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Silverbullet Announcement of Intention to Float on AIM and Proposed Placing
Silverbullet is a provider of digital transformation services and products which assist brand owners and advertisers to optimise their digital marketing investment, with a particular focus on unlocking the potential of first party data and contextual intelligence. The Company announces its intention to seek admission of its shares to trading on AIM, with admission expected to take place on 28 June 2021. The Group’s clients include global brands, such as Heineken, Dolce & Gabbana, Jägermeister and Channel 4, advertising marketplaces and [...]
TheViewPoint Teams Up with Digital Media Rights to Drive Ad Monetisation
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with DMR (Digital Media Rights), one of the world’s largest content aggregators, distributors, and channel publishers, to amplify ad monetisation of the DMR’s inventory. DMR has premium video and display inventory via partnerships with leading OTT, desktop and mobile publishers that yield over 100 million impressions per month. Additionally, the company owns and operates 7 OTT channels – AsianCrush (pan-Asian), Midnight Pulp (horror/thriller/action), YuyuTV (general entertainment), RetroCrush (classic [...]
Darren Walsh Joins InMobi as Head of Programmatic Demand for Europe
InMobi, the world’s leading independent marketing cloud, today announced Darren Walsh has joined the company as Head of Programmatic Demand, InMobi Exchange, Europe. Based in London, Darren is tasked with scaling up InMobi’s relationships with the major UK agency groups, both in their home market and across the continent. His role also includes the management of existing client-direct, managed and DSP relationships. He reports to Andrew Powell, VP & MD, EMEA. Darren brings 10 years’ experience in the advertising industry, advising brands [...]
Exclusive Deal Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden Falling
Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world’s most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling. Eden Falling is an MMO-Lite free-to-play game that will debut in a pre-alpha phase at Steam Summer Festival as a PC game. In the months following, Razor Edge Games will open early access, with a global release planned for the first half of 2022 along [...]
Adverty Launches In-Play™ and In-Menu™ Ads in Magic Finger 3D and World Hockey Manager 2021
Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences. First out is Magic Finger 3D from Lucky Kat Studios. With an amazing seamless integration of Adverty’s In-Play™ ads which include billboards as well as ads players can interact with, Magic Finger 3D also introduces Adverty’s Seamless In-Menu™ format. “This combination of In-Play™ branding and In-Menu™ performance advertising [...]
75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report
LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, today announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey revealed a sharp increase in mobile gameplay since the pandemic began – 63% of respondents reported an increase in gameplay time, more-so in countries hard hit by COVID-19 – with an estimated 75% of the net rise in mobile gaming [...]
Verizon Media Rolls Out Next-Gen Solutions for the Future of ID-Less Advertising in Southeast Asia
Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite. This first-to-market offering for advertisers and publishers is independent of advertising identifiers for audience creation, buying or measurement. The Next-Gen Solutions suite is built for the identity-less era to deliver relevant ad experiences while strengthening consumer trust. The new tools use content and other real-time data signals like weather, location and device types to power machine-learning algorithms that [...]
Zeotap launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World
New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale across Google Search, Shopping, Gmail, YouTube and Display.[2] In doing so, the new integration provides an important solution to addressability when third-party cookies deprecate at the end of this year. By becoming a Customer Match partner, Zeotap allows marketers to upload their first-party [...]
Inskin Media Makes Strategic Hires as it Furthers its Mission to Maximise Attention and Impact in Digital Campaigns
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as it continues its global expansion. Dominic Tillson returns as marketing director, having previously spent eight years at Inskin, building up the business development and insights functions. Having previously led the marketing and insights team at Inskin, Tillson moved to industry body, the IAB, in 2019 as Head of Industry Initiatives. Prior to this, he held roles at Microsoft, Orange, Bebo and BBC Worldwide. Dom’s focus [...]
Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America
Cavai, the leading conversational advertising cloud has appointed Andreas Akesson as commercial director for Spain, Portugal and Latin America, to spearhead further growth in these regions. Andreas will work out of Barcelona, having already enjoyed a highly successful partnership with Cavai as a reseller, at B4Bind. A true industry veteran, Andreas was involved in the first Spanish search engine, Olé, as well developing Autoscout24 Spain, and founded his own media agency, Active Internet Consulting SL, having helped a number of leading [...]
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