PressBox News

• impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

  3 months ago News

  

  impact.com, the world’s leading commerce partnership marketing platform, today (21st April, 2026) announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage [...]

• Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

  3 months ago News

  

  Axis, a multi-product ad tech company building high-performance programmatic infrastructure for publishers and advertisers, announced it has been granted Google Authorised Buyer status (Buyer ID: 8045927652). The accreditation gives Axis and its partners direct access to Google's Ad Exchange (AdX), [...]

• British Holidaymakers Favour Short-Haul Destinations for Summer ‘26

  3 months ago News

  

  Brits are likely to favour short-haul holidays this summer, as inflation and the rising cost of fuel drive up the cost of longer-haul air fares – according to readership data from Taboola. Data collected from Taboola’s national network of publishers shows [...]

• Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes 

  3 months ago News

  

  Lumen Research, the global attention technology company, has partnered with Cint, the global technology company behind continuous research and measurement, to offer advertisers and agencies actionable insights into the impact of attention metrics on upper-funnel brand outcomes. By using proprietary real-world [...]

• Adzymic Makes Key Appointment to Drive Growth in North Asia

  3 months ago News

  

  Adzymic, a Singapore-headquartered ad tech company, has appointed industry veteran Sally Ng as its new regional lead for the North Asia region. Based in Hong Kong, Sally will spearhead commercial growth and market development across Hong Kong, Taiwan, and the [...]

• Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety

  3 months ago News

  

  AppHarbr, the in-app ad quality and safety platform developed by GeoEdge, and Wizz App, the Gen Z social discovery app, today (16th April, 2026) shared the results of their first full year working together. AppHarbr’s independent ad security technology marks [...]

• Shinka Achieves SOC 2 Type II Certification

  3 months ago News

  

  Shinka, an ad tech platform for CTV and DOOH mediation, announced it has achieved SOC 2 Type II certification, after completing its SOC 2 Type I audit, signalling an accelerated approach to security and compliance as the company scales globally. The SOC 2 [...]

• AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results

  3 months ago News

  

  AdPlayer.Pro, a global provider of innovative SaaS video advertising technology, has released its Q1 2026 results, highlighting newly introduced features in its flagship ad-enabled video player, as well as upcoming product updates.  According to the announcement, one of the most notable [...]

• Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

  3 months ago News

  

  Digital out-of-home (DOOH) advertising spend is growing, but further investment is limited by uncertainty around measurement and attribution. Meanwhile, the dominance of familiar, upper funnel metrics is limiting the channel’s potential. These are the key findings of ‘The State of UK [...]

• StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

  3 months ago News

  

  StackAdapt, the leading AI advertising and orchestration platform, announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a centralised planning hub, a [...]