PressBox News

• Wrango Finds 32% More HCPs with Supply-Side Targeting via OpenXSelectTM

  2 months ago News

  

  Wrango, the healthcare marketing platform purpose-built for verified healthcare provider (HCP) activation and clinical measurement, and OpenX, The Intelligent SSP™, today (19th August, 2026) released results from a controlled test across specialty pharma campaigns that shows supply-side targeting — not [...]

• Screencore Launches a New SSP to Advance Transparent Publisher Monetisation

  2 months ago News

  

  Screencore, a global programmatic technology company, today (19th August, 2026) announced the launch of its new supply-side platform (SSP), expanding its programmatic ecosystem with a solution designed to help publishers maximise inventory value through transparent auctions, premium demand access, and [...]

• EXTE Continues its European Expansion with the Opening of a New Office in Germany

  2 months ago News

  

  EXTE, the ad tech company connecting technology, creativity, and media, is strengthening its international expansion with the opening of a new office in Germany. This strategic move reinforces its presence in Europe while enabling the company to work more closely [...]

• Covatic Launches Smart Campaigns

  2 months ago News

  

  Covatic, the audience solutions company for publishers and broadcasters, today (18th August, 2026) announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s [...]

• Captify Reveals Back to School is No Longer One Shopping Moment – It's Two Distinct Consumer Journeys

  2 months ago News

  

  As brands prepare for the annual Back to School shopping season, Captify (part of Verve), the leader in Search Intelligence, has revealed new analysis showing that Back to School has evolved into two distinct consumer journeys, each with different audiences, [...]

• Nano Interactive Launches Nano Screen Graph

  2 months ago News

  

  Nano Interactive, the global signal intelligence platform, today (14th August, 2026) launched Nano Screen Graph - CTV Intelligence, an AI-powered capability built to solve one of programmatic advertising's most persistent problems: chronic data fragmentation across connected TV (CTV). CTV is one [...]

• AdPlayer.Pro Video Ad Tech Provider Celebrates 10-Year Milestone

  2 months ago News

  

  AdPlayer.Pro is marking a decade in the video ad tech space, looking back at 10 years of innovation and partnerships since its launch in 2016. What started as a single-product startup has evolved into a prominent video advertising provider. Over the [...]

• Four in Five Marketers Lack Confidence Explaining Campaign Performance

  2 months ago News

  

  Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling by brand lift measurement company On Device. The research, conducted among [...]

• Clinch Expands Yahoo DSP Partnership

  2 months ago News

  

  Clinch, the operating system for autonomous advertising, today (12th August, 2026) announced an expansion of its partnership with Yahoo DSP that introduces a new creative trafficking API, while expanding advertisers' ability to activate audience-driven creative experiences.  The creative trafficking API creates [...]

• Silverpush Launches Global Contextual Podcast Segments for YouTube Video Ads

  2 months ago News

  

  Silverpush, the contextual intelligence company, today (12th August, 2026) announced the release of Silverpush Contextual Podcast Segments, a new way for advertisers to reach exclusive podcast inventory on YouTube. This allows brands and agencies to activate video advertising campaigns on [...]