Picnic Launches Inventory Intelligence Tool to Drive a More User-Friendly Ad-Funded Web
Leading user-first media platform Picnic today (January 22nd, 2024) announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage's suitability for effective ad delivery. Initial tests have demonstrated that PIQ-passing domains achieve 88%* [...]
Amplified Intelligence Releases New Channel & Format-Level Attention Benchmarks
Amplified Intelligence, the most trusted source for accurate attention measurement, has announced the launch of new ad platform and format benchmarks in its market-leading media planning tool, attentionPLAN®; giving brands and agencies a stronger base for building effective advertising campaigns. The benchmarks [...]
Follow ExchangeWire