PressBox Articles

• Anzu Names Chris Blight as VP Demand

  1 hour ago News

  

  Based in the UK, Chris Blight joins in-game advertising company Anzu.io to lead the global demand team as the company continues to expand across the globe. An industry veteran and advertising expert, Blight has been part of the UK ad industry [...]

• Hivestack Launches Programmatic Digital Out-of-Home (DOOH) Marketplace in Malaysia

  9 hours ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the launch of full operations in Malaysia. Now for the first time, brands, agencies and omnichannel demand-side platforms (DSPs) in Malaysia can access the [...]

• Hivestack and Alfaxmedia Announce Exclusive Partnership in Hong Kong

  1 day ago News

  

  Alfaxmedia, the largest healthcare network in Hong Kong, today announced its exclusive partnership with Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company. The partnership will offer brands, agencies and omnichannel DSP’s the opportunity to [...]

• Didomi Acquires Agnostik

  4 days ago News

  

  Didomi, a French scale-up that develops globally-adopted software solutions to manage user consent and preferences, is announcing the acquisition of Agnostik, a privacy tech start-up which allows organisations to ensure high data privacy practices. By doing so, Didomi is strengthening [...]

• the7stars Wins AG Barr Media Account

  4 days ago News

  

  Leading UK soft drinks manufacturer, Barr Soft Drinks, has appointed the7stars to its consolidated UK media planning and buying account. The business was awarded following a competitive pitch led by Ebiquity and includes the iconic IRN-BRU brand, exotic drinks brand [...]

• VIDAA Selects Unruly’s SSP & Ad Server for CTV & Native Display

  5 days ago News

  

  VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform [...]

• tmwi Appointed by ZEISS Vision Care to Drive Integrated Paid Social Campaigns

  5 days ago News

  

  Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year. Audience and content alignment forms a [...]

• Adnami Strengthens Executive Team with Jørgen Gosvig Appointed as CFO

  5 days ago News

  

  Ad-tech company Adnami has appointed Jørgen Gosvig as chief financial officer (CFO) as it readies itself for further growth and expansion across Europe. Jørgen will play a key role in the ongoing development of the company’s strategy; communicating with its [...]

• LoopMe Announces Investment from Mayfair Equity Partners

  5 days ago News

  

  LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly USD$100m (£73.2m) for full year 2021, [...]

• Anzu and Ubisoft Extend Partnership After Initial Success with In-Game Ads

  5 days ago News

  

  Global in-game advertising company Anzu has announced it has extended its partnership with global video gaming giant Ubisoft. The two have seen remarkable success in bringing dynamic ads to hit PC racing title Trackmania and sandbox MMO Growtopia. Last year, Ubisoft’s [...]