Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control
Adelaide, the leader in attention-based media quality measurement, announces Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance. Launch partners include Adlook, Adobe Advertising, Captify, Emodo, Illuma, InMobi, Kargo, Magnite, [...]
Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP
Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its media agency, Publicis, demonstrating the positive effects of high-attention placements on full-funnel business outcomes. This project will be presented at Adelaide’s [...]
Breakthrough Media Product for Brands: Data-Driven and Built for Purpose
EssenceMediacom's Aarti Bharadwaj, SVP, product integration, APAC, and Chinmay Kelkar, head of transformation & regional client business director, APAC, on mastering the intricate balance between efficiency and innovation within the realm of advertising and media strategy. Data-driven decision-making is perhaps the [...]
Six Nations Rugby & SmartFrame Agree Photography & Image-Streaming Partnership
SmartFrame Technologies, a leading UK-based tech provider that is redefining the digital image standard, has today (February 1st, 2024) announced a new partnership with Six Nations Rugby, the organisation responsible for several major international rugby competitions, including the Guinness Men’s [...]
Picnic Launches Inventory Intelligence Tool to Drive a More User-Friendly Ad-Funded Web
Leading user-first media platform Picnic today (January 22nd, 2024) announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage's suitability for effective ad delivery. Initial tests have demonstrated that PIQ-passing domains achieve 88%* [...]
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