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  • Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation

    goTom, a leading provider of specialised CRM and order management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance [...]

  • Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

    Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [...]

  • Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation

    Onetag, the AI-powered smart curation platform for high media quality and better performance, today (September 17th, 2024) announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s AU [...]

  • Haleon Selects PubMatic as Supply Optimisation Partner

    PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 16th, 2024) announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon.   PubMatic has been selected by Haleon [...]

  • Teads Elevates Travel Performance Advertising with Teads Conversions

    Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [...]

  • Carwow Partners with Adform to Transform its Digital Marketing & Expand Retail Media Offering

    Adform, the most powerful and safe media buying platform, today (September 11th, 2024) announces its new partnership with Carwow, Europe’s biggest online car changing marketplace, at a significant time of expansion for the business. Adform’s full suite of services will [...]

  • Teads’ Research Finds - 42% of UK Consumers are Looking Forward to a Better Christmas

    A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a better Christmas in 2024, as over four out of 10 people in the UK say they expect Christmas to be [...]

  • Greenbids Announces Michael Hanbury-Williams as New UK MD

    Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK managing director. Hanbury-Williams will lead Greenbids’ expansion into the UK, establishing the company as a leader in delivering better media quality by enhancing [...]

  • Audigent & Onetag Redefining Programmatic

    Leading data activation, curation, and identity platform Audigent, today (September 5th, 2024) announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities.  By integrating Onetag’s Smart Curation technology into its own [...]

  • From Rumour to Reality: Oasis Tour News Dominates Reader Interest

    There have been whispers about a reconciliation for some time, but the official announcement of an Oasis reunion tour last Tuesday saw a huge surge in interest among the British public. Readership trend data from Taboola reveals that Oasis was [...]