PressBox Articles

• Zefr, Leader in Brand Suitability for Video, Appoints Jan Jacoby as Commercial Director DACH

  56 mins ago News

  

  Zefr, the global data company for brand suitability in video, has today announced the appointment of Jan Jacoby as commercial director DACH. Jacoby joins Zefr after five years of management and digital consulting within ad tech and martech, including providing counsel [...]

• Use of First-Party IDs Overtakes Cookies for the First Time

  2 hours ago News

  

  With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW programme to help advertisers become less reliant on cookies. In several markets, including the UK, Germany, Norway and Denmark, advertisers [...]

• Adform Appoints New Publisher Business Development Director for Western Europe

  3 hours ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has announced the appointment of Anne-Sophie Zeller as Publisher Business Development Director for Western Europe. Zeller will collaborate with the Sales and Customer Success teams to grow [...]

• TheViewPoint Announces New Partnership with Cinedigm

  3 hours ago News

  

  An innovator in digital transformation for over two decades, Cinedigm's core mission is to entertain the world by building a wide portfolio of channels and services for the streaming generation.  Through a diverse mix of premium SVOD services and dedicated AVOD [...]

• Sublime Announces Data Partnership with Skyrise Intelligence

  1 day ago News

  

  Sublime, which has recently been acquired by the Azerion Group, offers impactful, tailor-made and unobtrusive advertising experiences in the United-Kingdom and abroad, is now using insights from Skyrise Intelligence, enabling businesses to leverage mobile phone data for more effective planning [...]

• Xandr Furthers Integrations with Industry IDs and Advances Proprietary Modelled and Contextual Solutions

  1 day ago News

  

  Xandr, AT&T’s advanced advertising company, today (27 October) announced investments which expand its portfolio of identity offerings. Earlier this year, Xandr announced a multi-faceted approach to balance customers’ advertising needs and consumer privacy, and has now delivered several addressability solutions [...]

• Silverbullet’s Contextual Outcomes Engine, 4D, Introduces the Industry’s Leading Dimensions Marketplace

  1 day ago News

  

  4D, the next-generation Context Outcomes Engine built by Silverbullet, announces an industry-first contextual marketplace. By bringing together the most advanced technology and a brand-new Dimensions Marketplace, 4D enables businesses to accurately connect with consumers in a privacy-compliant way for marketers, [...]

• impact.com Announces New Product Functionality For B2B SaaS Through Partnership with HubSpot

  1 day ago News

  

  Today (27 October), impact.com, the leading global partnership management platform, announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace.  This follows impact.com’s recent announcement highlighting the company’s significant [...]

• AdPlayer.Pro Outstream Video Ads Solutions Provider Releases Upgrades to Programmatic Video Ad Server Functionality

  1 day ago News

  

  AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, have introduced significant upgrades to its video ad server features, particularly focusing on the programmatic ad campaign configuration. According to the company’s announcement, the released functionality includes, among other things, the [...]

• Tremor International Signs Exclusive Global Partnership with VIDAA for ACR Data

  2 days ago News

  

  Tremor International Ltd., a global leader in Video and Connected TV (CTV) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximise yield on their digital advertising inventory, today (26 October) announced a [...]