Adelaide, the leader in attention-based media quality measurement and activation, welcomed The Guardian to its AU Ecosystem following an audit of the publisher’s inventory using Adelaide’s AU metric. The audit found that the Guardian’s placements perform above market benchmarks, supporting [...]

Spyrosoft AdTech, a software development company specialising in advertising and marketing software, announces the official launch of its AI Media Planner to help companies eliminate manual processes and automate the most time-consuming aspects of campaign planning, setup, and execution.  The AI [...]

In today’s MadTech Daily, we look at MENA becoming the fastest-growing advertising market, Whalar joining Accenture in an acquisition deal, and VCCP unveiling a new retail media offering alongside an ECD appointment.

ADvendio, a leading revenue OS for agentic advertising announced today (8th June, 2026) the launch of a new category of agentic AI that marks the first time publishers, broadcasters, and retail media networks will have access to agents that are [...]

This week, AI investment surged, regulators tightened their grip on tech platforms, and advertising giants doubled down on data-driven growth strategies. In today’s MadTech Daily, we cover the SPUR Coalition welcoming 30 new members at the World News Media Congress, [...]

What links a disappointingly dull watermelon and the ad tech ecosystem? Only Shirley Marschall could bring you the answer...

Former Croud and Precis director Matt Chinn has joined Fifty, the audience intelligence and media solutions partner, today (1st June, 2026) as its new growth and partnerships director.

Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner…

Azerion, a leading European digital advertising platform, today (28th May, 2026) announces the direct integration of the Spotify Ad Exchange into Hawk DSP,  expanding its premium supply offering and giving advertisers seamless access to the world’s most popular audio streaming [...]

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America.  The partnership delivers access to [...]