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Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise
DoubleVerify (DV), the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the release of its 2026 Global Insights Report, Scroll, Stop, and Shop: Walled Garden Trends. The report examines how social and [...]
Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising
Thrad, the leading advertising platform for AI conversations, today (15th October, 2026) announced Monetisation Fund II, a rolling programme that commits up to USD$1m (£893,000) in advertiser spend to eligible consumer AI applications and publishers through Thrad’s DSP. The fund [...]
AdXact & VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities
AdXact, AdXcelerant’s demand-side platform (DSP), today (15th October, 2026) announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to [...]
Nano Interactive Brings Intent Intelligence to Index Exchange’s Index Cloud
Nano Interactive, the signal intelligence platform, today (15th October, 2026) shared initial performance evidence from the deployment of its containerised RTB solution on Index Exchange’s Index Cloud. Nano is one of the first to run decisioning logic natively inside the [...]
C-Centric Launches Cross-Site Agentic Transfer
C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites. Until now, when consumers wanted more information about a [...]
Adelaide Launches the AU Ecosystem for Outcome Partners
Today (14th October, 2026), Adelaide announced the AU Ecosystem for Outcome Partners (AEOP), a new programme recognising survey and outcome partners whose data can be matched directly to AU, Adelaide’s omnichannel media quality metric. By setting a common standard for [...]
AutoNotion Reaches £8 Programmatic Page RPM with Opti Digital
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (14th October, 2026) announced the results of its collaboration with AutoNotion, an independent automotive publication with a broad readership. Reaching millions of monthly readers, AutoNotion wanted to increase [...]
Relevant Digital Appoints Alex Fawcett as VP, Customer Success
Relevant Digital has appointed Alex Fawcett as VP, customer success. Alex will continue to lead the company’s customer success function and join Relevant Digital’s management team, bringing the customer perspective more directly into the company’s leadership as it continues to [...]
BidSafe One & Screencore Partner to Support Privacy-Ready Ad Tech Monetisation
BidSafe One and Screencore announced a strategic partnership focused on strengthening privacy readiness across Screencore’s programmatic advertising and publisher monetisation ecosystem. The collaboration brings together Screencore’s programmatic infrastructure with BidSafe One’s specialist expertise in ad tech privacy, data protection, and regulatory [...]
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