In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Opera Software woos China investors with mobile ad biz; Philippine publisher inks audience engagement partnership; Dentsu JaymeSyfu snags Unilever in Philippines; Sizmek hires ANZ head to push programmatic growth; and GroupM creates mobile lead role.
Opera Software woos China buyout with mobile ad biz
The mobile ad platform has received a NOK10.5bn (£847.09m) takeover bid from a Chinese [...]
Happy to stick to the original media plans they have been using since day one, advertisers are unwilling to embrace new ways of doing things. In this byliner, Eyeota CEO Kevin Tan discusses how this inertia is holding back brands in Asia-Pacific from tapping third-party audience data.
When we first started Eyeota in 2010, programmatic buying of inventory was starting to take off, but there was a dire lack of third-party audience data. So, the company was born to fill this [...]
Marketers, Technologists & Marketing Technologists: Q&A with Ben Samuel, Marketing Tech Director at PHD
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business functions of marketing and technology continue to hurtle towards each other, ready for a head-on collision. But how does that role successfully exist within the environment of a media agency? Ben Samuel (pictured below), marketing technology director, PHD, tells ExchangeWire that it involves education, strategy, leadership, and a lot of client-agency trust.
ExchangeWire: You were recently appointed to the newly created role of marketing technology [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags €15.8m in funding; IBM buys creative agency; and Telenor invests in ad tech.
EU and US agree on ‘Privacy Shield’
Safe Harbour is dead, long live Privacy Shield: The EU and the US took longer than the 31 January 2016 deadline to hash out a new data transfer deal, but have [...]
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up with this pace; but how can they maintain the level of expertise required? Antti Pasila (pictured below), CCO and founder, Kiosked, tells ExchangeWire that, according to Kiosked’s research, agency skill sets are in great demand with brand marketers.
Flashing, blinking, desktop somersaulting and noisy ads are irritating and can raise the blood pressure of the calmest among us. Think about the [...]
Isobar China Partners With UnionPay to Co-develop DMP & DSP; GroupM Galvanises AU Publishers to Improve Viewability
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Isobar China partners with UnionPay to develop DMP & DSP; GroupM galvanises AU publishers in bid to improve viewability; J. Walter Thompson & Mirum launches social unit in Singapore; 37% of AU mobile consumers will accept ads for rewards; Mindshare appoints APAC investment chief; and Taiwan’s Appier gets chief data scientist.
Isobar China partners UnionPay to develop DMP [...]
Tags Ad SpendAd ViewabilityAdvertiserAgencyAnalyticsAPACAustraliaBehavioural TargetingBig DataChinaDataData Management PlatformDemand Side PlatformfraudMarketerMobileProgrammaticPublisherSingaporeSocial MarketingSoutheast AsiaViewability
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their business, and how will they make the platform available to any agency or activation channel? These are questions brands, publishers, and agencies should ask themselves before deciding if they should, and are ready to, build their own DMPs, according to Lotame Asia-Pacific Managing Director Alex Sibois. Noting that it involves a complex piece of technology, deploying a DMP will prove challenging unless [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singaporeans still prefer email in brand interaction; Social important among China marketers; If clearly labelled, content marketing will get eyeballs; Eyeota secures USD$7m in Series A; Lenovo AU gains cost savings from taking back digital media buys; and Dentsu Aegis looks for cost savings from merged APAC & SEA teams.
Singaporeans still prefer email in brand interaction
Singapore may [...]
In this Latin American RoundUp we bring you three stories: another acquisition of a Brazilian company by a big media group — WPP bought Grupo Máquina; Teads reveals its goals for Brazil in 2016, given the opportunities in native video and mobile; and finally Nielsen launches its social media metrics product.
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India ad spend to see strong growth in 2016; GroupM inks Line partnership to boost APAC campaigns; AU ad market worth AUD$7.9bn in 2015; Mediaocean acquires Australia’s BCC AdSystems; and Mindshare appoints APAC innovation head.
India ad spend to see strong growth in 2016
Advertising expenditure in India is estimated to reach ₹57,666 (£6bn) this year, growing 15.9% from [...]