PressBox News

• Experian & AUDIENCES Partner to Turn First-Party Customer Intelligence into Smarter Media Activation

  5 hours ago News

  

  Experian and AUDIENCES today (30th July, 2026) announce a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem.  Experian is uniquely combining its consumer insight, [...]

• Assertive Yield Secures Multi-Year Agreement with Trusted Media Brands (TMB)

  9 hours ago News

  

  Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad [...]

• DoubleVerify Reports 39% Growth in CTV Impression Volume in the UK

  1 day ago News

  

  As connected TV ("CTV") adoption continues accelerating across Europe, the Middle East, and Africa ("EMEA"), new data from DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, found that CTV impression volume [...]

• Nexxen Accelerates First-Party Data Activation with New DSP Onboarding Capability

  1 day ago News

  

  Nexxen, the advertising technology platform powered by unique data and media, announced today (29th July, 2026) the general availability of a new first-party data onboarding capability within its demand-side platform ("DSP"), Nexxen DSP, that enables brands and advertisers to ingest, [...]

• AI Personalised Campaign by Azerion & Digitas: 70% of Listeners Act on Wella’s Nioxin Audio Ads

  1 day ago News

  

  Wella’s audio advertising campaign for Nioxin Pro Clinical has significantly boosted the product line, which tackles hair thinning and promotes scalp health. Delivered by omnichannel advertising platform Azerion and media agency Digitas, the ads used AI-generated personalised dynamic creatives to [...]

• LoopMe Strengthens Board & Data Advisory Leadership

  2 days ago News

  

  LoopMe, the global leader in brand performance, has today (28th July, 2026) announced the appointment of Penry Price to its board and Christina Beaumier to its data advisory board, alongside new progress on its Chartboost Direct platform. Building on more [...]

• StackAdapt Introduces Ivy StudioTM, a New Hub for AI-First Advertising

  2 days ago News

  

  StackAdapt, the leading AI advertising and orchestration platform, today (28th July, 2026) announced Ivy Studio™, a new AI-first advertising hub designed to help marketers uncover opportunities, make confident decisions, and take action faster. The launch marks the next step in [...]

• VIOOH Partners With b.drops to Unlock Programmatic DOOH Access in Brazil's Self-Care & Wellness Environments 

  2 days ago News

  

  Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (28 July, 2026) a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH [...]

• SuiteDSP Introduces AI Decisioning to Optimise Every Programmatic Impression

  6 days ago News

  

  Today (24th July, 2026), SuiteDSP announced the launch of AI Decisioning, a new capability that enables advertisers to evaluate every programmatic impression before placing a bid, using real-time intelligence instead of static campaign rules. The new capability expands SuiteDSP's optimisation engine [...]

• Permutive & Adform Partner to Give Publishers Identity-Flexible Activation Across DSP & SSP

  1 week ago News

  

  Permutive, the leading agentic data collaboration and activation platform, today (23rd July, 2026) announced its partnership with Adform, the integrated advertising platform built for the agentic age, to enable the direct activation of publishers’ first-party data. The partnership provides a [...]