IAB Europe has announced today (7th October, 2026), that Moloco has become the first Ad Tech company to successfully achieve certification under its Retail Media Certification Programme, marking a significant expansion of the initiative beyond retailers and Retail Media Networks.

Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced a new report, The Data Advantage, highlighting significant shifts and challenges that today’s advertisers face when running campaigns.

DAIVID, the creative and media intelligence engine, today (6th October, 2026) launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads based on how the surrounding content makes [...]

Experian, the global data and technology company, today (30th September, 2026) announces the expansion of its capabilities within Snowflake, the AI Data Cloud company, with the launch of two new Snowflake Native Apps. The services will empower organisations to improve [...]

ArcSpan, the AI-powered audience monetisation platform built for premium publishers, today ( 21st September, 2026) announced a native integration with First-id, a persistent, deterministic identity solution adopted by more than 35,000 media and advertiser sites in 101 countries. Publishers using [...]

Columnist Paul Evans looks at why the battle for transparency in ad tech is always going to be an uphill struggle…

DoubleVerify, the leading software platform to verify media quality, optimise advertising performance, and prove campaign outcomes, announced Ask Neura, a new conversational AI experience built directly into DV Pinnacle®, enabling advertisers and agencies to interact with DV data and insights [...]

IAB Europe has today (17th September, 2026 ) opened two new Commerce Media measurement standards documents for public comment. The documents advance that work by bringing greater consistency and transparency to measurement across in-store Retail Media and the growing Travel [...]

Today (17th September, 2026), Concord announced new capabilities designed to help brands make every media campaign smarter, more consistent, and easier to control.  Brands already know how their media should be bought: budgets, naming, targeting, brand safety, approvals, and reporting. The [...]

Shirley Marschall took a road trip around Europe, and the experience got her thinking about ad tech tolls...