TRADERTALK TV

Why the Fragmented Media World is Changing TV Buying

At ExchangeWire Live in New York, a panel of experts came together to discuss how the world of TV buying is changing, as a result of increased media fragmentation. Following The Trade Desk chief client [...]

Permutive's Joe Root Discusses ITP & It's Impact on the 3rd Party Cookie
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Joe Root, founder, Permutive, to find out the impact Apple’s Intelligent Tracking Prevention (ITP) has had on the Safari advertising ecosystem. Root discusses: – Why the ‘death of the cookie’ doesn’t refer to all cookies, just the third-party cookie – How cookie matching in Safari used to work, and how Apple’s ITP has changed that – How ITP 2.0 has caused a decline in bid density and a drop in CPMs – How Permutive’s solution, [...]
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Using Programmatic to Maximise Mobile Revenue
At ATS Berlin in November 2018, ExchangeWire CEO, Ciaran O’Kane was joined by industry experts to discuss the role of programmatic in maximising revenue for mobile publishers. Panellists: – Andrew Buckman, EMEA MD, Sublime – Stephen Lee, Head of Business Development, DECA Games – Alisa Bazyk, Technical Monetisation Director, SOFTGAMES – Iva Parvanova, Head of Programmatic Supply, PubNative
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InfoSum's Nick Halstead on Publishers Competing with the Duopoly
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nick Halstead, founder and CEO, InfoSum, who explains the challenges for publishers to effectively compete with the duopoly, especially in the wake of GDPR. Halstead outlines why and how InfoSum, a data technology platform, can help publishers make the most of their own first-party data, scale, and build better, more data-driven direct relationships with agencies.
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ATS London 2018: The Application of Blockchain
At ATS London 2018, ExchangeWire CEO, Ciaran O’Kane, led a panel of experts on a discussion of how blockchain can be applied in the digital marketing ecosystem, debating on how it will become more than just another buzzword. Panelists: – Ken Brook, Founder & CEO, MetaX – Shailley Singh, Head Of Product Management, IAB Tech Lab – Charles Manning, Founder and CEO, Kochava
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ATS Singapore 2018: The Brand View of Programmatic
At ATS Singapore 2018, Ranji David, Director – Asia Pacific, Marketing Services, WFA, leads a discussion on how brands are leveraging programmatic in their marketing strategies. A brand perspective on programmatic and it’s strategic value, the role of the agency and tech vendor, and what transparency really means to brands. Panelist: – Rohan Kamra, Regional Digital Marketing Manager – Asia Pacific & Japan, Intel ATS Singapore 2019 takes place on 24/25 June. Tickets are available now.
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ATS Singapore 2018: Online Video - The Untapped Brand Opportunity for Programmatic
At ATS Singapore 2018, ExchangeWire’s head of content, Lindsay Rowntree, leads a discussion on the topic of the untapped opportunity in programmatic video. Can data driven video buying help brands scale and build brand equity? Will this be seen as an area of growing opportunity across the APAC region, and if so how will issues of fraud and transparency be dealt with? Panelists: – Sean Ter, Regional Strategy Director, Innity – Christian Guinot, Senior Vice President APAC, Teads.tv – Abhishek Grover, Business Director, Global Client Solutions L’oreal, Wavemaker ATS Singapore [...]
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ATS Singapore 2018: The Future for Data Management & Execution
At ATS Singapore 2018, Ciaran O’Kane, CEO, ExchangeWire, leads a discussion on the future of data management and execution. What are the opportunities for advertisers, in the management and execution of data, particularly in the context of increased data privacy measures? How can brands continue to make best use of their data, to build and connect audiences? Panelists: – Alex Sibois, Managing Director APAC, Lotame – Josephine Tan, Global Media Director, Digital Acceleration and Activation, McDonalds – Kevin Clapson, VP International Expansion, MiQ – Sunil Naryani, Head of Performance and Programmatic APAC, iProspect
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ATS Singapore 2018: Thriving in a Programmatic World
At ATS Singapore 2018, Jodie Collins, MD, RE/digital, leads a discussion focusing on how the industry can embrace programmatic and thrive. How does the industry support and encourage independent technology solutions, in a bid to promote a healthy and diverse ecosystem? How possible is this, in the current industry environment, and where will we see opportunities and innovations emerge? Panellists: – Russell Young, Managing Director, APAC, Sojern – Mitch Waters, GM, AU/NZ, The Trade Desk – Phil Townend, CCO APAC, Unruly – Yean Cheong, Head of [...]
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ATS Singapore 2018: The Marketer's Dilemma
At ATS Singapore 2018, Wendy Hogan, Marketing Society board member and Oracle’s CX and marketing strategy director, leads a discussion focusing on the strategic perspective on data management and execution for marketers. Panelists: – Arun Kumar, Head of Digital Marketing, Carousell – Oliver Lo, Head of Marketing, GrabFinancial, Grab – Sandeep Agarwala, Lead Paid Search and Audiences, APJ, Cisco
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ATS Singapore 2018: Why the Opportunity for Digital Publishers Has Never Been Greater
At ATS Singapore 2018, ExchangeWire’s APAC editor, Eileen Yu, leads a discussion on the opportunities that exist for publishers. Beyond publisher monetisation in 2018, what are the latest opportunities for the sell-side of the industry, from a technology perspective? How are technology tools actually being implemented by publishers, what impact are they having across the industry? Do they have the capacity to fuel industry growth? Panelists: – Jason Barnes, Chief Revenue Officer, PubMatic – Dr Choakchai “Kim” Eaimrittikrai, Group Director: Online Business & Ticketing, [...]
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