The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It also needs to improve communication to achieve better transparency and build trust.
These were among the range of issues discussed at the Programmatic Summit held in Sydney this week, where keynote and panel speakers touched on opportunities and challenges facing the industry today; including [...]
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In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Indonesian JV launches RTB exchange; Singtel offers virtual, augmented reality for ads; Dentsu Isobar acquires Vietnam’s Emerald, sets up investment arm in China; and Mindshare sets up shop in New Zealand.
Indonesian JV launches RTB exchange
Ooredoo Group’s Indosat and Smaato have formed a joint venture to launch the new Indonesia Mobile Exchange (IMX), touted to be [...]
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon Project posts impressive gains; Europe’s OOH sector primed for programmatic disruption; European ad tech pairing join forces; and US firms man-up ahead of European expansion.
Rubicon Project posts strong gains
A little under a year after it first went public, and Rubicon Project this week posted impressive gains in its latest earnings call, with revenue ($41.8m) [...]
Tags Ad TradingAdvertiserAgencyDataDigital MarketingDisplayEuropeGermanyMarketerMedia BuyingProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoPublisherRTBStackStrategic Investment
Over three-quarters of advertisers plan to increase their spend in digital, with an increase in programmatic spend a particular priority, but concerns over transparency is holding back further investment, according to separate research studies. Infectious Media published research today (26 February), which reveals that 75% of brand-side marketers plan to increase their “programmatic brand spend” during the nest year.
However, the same study claims that two-thirds (65%) of those surveyed cited a “lack of transparency of financials”, as the main barrier [...]
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition: Facebook takes the battle to Google, this time on Product Listing Ads; Criteo continues to see strong gains; LinkedIn’s ad tech play; AOL’s cross-screen push; Agencies still struggle with mobile. More Facebook vs Google
Facebook this week announced a retargeting tool Facebook Product Ads, helping businesses target specific audiences within the social network, adding fuel to the fire of who will dominate [...]
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: SpotXchange eyes SEA expansion with Singapore office; Asia consumer attention spreading across multiple screens; Australia’s APD acquires Singapore’s Accomplice; Thoughtful opens Thailand office.
SpotXchange eyes Southeast Asia expansion with Singapore office
The programmatic video platform has opened its first Southeast Asian office in Singapore’s central business district, as it looks to bolster its growth in the region.
As reported by ExchangeWire this week, Publicis is re-organising some of its programmatic trading functions within the group with internal agencies now spearheading programmatic buying. Vivaki’s role is now more consultative, working in tandem with the media planning function within the likes of Starcom and Zenith. The purpose is clear: to keep programmatic within the agencies, and curtail the outsourcing of the function to third parties.
It all seems very convoluted, so in this week’s Echo Chamber we have broken [...]
In a new role, heading up strategic development for AppNexus across Europe, Nigel Gilbert has been looking at the key market indicators that could drive (and also hinder) the growth of programmatic. Here he discusses the notion of a level playing field within the agency and marketer relationship, and the notion that a ‘single customer view’ is not the only way.
The huge potential of programmatic should be a source of significant excitement for the industry. Publishers, agencies, advertisers and consumers [...]
Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the wider Publicis Groupe fold, in a move signalling the evolution of the entities formerly know as ‘agency trading desks’.
In an interview with Ad Age last week, Beringer said the Publicis outfit is implementing the restructure in the US (the changes are also taking place here in the UK, but no numbers have been [...]
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition: WPP takes a chunk of comScore; AOL results prompt mixed response; SpotXchange moves into the Netherlands, and more.
WPP takes 15% stake in ComScore
Advertising giant WPP this week announced a “strategic alliance” with analyst house comScore via its data investment management division, Kantar, including the acquisition of a 15% of the measurement company.
The alliance will see the companies establish a [...]