Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising Stack
by on 21st Feb 2024 in News
Reworld Media, France's leading thematic media platform, and Pubstack, a specialist in Ad Management, announce the signing of an extended partnership agreement over a period of two years. Pubstack's no-code Ad Management platform is optimising the group's advertising stack and integrating its premium sites, while a recent study conducted by Pubstack already positions the group's media sites at the forefront of market performance.
An Ad Management solution that boosts premium site performance: This new strategic partnership demonstrates the promising initial results obtained after the integration of Pubstack's "no-code Ad Management" platform a few months ago on a pilot sample of the group's media sites. The utilisation of its innovative features has generated a remarkable increase of +20% in programmatic revenues for Marmiton and Aufeminin sites! Improvements are notable in features such as A/B testing, multi-stack management, ad refresh, lazy loading, and many more. According to the terms of the partnership, Pubstack's Ad Management solution will be deployed on 7 premium sites of Reworld Media; its integration is currently underway on Grazia and Les Numériques sites.
Top performance of the group's media sites across all KPIs: According to a recent analysis study conducted by Pubstack on its entire network, Reworld Media's site statistics stand out with:
- Market outperformance on open desktop and mobile CPMs across all platforms and browsers (cookie or cookieless universe)
- Benchmark-beating results in site engagement:
- Pages viewed per session = 3.8 vs 2.2
- Impressions per session = 3.1 vs 1.2
- Benchmark-beating results in viewability: 72% vs 70% on desktop and 63% vs 62% on mobile
Pubstack's Ad Management solution enhances Reworld Media's ability to maximise advertising campaign performance and will enable it to further advance its monetisation goals.
Gregoire Gaffié, monetisation & audience director at Reworld Media, states: "We are delighted to take a step forward with our long-standing partner Pubstack, with the integration of their Ad Management solution on a portion of our media. We are transitioning from a study and analysis technology to an action technology that allows us to react faster and better control our advertising inventory for revenue and performance optimisation for our clients. Using the tool allows us to establish a virtuous circle at all levels of the value chain."
Loïc Sfiligoi, CEO of Pubstack, expresses his satisfaction: "We are honoured to strengthen our partnership with Reworld Media, a major player in the French media industry. The trust shown by this two-year partnership reflects the effectiveness of our Ad Management solution and its positive impact on Reworld Media's site monetisation. Thanks to the entire team for the trust!"
This strategic partnership underscores the shared commitment to excellence and innovation in the field of digital advertising, propelling this collaboration to new heights of success.
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