ExchangeWire PressBox
Articles by ExchangeWire
Vodafone Leverages GumGum’s Contextual Intelligence Platform
GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, foldable phone. As part of [...]
Total Media Solutions Announces Strategic Partnership with Content Ignite
Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients. Through this strategic collaboration, Total Media Solutions’ publisher clients will be able [...]
Foundry Renews Recommendation Partnership with Outbrain
Outbrain, a leading recommendation platform for the open web, has confirmed a multi-year renewal of its global strategic partnership with Foundry, formerly IDG Communications, the world’s leading technology publisher. Since 2014, the partnership has seen Foundry leverage Outbrain’s Solution tools across [...]
BidMind is Now Available in Latin America
BidMind, an omnichannel programmatic advertising platform, announces the expansion of the company’s array of services to the LATAM region, allowing its partners to launch programmatic ad campaigns in South and Central American countries (across mobile, web, audio, DOOH, and CTV [...]
MINT Sustains its Strong Growth with Key Hirings
MINT, one of the leading companies in the mad tech field with dynamic, innovative and sustainable offers of advertising automation, sustains its strong growth with the addition of strategic, key hirings. MINT has recently inaugurated its new offices in Paris [...]
ADvendio Supports the Media Industry in Preparation for the End of Google’s Third-Party Cookies
With the end of Google’s third-party cookies set to take place in 2023, companies are looking to digitally transform their offering and move to a first-party data revenue strategy, to protect themselves against major financial losses. As Google is the [...]
Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe
Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself [...]
France Next on the Map for Ad Tech Vendor Adnami Following New Partnerships with Ad4Good & TF1
It’s been a busy start to the year for ad tech vendor, Adnami, which today (June 28th, 2022) announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network [...]
DISQO Selected to Enhance Adelaide's Attention Metric Enabling More Efficient Advertising Outcomes
Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by Adelaide to improve its media quality measurement capabilities and help advertisers drive better outcomes. DISQO’s lift [...]
Popular Tradertalks
Latest Posts
-
The cookieless future: a new era for privacy? -
Amazon Scores Rights to Livestream European Champions League in UK; Meta Rolls Out NFTs on Facebook -
Apple & Android Phones Targeted by Italian Spyware; Ads for Disproven Cancer Care Rife on Meta Platforms -
ATS London 2022: what went down -
The Wires Global - Meet the Judges: Patrick Zinga