In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA mobile video programmatic climbs 20%; Outbrain & OMD ink partnership in Australia; India’s Komli spins out mobile ad tech firm; and Xaxis pledges 100% viewability for APAC markets.
SEA mobile video programmatic climbs 20%
Mobile video programmatic inventory increased 20% across four Southeast Asian markets in the second quarter this year, amid efforts by advertisers to reach consumers [...]
Tags Ad ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingAustraliaBehavioural TargetingBrandDigital MarketingIndiaMarketerMarketing TechnologyMobileMobileMobile RTBProgrammaticProgrammatic VideoPublisherSingaporeSoutheast AsiaVideoViewability
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has yet to resolve key issues its predecessor also had failed to address.
These are the main challenges facing Starwood Hotels & Resorts’ Asia-Pacific senior director for digital marketing, Janice Chan, who spoke candidly in a phone interview with ExchangeWire, during which she discussed her experience with programmatic and as a marketer in this [...]
Tags Ad ExchangeAd NetworkAd VerificationAdvertiserAgencyAgency Trading DeskAnalyticsAPACAttributionAudience BuyingBehavioural TargetingBrandCross-ChannelDataData Management PlatformFragmentationMarketermeasurementMedia BuyingPerformance MarketingProgrammaticPublisherRetargetingSingapore
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers drowning in whirlpool of data; BuzzFeed inks joint venture with Yahoo Japan; APAC mobile users most active on Wednesdays; and Dentsu Aegis releases whitepaper on Asia user engagement.
Marketers drowning in whirlpool of data
Marketers across the Asia-Pacific region have access to ample data, but are struggling to extract useful information that can help them make better decisions.
Following a survey that found Singapore to be severely lacking in effective ad metrics, IAB’s local chapter has called on ad tech vendors to reach an agreement for digital measurement and for marketers to start educating themselves.
Without a proper measurement framework, distrust between brands and agencies, as well as vendors, will continue to play out and the gap between marketers and consumers will widen, says Peter Hubert, who is co-chair of IAB Singapore’s Measurement and Standards Committee and also [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Self-serve Instagram campaigns roll out in AU; China online ad spend climbs 42%; Malaysia’s Axiata buys out India’s Komli; and IAB CEO urges AU to fix ad fraud.
Self-serve Instagram campaigns roll out in AU
Omnicom Media Group (OMG) said it launched two Instagram self-serve ad campaigns in Australia for two clients, McDonald’s and Qantas.
The agency said it [...]
Tags Ad ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingAustraliaBehavioural TargetingBrandChinaClick FraudCross-ChannelFacebookIndiaMedia BuyingMobileProgrammaticPublisherself-service platformSoutheast AsiaViewability
Private marketplaces are fuelling programmatic media buying and this preference for dedicated, defined inventory trading is increasingly apparent in the Asia-Pacific region.
According to SpotXchange, more than 40% of impressions sold through its programmatic platform were traded through private marketplaces; adoption of which grew 112% in the first half of 2015, compared to the previous year. ExchangeWire posed some questions to SpotXchange Founder, CEO, and President Mike Shehan who elaborated on the appeal of private marketplaces and why they might [...]
By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables).
This was one of the statistics presented by Nick Reid, managing director, TubeMogul at the company’s ‘Summer of Mobile’ brand event yesterday (August 11) in the build up to a lively panel session debating the current state of mobile video advertising and the developments required for mobile as a platform, and video as a format [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Effective ad metrics sorely lacking in Singapore; Zeotap raises Series A for global expansion, Indian centre; China’s iClick acquires mobile ad platform; AdNear takes out the Ad; and Ogilvy opens up in Brisbane.
Effective ad metrics sorely lacking in Singapore
Senior marketers in Singapore rate the level of sophistication of digital ad measurement at just four out of [...]
Tags Ad NetworkAd VerificationAd VisibilityAgencyAnalyticsAPACAttributionAustraliaBehavioural TargetingBig DataChinaCross-ChannelDataDigital MarketingIndiameasurementMobilePerformance MarketingProgrammaticPublisherRetargetingSingaporeSoutheast AsiaSSP
Home to a bustling marketplace for automated media buying, Australia is widely seen as a global leader in its adoption of programmatic. However, with its increased sophistication, comes higher expectations for better tools and an abolition of undesirable market practices. In this week’s industry byliner, TubeMogul’s Australia and New Zealand managing director, Sam Smith, gives a rundown of local market development and what brands will expect from local ad tech players.
Australia has become a hotspot for automated buying, after [...]
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to be published in the run up to ATS London. Tickets for ATS London on Monday September 14 are now on sale. We do sell out every year so make sure you get your ticket while still available.
It is now only six weeks out from ATS London 2015, and we continue [...]