ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA calls for transparency; Xaxis appoints Harcus as UK MD; LiveRamp enters UK and FR markets; Unlockd receives funding; Voluum launches martech suite; and Apple considers paid search for App Store.
Show of force in Facebook and WPP quarterly reviews
While Google and Apple disappointed in recent earning calls, Facebook and WPP are on a high. Facebook’s earnings [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Wego.com goes mobile native in APAC; Tremor Video looks to fill ad tech gap in NZ; Dentsu launches programmatic audio; AsiaMX unveils programmatic TV ad exchange; and Sizmek beefs up SEA programmatic team.
Wego.com goes mobile native in APAC
The travel search platform has launched its native advertising offerings for mobile devices in the Asia-Pacific and Middle East [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Telstra unveils online video platforms; MediaMath brings training programme to APAC; Datalicious sets up APAC HQ; Dentsu establishes digital business; and Adform opens offices in Singapore and Istanbul.
Telstra unveils online video platforms
The Australian telco has introduced two cloud-based online video platforms touted to help digital media companies stream, deliver, and distribute online video content more effectively.
Its Video [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India to spend £5.24bn on ads; ANZ marketers slower to tap new tech; Asia consumer behaviour differs by screens; Isobar opens up in Vietnam; AU users suffer ad overdose; and Matomy eyes Korea’s mobile ad market.
India to spend £5.24bn on ads
Advertisers in India are projected to fork out USD$7.41bn (£5.24bn) on ads this year, 11.3% more [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ads leaving bad taste among APAC consumers; IAB AU & Nielsen launch audience metrics; Dentsu makes two acquisitions in Malaysia; STW to merge with WPP ANZ; Eyeota unveils audience data index; and LinkedIn opens data centre in Singapore.
Ads leaving bad taste among APAC consumers
Ads are generating negative user experience towards brands; with 80% of consumers in Southeast [...]
While the majority of both publishers and advertisers are aware of the concept of outstream video, many remain unaware of what to expect when engaging with such formats. This piece by Kevin Fox, head of advertising, Blue Billywig, (pictured below), aims to delve into the outstream video market, from the environment that enabled its growth, to how both publisher and advertiser alike can benefit through its use.
A simple question of supply and demand
Video ads are hot property right now, exhibiting [...]
Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed by walled gardens in their local market.
While marketers in the Asian economic powerhouse want to establish cohesive connections across their data and ad platforms, they are unable to do so due to walled gardens created by the three biggest players in the industry—Alibaba, Baidu, and Tencent. According to Sizmek China country manager Ang Ker Loon, e-commerce is a significant [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China leads mobile ad growth; SPH invests in Australia’s Brand New Media; Eyeota data powers Rocket Fuel; Rokkan opens shop in Singapore; and Innovid gets new APAC head.
China leads mobile ad growth
Eight of the top 10 highest growing global mobile ad markets are from Asia; with China clocking a 1,246% year-on-year climb in mobile ad spend [...]
Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a bigger conversation about the issue before consumers catch up.
In regions such as the US and Europe, conversations about ad blockers and their impact on the ad industry has been hotly debated much of last year, and continued to be this year. In this neck of the woods, though, discussion has yet to reach similar levels.
This needs to change, [...]
On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of programmatic ad technology services during a bid request or response to be broken down, providing greater transparency.
Transparency is a sore point across the ecosystem and those accused of not being transparent are by proxy assumed to be involved in less-than-rosy practices. However, with a media buy consisting of so many [...]