PressBox News

• Tappx Reduces its Carbon Footprint by 18% All While Boosting its Advertising Business by 74%

  1 month ago News

  

  Tappx, a leading ad tech company offering multi-platform digital advertising solutions, has presented its carbon footprint results for 2025—a year in which it managed to reduce its total emissions by 18% as they fell to 101 tCO₂e while at the [...]

• Aceex Marks Another Year of Growth with Focus on Industry Connections

  1 month ago News

  

  Aceex is marking another company anniversary by looking beyond traditional platform and business metrics and highlighting the industry conversations, knowledge sharing, and relationships that have shaped its development over the past year. In previous anniversary communications, Aceex focused primarily on technology [...]

• LoopMe Launches Brand Lift Integration with The Trade Desk

  1 month ago News

  

  LoopMe, the global leader in brand performance, has today (2nd September, 2026) announced a new integration with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable [...]

• Global Study: UK Consumers Accept Ads, Reject Tracking

  1 month ago News

  

  New findings from DoubleVerify found that nearly half of UK consumers use ad blockers, while the majority have opted out of cookie tracking. The findings are based on a DV-commissioned global survey of 22,000 consumers across 22 markets, examining attitudes toward [...]

• Thrad's Advertisers in the Middle East & North Africa Go Live on ChatGPT as Ads Open Across the Region

  1 month ago News

  

  Thrad, the ad network for AI conversations, is moving its first cohort of Middle East and North Africa advertisers live on ChatGPT today (2nd September, 2026) , as OpenAI opens ChatGPT Ads across the region. ChatGPT Ads opened across the Middle [...]

• impact.com Powers Minecraft's First-Ever Affiliate Programme & Unveils Next-Generation AI Partnership Technology

  1 month ago News

  

  impact.com, the global infrastructure for partnership-driven commerce, today reported second-quarter results marked by Minecraft's launch of its first affiliate programme, a slate of AI-powered platform innovations unveiled at its annual iPX event, and continued global customer growth. During the second [...]

• Globo Selects Adform as One of Its Programmatic Platform Partners

  1 month ago News

  

  Adform, the integrated advertising platform built for the agentic age, announced that it has been selected as one of Globo’s full-stack programmatic media partners to support advertisers and agencies across Brazil. The partnership is enabled through GAMA DSP, providing access to [...]

• SuiteDSP Strengthens Programmatic Buying for Agencies Navigating the 2026 US Election Cycle

  1 month ago News

  

  SuiteDSP, a global omnichannel demand-side platform, announced the expansion of its programmatic buying capabilities as agencies and media teams prepare for increased competition across the US advertising market ahead of the 2026 midterm elections. The expanded capabilities are designed to give [...]

• Yahoo DSP Launches In-Flight Outcomes in Europe

  1 month ago News

  

  Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge [...]

• Azerion’s Hawk DSP Appoints Yahoo’s James Fenn as Enterprise Business Director

  1 month ago News

  

  Hawk (an Azerion company) has appointed James Fenn as enterprise business director; the expansion of its senior UK team is in response to increased demand as advertisers scale their investment in programmatic omnichannel. Fenn joins from Yahoo, where he led the client direct team and [...]