TRADERTALK TV

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  • The Media Trust's Matt O'Neill Explains Digital Vendor Risk Management (DVRM)

    In the latest episode of TraderTalk TV, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Matt O’Neill, GM Europe, The Media Trust, about Digital Vendor Risk Management (DVRM).

    In this episode you will learn:

    – What DVRM is and how it works – How DVRM could clean up the digital supply chain – DVRM’s significance with the impending GDPR – How the supply chain can start adopting DVRM

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  • Vincent Potier Discusses the Differing European Footprint of The GDPR

    In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane interviews Vincent Potier, independent GDPR consultant and founder of London Digital Ventures Ltd, about the upcoming General Data Protection Regulation, and how the approach to compliance and understanding is differing across Europe.

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  • ID5's Mathieu Roche Discusses Cookie Syncing

    In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing.

    Roche discusses:

    – How users are currently identified across the digital supply chain and how matching tables work – How the existing systems in place affect page latency and user experience – The existing challenges of data leakage and match rates – The impact the impending GDPR will have on cookie syncing – Why a centralised infrastructure will clean up the cooking syncing process

     

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  • Road to ATS Paris: Merav Griguer, Bird & Bird Discusses Data in a GDPR World

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil, interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the latest of the series, Juvillier interviews Merav Griguer, partner at Bird & Bird, who provides her expert insight on the impending GDPR and its potential [...]

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  • Road to ATS Paris: Mobext's Kaoutar Benazzi Discusses Mobile Programmatic Trends

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil, interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the latest of the series, Juvillier interviews Kaoutar Benazzi, head of Mobext, Havas Group’s mobile marketing agency, who provides her expert insight on the mobile advertising [...]

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  • Road to ATS Paris: Bruno Latapie, 20 Minutes, Discusses Publisher Monetisation

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil, interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the latest of the series, Juvillier interviews Bruno Latapie, director of monetisation, 20 Minutes, who provides his expert insight on the following:

    – The main digital trends [...]

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  • Road to ATS Paris: Groupe Marie Claire's Ali Koné Discusses French Publisher Trends

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the latest of the series, Juvillier interviews Ali Koné, head of ad operations, Groupe Marie Claire, who provides his expert insight on the following:

    – The main [...]

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  • IAB's Yves Schwarzbart Discusses GDPR Impact on Digital Advertising

    In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O’Kane interviews Yves Schwarzbart, head of policy and ad tech, IAB UK about the impact of the impending GDPR on digital advertising.

    Schwarzbart discusses:

    – How PII applies within the GDPR, and how it differs from ‘personal data’ – How the IAB is helping its members prepare for the GDPR – The global implications of GDPR – The difference between consent and legitimate interest – The implications of non-compliance

    More information on GDPR can be found

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  • Road to ATS Paris: Yannick Ichane Discusses NRJ Group's Programmatic Strategy

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the latest of the series, Juvillier interviews Yannick Ichane, digital monetisation director of radio and TV broadcaster, NRJ Group, who provides his expert insight on the [...]

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  • adsquare's Tom Laband Discusses Data Alliances

    In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane speaks with Tom Laband, co-founder & CEO, adsquare about the data ecosystem and the importance of data alliances.

    Laband discusses:

    – How an advertiser would work with adsquare’s data exchange and how the data would be utilised – Differences between the open data marketplace, the private data marketplace and adsquare’s data alliance – How adsquare’s publisher alliance functions and how it grows and scales – How a publisher alliance can help to democratise mobile [...]

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