PressBox Articles

• Adform Becomes the First Global Demand Side Platform to Join UN’s Science Based Targets Initiative

  3 months ago News

  

  Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [...]

• Consumer Goods & Retail Expert Jean Louis Delamarre Joins Zeotap as Senior Advisor & Shareholder

  3 months ago News

  

  Zeotap, the enterprise customer data solutions provider, is proud to announce a significant addition to its panel of strategic advisors and shareholders. Jean Louis Delamarre, an acclaimed leader in the world of retail and brand building, joins Zeotap to lend [...]

• Clinch's Flight Control Extends Advertising Reach & Personalisation Across Audio Channels

  3 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning workflow automation and omnichannel creative personalisation capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple [...]

• Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

  3 months ago News

  

  Teads, the global media platform, has announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart TV OS. Now [...]

• Seedtag Appoints Kartal Goksel as Chief Technology Officer

  3 months ago News

  

  Seedtag, the leading global contextual advertising company, announced today (February 7th, 2024)  the appointment of Kartal Goksel as the company's chief technology officer (CTO). Goksel brings over two decades of expertise in the ad tech industry to Seedtag, where he [...]

• Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform

  3 months ago News

  

  Blis, the integrated planning, buying, and measurement platform, today (February 7th, 2024) announced a new partnership with Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, to expand the global digital out-of-home (DOOH) premium inventory in the Blis [...]

• OpenX Team Up with Givsly to Automatically Donate 5% of Gross Media Spend to Nonprofits of the Buyer’s Choice

  3 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (February 6th, 2024) announced the launch of Impact PMPs turnkey deals, that integrate donations to nonprofits at no additional cost to the brand. Powered by Givsly, the leading [...]

• Dentsu Partners with The GoodNet to Launch Ethical Media Index

  3 months ago News

  

  Dentsu has partnered with The GoodNet – the ethical intelligence company – to launch a new Ethical Media Index (EMI) in the UK, enabling brands to plan and measure the ethical performance of their digital campaigns. Dentsu research has found that [...]

• IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta

  3 months ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels. IAS’s new post-bid Brand [...]

• Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers

  3 months ago News

  

  In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that [...]