In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Verizon shed themselves of their media division, including former heavyweights AOL and Yahoo; Juniper Research report that digital commerce spend will exceed USD $11.6tn this year; and Zynga enter a definitive deal to acquire Chartboost. Verizon sell media division for USD $5bn Verizon will sell off their media division, which includes former internet titans AOL and Yahoo, to private equity firm Apollo Global [...]

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In today’s ExchangeWire news digest: a report from Juniper Research finds that digital commerce spend will exceed USD $11.6tn in 2021; Essence launch Essence Impact to help non-profits use digital advertising to support their work; and Havas Media Group set up Meaningful Marketplaces to level the investment playing field for content creators.   Digital commerce spend to breach $11.6tn in 2021 Spending on digital commerce will grow from USD $10.5tn (£7.6tn) to exceed USD $11.6tn (£8.3tn) by 2021, finds a new study from [...]

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In today’s ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid a surge in global viewership.   Verizon sell media division for USD $5bn Verizon will sell off their media division, which includes former internet titans AOL and Yahoo, to private equity firm Apollo Global Management. The deal, worth USD $5bn (£3.6bn), will see [...]

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In today’s news digest: Irish broadcast giant RTÉ launch two new research tools for advertisers; Canada-based design and experience agency Jam3 have entered a conditional deal to merge with S4 Capital’s MediaMonks; and Bloomberg Quicktake has seen viewer numbers thrive after expanding to OTT.   RTÉ launch new research tools to enhance campaign delivery RTÉ (Raidió Teilifís Éireann), the largest media outlet in the Republic of Ireland, have created two new research tools to help advertisers deliver more effective campaigns. The “A Single [...]

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In today’s ExchangeWire news digest: DoubleVerify identifies a new CTV ad fraud scheme dubbed “SneakyTerra”; Adwanted Group partners with Mediatel to acquire the shares of the company’s retired stakeholders; and TikTok parent-company ByteDance pays USD $92m to settle a class action lawsuit in the US.   “SneakyTerra” CTV ad fraud scheme uncovered An ad fraud scheme that is estimated to have cost advertisers USD $5m (£3.6m) per month has been discovered by authentication firm DoubleVerify. Dubbed “SneakyTerra”, the operation is the second CTV [...]

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In today’s ExchangeWire news digest: the Australian senate advances the News Media Bargaining Code to a vote; Disney’s DTC unit sees revenues soar as Disney+ nears 95 million global subscribers; and reports surface that Facebook are developing a Clubhouse competitor.   Australian senate concludes Bargaining Code should become law The Australian senate’s economics committee has concluded that the News Media Bargaining Code should be passed into law, “despite the concerns raised” against it. The ruling, announced in a report released earlier today, means [...]

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In today’s ExchangeWire news digest: the FCC brings its case for a relaxation of media ownership rules to the Supreme Court; Gannett announces it aims to acquire 10 million* paid digital subscribers by 2026; and Facebook reveals it will cease investment in Australia in response to the News Media Bargaining Code.   FCC case for looser media ownership goes to Supreme Court The Federal Communications Commission (FCC) has presented its latest case for the relaxation of media ownership rules to the Supreme Court. [...]

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In today’s ExchangeWire news digest: the US Office of Trade Representative voices opposition to Australia’s News Media Bargaining Code; Netflix reports out-performing subscriber and revenue forecasts for Q4 2020; and ad-supported media sees engagement decline in the US and beyond.   US objects to Australia’s News Media Bargaining Code The Office of the US Trade Representative has voiced opposition to a draft bill in Australia that will force big digital platforms to pay for news content. Australia’s parliament is currently reviewing a draft [...]

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In a year that has truly emphasised the value of a budget, finding media that is worth spending on has never been more imperative. With buyers forced to scrutinise their strategies and to recognise the value (or lack thereof) of each element, the pressure to streamline and optimise the supply path has been firmly raised. In this exclusive article, Seun Odeneye (pictured below), managing director of Matterkind UK & Ireland, writes about this heightened concern, and offers his advice on [...]

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In today’s ExchangeWire news digest: BuzzFeed agrees to buy HuffPost as part of its deal with Verizon Media; Marketers for an Open Web calls on the CMA to delay Google’s implementation of its Privacy Sandbox; and Publicis Groupe’s Marcel Sydney is absorbed into Saatchi & Saatchi Australia.   BuzzFeed buys HuffPost Online publisher BuzzFeed has reached a deal to acquire HuffPost. The agreement, which was announced last Thursday (19th November), forms part of a larger deal in which saw BuzzFeed join forces with [...]

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