Agency

  • Connected TV Tunes Up AU Video Inventory; China Social Ad Potential Largely Untapped

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Connected TV tunes up AU video inventory; China social ad potential largely untapped; AU consumers find newspaper ads most trustworthy; O&M eyes ‘exciting’ Shenzhen; Dentsu snaps up Little Giant; and Booze & beauty amongst brands losing relevance in Singapore.

    Connected TV tunes up video inventory in AU

    Connected TV has grown rapidly to account for up to 35% of a [...]

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  • Who Is Responsible for Programmatic?

    Often, asking who is responsible for programmatic advertising results in a misinterpretation that the ‘who’ has to be a single individual. However, as Kristen Ditsch, senior manager of client success, Choozle, explains, it isn’t as simple as that. Writing exclusively for ExchangeWire, Ditsch outlines the key points to consider when assigning programmatic responsibility.

    In my three years of helping agencies onboard and bring scale to in-house programmatic media buying, I’ve learned the answer is not so black and white. Determining who is responsible [...]

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  • APAC Marketers Overlooking Physical Customer Touchpoints

    Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints.

    A survey by CMO Council revealed that 78% of marketers believed they could respond or react to consumer feedback, requests, suggestions, or complaints specific to campaigns within two weeks – with 43% saying they could do so within 24 hours, according to the research, which polled 153 marketers [...]

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  • Singapore Publisher Ends Print & Goes All-digital; Australia's Network Ten to Be Part of CBS

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore publisher ends print, goes all-digital; Australia’s Network Ten to be part of CBS; Twitter partners with agencies in APAC education exercise; Melbourne Alliance aims to boost two agencies; IAB SG unveils brand-safety handbook; Digital platforms drive ad revenue in AU; and GroupM strips APAC reporting lines under NewCo.

    Singapore publisher ends print, goes all-digital

    Mediacorp Press says [...]

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  • APAC Marketers Look to Machine Learning; Alibaba to Grab 11.3% of Global Mobile Ads

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers look to machine learning to raise own value; Alibaba to grab 11.3% of global mobile ad market; Most APAC travellers will share data for personalised experience; Ogilvy China restructures for Next Chapter; and Queensland bank building integrated marketing platform.

    APAC marketers look to machine learning to raise own value

    Half of Asia-Pacific creative and marketing professionals [...]

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  • APAC Marketers Must Follow AI to Reach New Audiences

    With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure they are ready to tap these new avenues.

    The emergence of autonomous vehicles and mobility as a service, for example, would open up new windows to engage an audience that would no longer need to focus on the road, said Tripti Lochan, VML's Southeast Asia and India CEO.

    She believes that changes in the automotive industry [...]

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  • TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small firms lack resources for marketing; Rapport goes up in Malaysia; Grey ‘Hug’ it out in Dubai; Swisse Wellness buys AU creative agency; Kargo gears up in NZ; and GroupM releases Thai digital playbook.

    TV ads have diminishing influence in AU

    TV [...]

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  • APAC Publishers Slow to Turn Up Video Content

    Advertisers and agencies want more video content, but few publishers in Asia-Pacific are scaling up to meet the increased demand over concerns about cost and complexity.

    Eager to reduce their dependence on YouTube, marketers in the region are keen to seek out alternative video inventory, says James Sampson, DataXu’s Asia-Pacific vice president and general manager. However, most premium publishers have yet to add video content at scale, he notes, adding that there also are other issues to consider.

    In this Q&A with [...]

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  • Clients Want More than Just a Transactional Approach to Media: Q&A with John Antoniades, Spark Foundry

    Agency holding company Publicis Groupe has certainly seen some changes in 2017. From a reshuffling and rebranding of its global media agency brands within Publicis Media, to the announcement at Cannes that the group is to reinvest all awards-related budget into the development of its new AI platform, Marcel, for 365 days; it’s been all systems go for the French behemoth. Spark Foundry, one of the global media agency brands under Publicis Media, has seen its fair share of changes [...]

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  • Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

    Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within agencies. In this piece, we discuss high-level findings – click here to read the full report.

    The presence of DMPs within the agency ecosystem is widespread. Globally, 79% of agency-side media buying professionals use DMP technology. There is little regional variation (EMEA 76%; APAC 81%; US 80%).

    This figure can be viewed as very strong, [...]

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