PressBox News
Globo Selects Adform as One of Its Programmatic Platform Partners
Adform, the integrated advertising platform built for the agentic age, announced that it has been selected as one of Globo’s full-stack programmatic media partners to support advertisers and agencies across Brazil. The partnership is enabled through GAMA DSP, providing access to [...]
SuiteDSP Strengthens Programmatic Buying for Agencies Navigating the 2026 US Election Cycle
SuiteDSP, a global omnichannel demand-side platform, announced the expansion of its programmatic buying capabilities as agencies and media teams prepare for increased competition across the US advertising market ahead of the 2026 midterm elections. The expanded capabilities are designed to give [...]
Yahoo DSP Launches In-Flight Outcomes in Europe
Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge [...]
Azerion’s Hawk DSP Appoints Yahoo’s James Fenn as Enterprise Business Director
Hawk (an Azerion company) has appointed James Fenn as enterprise business director; the expansion of its senior UK team is in response to increased demand as advertisers scale their investment in programmatic omnichannel. Fenn joins from Yahoo, where he led the client direct team and [...]
Screencore Expands Premium CTV Supply Access Ahead of the 2026 US Midterm Advertising Surge
Screencore, a global programmatic advertising technology company, today (1st September, 2026) announced the expansion of its premium connected TV (CTV) supply access in the US, strengthening its offering for agencies and media buyers as the 2026 midterm election cycle drives [...]
Locala Introduces Adaptive Advertising, Setting the Foundation for Its Next Phase of Growth
Locala, today (1st September, 2026) announced the global launch of Adaptive Advertising, a new framework designed to connect changing market realities with media strategy and execution. The approach builds on Locala’s expertise in understanding how brands perform differently across markets, combining [...]
Silverpush Partners with Happydemics to Measure Contextual Advertising Against Brand Performance
Silverpush, the contextual intelligence company, has announced a new partnership with independent brand lift measurement platform Happydemics to prove the effectiveness of contextual advertising campaigns on brand growth. Silverpush uses AI to understand video content across YouTube, social, CTV, and OLV channels to [...]
USA TODAY FAST Channel to Stream Fox First Run’s "Battleground Midterms" with S.E. Cupp & Bill Anderson
USA TODAY FAST Channel, programmed and operated by VideoElephant FAST Managed Services, streamed Fox First Run’s Battleground Midterms with S.E. Cupp and Bill Anderson on Monday, August 31. USA TODAY’s FAST channel was the only non-Fox-related channel to carry the [...]
Gamers are Turning In-Game Finds Into Real-World Buys, Captify UK Data Reveals
New Captify (part of Verve) data shows gaming in the UK is becoming a powerful commerce and brand discovery channel, with highly engaged gamers turning in-game experiences and items, like fashion and vehicles, into real-world searches and purchases. While major releases [...]
Thrad Backs RUN/HACK, Europe's First Running Hackathon, Alongside ElevenLabs, O2 & Wispr Flow
Thrad, the advertising platform for AI conversations, has announced its sponsorship of RUN/HACK, Europe's first running hackathon, taking place in London on Saturday 29 August. Presented by TAG and organised by Zizou Brahmi, Tijs Nieuwboer, Siena Kinsale, Luke Balabanovic, Rachel Macnaghten [...]
Follow ExchangeWire