TRADERTALK TV

  • Making Brands Addressable: Why Online Video & Programmatic Are a Perfect Fit

    At ATS Singapore in July 2016 a panel discussion took place on why online video and programmatic are a perfect fit for making brands addressable.

    Hear from panellists Darin Williams, Managing Director SEA, TubeMogul; Vicki Lyon, Director – AdTech Asia Pac and Japan, Ooyala; Charles Less, Head of Advertisng Sales, A+E Networks Asia; and Hemant Chauhan, Regional Digital Director, APAC, Carat about how APAC markets are developing with more sophisticated video and TV targeting, enabling brands to improve addressability.

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  • Matt O'Neill, GM Europe, The Media Trust on the Impact of Malvertising on the Ad Industry

    Research conducted by The Media Trust and ExchangeWire notes malware is a threat to the success of online publishing and advertising, and those responsible for buying and selling online ads are not equipped to combat the problem.

    In this episode of TraderTalk TV, Matt O’Neill, General Manager, Europe, The Media Trust, explains to Rebecca Muir, head of research and analysis, ExchangeWire, the impact malvertising has on the online ad industry and what those within the space can do to protect [...]

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  • How Can Ad Tech Save the Publisher? ATS London 2016 Panel

    Join Rebecca Muir, head of research and analysis, ExchangeWire, as she moderates an incendiary panel at ATS London 2016 with panelists Adnan Ebrahim, founder and CEO, Car Throttle; Amir Malik, programmatic director, Trinity Mirror; Andrew Casale, president and CEO, Index Exchange; and Neal Richter, CTO, Rubicon Project. How can ad tech save the publisher?

    Key points from the panel discussion include:

    – How ad tech is being sold to publishers and how they navigate this

    – The publisher opinion on PMPs and the resulting [...]

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  • Rubicon Project's Neal Richter Explains Header Bidding - Part Two of Two

    In the second of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of research and analysis, ExchangeWire about header bidding. Richter, a data scientist who entered the world of ad tech as it sits at the nexus of machine learning, highly automated systems and economics takes us back to basics, explaining in-depth how header bidding functions.

    This episode covers:

    – How publishers should navigate the world of header bidding, including why they would need a [...]

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  • ATS London 2016: Ad Tech Meets Martech – Modern Marketing in Flux

    The first panel of the day at ATS London 2016, ‘Ad Tech Meets Martech: Modern Marketing in Flux”, saw ExchangeWire’s CEO Ciaran O’Kane speak to a panel of experts about the convergence of the ad tech and martech industries, discussing how advertising is evolving and what is driving this evolution. Lara Izlan, programmatic trading & innovation, Auto Trader; Damian Burns, global head of sales, Atlas by Facebook; Chip Scovic, CRO, TubeMogul; and David Wiener, VP product management, Oracle deliver [...]

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  • Gilles Chetelat, StickyADS.tv & Thomas Bremond, FreeWheel Discuss Programmatic TV

    In this special edition of TraderTalk TV for dmexco 2016, Ciaran O’Kane, CEO, ExchangeWire speaks with Gilles Chetelat, COO & co-rounder, StickyADS.tv and Thomas Bremond, managing director Europe, FreeWheel, about the rise of programmatic TV.

    This episode will cover:

    – How programmatic TV is developing

    – The scalability of programmatic TV as it transforms a media channel from a broadcast to a narrowcast medium

    – The state of programmatic TV in the German market

    – Freewheel’s recent acquisition of StickyADS.tv

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  • Julie Langley, Results International, Delivers Keynote Speech on Ad Tech M&A at ATS London 2016

    An ATS London keynote debut from Julie Langley, partner, Results International. Expect a fascinating journey through the growth of the flourishing advertising industry.

    Langley explains how the current ad tech financial trends are not new and not to be worried about – the four-year trend of ad tech share prices resembles that same trend of the NASDAQ between 1998 and 2003. Boom and bust is to be expected; and it does not hinder global ad tech M&A. Langley reminds [...]

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  • Dr Boris Mouzykantskii, IPONWEB Delivers Keynote Speech at ATS London 2016

    The hotly anticipated keynote speech from Dr Boris Mouzykantskii, founder, CEO & chief scientist, IPONWEB, is here. At this year’s ATS London event, the keynote speech did not disappoint. Building from a complex start, with complicated formulae and an explanation of the functionality of machine learning, which left the packed venue in awe, Dr Boris crescendoed into how machine learning fits into the modern world, outlining mistakes that can be made, describing data science as the Cheshire Cat to [...]

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  • Rubicon Project's Neal Richter Explains 'Header Bidding' - Part One of Two

    In the first of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of research and analysis, ExchangeWire about header bidding. Richter, a data scientist who entered the world of ad tech as it sits at the nexus of machine learning, highly automated systems and economics takes us back to basics, explaining in-depth how header bidding functions.

    This episode covers:

    – How header bidding works and why it was developed in the first place

    – The [...]

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  • Barry Adams, BidSwitch Discusses the Evolution of the Programmatic Ecosystem

    In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic ecosystem, their position on header bidding and some key takeouts from their recently launched research, in association with ExchangeWire Research, which looked at consolidation vs fragmentation in the market.

    In this episode Adams covers:

    – Where BidSwitch sit within the programmatic ecosystem

    – Some of BidSwitch’s latest developments

    – BidSwitch’s take on header bidding and how it is [...]

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