TRADERTALK TV

  • ATS Singapore 2016 Panel Debate: What the Tech and Media Landscape Will Look Like

    In this episode of TraderTalk, ExchangeWire look back on a panel debate that occurred at ATS Singapore 2016, discussing the convergence of the ad tech and martech and the changing face of the media landscape.

    Ciaran O’Kane, CEO, ExchangeWire moderates a discussion between Kevin Walsh, MD APAC, Carat; Zachary King, senior director, MediaMath; Ryan Pestano, GM Asia, IPONWEB; and Damien Cummings, global head of digital marketing, Standard Chartered Bank.

    Key discussion points include:

    – Ad tech versus martech identities – Bridging the gap between [...]

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  • The Perceptions and Realities of Malvertising in the Digital Media Ecosystem: Panel Debate

    In this episode of TraderTalk TV Matt O’Neill, general manager, The Media Trust and Rebecca Muir, head of research, ExchangeWire, reveal exclusive insights from ExchangeWire’s latest research report ‘The Perceptions and Realities of Malvertising in the Digital Media Ecosystem’ and we hear from Alex Calic, CRO at The Media Trust; James Prudhomme MD EMEA; and Ben Price, head of commercial product, Future plc in a lively panel debate.

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  • Kemp Little Consulting's James Leaton Gray on the EU GDPR

    The EU General Data Protection Regulation (GDPR), due to come into force in 2018, is taking up a lot of column inches at the moment, as businesses try to understand how it will impact them. The UK’s recent decision to leave the EU will have no bearing on the compliance of UK businesses with the EU GDPR. But, before all of that, why is the GDPR important, and how can businesses prepare themselves? ExchangeWire invite James Leaton Gray, associate, Kemp Little [...]

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  • OpenX VP Platform Demand Ian Davidson on Real-Time Guaranteed

    There is a lot of talk about programmatic guaranteed, or automated guaranteed, as being the next evolution of the private marketplace (PMP). OpenX launched Real-Time Guaranteed (RTG) in January, allowing publishers a flexible guarantee.

    Here, Ian Davidson, VP Platform Demand, OpenX, outlines the concept of Real-Time Guaranteed, how it compares to the more traditional PMPs, and the benefits from the perspective of the publisher SSP and the buy-side DSP.

    Key areas covered in this episode include: –  Forecasting with RTG –  Advantages of RTG [...]

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  • The Evolving Relationship Between Agencies & Brands

    In this special vox pop edition of TraderTalk TV, filmed in sunny Cannes, Nate Woodman, GM of demand solutions, IPONWEB, gives us his thoughts about the evolving relationship between agencies and brands.

    In the agency world, what we’re seeing is that agencies feel that they become somewhat distant from publishers, explains Woodman. The relationship power has gone to DSPs and SSPs; agencies are reacting by minimising the ad tech tags used. They’re doing this by getting closer to publisher tags that get [...]

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  • The Growth & Future of Programmatic

    In this TraderTalk TV vox pop filmed in Cannes, Vincent Potier, COO, Captify, explains his thoughts about the growth and future of programmatic.

    Potier explains how the growth of programmatic has been driven by the largest advertisers in the US and the UK, who have started the trend of shifting money to programmatic due to the advances in technology, which have made, brand safety controls, performance measurement, viewability measurement possible. In tandem, we have seen innovative ad formats, such as expandables and [...]

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  • Video Ads Are Worth Their Weight in Gold

    In this episode Jourdain-Alexander Casale, VP strategy, Index Exchange, explains video header bidding to Ciaran O’Kane, CEO, ExchangeWire, in the first-ever TraderTalk TV to be filmed outside!

    Header bidding relied on open RTB protocol and leverages a website’s header to send bid requests which reduces latency and increases yield for publishers. The concept is broadly adopted and being engineered to include not just banner ads, but video ads too.

    Video header bidding works largely the same way as conventional header bidding; the [...]

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  • Programmatic TV, OOH & Audio – with IPONWEB

    In the second instalment of IPONWEB’s Cannes story Brian Golbere, general manager, emerging technology, IPONWEB, tells Ciaran O’Kane, CEO ExchangeWire how TV, out of home (OOH), and audio media owners are transforming themselves into audience-based, programmatic media sellers, and how these changes are shaking up media buying for good.

    The dynamic duo discuss the commonly misunderstood concept that TV has always been data-driven, but now there is more data and it’s audience-based rather than ratings figures. This new data is driving changes [...]

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  • How Programmatic & Branding Can Work Together

    Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, CEO, Captify; and Natalie Monbiot, SVP, managing partner, strategic innovation, UM. United as a panel, chaired by Ciaran O’Kane, CEO, ExchangeWire, the trio delve into the ways data-driven programmatic advertising is changing marketing forever.

    The Cannes Lions festival is all about creativity, traditionally not something that has been associated with programmatic targeting. However, a byproduct of programmatic campaigns is data, lots of [...]

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  • How Independence From Media Has Made Adform a Hidden GEM

    In this episode of TraderTalk TV, filmed aboard Adform’s boat at Cannes, ExchangeWire’s CEO, Ciaran O’Kane speaks to: Gustav Mellentin, co-founder and CEO at Adform; Oli Whitten, COO; and Jay Stevens, CRO.

    O’Kane describes Adform as a ‘hidden gem’, citing their full-stack and their independence from media (meaning there is no conflict of interest) as reasons.

    The ad tech luminaries discuss other key factors that have led to such an accolade, including:

    – Transfer of knowledge, specifically Stevens’ and Whitten’s transition from sell- (Rubicon) to buy-side

    – Transition from [...]

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