PressBox News
Dig-In Target a New Generation of Fitness Focused Students
Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students through targeted sampling to gather real student feedback on the product experience. The samples and leaflets were included in branded tote bags delivered [...]
30% of Open-Web Video Players Shrink After Page Load, Finds Picnic
New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified and valued. When examining video-player behaviour across the open web, Picnic found [...]
Brits Buying More Chinese Cars – But Prefer Reading About Classic US & European Brands
Taboola research reveals, despite a growing popularity for Chinese cars, US, and European brands remain far more read-about in the UK - revealing the importance of tradition in Britain’s car culture. Cars developed by Chinese companies made up 9.7% of the [...]
Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP
Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...]
Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership
Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing [...]
Álvaro Mayol Appointed CEO of Taptap Digital
Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as [...]
GoWit & Futura DDB Form Exclusive Retail Media Partnership in the Adriatic
GoWit, a global leader in omnichannel commerce and retail media technology, and Futura DDB, a leading marketing agency in the Adriatic region and part of the global Omnicom network, delivering strategic brand, creative, and media solutions. By combining GoWit’s omnichannel commerce [...]
Azerion Promotes 'Leading DOOH Specialist' Rebecca Callaghan to Head of Out-of-Home
Rebecca Callaghan has been promoted to the newly-created role of head of out-of-home (OOH) at Azerion; the move signals the omnichannel advertising platform’s ongoing commitment to investing in programmatic digital OOH (pDOOH) to ensure it is a fully-fledged element of [...]
Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd March, 2026) announced a successful collaboration with Vocento, one of Spain’s largest media groups, through its Demand Hub solution. Vocento is the number one media group in [...]
Venatus Delivers 5x Higher Video Ad Attention by Activating Audiences "In the Zone"- Lumen Research Finds
Venatus Media, in partnership with Lumen Research, have announced new analysis of digital media results across video ad campaigns, showing the company delivers up to five times higher attention by activating audiences it finds "In the Zone". The findings reveal the value [...]
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