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PubMatic Partners with Proximic Giving Media Buyers Scalable ID-Less Targeting Solutions
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Proximic by Comscore, a division of Comscore and leading provider of addressable programmatic targeting, today (March 23rd, 2023) announced the integration of Proximic by Comscore’s predictive [...]
Yieldbird is Now Entering the UK Market
We are excited to announce that Yieldbird, the company known for its success in boosting publishers' revenue through innovative programmatic advertising solutions, is now entering the UK market. With a solid reputation built from working with industry leaders such as [...]
Piwik PRO a Leading Vendor of Privacy-Friendly Analytics Passes USD$11m (£8.9m) ARR Introduces New CEO & Strategy
The CEO and founder, Maciej Zawadziński is moving to an advisory position while current COO Piotr Korzeniowski is taking over the company's reins. With the change in management, the company will introduce a revamped product strategy that pushes Piwik PRO [...]
ShowHeroes Group Unveils Hat Trick of Ad Attention Products for a “New Era of Transparency and Reach”
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, today announces a partnership with two market-leading attention science brands as part of its wider mission to prioritize the metric in a new era of transparent user [...]
Adform Signals Accelerated Global Growth with New Leadership Hires
Adform, the global programmatic advertising platform, announces two new hires to its senior leadership team: Annabelle Dudman joining as SVP commercial excellence, and Paul Confrey as VP global agency partnerships. Annabelle Dudman joins Adform from Sony PlayStation, where she spearheaded the [...]
impact.com Appoints New Chief People Officer to Lead People Growth & Excellence
impact.com, the world’s leading partnership management platform, announces the appointment of Michelle Denman as chief people officer (CPO). Denman brings more than three decades of experience in human resources, people development, talent acquisition, and organisational development. As CPO, she will lead [...]
Equativ Renews Partnership with Seedtag & the Extension of Their Contextual AI Solution
Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual [...]
Equativ annonce le renouvellement de son partenariat stratégique avec Seedtag et l'extension de leur solution d'IA contextuelle à l'offre de curation d'Equativ.
Equativ, la plateforme publicitaire indépendante, et Seedtag, le leader de la publicité contextuelle, annoncent aujourd'hui l'extension de leur partenariat stratégique global à l'offre de curation d'Equativ. Seedtag a choisi la plateforme de curation d'Equativ pour enrichir sa solution de ciblage [...]
Calzedonia Invests in AI Technology from Scibids & Dentsu to Optimise the Performance & Results of its Media Buying Efforts
Scibids, a leading technology player in the development of AI solutions, has collaborated with Dentsu and Calzedonia Group to increase the ROI of the Italian fashion group. Starting in 2021, Calzedonia Group decided to rely on the expertise of Scibids and [...]
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