In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers moving from display ads to content; ANZ sees programmatic ad growth in all formats; DataXu opens three new APAC offices; AU gets best practice guidelines for native ads.
Use of display ads expected to drop as APAC marketers opt for content
Some 70% of marketers and agencies in Asia-Pacific currently tapped display ads as part of [...]
Its sheer market size presents tremendous growth opportunities for the ad tech community, but China is fraught with bureaucracy and complex business operations that require local knowledge to manoeuvre successfully.
Several foreign ad tech companies have attempted to launch in the Asian economic powerhouse only to fall back after realising they underestimated the intricacy of the local market, observes Rohit Kumar, Asia-Pacific managing director of Sociomantic Labs. Competition also is incredibly tough, he says, stressing the need to acquire local [...]
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need to get the ball rolling.
Programmatic, for one, plays an integral role in Kimberly-Clark’s goal to reach more customers over the next five years. Its brands currently touch some two billion consumers a day, and it is looking to increase [...]
Tags Ad NetworkAd SpendAdvertiserAgencyAnalyticsAPACAudience BuyingBig DataBrandDigital MarketingMarketerMarketing TechnologyMedia BuyingMobileProgrammaticprogrammatic tvProgrammatic VideoSoutheast AsiaStackViewability
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian consumers still served irrelevant ads; Indonesia sees growth in mobile ad spend & supply; More Australian marketers tap direct interaction with influencers; MEC appoints new China CEO; and Australia’s Switch Media launches AdEase.
Most Asian consumers still served irrelevant ads
Some 70% of consumers in Asia found marketing content delivered to them to be irrelevant, despite 74% [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds DCO solution Pointroll to its burgeoning ad stack; RTL bolsters digital with investment in VideoAmp; IAB Europe and Google on the future of programmatic; a new data exchange for Adobe; GroupM invests in Yonder Media; Adform’s new audience management platform; and Smaato and adsquare cooperate.
Sizmek adds to stack with DCO acquisition
Is Sizmek the most undervalued company in ad tech? At just [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s Youku Tudou goes exclusive with RocketJump; Unruly helps Japan brands suss out video ads; Three-way China partnership looks to increase user engagement; Adknowledge Asia gets new Indonesia head; MMA goes to ANZ; and MicroAd Singapore goes to town with Catalyst.red.
China’s Youku Tudou goes exclusive with RocketJump
In what the Chinese online video site is touting to be [...]
Tags AdvertiserAgencyAnalyticsAPACAustraliaBehavioural TargetingChinaCross-ChannelJapanMarketerMedia BuyingMobileNew ZealandProgrammaticPublisherSingaporeSocial MarketingSocial TargetingSoutheast AsiaVideo
The Australia and New Zealand ad tech market may be one of the more matured globally, but the region faces similar challenges to the rest of APAC from having to deal with an increasingly complex and expansive technology space.
In this Q&A with ExchageWire, Rubicon Project’s Australia and New Zealand country manager Adele Hanzlicek says brands here also experience the same struggles as their peers in other Asia-Pacific markets, who lack a holistic view of their campaigns and more seamless [...]
Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in which programmatic has irrevocably changed the way that online advertising is bought.
Now an established way of buying, programmatic has moved away from being a ‘strategy’ on a plan, to a way of doing business. Programmatic has not only changed the way thought-leading agencies trade media, it has disrupted the traditional linear planning process in [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to become part of GroupM; Improve Digital joins IAB tech lab; and Skimlinks rewards publisher with data and revenue.
Springer discloses first results of anti-ad blocking strategy
German publisher Axel Springer’s fight against ad blockers seems to have yielded a first success. Speaking at the publishing group’s quarterly review event, CEO Matthias Döpfner claimed that the company’s anti-ad [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AANA revises ad definition in AU; Dentsu takes digital performance firm to Asia; Major networks serving ads on piracy sites in Asia; AU telco gives free credits for viewed ads; and OMD AU appoints McDonald account lead.
AANA revises ad definition in AU
The Australian Association of National Advertisers (AANA) has modified its definition of advertising and marketing communication [...]