In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil measures against future misreporting; AU OOH revenue grows 15.8%; Ogilvy take over Chinese joint ventures; AU agency bookings hit £4.41bn in 2016; KRDS open up in HK; and Exec appointments at OMG & O&M.Dentsu unveil measures against future misreporting
The Japanese ad agency group has completed their investigation of last year’s overcharging incidents and pledged to [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore economic board sign three-year O&M deal; Local manufacturers lead China mobile phone ad spend; Possible partner Tealium for customer experience; Publicis launch Commerce with Interactive; and AdAsia open Hanoi office and expand Singapore ops.Singapore economic board sign three-year O&M deal
Ogilvy & Mather (O&M) will be working with Singapore’s Economic Development Board (EDB) to further develop [...]
A business model with strong traction in the digital advertising space is that of the Next Generation Agency – a digital agency with proprietary technology that crosses the boundaries between the traditional media agency and the technology provider. Infectious Media, one such agency, have been experiencing significant international expansion as a result of their success with this business model. ExchangeWire speak with Chris Allen (pictured below), Managing Director of North America, Infectious Media, about his new role at the company and how [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & India to drive APAC ad spend; Smaato eye China growth from Spearhead acquisition; Thai publishers form co-op to plug inventory gap; Rally changes to Society in Malaysia; and Dentsu lose president in employee suicide fallout.Indonesia & India to drive APAC ad spend
Indonesia and India are expected to play key roles in driving ad spend [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Spotify APAC tune up programmatic campaigns; Dentsu buy Indian design studio; MEC unveil Wavemaker in China; WPP open The Store in ANZ; and AdAsia unveil Moments in Thai.Spotify APAC tune up programmatic campaigns
The music streaming service says it has rolled out programmatic campaigns across several Asia-Pacific markets, including Singapore, Hong Kong, and Australia.
Their audio inventory was available [...]
As we reflect on the past year, there have been a number of events that have impacted our industry; the ANA released their explosive report investigating non-transparent business practices in advertising; the Rio Olympics brought light upon the censorship within social media; the launch of Pokemon Go created a global frenzy, leading to artificial intelligence quickly becoming a hot topic of discussion; and we saw politics leveraged on a monumental scale through digital media.
ExchangeWire sat down with Angie French, Xaxis [...]
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest instalment of the series, experts deliver their opinions on how relationships between agencies, vendors, and brands will develop [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore retailers need contextual marketing; IAB AU set viewability benchmarks; India fastest-growing among top ad markets; TubeMogul partner with Tapad in cross-device deal; Exponential unveil Face Filter in AU; MSLGroup step into Thai via Arc; and China’s Labbrand open up in Singapore.Singapore retailers need contextual marketing to drive sales
Retailers in Singapore will need an omnichannel strategy [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asia & social to drive ad spend; China offers untapped programmatic growth; Singapore consumers ‘lukewarm’ on brand relationship; AU online ad spend hit £1.1bn in 3Q; and AdAsia eyes China market through Taiwan.Asia & social to drive ad spend
Asia is driving global advertising expenditure, with China generating 25% of overall spend between 2016 and 2019.
According to [...]
2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA (alongside Facebook’s ‘inflate-gate’) helped to remind brands of the importance of transparency, and driving this throughout the entire media supply chain. As Ryan Kangisser, founder and managing partner of ad tech and martech consultancy, Stack I/O explains, it has signalled a fundamental change in the way of working.
Marketers have needed to take a [...]