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impact.com Partners with Lifestyle E-Commerce Platform Ellos in the Nordics
The leading partnership management platform, impact.com, has announced a partnership with Ellos in the Nordics, as its team continues to expand across Europe. Ellos is a fashion and lifestyle company within Ellos Group - the leading e-commerce group in the Nordic [...]
Digital MarketingE-CommerceEMEAFashionMarketingNordicsRetail
66% Of UK Gamers Say They Would Welcome More Advertising Into Their Games
Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022. Two-thirds of gamers in the UK say they would welcome more brands into their favourite [...]
Ogury Appoints Industry Expert Ossie Bayram as UK Country Director
Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Ossie Bayram as UK country director. In his role, Bayram aims to increase Ogury’s position as the go-to mobile ad partner for all agencies [...]
Unilever Media Chief David Porter Joins Amplified Intelligence As Strategic Advisor
Global attention measurement platform Amplified Intelligence today announced Unilever’s outgoing VP of global media David Porter is joining the company as an advisor. A leading figure within the media industry for more than 30 years, Porter will take an active role [...]
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers
Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in North America (US and Canada), UK, and EU. Powered by Zefr’s [...]
Artificial IntelligenceBrand SafetyBrand SuitabilityDisplayVideo
The Financial Times opts to partner with Brand Metrics for brand lift measurement globally
Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the Financial Times (FT), following a highly successful collaboration for several years and a [...]
Immersive in-game advertising campaign promotes Doctor Who: Worlds Apart NFT Drop
Reality Gaming Group has partnered with in-game brand advertising platform AdInMo InGamePlay to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs). Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game [...]
