by Hannah Dillon on 10th Nov 2022 in TRADERTALK

In this latest TraderTalk TV, Thomas Bernal, solutions director at Criteo, joins Ciaran O'Kane to discuss two of ad tech's hottest topics: commerce media and retail media.

In this session, Bernal and O'Kane discuss:

- How we define commerce media and retail media and distinguish them from each other

- The infrastructure of Criteo's stack and how it functions

- How to balance the needs of DSPs and SSPs without compromising data privacy

- The growing prevalence of first-party data within commerce and retail media

Commerce MediaRetail MediaTraderTalk TV