ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic grew over 100% in Europe in 2015; Double-digit billions in monetary losses due to ad blocking; Apps generate more revenue than mobile web; and Cross-channel analytics on the rise.
Triple-digit growth for programmatic in Europe
Looking back at 2015, programmatic trading in Europe experienced triple-digit growth over the last year, a
Tags ad blockingAd SpendAdvertiserAgencyAppsAttributionDataData StrategyDigital MarketingEastern EuropeEuropeMarketerMarketing TechnologymeasurementMobileMobilePrivate marketplaceProgrammaticPublisherresearchRTBUKViewability
China's Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s programmatic buying small, but growing; Most agree AU digital ad trading should be more transparent; Kiosked invests in APAC expansion; Dentsu Aegis Network inks partnership with York Butter Factory; and Amobee lures Asia exec from Millennial Media.
China’s programmatic buying small, but growing
Spend on online display ads in China will hit USD$14bn (£9.9bn) this year, with [...]
Last week (18 May), UK law firm Kemp Little held their annual conference, ‘The Fourth Industrial Revolution… or Evolution’. In this piece, we explore how Artificial Intelligence (AI) increases the scalability of knowledge and legal liability for programmatic advertising.
Dynamic scalability of knowledge
The concept of ‘dynamic scalability of knowledge’ can be explained by looking at what happens when a human and a driverless car are in a collision. Following the accident, both parties will [...]
The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing up against the increasing competition from larger agencies in an increasingly fragmented marketplace? ExchangeWire speak with Chris Le May (pictured below), managing director, EMEA and emerging markets, DataXu, who explains how mid-sized agencies are reinventing themselves with programmatic at their core.
In last month’s budget, the country’s ‘squeezed middle’ were treated to a £500 tax cut and were reversed out of [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency for Publishers with Dutch ad server Ancora; and Google introduces Android Instant Apps.
Facebook sell video ads for third parties
First retargeting on Instagram, now video ads delivered through the Audience Network to third-party websites and in apps: Facebook ramp up their [...]
Tags Ad ServerAd TechAdvertiserAgencyAppsBrandData Management PlatformDemand Side PlatformDisplayEuropeFacebookFacebook DisplayGermanyMarketing TechnologyMedia BuyingNetherlandsOnline videoPlatformProgrammaticProgrammatic VideoPublisherPublisher ExchangeRetargetingtransparencyVideo
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost half of APAC marketers buy programmatically; Indian consumers annoyed by mobile ads; Nine Mi9 puts inventory on AppNexus; AdAsia opens up in Thailand; Criteo eyes growth in India; and China’s LeCo partners with Twitter.
Almost half of APAC marketers buy programmatically
Some 41% of senior marketing professionals in Asia-Pacific have adopted programmatic in their media buys, led [...]
Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is more global and in English. These differences between markets in Asia-Pacific mean marketers will need to deploy different advertising solutions to cater to the needs of each market.
Pixels CEO Kevin Huang adds that tactics, communications, as well as strategies, should vary across the region, where ad technology also is adopted differently. With cross-screen device identification proving to be the [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM for Adform; and Rocket Fuel appoints international MD.
StickyADS.tv Acquired by Comcast
Comcast strengthens its activities in Europe by acquiring French video tech provider StickyADS.tv, the company has confirmed in a press release. The financial details of the deal were not disclosed.
The acquisition of the video [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Half of ANZ firms don’t understand customer journey; Dentsu Aegis acquires China’s VeryStar; Radio ads climb in metro AU; Mobile Embrace expands into Singapore & Malaysia; Singapore ad firm unveils programmatic platform; and Oracle Marketing Cloud powers SEA e-commerce platform.
Half of ANZ firms don’t understand customer journey
Just half of organisations in Australia and New Zealand say they [...]
Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate better ad revenue.
To do this successfully, these developers must create products for a global audience and find marketing and ad agencies that can serve as a distribution gateway, says Sagi Niri, COO of Matomy, which recently opened an office in Seoul, South Korea.
In this Q&A with ExchangeWire, Niri further explains why Korean developers are struggling to expand globally and [...]