PressBox News
IAB Europe’s AdEx Benchmark 2025 Report
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (7th July, 2026) revealed the findings of its 2025 AdEx Benchmark Study at a dedicated event in London. The report reveals that European digital advertising spend [...]
Fifty Launches AI Audience Interface for Brands
Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media, and marketing decisions, today (7th July, 2026) launched AudienceAI Assistant, a new solution that enables brands and agencies [...]
Axeptio Rolls Out New Analytics Dashboards to Track Consent Performance Across Markets
Axeptio, an expert in online consent management, announces a comprehensive overhaul of the statistical tools available within its back office. This major update enables marketing, acquisition, and data teams to precisely measure the impact of their privacy strategies on data [...]
Global & Manchester Airport Unveil New Digital Billboards to Supercharge Campaigns for Brands
Global, the media and entertainment group, and Manchester Airport, have launched a suite of brand-new digital billboards across the airport’s newly renovated and expanded Terminal 2. The state-of-the-art screens provide advertisers with new opportunities to reach more than 32 million [...]
Onetag Appoints Alexandra Balashoiu as Vice President of Product
Onetag, the next-generation global exchange, curation platform, and creative intelligence company, has announced the appointment of Alexandra Balashoiu as vice president of product. Her appointment will strengthen Onetag's position as the new Value Exchange for the open internet, helping accelerate [...]
Attekmi Introduces Keyword Support for the FreeWheel DSP Adapter
Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Keyword Support for the FreeWheel DSP Adapter to enable the system to prioritise values from incoming requests and use UI-configured inputs as a fallback when data is missing. When enabled, [...]
Mobupps Launches FIFA World Cup 2026 Growth Report for US & European Marketers
Mobupps, in partnership with AppMagic, Singular, and Mobile Growth Association have announced the launch of Winning the Football Moment in US & Europe: The Ultimate Cross-Device Growth Playbook for Brand Apps During FIFA World Cup 2026, a comprehensive industry report [...]
Relevant Digital Unveils Dynamic Placement Insertion to Boost Publisher Revenue
Relevant Digital has launched Dynamic Placement Insertion, a new feature within Relevant Yield that automatically inserts additional ad placements within existing content environments. The feature helps publishers unlock new revenue opportunities without hardcoded ad placements or extensive development work. Using configurable [...]
Experian & Alliance of Independent Agencies Launch Indie Intelligence Council
The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape of AI, data, identity, and marketing technology. The Council will [...]
Global Launches Billboards by Global: The UK’s No.1 Billboard Network
Global, the media and entertainment group, today (30 June 2026) announced the launch of Billboards by Global, built around the UK’s biggest 48-sheet footprint and combining scale, creativity, and data and measurement tools, to help advertisers unlock the full brand-building [...]
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