PressBox News

• EscalaX Drives the Growth of Its SSP & Strengthens Its Team

  3 months ago News

  

  At a time when the multichannel programmatic industry demands more efficient, transparent, and market-oriented technology, EscalaX continues to move forward with its objectives, focusing on technological innovation and team growth. The company, specialised in ad tech solutions and multichannel programmatic, [...]

• Spyrosoft AdTech Launches Its AI Media Planner Solution 

  3 months ago News

  

  Spyrosoft AdTech, a software development company specialising in advertising and marketing software, announces the official launch of its AI Media Planner to help companies eliminate manual processes and automate the most time-consuming aspects of campaign planning, setup, and execution.  The AI [...]

• Overwolf Ads & OpenX Prove Gaming Can Deliver CTV-Level Video Performance at Scale

  3 months ago News

  

  Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world's biggest titles, announced the results of its partnership with OpenX, demonstrating that premium gaming environments can deliver CTV-level video performance at [...]

• UK Ranks Third Globally for World Cup Readership as Fans Flock to Tournament Coverage

  3 months ago News

  

  New analysis from Taboola, a global leader in delivering performance at scale for advertisers, has revealed that British football fans are the third most engaged audience globally ahead of this year’s World Cup. With England and Scotland having qualified for this [...]

• Bedrock & Advertible Close the Agentic Loop from Decisioning to Creative

  3 months ago News

  

  Media buying ecosystem Bedrock Platform has partnered with Advertible, a creative infrastructure company, to create a closed agentic ad loop from decisioning to impression. With the introduction of the Creative Agent, powered by Advertible and orchestrated by Bedrock’s Pathfinder, agencies and brands can turn [...]

• Advertising & Technology Leader Steve Simpson Joins Board of Advisors at DAIVID

  3 months ago News

  

  DAIVID, the leading creative intelligence platform helping brands measure and optimise the effectiveness of their advertising at scale, today (11th June, 2026) announced that advertising and technology leader Steve Simpson has joined its board of advisors. Industry veteran Simpson will work [...]

• Azerion Achieves PRIVO COPPA Certification for its Kids Marketplace

  3 months ago News

  

  Azerion, one of Europe's leading digital advertising and entertainment media platforms, today (10th June, 2026) announced that its Kids Marketplace has achieved COPPA certification through PRIVO a globally recognised FTC approved COPPA Safe Harbour certification authority, providing independent third-party validation [...]

• Mobupps & ID Finance Expand Strategic Partnership

  3 months ago News

  

  Mobupps, a global leading ad tech company, is pleased to announce the expansion of its strategic partnership with ID Finance, one of Spain’s leading fintechs in alternative lending. The initial collaboration began in 2025, when Mobupps started powering ID Finance’s [...]

• Assertive Yield Promotes Daniel Pedersen to Lead US Sales

  3 months ago News

  

  Assertive Yield announced the promotion of Daniel Pedersen to lead the sales organisation in North America. In this new role, Daniel will oversee the company’s US commercial operations, bringing all American revenue teams under his direction, and drive publisher adoption [...]

• Ogury Launches SONA, an Agentic Solution to Improve Consistency Between Audience Planning & Campaign Execution

  3 months ago News

  

  Ogury, the global ad tech company powered by Persona Intelligence, today (9th June, 2026) announced the launch of SONA, its agentic solution designed to address the persistent gap between audience planning and campaign execution. While many platforms focus on optimising [...]