In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021 judge, discusses data privacy from the strategic marketing standpoint. “The rain came down, the floods came, and the winds blew, and beat on that house; and it didn’t fall, for it was founded on the rock. Everyone who hears these words of mine, and doesn’t do them will be like a foolish man, who built his house on the sand.” – [...]

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In today’s daily news digest from ExchangeWire: Group Black launches with USD$75m (£54m) backing; Amazon demanding warrants from partners; and Retina raises USD$8m (£5.8m). Group Black launches with USD$75m (£54m) backing Group Black Inc., a collective of media companies with the shared goal of advancing opportunity and investment for Black ownership within the global media industry, has launched with USD$75m in backing from WPP’s GroupM unit. The collective will utilise a two-pronged approach when advocating for increased Black ownership within the ecosystem: [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: AT&T are reportedly planning to build a ‘super SVOD’ by combining WarnerMedia with Discovery; Amazon are rumoured to be in talks to acquire MGM; fashion start-up Lyst raise $85m in the run-up to a planned IPO; and TF1 and M6 propose a merger.   AT&T to build $150bn streaming service with Discovery AT&T are close to reaching a deal to create a streaming titan [...]

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In today’s ExchangeWire news digest: fashion start-up Lyst raise $85m in the run-up to a planned IPO; the US edition of Marie Claire magazine is acquired by media platform Future; and VideoAmp secure $75m in funding from Capital IP.   Lyst raise USD $85m in run-up to IPO UK fashion start-up Lyst have raised USD $85m (£60) in a ‘pre-IPO’ funding round. The sizeable investment follows a spate of growth for the ecommerce marketplace, who have expanded their catalogue to 8 million products [...]

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In today’s ExchangeWire news digest: Amazon are rumoured to be in talks to acquire MGM; a new draft online safety bill is introduced in the UK, giving Ofcom the power to fine social media platforms for failing to protect their users; and BuzzFeed may go public via a SPAC merger that will see them acquire Complex Networks.   Amazon in talks over MGM purchase Amazon are reportedly in discussion to acquire Hollywood film and TV production company Metro-Goldwyn-Mayer Studios (MGM). The purchase would [...]

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In today’s ExchangeWire news digest: AT&T are reportedly planning to build a ‘super SVOD’ by combining WarnerMedia with Discovery; the Australian government promise AUD $4.2m to ACMA to help them enforce the News Media Bargaining Code; and the government of Japan plan to impose new rules to make anti-fraud measures compulsory for tech companies.   AT&T to build $150bn streaming service with Discovery AT&T are close to reaching a deal to create a streaming titan worth USD $150bn (£106.3bn). The new offering will [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Gray Television acquire 17 of Meredith’s TV stations; Twitter acquire Scrolls as part of their move into newsletters; IPG Mediabrands partner with Vice Media Group; and TikTok begin trialling an in-app ecommerce tool.   Gray Television acquire Meredith TV stations Gray Television have inked a deal to buy 17 of Meredith Corporation’s TV stations for USD $2.7bn (£1.9bn). The move will increase Atlanta, Georgia-based Gray’s [...]

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In today’s ExchangeWire news digest: IPG Mediabrands Content Studio form a new global partnership with Vice Media Group; Instagram reveal plans for a new suite of tools to help influencers monetise their content; and Comscore experience higher loss and minimal revenue gains in Q1.   IPG Mediabrands Content Studio form partnership with Vice Media Group Interpublic Group’s (IPG) recently formed Mediabrands Content Studio have forged a global partnership with Vice Media Group. The deal will give Mediabrands’ agencies and clients across the world [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Verizon shed themselves of their media division, including former heavyweights AOL and Yahoo; Juniper Research report that digital commerce spend will exceed USD $11.6tn this year; and Zynga enter a definitive deal to acquire Chartboost. Verizon sell media division for USD $5bn Verizon will sell off their media division, which includes former internet titans AOL and Yahoo, to private equity firm Apollo Global [...]

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In today’s ExchangeWire news digest: a report from Juniper Research finds that digital commerce spend will exceed USD $11.6tn in 2021; Essence launch Essence Impact to help non-profits use digital advertising to support their work; and Havas Media Group set up Meaningful Marketplaces to level the investment playing field for content creators.   Digital commerce spend to breach $11.6tn in 2021 Spending on digital commerce will grow from USD $10.5tn (£7.6tn) to exceed USD $11.6tn (£8.3tn) by 2021, finds a new study from [...]

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