PressBox News

• Adelaide Introduces the AU Ecosystem for Creative Partners

  20 minutes ago News

  

  Adelaide has introduced the AU Ecosystem for Creative Partners (AECP), a new way for advertisers to connect creative quality insights directly to media decisions. Launching with Adverteyes (formerly Realeyes), CreativeX, DAIVID, Ipsos, Neurons, Sundogs, and System1, AECP gives advertisers access to [...]

• Consideration is Now the Hardest Metric to Shift: New On Device Benchmark Data Reveals

  39 minutes ago News

  

  New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing 650 passively measured brand lift studies using real-world exposure data [...]

• Adform Reinforces Commitment to Open Standards for Agentic Advertising

  4 hours ago News

  

  Adform, the integrated advertising platform built for the agentic age, today (8th July, 2026) announced its continued collaboration with IAB Tech Lab to help operationalise the emerging standards that will underpin the next generation of agentic advertising. As AI agents begin [...]

• Six Sells Team Up with Intelligent Assistance to Reduce Trade Press Reporting by More Than 80%

  4 hours ago News

  

  Six Sells, the leading executive visibility agency for people in media and advertising, has teamed up with Intelligent Assistance to overcome operational challenges and streamline reporting. Six Sells provides clients with tailored trade press reports that help them stay informed about [...]

• xpln.ai Launches Ideal Attention Time for Smarter Campaign Planning

  5 hours ago News

  

  xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimise attention across media environments, announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs to achieve its objective before [...]

• Attekmi Added HUMAN Scanner Support Across Pre-Bid & Post-Bid Validation Flows

  5 hours ago News

  

  Attekmi, an ad tech company offering monetisation solutions, has recently added HUMAN scanner support across pre-bid and post-bid validation flows and extended it to scanner statistics. First and foremost, Attekmi enabled support for the HUMAN MediaGuard (formerly WhiteOps) pre-bid scanner integration [...]

• UniConsent Launches Privacy Portal, First-Party CMP Domains & Consent Audit Trail

  22 hours ago News

  

  UniConsent by Transfon, the IAB TCF-certified consent management platform, today (7th July, 2026) announced the general availability of three major product capabilities: a self-service Privacy Portal, first-party CMP domain hosting, and a Consent Audit Trail, alongside certified integrations with [...]

• Readpeak Expands into Italy & Poland, Advancing European Market Leadership

  23 hours ago News

  

  Bringing premium native advertising infrastructure to Southern and Central Europe Readpeak today (7th July, 2026) announces its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, [...]

• IAB Europe’s AdEx Benchmark 2025 Report

  1 day ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (7th July, 2026) revealed the findings of its 2025 AdEx Benchmark Study at a dedicated event in London.  The report reveals that European digital advertising spend [...]

• Fifty Launches AI Audience Interface for Brands

  1 day ago News

  

  Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media, and marketing decisions, today (7th July, 2026) launched AudienceAI Assistant, a new solution that enables brands and agencies [...]