on the region, with expert insight from Abhigyan Shekhar, head – sales, Digital Ventures, Viacom18; Naveen Mathur, head – publisher partnerships and network monetization, Times Internet Limited; and Salil Shankar, head of Amnet India.
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews James Avery, founder and CEO, Adzerk to discuss utility publishers, and how such firms are set to flourish through 2020. Avery discusses: – The characteristics of utility publishers in comparison to traditional text-based publishers, and how such businesses are set to benefit from ownership of first-party data. – How nascent native ad technology applicable for utility publishers can be used for effective intent-based advertising. – How utility publishers are set to evolve, and how [...]
The rise of Asian platforms across AU, SEA, Japan, China, and India was covered in this regional panel discussion at this year’s ATS Singapore. Eileen Yu, APAC editor, DTC Daily, was joined by Frederic Liow, general manager, APAC | global lead, adexchange & SSP, AlgoriX; Jonathan Beh, head of Cadreon, Cadreon China; Larry Asalim, digital associate partner – team Unilever, Mindshare.
The potential for emerging data-driven channels, such as OOH, audio, and in-app, to drive change within the industry was laid bare during this panel discussion at ATS Singapore 2019. ExchangeWire head of content Lindsay Rowntree oversaw proceedings, with input from Silas Lewis-Meilus, director, APAC media consumer health, GSK Consumer Healthcare; Guy Hearn, chief product officer – Asia Pacific, Omnicom Media Group; and Jenn Villalobos, VP and head digital business, digital innovation growth and strategic partnerships, NTUC Income.
The identity challenge of ending reliance on the third-party cookie, and its possible resolutions, were tackled in this panel discussion at ATS Singapore 2019. ExchangeWire CEO Ciaran O’Kane oversaw proceedings with insight from Ravi Shankar, data and technology lead for APAC, Omnicom Media Group; Vidyarth Srivatsan, APAC marketing tech, Coca-Cola; Colleen Ngo, vice president, partnerships and investment, Xaxis APAC; and Sunil Naryani, regional general manager – programmatic & paid media, Dentsu Aegis Network.
In this debate at ATS Singapore 2019, the need for advertisers and publishers to remain transparent in a privacy-first world, while realising the health of the advertising ecosystem, is discussed. Wendy McEwan, head of marketing, communications & digital, APAC, KnightFrank oversaw the conversation between Deirdre Chew, head of platforms tech, Google Singapore; Marcus Chew, chief marketing officer, Income; and Sanchit Mendiratta, senior partner, Happy Marketer.