• Is Programmatic Buying Just a Tactical Function? The Agency View.

    There continues to be a lot of talk around the agency’s role in programmatic buying. Some DR-focused brands are in-housing the function to sit alongside its search buying. Even big FMCGs are taking a more hands-on approach with programmatic – whether through direct deals with vendors, managing data internally, or just relegating agencies to an execution role.

    In this episode of TraderTalkTV, we speak to three senior agency executives to discuss the role of the agency in the ever-changing digital buying [...]

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  • Jourdain Casale Explains How Header Bidding Works & the Value For Publishers

    In this episode of TraderTalkTV, Jourdain Casale, senior director, solutions at Index Exchange, explains how header bidding works and the value of this tech for publishers.

    Is it about yield? Is it about opening up all inventory classes to outlier demand? Header bidding is in vogue with publishers. During the discussion, Jourdain Casale covers the some of the following key areas:

    – How header bidding works. – Why header bidding can help increase yield on inventory and incremental income. – How header bidding can help [...]

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  • Can Ad Tech Really Be an SaaS Model? And the Future of the Industry

    In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London.

    In a wide-ranging conversation, an expert panel that included Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus, discussed a range of subjects affecting the industry.

    Some of the ground covered includes:

    – Can ad tech really adopt an SaaS model? – The viability of independent ad tech – The role of ad tech in powering internet monetisation – Why platforms can help [...]

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  • How Ad Blocking Changes the Dynamic of Media Trading: What Can the Industry Do Next?

    In this special edition of TraderTalkTV, we feature the explosive ad-blocking panel from ATS London 2015.

    In a spirited debate between a number of key players in the ongoing ad blocker drama, the panel discussed issues from the impact on the publisher monetisation model to why users have the right to block ads.

    The panel was ably moderated by Jim Edwards, Founding Editor, Business Insider.

    The speakers included:

    – Roi Carthy, CMO, Shine Technologies Corp – Ben Barokas, Founder & CEO, Sourcepoint Technologies – Dan Smith, [...]

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  • Index Exchange Talk Header Bidding & Increasing Yield for Publishers

    In this special edition of TraderTalkTV from dmexco, the world’s largest ad tech exhibition, we talk to James Prudhomme, Managing Director EMEA, about some sell-side trends – and the origins of Index Exchange.

    Prudhome is a veteran of the programmatic space, having worked as CEO for sell-side tech vendor, Datacratic, for a number of years. We ask how he made the transition from buy-side to sell-side – as well as how that experience is helping publisher partners.

    Some of [...]

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  • StickyADS Discusses the European Video Programmatic Market

    From the bustling floor of dmexco 2015, TraderTalk TV speaks to StickyADS CEO and co-founder Hervé Brunet and ExchangeWire CEO Ciaran O’Kane, about the company’s tech, the state of the European programmatic video market and publisher strategy.

    Brunet explains StickyADS’ sell-side focus on inventory from premium publishers in Europe, as well as the company’s plans to expand into the US market. StickyADS expects the German market for programmatic offers to significantly increase this year as publishers seek to control their inventory [...]

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  • What Do Marketers Really Think About Programmatic?

    In an excellent panel session at this year’s ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, data and programmatic media buying.

    The panel, moderated by ExchangeWire’s Contributing Editor, Wendy Hogan, assembled the most progressive marketers from the Southeast Asian and Australian markets. The speakers included:

    – Nicki Kenyon, VP Digital Marketing, APAC, Visa – Janice Chan, Senior Director, Digital Marketing, Starwood – Germaine Ng Ferguson, General Manager, Integrated Solutions & Analysis, StarHub

    In a frank and honest discussion, we get a [...]

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  • Coull's Aden Forshaw Discusses the End of Flash in Digital Advertising

    As of September 01 2015, Google ended its support for Flash for much of the banner advertising in Chrome, the web’s biggest web browser.

    While Google has been telling the industry that this change would take effect, there will doubtless be some who have failed to prepare for the jettisoning of the ill-fated Adobe tech.

    So, what happens now? How should publishers and advertisers work around it? Will the transition to HTML5 be a painful one? In this week’s episode of TraderTalkTV, [...]

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  • Making Mobile Ads Work For Marketers & Publishers: LiveRail's Yoav Arnstein Explains How

    Facebook has perfected its ad proposition in mobile advertising. Now representing 76% of its total revenue, Facebook is undoubtedly the dominant force in mobile display. How did they do it?

    First, they adopted a native approach, building ads seamlessly into their content feed. It also helped that they logged data on hundreds of millions of active daily users to do cross-device targeting.

    Now Facebook is looking to apply its targeting capabilities, as well native approach, to third-party mobile apps and sites. Using [...]

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  • TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments

    In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and closed media trading environments with ExchangeWire CEO Ciaran O’Kane.

    During the discourse of the conversation they discuss:

    – The advent of private marketplaces (PMPs) – OpenX’s efforts to ensure it deals with the highest quality of inventory on its marketplace – Holistic yield management for publishers

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