TRADERTALK TV

OpenX's Caleb Sotelo on Bringing Back Control & Visibility to Publishers

At ExchangeWire Live NYC on 22 March, Caleb Sotelo, director of labs and staff engineer at OpenX, took to the stage to deliver a keynote speech on how OpenX are looking to bring back control [...]

ATS London 2019: Industry Problems that Independent Ad Tech can Fix
ExchangeWire head of content Lindsay Rowntree is joined at ATS London 2019 by Dom Joseph, CEO, Captify; Ari Paparo, co-founder and CEO, Beeswax; Maria Flores Portillo, general manager, Amobee; and Brian Fitzpatrick, GM EMEA, IPONWEB, to discuss the prevalent issues facing the industry in 2019, and how independent ad tech is best equipped to solve them.
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ATS London 2019: Taking Back Control - Why Transparency is Critical for Industry Growth
In this panel discussion at ATS London 2019, Adweek programmatic editor Ronan Shields is joined by Tanzil Bukhari, managing director EMEA, DoubleVerify; Will King, commercial director, The Media Trust; Jana Meron, SVP programmatic & data strategy, Insider Inc.; and Jay Friedman, president, Goodway Group to discuss the importance of transparency in maintaining industry growth.
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ATS London 2019: How Can We Make Programmatic Work in an ITP & Privacy First World?
In this discussion at ATS London 2019, ExchangeWire’s head of content Lindsay Rowntree joins Matt Prohaska, CEO and principal, Prohaska Consulting; Mathieu Roche, CEO, ID5; Dom Perkins, digital advertising strategy director, Immediate Media Company; and Richard Lloyd, chief data officer, GroupM, to address the challenges facing the programmatic ecosystem, and how businesses can evolve despite the privacy-enforced pressures.
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ATS London 2019: A Regulator’s Perspective - The ICO’s View of Adtech & RTB
Ali Shah, head of technology policy at the Information Commissioner’s Office (ICO) joins ExchangeWire COO Rachel Smith to discuss the regulator’s viewpoint of the programmatic industry, following the publication of the Update Report into Adtech and Real-Time Bidding in June.
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ATS London 2019: In Conversation with Sir Martin Sorrell
Opening ATS London 2019, S4Capital executive chairman Sir Martin Sorrell joins ExchangeWire CEO Ciaran O’Kane detailing the past, present, and future of the advertising industry.
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ATS London 2019: The Future of the Ad-Funded Model 2.0
At ATS London 2019, ExchangeWire CEO Ciaran O’Kane was joined by Andrew Casale, president and CEO of Index Exchange, to discuss the future of the ad-funded model, the dichotomy between the anonymous and the authenticated web, and the effect of browser-enforced privacy initiatives on media spend.
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ID5's Mathieu Roche Discusses the Identity Challenge
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mathieu Roche, CEO & co-founder of ID5, to discuss the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting. Roche discusses: – The underlying challenges facing ad tech providers within the privacy-first world, with particular reference to ID match rates. – How ‘common language’ ID solutions can solve the ID match rate problem, allowing publishers to monetise more impressions. – Why identity should be an open-source solution, rather than a competitive tool, in [...]
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Zeotap's Alex McIlvenny on the ID Conundrum for Brands in the Privacy-First Era
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Alex McIlvenny, country manger UK, Zeotap, to discuss the ID conundrum for the industry in the privacy-first era, from the brand perspective. McIlvenny discusses: – The challenge for brands in linking offline data to online data, and the difficulty in using a single platform given the various ID currencies. – Linking stored CRM data to the digital ecosystem in order to capitalise on cross-device opportunities. – Effective people-based marketing tactics which remains compliant with [...]
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Index Exchange's Mike O'Sullivan Discusses Identity Solutions in the Post-ITP Landscape
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mike O’Sullivan, VP, Product, Index Exchange, to discuss identity solutions in the wake of widespread restrictions on the use of third-party cookies. O’Sullivan discusses: – The demise of the third-party cookie, following restrictions by Apple, Safari, et al. – How identity can still work post-ITP, whilst still respecting the user. – How IndexExchange’s solution, which uses a hashed version of the user’s email address, works with LiveRamp’s IndentityLink to create a first-party, anonymised user [...]
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Road to ATS Singapore 2019 with Niraj Nagpal, IPONWEB
Road to ATS Singapore 2019 with Niraj Nagpal, Director of Business Development, APAC at IPONWEB. Ahead of ATS Singapore in 3 weeks time, Niraj Nagpal from IPONWEB chats with Jodie Collins about identity management, the importance of PMPs in the APAC market place, and the opportunity in connected TV. To hear more about these topics and more get your tickets today.
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