PressBox Articles

• Verve Group’s New Leadership to Pilot Company’s Global Expansion

  15 hours ago News

  

  Verve Group, a privacy-first omni-channel ad platform, announced it has hired Stephanie Vandenberg-Smith as SVP of Revenue, Corey Kulis as VP of Marketing, Derek Hashemi as VP of CTV Platform. It also appointed Matthew Deets to serve as GM of [...]

• IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV

  16 hours ago News

  

  IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV (CTV), announced that they are working together to enable video-level contextual targeting for CTV through SpringServe’s comprehensive platform for [...]

• OS Data Solutions Integrates with ID5 to Address More Users and Increases Reach by 28% Across All Browsers

  1 day ago News

  

  OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie [...]

• Zeotap Launches Consent Orchestration to Simplify Data Compliance for Marketers

  1 day ago News

  

  Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as part of its award winning platform, to make it easy for marketers to activate data at scale within increasingly complex data privacy constraints. It unifies, configures and automates an [...]

• Intelligent Video Solutions (iVS) Concludes USD$3.2M Pre-Series B Transaction

  2 days ago News

  

  Leading video advertising enablement platform, Intelligent Video Solutions (iVS) today (22 September) announced its latest round of fundraising. The Pre-Series B round, led by Tin Men Capital as well as notable investors such as Vulpes, Kickstart Ventures and SG Innovate, [...]

• ShowHeroes Group Launches Industry-Leading Audience Targeting Solution for CTV

  3 days ago News

  

  ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players throughout the digital ecosystem. Building on ShowHeroes Group’s reputation [...]

• impact.com Fiscal Year H1 2021: $1.5bn Valuation, $150m in Funding, BigCommerce Integration, 69% Customer Growth

  3 days ago News

  

  impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2022. Most notably, the company closed a USD$150m round of funding at [...]

• Tenjin and GameAnalytics Launch Growth FullStack

  3 days ago News

  

  Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, the first in a new series of developer tools and [...]

• Eye Tracking Findings Emphasise the Importance of Measuring Attention in Digital Advertising

  3 days ago News

  

  Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver 45 times more attention than standard display ads. The data, collected [...]

• Opera Ads Launching Self-Serve Platform Powered by Leading Provider DanAds

  3 days ago News

  

  Today, Opera [NASDAQ: OPRA] announces the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a self-serve ad tech infrastructure for tier-one publishers. It is designed to create, manage, and report on digital advertising campaigns in one [...]