In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Ogilvy taps DNA tech in HK campaign; Sizmek touts HTML5 ad builder in APAC; Singapore, Japan ad agencies form JV; UK’s Dog digs into Jakarta; Exponential launches video ad formats in SEA; and Former Grey Canberra team paves the way for Nation.
Ogilvy taps DNA tech in HK campaign
Ogilvy & Mather Hong Kong has turned to DNA [...]
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about the processes needed to support the platform, according to Hannelore Grams, Nestle’s head of digital marketing and social media for Greater China.
Nestle has not adopted programmatic to a great extent, but it is mulling over how – and if – it can be further integrated into the company’s media buying strategy this year. While there have been plenty of discussions [...]
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come, as media owners embrace the technology, with ad tech vendors also hoping their wares will tap into lucrative TV budgets. Ahead of ATS Paris 2015, ExchangeWire explores the prospects, including if the market is a more dynamic one than the UK?
Competition in the French programmatic video advertising space is rife, making it one of the most buoyant sectors in Europe, [...]
Tags Ad TradingAd ViewabilityAdvertiserAgencyAgency Trading DeskAnalyticsATSAudience BuyingBehavioural TargetingBroadcasterConnected TVCross-ChannelDemand Side NetworkDigital MarketingDSPEuropeFragmentationFranceMedia BuyingMobileOnline videoProgrammaticProgrammatic GuaranteedProgrammatic Premiumprogrammatic tvProgrammatic VideoPublisherRich MediaRTBTV
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week’s edition: WPP drills down on attribution, EU presses Google further, Ad misplacement rears its ugly head in tabloid investigation, Matomy continues acquisition trail, Millennial partners with AudienceScience.
WPP launches attribution consultancy, buys Medialets
Holding group WPP this week made two moves in the attribution space underlining its growing importance in the sector, with the launch of consultancy Gain Theory, plus the [...]
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don’t know where to start, will find this week’s feature handy. James Sampson, DataXu’s Asia-Pacific vice president and general manager, dishes out a selection of top tips to help brands find success with programmatic marketing in this part of the globe.
DataXu entered the Asia-Pacific market last year upon the request of numerous multinational brands that were keen to deploy programmatic marketing in [...]
Tags Ad TradingAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioral TargetingBehavioural TargetingChinaDataDigital MarketingJapanMarketerMedia BuyingProgrammaticPublisherRetargetingRTBSingaporeSoutheast Asia
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: VivaKi inks DMP deal with Tencent in China; Asia leads smartphone purchases; Chinese consumers have high mobile expectations; Nexmo offers API for brands to engage mobile audience; Singapore telco appoints new head of media sales.
VivaKi inks DMP deal with Tencent in China The Publicis Groupe subsidiary has inked a deal with Tencent that will see both companies develop [...]
Tags Ad ServerAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioral TargetingBehavioural TargetingBig DataBrandChinaConnected TVData Management PlatformData StrategyMarketerMobileProgrammaticRetargetingSingapore
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be further simplified so marketers can better understand its inner workings.
Cheryl Goh, global vice president of marketing for GrabTaxi, urged for more case studies and industry benchmarks so more could be understood about the RTB platform.
The taxi booking company took its first steps into programmatic a few months back, tapping the tool to purchase downloads as part of a promotional [...]
ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the key challenges facing them in the year ahead. ExchangeWire peruses the agenda and highlights some of the key topics of debate, including: programmatic trading models; the dynamism of France’s video space in Europe; plus what the future holds for publisher consortia. ATS Paris takes place on 22 April, and the agenda for the event is now live, with three [...]
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In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region’s latent demand.
Last year was the year of experimentation of programmatic in the Latin American market, while 2015 will be a year of consolidation with a significant rise of investment from advertisers, particularly in video and mobile.
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: ZenithOptimedia revises global ad spend forecast on slower China growth; Growing APAC demand for B2B audience; Google probes AdWords debacle in Malaysia, Singapore; Sojern opens offices in Singapore, Dubai; and AppLift announces new offices in Beijing, Tokyo, Delhi.
ZenithOptimedia revises global ad spend forecast on slower China growth
The Publicis Groupe-owned agency lowered its global ad spend forecast [...]