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Sojern Finds 81% of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented
Sojern, the leading digital marketing platform built for travel, released the findings of a 2022 survey to discover “How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships.” The study, conducted by Benchmark Research Partners with [...]
VIOOH Announces Partnership With Leading French Media Owner DOOHYOULIKE
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE. Utilising VIOOH’s premium supply-side platform and access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more [...]
Audiencerate & Equativ Partner to Deliver Market-Leading Addressable Advertising
Audiencerate, the identity hub enabling data-driven advertising, announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory [...]
Good-Loop Appoints Former Bloom & Wild Head of Brand Marisa Thomas as its New CMO
Good-Loop – a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes – today announced Marisa Thomas, a former head of brand at Bloom & Wild, has joined as its new chief marketing officer [...]
Cedara Raises USD$2.7m (£2.2m) in Seed Funding to Decarbonise the Media Industry
Cedara, the first end-to-end carbon intelligence platform for the media industry, has raised USD$2.7m (£2.2m) in a seed funding round led by prominent angel investors from the enterprise marketing software industry with additional support from executives in private equity, publishing, [...]
Talon Announces Rebrand to Reflect its Strategic Repositioning & Global Ambitions as it Enters its 10th Year
Talon, the global independent out-of-home (OOH) media agency, today (November 30th, 2022) unveils a company rebrand as it continues its ambitious global expansion and commitment to being the global out-of-home media agency of choice. Approaching its tenth year, Talon, which works [...]
AdPushup Named in “Top Payors 2022” by OAREX
AdPushup, a leading ad revenue optimisation platform by Zelto Inc is recognised as the ‘Top Payor’ in the OAREX’s bi annual "Top Payors 2022" list. The list features programmatic demand partners who have been dependable and have a consistent track [...]
Integral Ad Science Appoints Khurrum Malik as Chief Marketing Officer
Integral Ad Science announces the appointment of Khurrum Malik as chief marketing officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. Malik is a technology marketing leader with a broad range of [...]
Adswizz Signs Exclusive Agreement with Sonos to Sell Audio Advertising on Sonos Radio
AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), [...]
ShowHeroes Group Announces its Better Media Framework, Enforcing Sustainability Standards Across its Value Chain from 2023
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, announces its new Better Media Framework for its core brand, ShowHeroes. In an industry-first move, ShowHeroes is holding the digital ecosystem accountable by committing to only working [...]
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