TraderTalk Episode 8: Criteo's Michael Steckler Discusses The Criteo Offering, Moving Up The Sales Funnel & The Cookie Directive

After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Michael Steckler, Managing Director Northern Europe at Criteo. Here Steckler discusses the Criteo offering, moving up the sales funnel, RTB trading, the cookie directive, the product roadmap and much more. So that you get all future episodes, you can subscribe to TraderTalk here.

>> Subscribe to TraderTalk on iTunes

>> Don’t have iTunes? Download the .mp3 here

Tags

Comments


  • Anonymous

    Frequency was nicely brushed over in this, whereas we know that Criteo deliver the highest frequency of any retargeting offering (40 a day, and then resets if a user lands). I do buy into the ‘each user has a sweet spot’, however it’s amazing that this is often very high for criteo!

  • Anonymous

    Frequency was nicely brushed over in this, whereas we know that Criteo deliver the highest frequency of any retargeting offering (40 a day, and then resets if a user lands). I do buy into the ‘each user has a sweet spot’, however it’s amazing that this is often very high for criteo!

  • Mihiri Bonney

    Hi Anonymous,

     

    Frequency is a key focus for Criteo and one we take seriously.  We
    buy inventory on a CPM and only sell on a CPC whilst measuring success against
    the advertiser’s CPA/cost of sale target.  For this reason alone it’s
    critical to make sure the frequency is right for each individual so that they
    click and convert.  Our average frequency is also considerably lower than the
    numbers you have speculated below.  Happy to discuss in more detail with
    you – please drop me a line at m.bonney@criteo.com.

     

    Kind regards,

    Mihiri Bonney

    UK Marketing Manager

  • Mihiri Bonney

    Hi Anonymous,

     

    Frequency is a key focus for Criteo and one we take seriously.  We
    buy inventory on a CPM and only sell on a CPC whilst measuring success against
    the advertiser’s CPA/cost of sale target.  For this reason alone it’s
    critical to make sure the frequency is right for each individual so that they
    click and convert.  Our average frequency is also considerably lower than the
    numbers you have speculated below.  Happy to discuss in more detail with
    you – please drop me a line at m.bonney@criteo.com.

     

    Kind regards,

    Mihiri Bonney

    UK Marketing Manager