In today’s Digest, we discuss UK digital ad spend in H1 surpassing the whole of 2020, Shein’s profit plunging 67% as costs rise, and ChatGPT ads expanding into new Asian markets.

Columnist Jess Treasure of Bountiful Cow asks if we’ve misunderstood how attention habits have really shifted?

In today’s Digest, we discuss the UK safety body being denied access to Anthropic’s Mythos 5.1, the M+C Saatchi management buyout falling through, and Alibaba sending AI agents into rival apps.

In-housing has been on the agenda for years, but few have built a working programmatic operation. Charlotte McEleny spoke to Naveen Chacko Matthews, Havas Media MENA, and Anshul Jaiswal, UM KSA, about the distance between the pitch and the build...

In today's digest, we cover WPP's court filing against Richard Foster's whistleblower claims; Meta's latest ad placements move, and more...

In today’s Digest, we cover Omnicom Media merging Hearts & Science and Mediahub into a new global network, a judge approving Anthropic’s $1.5bn settlement, and M+C Saatchi ANZ heading for a management buyout amid steep local losses.

In his latest column, Alex Lamaro-McCrindle, Miroma Founders Network, looks at the agentic future, and how to market to AI agents…

In his latest column, Alex Lamaro-McCrindle of Miroma Founders Network, turns an old proverb on its head as he looks at the hidden funnel, and the unseen user journey...

In her latest column, Jessica Treasure of Bountiful Cow looks at why, even in an AI world, the fastest way to be known at scale is still fame…

Charlotte McEleny meets Tom Cogan, programmatic associate director at Assembly Global, to discuss the future of programmatic and how different channels excel in the MENA region...