Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation
Onetag, the AI-powered smart curation platform for high media quality and better performance, today (September 17th, 2024) announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s AU [...]
Haleon Selects PubMatic as Supply Optimisation Partner
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 16th, 2024) announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon. PubMatic has been selected by Haleon [...]
Teads Elevates Travel Performance Advertising with Teads Conversions
Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [...]
Greenbids Announces Michael Hanbury-Williams as New UK MD
Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK managing director. Hanbury-Williams will lead Greenbids’ expansion into the UK, establishing the company as a leader in delivering better media quality by enhancing [...]
Audigent & Onetag Redefining Programmatic
Leading data activation, curation, and identity platform Audigent, today (September 5th, 2024) announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By integrating Onetag’s Smart Curation technology into its own [...]
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