In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data and how it’s used, the rise of artificial intelligence, and how this impacts the changing role of the marketer. This episode was filmed in Healy’s tech lab, his personal space where, as a self-proclaimed technologist and futurist, he builds drones, experiments with VR, and houses one of the most powerful computers in the country. Marketers as data curators The discussion between Healy and ExchangeWire’s head [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India consumers still stuck on traditional media; IAB AU take on US podcast ad metrics; Tencent 3Q2016 online ad revenue hits £869.56m; Omnicom tune into audio ads in AU; Dentsu snap up e-commerce services provider; BBDO offer free services to Chinese startups for a year; and ironSource open up in India with OMG partnership. India consumers still [...]
In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech specialists alike. ExchangeWire speaks with Ron Amram, senior media director, Heineken, USA, about the increasing profile of ad tech companies at Cannes Lions, the kind of reception they receive at a traditionally creative event, as well as how he prefers his agencies and programmatic service providers to work together: ExchangeWire speaks with Brett Wilson, CEO of TubeMogul, [...]
ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place across three continents, where it will help chart the progress of the programmatic advertising sector, as ad tech becomes the underpinning technology of the entire advertising industry. The programmatic advertising sector has undergone an overwhelming 12 months, with the sector advancing from a relative fringe technology that was the subject of an elite few, to one of [...]
The Rise Of The Ad Tech App EcoSystem Series: Grapeshot Discusses Its Keywords App & Multi-platform Approach
In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building a buy-side app that can be run across multiple platform partners. Here CEO John Snyder discusses the Grapeshot app in more detail and its approach to building on the pipes of the new programmatic eco-system.
Season’s greetings, listeners. Today TraderTalk looks at the 2011 year in full – with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech’s growing obsession with acquiring/building the end-of-end stack. ExchangeWire Editor, Ciaran O’Kane, is ably assisted in the end-of-year review by the Guardian’s Tim Gentry, Martin Kelly, Managing Partner at Infectious Media, ValueClick’s Carl White and Eric Ward, Director, Digital Media at [...]
With ATS Paris taking place this week, TraderTalk has gone all French. Episode 11 sees Ciaran O’Kane, Editor-In-Chief, ExchangeWire, interviewing Mathieu Roche, Managing Director UK at Weborama. Here Roche gives an overview of the Weborama solution, the move into data, its new pan-European data partnership with Vivaki, the evolution of the display eco-system in Europe, and the opportunity for growth in the European market. So that you get all future episodes, you can subscribe to TraderTalk here.
TraderTalk Episode 10: Doug Conley Discusses The Tribal Fusion Offering In Europe & The Move Into Video
Welcome to Episode 10 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Doug Conley, Head of Global Data Network at Tribal Fusion. Here Conley discusses the Tribal Fusion offering in more detail, the move into video, the rise of the trading desk and what it means for ad nets, the evolution of the ad net offering, the cookie directive and much more. So that you get all future episodes, you can subscribe to TraderTalk [...]
TraderTalk Episode 9: AppNexus CEO, Brian O'Kelley Discusses The AppNexus Offering & The Evolving Display Eco-System
Welcome to Episode 9 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Brian O’Kelley, CEO & Co-Founder, AppNexus. O’Kelley created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850MM in July 2007) – and is now CEO of AppNexus, one of the key platform vendors in the data-driven display marketplace. In a wide ranging TraderTalk interview, O’Kelley discusses the AppNexus offering in more detail, the evolution of [...]
TraderTalk Episode 8: Criteo's Michael Steckler Discusses The Criteo Offering, Moving Up The Sales Funnel & The Cookie Directive
After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Michael Steckler, Managing Director Northern Europe at Criteo. Here Steckler discusses the Criteo offering, moving up the sales funnel, RTB trading, the cookie directive, the product roadmap and much more. So that you get all future [...]