Agency

  • AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore

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  • Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

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  • Embracing the Outcome Model to Deliver Measurable Value: Q&A with Nicolas Bidon, Xaxis

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  • Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live

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  • China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency

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  • IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

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  • Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments

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  • As Consumers Wise Up, APAC Marketers Must Rethink Their Data Use

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  • How Programmatic In-Housing Is Bringing Tech & Agencies to The Top Table

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  • SPH Looks to Digital as 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency

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