PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe
Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This [...]
DoubleVerify Expands DV Authentic AdVantage to Meta & TikTok
DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced the expansion of DV Authentic AdVantage™ to Meta and TikTok. The solution combines pre-bid media quality protection, AI-powered campaign optimisation and independent [...]














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