Adform, the integrated advertising platform built for the agentic age, announced that it has been selected as one of Globo’s full-stack programmatic media partners to support advertisers and agencies across Brazil.

The partnership is enabled through GAMA DSP, providing access to Adform’s integrated ecosystem, including its DSP, SSP, ad server, DMP, and ID Fusion identity graph. This allows for more precise, outcome-driven media buying across Desktop, CTV, and DOOH inventory. The integration has been designed to strengthen the existing advantages of Globo’s platform, combining the company’s first-party data from more than 140 million Globo IDs with premium inventory and brand-safe environments, now supported by a more robust and flexible technology layer.

"As we move our clients into a new phase of our programmatic media operation, we needed a partner with the global scale and product depth to match the ambition of the Brazilian market," said Renata Fernandes, director of digital advertising products at Globo. "Adform’s technology provides our team and our advertisers with targeting precision, advanced measurement capabilities, and a solid operational foundation that will support our growth and evolution in the years ahead."

For Adform, the agreement represents a significant expansion of its presence in Latin America’s programmatic ecosystem, one of the fastest-growing markets in the world.

"With GAMA DSP, Globo occupies a unique position at the intersection of premium media data and strong advertiser demand in Brazil, exactly the type of partner we built our platform for," said John Piccone, regional vice president, Americas at Adform. "We are excited to be part of this new stage in the platform’s evolution and to bring our solutions to one of the most important media companies in Latin America."

The rollout will provide Globo’s advertisers with access to Adform’s tools for campaign execution, audience activation, and cross-channel reporting. Additional API integrations and new reporting capabilities are also planned throughout the second half of 2026.