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  • Quantcast CTO Peter Day Discusses Real-Time Data, A Cookieless Future, & the Quantcast Platform

    In this latest episode of TraderTalk TV, Peter Day, CTO of Quantcast, joins ExchangeWire’s Lindsay Rowntree to elaborate on the Quantcast platform. In this session, Day and Rowntree cover: who Quantcast are and what they do the platform’s aim to offer an alternative on the open internet for brands, publishers, and advertisers the technology behind the platform how the Quantcast platform makes sense of audience data points   [...]

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  • The MadTech Vodcast - ID5, PubMatic, and Adform on the State of Universal Identifiers

    This edition of The MadTech Vodcast sees Mathieu Roche, co-founder & CEO of ID5, Emma Newman, CRO, EMEA of PubMatic, and Jakob Bak, co-founder and director of Adform join Ciaran O’Kane to discuss the current state of universal identifiers. Focusing on challenges surrounding adoption, points covered in the discussion include: how publishers and brands are preparing for the deprecation of third-party cookies the kind of support businesses expect from their demand-side partners current first-party shared ID adoption levels publishers’ and advertisers’ biggest expectations when [...]

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  • mediarithmics' Nicolas Scheerens on Data Marketing Technology - Buy vs. Build

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nicolas Scheerens, Head of UK Presales, mediarithmics, to discuss how brands, publishers, and retailers, can simplify their data infrastructure layer. In this session, O’Kane and Scheerens cover: – Current data strategies employed by brands, publishers, and retailers; – Issues with building and maintaining bespoke data infrastructure stacks; – and what brands, publishers, and retailers, should consider when determining whether to build or buy their technology stacks. [...]

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  • Publica's Ben Antier on the Role of SSAI in CTV Advertising

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Ben Antier, Co-Founder and CEO of Publica, to discuss how SSAI is set to transform CTV advertising. In this session, O’Kane and Antier cover: – The importance of SSAI to CTV publishers; – The difference between CTV client-side and server-side solutions; – Implementing SSAI solutions; – and a comparison of good CTV AdPods versus bad AdPods.

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  • MiQ's Georgiana Haig on Trading Across a Fragmented Ecosystem in a Privacy-First World

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Georgiana Haig, product lead for identity at MiQ, to discuss trading across a fragmented ecosystem in a privacy-first world. In this session, O’Kane and Haig cover: – how this current era of privacy, shaped by infrastructural changes such as ATT and the deprecation of cookies, is making measurement and targeting harder; – new and historic causes of fragmentation within the open web, the closed web, and beyond; and – how MiQ [...]

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  • Nano Interactive's Johann Hermann on Identity-Free Consumer Intent Targeting

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Johann Hermann, COO at Nano Interactive, to discuss solutions identity-free consumer intent targeting. In this session, O’Kane and Hermann cover: – a brief history of Nano: from search targeting to consumer intent targeting; – why focus on live intent targeting over identity targeting – how Nano Interactive’s Consumer Intent Score works; and – how the Consumer Intent Score solution will help sustain the industry in a post-cookie world. [...]

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  • Nexta.io's Per Nielsen and Martin Jensen on How to Empower Publishers

    In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nexta.io’s head of AI and data science, Per Nielsen, and founder, Martin Jensen, to discuss how tech vendors can empower publishers as the age of the walled garden. In this session, O’Kane, Nielsen, and Jensen cover: – The problems that Nexta is addressing; – Why ad tech simply cannot afford to ignore SME markets; – How Nexta works with publishers and platforms to compete with the walled gardens; – How Nexta helps [...]

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  • LiveRamp's Christian Carlsson on Solutions to Address a Privacy-First World

    In this latest episode of TraderTalk TV, Christian Carlsson, global solutions architect, LiveRamp, discusses the solutions on offer for the industry as it moves in to a privacy-first world. In this session, Carlsson covers: – The value of first-party data; – How brands can leverage consumer data in a privacy-compliant way; and – How LiveRamp’s own Authenticated Traffic System (ATS) works; and   [...]

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  • Permutive's David Reischer on Identity & Privacy in a Post-Cookie World

    In this latest episode of TraderTalk TV, ExchangeWire’s Lindsay Rowntree is joined by David Reischer, product manager at Permutive, to discuss what a cookieless future means for ad tech when it comes to identity & privacy. In this session, Reischer and Rowntree cover: – Why identity & privacy must go hand-in-hand; – The 3 types of cross domain identifiers (cookies, deterministic identifiers, and probabilistic identifiers/fingerprinting), and the privacy implications of each; – What the ad tech landscape could look like by 2022; and – The [...]

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  • Xandr's Harvin Gupta Explains The Anatomy of A Video Ad Call

    In this latest TraderTalk TV episode, ExchangeWire’s Lindsay Rowntree is joined by Harvin Gupta, director of solutions engineering at Xandr, to go back to basics and break down the inner workings of a video ad call. Gupta explains: The process that occurs to serve a video ad on a website, in-app, or in a CTV environment; What VAST is, why we need it, and what it contains; What happens inside the DSP; The purpose of the video player and how it works; Data and targeting options [...]

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