DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This [...]

This week, industry players faced mounting legal pressure, sweeping job cuts, and major leadership shifts, signalling a period of deep structural change across the industry. In today’s MadTech Daily, we cover WBD shareholders approving Paramount–Skydance deal , WPP Consolidates Commerce [...]

Charlotte Mceleny chats to Omnicom Media Singapore’s Chloe Neo and Daniel Henriksen about their new growth model and the agency landscape…

In her first feature for ExchangeWire, our new columnist Jess Treasure, head of strategy at Bountiful Cow, looks at how most media plans are shaped by what measurement makes easiest, and why advantage lies in what others overlook…

DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, announced the expansion of DV AI Verification™ to include DV’s AI SlopStopper™ for social. The new industry-leading offering is designed to help advertisers navigate [...]

Seedtag, the global Neuro-Contextual advertising company, today (22nd April, 2026) announced the launch of NeuroX, Seedtag’s Neuro-Contextual Exchange, representing a move toward the new foundation for media planning and activation that enables unseen levels of scale and precision. NeuroX was built [...]

In today’s Digest, we cover Netflix’s plan to refocus on ads and content after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm

This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...]

Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making.

Nexxen, the advertising technology platform powered by unique data and media, today (9th April, 2026) launched a new predictions report on UK viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present, and [...]