In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Chinese investors acquire Media.net for £687m; AU online ad spend hits £3.9bn; TubeMogul aims to educate China ad industry; AU small firms need help with marketing; Smartology unveils new Singapore hire; and Targetbase AU rebrands to The Walk Agency.
Chinese investors acquire Media.net for £687m
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB SG want marketers to look past cost-per-click; Dentsu reports 11.5% profit growth in APAC; Nine launches audience data products; GumGum adds AU publishers to visual ad platform; Amobee snags former Millennial Media MD; and Mindshare gets new APAC data & tech head.
IAB SG want marketers to look past cost-per-click
Contrary to what is commonly pitched in Asia-Pacific, numbers are not the best way to measure the success of marketing initiatives; but a change in this mindset will need to come first from agencies.
In an interview with ExchangeWire, VML Southeast Asia and India CEO Tripti Lochan expressed frustration over the overemphasis on numbers as the only way to measure campaigns.
Pointing to digital agencies, Lochan said the industry had so heavily championed the capabilities of digital to measure everything, including [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Adform inks partnership with India in sight; AdAsia launches video network & production services; GroupM revises China growth forecast downwards; New Facebook Page sections available for SEA firms; and OMD get new Telstra head.
Adform inks partnership with India in sight
The ad tech vendor has signed an agreement with Zirca Digital Solutions to make its products and [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teads raises £36.3m for Asia expansion; Amnet programmatically targets LinkedIn APAC audience; Majority of APAC consumers unhappy with digital experience; Japan toughest to engage with video ads; Unruly opens Singapore video lab; and Criteo hires APAC MD.
Teads raises £36.3m for Asia expansion
The outstream video platform says it has secured €43m (£36.3m) in new debt financing to [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; and Matomy launches full-service mobile advertising agency.
Tumblr takes ads to user blogs
More ad space on Tumblr: the Yahoo subsidiary has just announced a new advertising program that will allow its regular users to earn money with their blogs – and provide new ad [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Anypoint Media & SpotX ink programmatic TV deal; DCMN opens first Asian outfit in Bangalore; Dentsu adds B2B to acquisition spree; Taptica & Adways Korea partner in mobile marketing; and Ad-supported music app launches in Indonesia.
Anypoint Media & SpotX ink programmatic TV deal
The two companies have announced a new partnership to help advertisers buy TV [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brand interactions via email lack relevance; Creative agencies don’t take advantage of digital data; Viewability falling in the UK.
Brand interactions via email lack relevance
UK consumers are dissatisfied by the number of brand messages they receive, and their relevance, concludes a study by Mailjet. The findings are [...]
Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn (£3.7bn). The news came as no surprise to many, who have been waiting for months to find out who would eventually end up as Yahoo’s new owner. It also leaves many wondering exactly what will become of Yahoo, as it gets swallowed up by Verizon and how it will actually affect those who advertise with them.
One thing is clear: no [...]
Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content to targeted audience groups.
Cloudian and Dentsu have been working on a pilot that uses visual recognition to identify vehicles based on their brand and model make. Using data analysis and artificial intelligence tools, the system then would be able to push custom ads – displayed on roadside billboards – to drivers [...]