PressBox News

• Thrad's Inaugural Sponsored Intelligence Summit Sets the Terms for the Answer Economy

  3 weeks ago News

  

  Thrad has published the takeaways from its inaugural Sponsored Intelligence Summit, an invitation-only programme which brought brand marketers, agency, and AI publishers together around a single proposition: that AI is not search, and that the answer, not a page of links, [...]

• StackAdapt’s AI Delegation Gap: 90%+ Marketers Use AI, But Only Half Trust Autonomous AI

  3 weeks ago News

  

  StackAdapt, the leading AI advertising and orchestration platform, unveils The AI Delegation Gap, a global report examining how marketers are redefining the role of artificial intelligence in advertising.  While AI adoption has become mainstream, the findings suggest a gap between ambition [...]

• 1 Campaign, 100+ Ads, 70% Engagement: Inside Wella's AI Audio Success with AudioStack

  3 weeks ago News

  

  Azerion used AudioStack's agentic production platform to turn one script into 100 personalised audio ads across the UK — proof that AI-driven personalisation can move even a sensitive, hard-to-message category to act. New Wella's Nioxin Pro Clinical line saw 70% of [...]

• Nexxen Introduces Standardisation of Smart TV Home Screen Advertising

  3 weeks ago News

  

  Nexxen, the advertising technology platform powered by unique data and media, announced the launch of the standardisation of Smart TV home screen inventory specifications across original equipment manufacturers ("OEMs"). Uniform specifications will enable advertisers to more seamlessly activate campaigns within [...]

• Wrango Finds 32% More HCPs with Supply-Side Targeting via OpenXSelectTM

  4 weeks ago News

  

  Wrango, the healthcare marketing platform purpose-built for verified healthcare provider (HCP) activation and clinical measurement, and OpenX, The Intelligent SSP™, today (19th August, 2026) released results from a controlled test across specialty pharma campaigns that shows supply-side targeting — not [...]

• Screencore Launches a New SSP to Advance Transparent Publisher Monetisation

  4 weeks ago News

  

  Screencore, a global programmatic technology company, today (19th August, 2026) announced the launch of its new supply-side platform (SSP), expanding its programmatic ecosystem with a solution designed to help publishers maximise inventory value through transparent auctions, premium demand access, and [...]

• EXTE Continues its European Expansion with the Opening of a New Office in Germany

  4 weeks ago News

  

  EXTE, the ad tech company connecting technology, creativity, and media, is strengthening its international expansion with the opening of a new office in Germany. This strategic move reinforces its presence in Europe while enabling the company to work more closely [...]

• Covatic Launches Smart Campaigns

  4 weeks ago News

  

  Covatic, the audience solutions company for publishers and broadcasters, today (18th August, 2026) announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s [...]

• Captify Reveals Back to School is No Longer One Shopping Moment – It's Two Distinct Consumer Journeys

  4 weeks ago News

  

  As brands prepare for the annual Back to School shopping season, Captify (part of Verve), the leader in Search Intelligence, has revealed new analysis showing that Back to School has evolved into two distinct consumer journeys, each with different audiences, [...]

• Nano Interactive Launches Nano Screen Graph

  4 weeks ago News

  

  Nano Interactive, the global signal intelligence platform, today (14th August, 2026) launched Nano Screen Graph - CTV Intelligence, an AI-powered capability built to solve one of programmatic advertising's most persistent problems: chronic data fragmentation across connected TV (CTV). CTV is one [...]