PressBox Articles

• Adelaide Secures $1.4m (£1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation

  3 weeks ago News

  

  Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4m (£1.079m)in a seed-extension round led by Aperiam Ventures. New investments from GOAL Ventures and Nishat Mehta, along with participation from previous investors BlueTree and Human Ventures, contributed [...]

• Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita

  3 weeks ago News

  

  Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioural data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO [...]

• EX.CO Unveils Large Language Model (LLM)-Based Video Recommendation Engine for Digital Publishers

  3 weeks ago News

  

  EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (August 19th, 2024) announced an advanced contextual video content recommendation engine for digital publishers. The unique machine learning-based engine uses large language models (LLM) [...]

• KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations

  4 weeks ago News

  

  KEVANI, Inc. ("KEVANI"), a leading innovator in out-of-home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory [...]

• AUDIENCES Proves Model for Pharma, Life Sciences & Medtech with Major Global Client Win

  4 weeks ago News

  

  AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support Becton Dickinson in driving advertising excellence.   Pharma, life sciences, and medical technology verticals have long had an unmet need, to safely [...]

• MGID Maintains its Stellar Growth Trajectory with a Strong H1 Performance

  4 weeks ago News

  

  MGID, the global advertising platform, has seen its investment in headcount, technology, and partnerships pay dividends as it delivered a strong H1 business performance, all supported by its ongoing international expansion.  Opening up new markets and revenue opportunities across North and [...]

• Azerion Appoints George Evans as Head of Curation UK

  1 month ago News

  

  Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of George Evans as head of curation. In this new role, Evans will spearhead the company’s curation function, with a focus on implementing curated deals, [...]

• Sportskeeda Trusts Opti Digital to Boost Their CPMs

  1 month ago News

  

  Opti Digital, the ad tech platform that helps media publishers optimise their revenues, continues to expand its presence, in both the European and North American markets. Amid a series of announcements regarding new clients, the ad tech company now reveals [...]

• Hawk, an Azerion Company, Selects Veritonic for Audio Attribution

  1 month ago News

  

  Veritonic, the industry’s comprehensive audio research and analytics platform, announced today (August 8th, 2024) that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to [...]

• impact.com Announces Continued Growth in Second Quarter of 2024

  1 month ago News

  

  impact.com, the world’s leading partnership management platform, announced continued strong performance in Q2 2024, driven by the company’s client expansion and new product enhancements, including impact.com/advocate, a fully customisable customer referral solution. impact.com empowers businesses to manage all types of partnerships [...]