PressBox News
Assertive Yield Partners with The Media Trust to Strengthen Ad Quality & Publisher Revenue
Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today (27th May, 2026) announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, ad tech platforms, and advertisers. The [...]
TruTxt Launches AI-Powered Translation & Monetisation Platform for Publishers
New platform unlocks premium monetisation opportunities from underutilised foreign-language publisher traffic FirstPartyCapital FirstPartyCapital is the only angel-backed venture fund investing in ad tech, martech and digital media companies globally.... More about FirstPartyCapital » Powered by PressBox
MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access
MarkApp has become an official Google Authorised Buyer, marking an important step in the company’s continued development as a global programmatic infrastructure platform. The certification reinforces MarkApp’s ability to connect advertisers, agencies, and trading partners to premium programmatic inventory through a [...]
Thrad & Cursor Host First Ad Tech Hackathon on Agentic Commerce Infrastructure
Thrad and Cursor are hosting a hackathon on agentic commerce this month. Over 150 developers and founders will spend an evening building the infrastructure that AI agents will need to handle real commercial workflows - things like buying media, negotiating [...]
Programmatic Advertising Expands to Car LED Screens
Adtelligent, a global ad tech provider, has partnered with Uklon Ads and Advision to launch automated advertising on LED screens installed on the roofs of Uklon partner cars. The project brings car-based DOOH inventory into the programmatic ecosystem, allowing brands [...]
VIOOH Expands Canadian Market DOOH Advertising Access with New VENDO Media Partnership
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America. The partnership delivers access to [...]
IAB Europe Opens Public Comment on carbon.json Disclosure Specification
IAB Europe has announced the opening of a public feedback period for carbon.json, a proposed specification designed to enable voluntary, machine-readable disclosure of emissions intensity data by digital advertising systems. Developed through IAB Europe’s Methodology & Framework Working Group, with input [...]
Vevo Names DISQO as Preferred Brand Outcomes Measurement Partner in the US
Vevo, the world’s leading music video network, today announced an expanded partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the U.S. Vevo Vevo is the world's leading music video network.... More about Vevo » Powered [...]
StackAdapt Unveils Next Evolution of AI-Powered Proactive Marketing at Conversion 2026
StackAdapt, the leading AI advertising and orchestration platform, announced a suite of new product capabilities designed to help marketers plan, activate, and measure campaigns in a more connected, proactive way. Unveiled at the 2026 Conversion summit in Austin, Texas, the [...]
Taboola Data: Readership Around Fuel Crisis Surges Amid Price Jump
UK readership interest in fuel and energy prices has surged over the past three months, as ongoing geopolitical events drive the biggest increase in UK fuel prices for more than three years. Readership figures from Taboola’s Newsroom show there was [...]
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