PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe
Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This [...]
DoubleVerify Expands DV Authentic AdVantage to Meta & TikTok
DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced the expansion of DV Authentic AdVantage™ to Meta and TikTok. The solution combines pre-bid media quality protection, AI-powered campaign optimisation and independent [...]
Onetag Dynamo Delivers 25% Lower CPA with Zero Tech Fee by Optimising Outcomes Before the Bid
Onetag, the next-generation Value Exchange, curation platform, and creative intelligence company, today (15th June,2026) announces the launch of Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and [...]













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