In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Five Asian cities among top ad growth drivers; AU advertisers not seeing full returns; IAB AU join global industry group; Outbrain trial publisher revenue tracker in Singapore; Dentsu tap Vietnam JV to boost digital support; and VML open Singapore centre of excellenceFive Asian cities among top ad growth drivers
Ten cities are expected to contribute 11% of [...]
Consumers in Southeast Asia have taken to video somewhat differently from their global counterparts; so marketers need to tune into these requirements to better engage their target audience. Here, AOL’s Asia and ANZ managing director Alex Khan (pictured below), writes about the ‘sense of urgency’ in how this region’s mobile-driven consumers are accessing video and why advertisers need to do better.
Over the years, we’ve seen user behaviour change on the big screen. TV viewers have become impatient. They don’t [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC buyers boycott brands that misuse data; Mobile poised to lead China ad spend; Quarter of AU mid-tier firms don’t measure campaigns; Singapore marketing platform secures £1.97m funding; Burd officially open for AU biz; and OOH agency tap Singtel analytics biz.Most APAC buyers boycott brands that misuse data
Some 78% of Asia-Pacific consumers would not buy again [...]
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital landscape. In this industry byliner, Rahul Vasudev, MediaMath’s Asia-Pacific managing director, highlights what marketers want from their agencies and how the latter can better support their clients’ business.
The role of the CMO has evolved significantly over the years. This change has further accelerated with consumers in Asia-Pacific increasingly demanding more personalised and relevant communication.
CMOs, and their agencies, today need deep [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video ad demand expected to grow in SEA; Amobee buy marketing tech platform; Publicis take startup scheme to Singapore & Shanghai; GumGum go to New Zealand; IAB AU focus on measurement & mobile; Dentsu eye Philippine growth with new CEO; and Executive appointments at Tapad & The Trade Desk.Video ad demand expected to grow in SEA
On 21 February, Google announced on the Google Agency Blog that they are to build trust and increase transparency using MRC-accredited measurement on YouTube. What this doesn’t mean is that Google will finally be allowing third-party verification platforms to report on viewability on YouTube. As the blog states, since 2015, they’ve completed integrations with Moat, Integral Ad Science, and DoubleVerify; so the ability for advertisers and agencies to use third-party measurement is already in place. What is [...]
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the last, the quality of digital advertising is called out so publicly. As Ryan Kangisser, founder and managing partner of ad tech and martech consultancy Stack I/O explains, writing exclusively for ExchangeWire, irrespective of the possible motives behind this story, it is an important reminder of just how quickly the industry (and all of [...]
Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore millennials seek personal recognition from retail brands; Australia tune into programmatic audio growth; Google bring Shopping Ads to Singapore; Cheetah Mobile mark SpotX in app library; New Zealand OOH cross milestone; Affectv boot-up in Australia; and YouAppi open Japan office.Singapore millennials want personal recognition from brands
Consumers born after 1980 in Singapore seek brands and retailers [...]
On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund Terror Through Online Adverts’. The article, which claims some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists, and pornographers by advertising on their websites, appeared on the front page of the printed publication (average circulation 446,000) and has since been shared nearly 800 times across social media. Mercedes Benz, Sandals, Waitrose, and [...]
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.
During an interview at Oracle’s Modern Business Experience event [...]
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