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Matt O'Neill, GM Europe, The Media Trust on the Impact of Malvertising on the Ad Industry

Research conducted by The Media Trust and ExchangeWire notes malware is a threat to the success of online publishing and advertising, and those responsible for buying and selling online ads are not equipped to [...]

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  • PubMatic Founder & Chairman Amar Goel Discusses Auction Dynamics

    In this first of a two-part TraderTalk TV feature, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Amar Goel about auction dynamics and the difference nuances of first-price versus second-price auctions.

    This episode covers:

    – The development from the waterfall to an environment where everyone is bidding in parallel

    – The differences between a first-price and a second-price auction

    – The outcomes for both buyers and sellers, when moving to a first-price auction

    – Where the buyer surplus is increased and the seller surplus shrinks

    – [...]

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  • Rubicon Project CTO Tom Kershaw Discusses Identity Management

    In this episode of TraderTalk TV, Ciaran O’Kane, founder and CEO, ExchnageWire speaks with Tom Kershaw, CTO, Rubicon Project about the road to achieving a universal identifier in the digital advertising ecosystem.

    Kershaw discusses:

    – How identity is currently managed in the digital advertising ecosystem – How app developers and publishers can compete on a level playing field with the rest of the ecosystem – The reasons why the industry must move to a server-side solution – How the industry can achieve working towards a [...]

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  • Road to ATS London: Ebiquity's Tim Hussain Talks Transparency

    In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics.

    Tim Hussain, head of digital, Ebiquity, will be taking part in the first panel session of the day: ‘Making Transparency Work for the Whole Ad Ecosystem’. Here, Hussain chats with O’Kane about his perspective on transparency and the challenges he thinks the industry still [...]

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  • The Road to ATS London: Wayne Blodwell on the Great Service Layer Debate

    In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics.

    Wayne Blodwell, founder and CEO, The Programmatic Advisory will be taking part in the panel session ‘The Great Service Layer Debate: Consultancies and Agencies’. Here, Blodwell chats with O’Kane about his point of view on the changing role of agencies and consultancies within the wider [...]

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  • Road to ATS London: Rainbow's James Collier Discusses Data & Identification

    In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics.

    James Collier, co-founder and CRO, Rainbow will be taking part in the panel session: How identification builds economic sustainability in digital advertising. Here, Collier chats with O’Kane about his point of view on identification and the topics he wants to cover [...]

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  • Why the Fragmented Media World is Changing TV Buying

    At ExchangeWire Live in New York, a panel of experts came together to discuss how the world of TV buying is changing, as a result of increased media fragmentation. Following The Trade Desk chief client officer, Brian Stempeck's keynote speech on the state of the TV market in the US, he was joined on stage by Adam Heimlich, SVP programmatic, managing director of HX, Horizon Media; Erica Schmidt, managing director, North America, Cadreon; and Josh Martin, EVP, [...]

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  • Verve's Ian James Discusses the Benefits of SDK Location Data

    In this episode of TraderTalk TV, ExchangeWire’s senior data analyst, Hugh Williams discusses the benefits of location data derived from software development kits (SDKs) with Ian James, GM international, Verve. This discussion comes off the back of a recent report published by ExchangeWire Research, in association with Verve, investigating why third-party SDKs are disrupting the mobile location data market.

    In this episode, James discusses:

    – How SDKs fit into the location marketing landscape

    – How SDK location data differs from data available [...]

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  • PubMatic President Kirk McDonald Talks Supply-Side Evolution

    In a special edition of TraderTalk TV coming from the Clear Channel Playground in Cannes, ExchangeWire CEO Ciaran O’Kane speaks with Kirk McDonald, president, PubMatic about the changing supply side.

    McDonald discusses:

    – How publishers regain control of yield, inventory management, and ad decisioning

    – How the supply side is tackling transparency and the ad tech tax

    – PubMatic’s history and future with header bidding technology

    – How header bidding technology has benefited publishers and their ability to optimise yield

    – Why server-side header technology has [...]

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  • The Exchange Lab Presents the Great Debate: Be it Resolved, Programmatic is the Future of Media

    At Cannes Lions this year The Exchange Lab hosted a panel at the IAA cabana, with the panellists debating whether programmatic really is the future. Moderated by Carolin Roth, anchor of CNBC’s Marketing|Media|Money; Tim Webster, co-founder and CSO of The Exchange Lab; Patrick Muir, ex co-founder and CMO of Egg Bank; and current acting CMO at Sherpa; John Beasley, ex-CMO of Monster Energy and current CMO at Vero; and Dan Benedict, chief client officer, Maxus argued the pros and [...]

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  • Triton Digital's Benjamin Masse Explains Mechanics of the Programmatic Audio Ecosystem

    In this episode of TraderTalk TV, ExchangeWire’s CEO Ciaran O’Kane speaks with Benjamin Masse, managing director, market development and strategy, Triton Digital, about the programmatic audio ecosystem, how the channel is measured, the evolution of programmatic audio, and the launch of Triton’s new audio SSP, Yield-Op.

    In this episode you will find out:

    – How the MRC defines audio measurement and how Triton Digital’s Webcast Metrics are used as the audio measurement tool of currency in the US – The different players that [...]

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