In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mathieu Roche, CEO & co-founder of ID5, to discuss the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting. Roche discusses: – The underlying challenges facing ad tech providers within the privacy-first world, with particular reference to ID match rates. – How ‘common language’ ID solutions can solve the ID match rate problem, allowing publishers to monetise more impressions. – Why identity should be an open-source solution, rather than a competitive tool, in [...]
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Alex McIlvenny, country manger UK, Zeotap, to discuss the ID conundrum for the industry in the privacy-first era, from the brand perspective. McIlvenny discusses: – The challenge for brands in linking offline data to online data, and the difficulty in using a single platform given the various ID currencies. – Linking stored CRM data to the digital ecosystem in order to capitalise on cross-device opportunities. – Effective people-based marketing tactics which remains compliant with [...]
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mike O’Sullivan, VP, Product, Index Exchange, to discuss identity solutions in the wake of widespread restrictions on the use of third-party cookies. O’Sullivan discusses: – The demise of the third-party cookie, following restrictions by Apple, Safari, et al. – How identity can still work post-ITP, whilst still respecting the user. – How IndexExchange’s solution, which uses a hashed version of the user’s email address, works with LiveRamp’s IndentityLink to create a first-party, anonymised user [...]
Road to ATS Singapore 2019 with Niraj Nagpal, Director of Business Development, APAC at IPONWEB. Ahead of ATS Singapore in 3 weeks time, Niraj Nagpal from IPONWEB chats with Jodie Collins about identity management, the importance of PMPs in the APAC market place, and the opportunity in connected TV. To hear more about these topics and more get your tickets today.
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Joe Root, founder, Permutive, to find out the impact Apple’s Intelligent Tracking Prevention (ITP) has had on the Safari advertising ecosystem. Root discusses: – Why the ‘death of the cookie’ doesn’t refer to all cookies, just the third-party cookie – How cookie matching in Safari used to work, and how Apple’s ITP has changed that – How ITP 2.0 has caused a decline in bid density and a drop in CPMs – How Permutive’s solution, [...]
At ATS Berlin in November 2018, ExchangeWire CEO, Ciaran O’Kane was joined by industry experts to discuss the role of programmatic in maximising revenue for mobile publishers. Panellists: – Andrew Buckman, EMEA MD, Sublime – Stephen Lee, Head of Business Development, DECA Games – Alisa Bazyk, Technical Monetisation Director, SOFTGAMES – Iva Parvanova, Head of Programmatic Supply, PubNative
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nick Halstead, founder and CEO, InfoSum, who explains the challenges for publishers to effectively compete with the duopoly, especially in the wake of GDPR. Halstead outlines why and how InfoSum, a data technology platform, can help publishers make the most of their own first-party data, scale, and build better, more data-driven direct relationships with agencies.
At ATS London 2018, ExchangeWire CEO, Ciaran O’Kane, led a panel of experts on a discussion of how blockchain can be applied in the digital marketing ecosystem, debating on how it will become more than just another buzzword. Panelists: – Ken Brook, Founder & CEO, MetaX – Shailley Singh, Head Of Product Management, IAB Tech Lab – Charles Manning, Founder and CEO, Kochava
At ATS Singapore 2018, Ranji David, Director – Asia Pacific, Marketing Services, WFA, leads a discussion on how brands are leveraging programmatic in their marketing strategies. A brand perspective on programmatic and it’s strategic value, the role of the agency and tech vendor, and what transparency really means to brands. Panelist: – Rohan Kamra, Regional Digital Marketing Manager – Asia Pacific & Japan, Intel ATS Singapore 2019 takes place on 24/25 June. Tickets are available now.
At ATS Singapore 2018, ExchangeWire’s head of content, Lindsay Rowntree, leads a discussion on the topic of the untapped opportunity in programmatic video. Can data driven video buying help brands scale and build brand equity? Will this be seen as an area of growing opportunity across the APAC region, and if so how will issues of fraud and transparency be dealt with? Panelists: – Sean Ter, Regional Strategy Director, Innity – Christian Guinot, Senior Vice President APAC, Teads.tv – Abhishek Grover, Business Director, Global Client Solutions L’oreal, Wavemaker ATS Singapore [...]