In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China programmatic ads to hit £4bn; Tencent online ads grow 48% in 3Q; Advertisers want agencies to do better with programmatic; AdTiming aims to help US brands target China; and Wagawin opens in Singapore to tap SEA.China programmatic ads to hit £4bn
China’s programmatic ads will generate USD$5.3bn (£4bn) this year, making the market the world’s second [...]
What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of the traditional ad server? ExchangeWire speaks exclusively with Victor Wong, CEO, Thunder, who explains that, ultimately, we have to remember it’s about delivering the best possible experience to the consumers interacting with your brands. ExchangeWire: What is a creative management platform (CMP) and how is it being used to personalise campaigns? Victor Wong: Creative management platforms enable brands to produce, personalise, and [...]
With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure they are ready to tap these new avenues.
The emergence of autonomous vehicles and mobility as a service, for example, would open up new windows to engage an audience that would no longer need to focus on the road, said Tripti Lochan, VML’s Southeast Asia and India CEO.
She believes that changes in the automotive industry will have a significant impact over [...]
Alibaba Touts 'New Retail' Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba touts ‘new retail’ engagement as key to Singles Day record sales; Wavemaker launches in two APAC markets; Oath unleashes content marketing brand; Digivizer eyes APAC expansion via Singapore; and AnalogFolk goes to China.Alibaba touts ‘new retail’ engagement as key to Singles Day record sales
The Chinese e-commerce giant has attributed another year of record sales from [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore millennials say ads don’t ‘get’ them; MCN offers consolidated customer view across platforms; Indonesia telco bundles lockscreen ads with rewards; GroupM expects ad spend growth in India; and Grapeshot goes to Hong Kong.IAB AU champions ads.txt adoption
IAB Australia is urging the local digital advertising community to adopt ads.txt in a bid [...]
Asia-Pacific businesses that assume they need not worry about the upcoming European Union’s data privacy laws should think again, as they may need to ensure compliance even if they do not physically operate in the region.
Slated to take effect on 25 May next year, the General Data Protection Regulation (GDPR) would enable more than 500 million citizens in the European Union (EU) to move their data from one provider to another, as well as instruct any organisation to stop [...]
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints.
A survey by CMO Council revealed that 78% of marketers believed they could respond or react to consumer feedback, requests, suggestions, or complaints specific to campaigns within two weeks – with 43% saying they could do so within 24 hours, according to the research, which polled 153 marketers in the US.
However, their responsiveness dipped [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba to grow share of global ads; AU content agency acquires retail comms specialist; Singapore socio-political site to shutter; IAB AU unveils programmatic and native guides; and VaynerMedia eyes Asia expansion via Singapore launch.Alibaba to grow share of global ads
The Chinese internet giant is expected to increase its share of the global digital ad market from [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketing analytics firm snaps up Japanese influencer platform; VMO lights up ‘smart’ billboard in AU; Publicis sees drop in APAC growth; Vietnamese agency offers free access to Decision Lab; Dentsu buys in South Africa & creates JV in Russia; and Dentsu looks to IndoChina for growth.Marketing analytics firm snaps up Japanese influencer platform
Ginzamarkets has unveiled [...]
Localisation and working alongside walled gardens may be key to survival in China’s tough ad-tech landscape. Although, this does not mean brands should stop demanding more transparency.
Lured by the country’s sizeable market potential, numerous foreign players have attempted to grab a piece of the pie, but few could claim success. A big part of this was due to their lack of local knowledge, according to Albert Sim, Miaozhen China’s vice president of Miaozhen systems, who is based in Beijing.