In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: APAC preferences in brand engagement differ; Singapore IAB ropes in brand marketers as advisors; Korea’s YDM acquires Singapore’s Gushcloud
APAC preferences in brand engagement differ
Consumers in the Asia-Pacific region engage brands through multiple platforms and seek a cross-channel experience, according to the second instalment of Waggener Edstrom Communications’ [...]
More APAC Brands Turning to Audience Data; Roy Morgan, AdNear to Offer Mobile Consumer Analytics in ANZ
In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and in this week’s edition: More APAC brands turning to audience data; Roy Morgan, AdNear offers mobile consumer analytics in ANZ; GroupM launches sports, entertainment agency; and Lotame hires head of APAC platform solutions.
More APAC brands turning to audience data
Advertisers in the Asia-Pacific region were spending more on audience data, with marketers in the finance and electronics & computers sectors leading [...]
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Third-party data can be months outdated and irrelevant to the actual target audience, but brands in the Asia-Pacific still turn to these datasets religiously, when they should be working with first-party data instead.
In this week’s Q&A, ExchangeWire chats with Jonathan Hardy, Adara’s vice president of sales for Asia-Pacific, who discusses why some markets in the region remain hesitant to accept first-party data and how the travel data provider handles the more conservative Asian community.
EW: How does the Asia-Pacific market [...]
Tags Ad ExchangeAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsAPACAudience BuyingBehavioural TargetingBig DataChinaDataDigital MarketingJapanMarketerMedia BuyingPrivacyPublisherRetargetingSoutheast AsiaTrading Desktrading models
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, martech, and programmatic.
Advertising technology is dead, don’t you know? A recent post in Techcrunch told us excitedly that ad tech has had its day, and that we are now all marketing technology. This in the week TechCrunch parent AOL was gobbled up in a $4.4 billion [...]
UK marketers are uneasy with how third-parties, including media agencies and tech providers, treat their data, and are largely in the dark as to who is ultimately responsible for implementing data privacy rules, despite upcoming data protection reform across the EU, according to research.
Uniform data protection laws are due to be implemented across the EU member states within 12 months, but a research study of over 170 senior-level brand-side marketers, conducted by YouGov and commissioned by Adform, reveals widespread confusion [...]
Improving the accuracy of location data not only provides for better campaigns, it can also offer richer insights into buyer intent based on the places consumers visit.
Most location-based marketing initiatives target consumers in real-time based on where they are during the duration of the campaigns. The real potential of location technology, however, is the insights that it can provide so marketers can gain better understanding of consumer behaviour, Regina Goh, BlisMedia’s Asia managing director, said in an interview with ExchangeWire.
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of power. In this piece, Maciej Zawadziński, Clearcode, CEO, explores the issues media agencies need to explore before deciding where to place their bets.
Traditionally, ad agencies had the upper hand in media buying; but now the highly effective technology developed and offered by ad tech companies allows advertisers to almost bypass the ad agency – enabling them to avail of lower costs [...]
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Criteo APAC clocks 74% revenue growth in 1Q15; Publicis to bring digital consultancy to Singapore; We Are Social opens up in China; and News Corp Australia hires commercial innovator.
Criteo APAC clocks 74% revenue growth in 1Q15
The retargeting company said its global revenue for the first quarter of 2015, ended March 31, grew 71% over the [...]
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least), but the success of this transition relies on the quality of the data at its disposal. ExchangeWire garners insights from last week’s big data conference I-COM, as well as recent industry debates to assess the market’s attitude towards this trend.
Digital marketing, and the ad tech sector in particular, has become renowned for buzz phrases since its very inception, and ‘big [...]
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Put off by the lack of needed skills to support new technology, such as programmatic, most marketers in Southeast Asia avoid moving into uncharted territory. They also are often unsure about what they want to achieve from their online campaigns.
In a phone interview with ExchangeWire, YDigital CEO Boye Hartman said it remained challenging to find marketers in Indonesia who had clear ideas about what they wanted from their digital campaigns.
While brands elsewhere, such as the US, were focused on marketing [...]