PressBox News

• Adform Reinforces Commitment to Open Standards for Agentic Advertising

  2 weeks ago News

  

  Adform, the integrated advertising platform built for the agentic age, today (8th July, 2026) announced its continued collaboration with IAB Tech Lab to help operationalise the emerging standards that will underpin the next generation of agentic advertising. As AI agents begin [...]

• Six Sells Team Up with Intelligent Assistance to Reduce Trade Press Reporting by More Than 80%

  2 weeks ago News

  

  Six Sells, the leading executive visibility agency for people in media and advertising, has teamed up with Intelligent Assistance to overcome operational challenges and streamline reporting. Six Sells provides clients with tailored trade press reports that help them stay informed about [...]

• xpln.ai Launches Ideal Attention Time for Smarter Campaign Planning

  2 weeks ago News

  

  xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimise attention across media environments, announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs to achieve its objective before [...]

• Attekmi Added HUMAN Scanner Support Across Pre-Bid & Post-Bid Validation Flows

  2 weeks ago News

  

  Attekmi, an ad tech company offering monetisation solutions, has recently added HUMAN scanner support across pre-bid and post-bid validation flows and extended it to scanner statistics. First and foremost, Attekmi enabled support for the HUMAN MediaGuard (formerly WhiteOps) pre-bid scanner integration [...]

• UniConsent Launches Privacy Portal, First-Party CMP Domains & Consent Audit Trail

  2 weeks ago News

  

  UniConsent by Transfon, the IAB TCF-certified consent management platform, today (7th July, 2026) announced the general availability of three major product capabilities: a self-service Privacy Portal, first-party CMP domain hosting, and a Consent Audit Trail, alongside certified integrations with [...]

• Readpeak Expands into Italy & Poland, Advancing European Market Leadership

  2 weeks ago News

  

  Bringing premium native advertising infrastructure to Southern and Central Europe Readpeak today (7th July, 2026) announces its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, [...]

• IAB Europe’s AdEx Benchmark 2025 Report

  2 weeks ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (7th July, 2026) revealed the findings of its 2025 AdEx Benchmark Study at a dedicated event in London.  The report reveals that European digital advertising spend [...]

• Fifty Launches AI Audience Interface for Brands

  2 weeks ago News

  

  Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media, and marketing decisions, today (7th July, 2026) launched AudienceAI Assistant, a new solution that enables brands and agencies [...]

• Axeptio Rolls Out New Analytics Dashboards to Track Consent Performance Across Markets

  2 weeks ago News

  

  Axeptio, an expert in online consent management, announces a comprehensive overhaul of the statistical tools available within its back office. This major update enables marketing, acquisition, and data teams to precisely measure the impact of their privacy strategies on data [...]

• Global & Manchester Airport Unveil New Digital Billboards to Supercharge Campaigns for Brands

  2 weeks ago News

  

  Global, the media and entertainment group, and Manchester Airport, have launched a suite of brand-new digital billboards across the airport’s newly renovated and expanded Terminal 2. The state-of-the-art screens provide advertisers with new opportunities to reach more than 32 million [...]