TRADERTALK TV

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  • Road to ATS Paris: M6 Publicité's Thibaud Chevalier Discusses French Programmatic TV Strategy

    French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the fifth of the series, Juvillier interviews Thibaud Chevalier, programmatic & business development director, M6 Publicité who provides his expert insight on the following:

    – The main trends of 2017 – Programmatic TV strategy – Advertiser desire to control programmatic strategy and [...]

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  • Road to ATS Paris: Mpublicité- Regie Obs' Vincent Salini Discusses French Programmatic Strategy

    French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the forth of the series, Juvillier interviews Vincent Salini, head of digital & brand content, Mpublicité- Regie Obs who provides his expert insight on the following:

    – The main trends of 2017 – Programmatic TV strategy – Advertiser desire to control programmatic [...]

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  • Road to ATS Paris: Tradelab's Charles Gros Discusses French Programmatic Trends

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the third of the series, Juvillier interviews Charles Gros, co-founder and managing director, Tradelab who provides his expert insight on the following:

    – The main trends [...]

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  • Dr Neal Richter Explains How Ads.txt Works

    In the latest episode of TraderTalkTV, Dr Neal Richter, CTO, Rakuten Marketing and one of the authors of Ads.txt, explains to ExchangeWire CEO, Ciaran O’Kane why Ads.txt was created, how it works and the positive impact it is intended to have on the digital advertising ecosystem.

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  • Header Bidding Vs the Ad Server: Who Wins?

    At ATS London 2017, a panel of experts discussed where the future of the ad server lies, and if header bidding is sounding the ad server’s death knell.

    Moderator: – Matt Prohaska, CEO and Principal, Prohaska Consulting Panellists: – Nigel Gilbert, VP, Strategic Development, EMEA, AppNexus – Dora Michail, Managing Director, Digital, The Telegraph – Leon Siotis, Managing Director, UK & Southern Europe, SpotX – Nicole Holtsmark, Head of Commercial Platforms & Data Products, Condé Nast International

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  • ATS London 2017: Opening Fireside Chat with Michael Barrett, President & CEO, Rubicon Project

    At ATS London 2017, Rubicon Project’s president and CEO, Michael Barrett, opened the conference in a fireside chat with ExchangeWire CEO, Ciaran O’Kane.

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  • Road to ATS Paris: SoLocal's Christophe Parcot Discusses French Programmatic Strategy

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil, interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the second of the series, Juvillier interviews Christophe Parcot, chief revenue officer, SoLocal Group, who provides his expert insight on the following:

    – The main trends [...]

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  • Why TV Monetisation is Not Just Black and White

    At ATS London 2017, a series of experts came together to discuss the future of TV advertising and how the changing face of TV monetisation will provide myriad challenges and opportunities ahead.

    Moderator: – Vincent Flood, Editor, Video Ad News Panellists: – Jamie Caras, Senior Regional Director, UK and Ireland, FreeWheel – Ruth Zohrer, Connections Planning & Marketing Technology, Mindshare – Adam Johnston, Head of Advertising Technology, Sky

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  • GDPR – 5 Ways to Save your Business

    At ATS London 2017, Rosemary Smith, director, Opt-4 delivered a presentation on the impending impact the GDPR will have on the advertising industry. She then sat down with a series of industry experts, to discuss how they are preparing for GDPR and what businesses can do to ensure they are ready for May 2018.

    Moderator: – Rosemary Smith, Director, Opt-4 Panellists: – Mark Howley, CEO, Zenith – Matt O’Neill, General Manager, Europe, The Media Trust – Stacy Huggins, Executive Director, AdLedger – Amanda Arthur, Head of Data and Analytics, Proximity

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  • ExchangeWire Research: Maximising the Value of Mobile Data

    At ATS London 2017, ExchangeWire sat down with Ian James, GM international, Verve to discuss the value of mobile location data and how its benefits can be leveraged across the industry.

    The full findings of the research report can be downloaded here.

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