PressBox News

• Lumen Launches New Attention Measurement Solution for Advertisers with Netflix

  2 months ago News

  

  Lumen Research, the global attention technology company, has partnered with Netflix to launch a solution that helps advertisers understand how much attention their ads capture across Netflix’s global ad-supported CTV, desktop, and mobile inventory. The solution is available to clients [...]

• EXTE Joins Forces with HUMAN Security to  Protect Ad Inventory Quality & Integrity

  2 months ago News

  

  EXTE, a leading programmatic advertising company, announced a strategic integration with HUMAN Security, the trust layer for programmatic media and agentic commerce platforms, verifying engagement, reducing fraud, and enabling authentic interactions across humans, bots, and AI agents. The collaboration aims [...]

• AppHarbr by GeoEdge Launches the First Index Ranking In-App Ad Networks on Ad Quality & Safety

  2 months ago News

  

  AppHarbr, GeoEdge’s in-app ad quality and security platform, today (5th March, 2026) announced the release of the industry’s first In-App Network Ad Quality & Safety Performance Index, a benchmarking report measuring how ad networks perform on ad safety, user experience, [...]

• FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience

  2 months ago News

  

  FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study.  The new research reveals that viewers across Europe have bought into streaming TV, with many [...]

• Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

  2 months ago News

  

  Vudoo, a global commerce media technology company has partnered with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, [...]

• CTV Publisher Network Doubles Revenue From Existing Demand Resources Using Limelight Inc.’s Adaptive Rules Centre 

  2 months ago News

  

  Limelight Inc.’s latest case study showcases how a CTV Publisher Network utilised Adaptive Rules Centre (ARC) to double revenue from existing demand sources while maintaining control of QPS limits, inline with their KPIs.  ARC is Limelight’s rule-based, automation, and optimisation toolkit. [...]

• IAB Europe Publishes 2026 Readiness Report Highlighting AI, Regulation & Sustainability Challenges in Digital Advertising

  2 months ago News

  

  IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today announced its fourth annual State of Readiness - Sustainability in Digital Advertising Report, providing a comprehensive overview of how the European digital advertising ecosystem is progressing [...]

• Adform Promotes Dovilė Buinickaitė to SVP, People & Culture, to Strengthen Organisational Capability

  2 months ago News

  

  Adform, the powerful and safe media buying platform built for game changers, announces the promotion of Dovilė Buinickaitė to senior vice president, people & culture. In her new role, Buinickaitė will lead the company’s global people strategy across all markets, [...]

• Thrad CEO Andrea Tortella Launches Children’s Book "Mark Loves Marketing" to Inspire the Next Generation of Marketers

  2 months ago News

  

  Andrea Tortella, CEO and co-founder of Thrad, the advertising infrastructure enabling paid ads in LLMs, has announced the publication of Mark Loves Marketing: How to Share Big Ideas for Young Minds, a children’s book. Aimed at young readers, the book [...]

• Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer

  2 months ago News

  

  Seedtag, the global Neuro-Contextual advertising company, announced today (3rd March, 2026) the appointment of Brendan McCarthy as chief marketing & communications officer. McCarthy will oversee Seedtag’s global marketing and communications strategy, supporting the company’s rapid international expansion while driving the [...]