Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge [...]

Locala, today (1st September, 2026) announced the global launch of Adaptive Advertising, a new framework designed to connect changing market realities with media strategy and execution. The approach builds on Locala’s expertise in understanding how brands perform differently across markets, combining [...]

ADvendio, the agentic advertising commerce infrastructure, is delighted to announce our recent partnership with Petrol Advertising.  Petrol Advertising is a prominent, full-service creative marketing agency based in Burbank, California. Founded in 2003, the company operates primarily within the gaming, tech, sports, [...]

AudioStack, the agentic audio production platform for media and advertising, announced Gradium has been added to its roster of voice providers. The addition reflects AudioStack's ongoing investment in providing the largest and most complementary selection of voices, languages, and accents, [...]

AudioStack, the agentic audio production platform for media and advertising, today (11th August, 2026) announced it has become a member of the Agentic Advertising Organisation (AAO), extending its support across the industry efforts shaping agentic advertising.  "Joining the AAO is a [...]

Nexxen, the advertising technology platform powered by unique data and media, announced executive appointments to lead the company's next phase of growth, with Chance Johnson appointed president, Kara Puccinelli chief commercial officer and Kenneth Suh chief business officer. Johnson and [...]

In his first column for ExchangeWire, Mimmo Palmieri of MIMMS looks at why the Tour de France shows that a lot of good can come from an uphill struggle…

Clinch, the operating system for autonomous advertising, today (6th August, 2026) announced that co-founder and CEO Oz Etzioni has been named "MarTech Company CEO of the Year" in the 2026 MarTech Breakthrough Awards. The annual programme recognises leading companies and [...]

Michaela Rairata, Client Growth Director, Nano Interactive, looks at the importance of intent-driven planning… Every media planner has hit the same wall.  A brief calls for "premium EV buyers", and the keyword-based system dutifully returns pages containing the word "electric". What it [...]

Experian and AUDIENCES today (30th July, 2026) announce a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem.  Experian is uniquely combining its consumer insight, [...]