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Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI
Taboola, a global leader in delivering performance at scale for advertisers, today (13th May, 2026) announced new research highlighting growing advertiser adoption of AI-powered solutions and increasing interest in applying these capabilities beyond walled gardens. While agentic AI has driven strong [...]
Adform Opens Full-Stack Infrastructure for Agentic Advertising
Adform today (13th May, 2026), announced the next evolution of its integrated advertising platform, allowing clients to connect directly to Adform FLOW, including its integrated DSP, Ad Server, DMP, and ID Fusion, through the AI tools of their choice. With more than 800 [...]
OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access to Capital
OAREX, a leading provider of capital solutions to the global digital media ecosystem, and FirstPartyFinance, an arm of FirstPartyCapital, the investor and strategic partner to innovative advertising and marketing technology businesses, today (13th May, 2026) announced a strategic partnership designed [...]
Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally
DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, released its 2026 Global Insights report, Must-CTV: Streaming’s Shift From Promise to Performance. The insights are based on proprietary DV measurement data spanning billions of [...]
Ozen.fm Partners with NumberEight to Power Audience Measurement & Advanced Targeting Across Global Podcast Inventory
Ozen.fm, a global audio monetisation network and curated podcast marketplace, today (13th May, 2026) announced a strategic partnership with NumberEight, a leader in ID-less audience intelligence, to deliver more scalable and effective podcast targeting across its global ecosystem. Through this partnership, [...]
Concord Launches Skills, a New Form of Memory for its AI Media Buying Agent
Concord announces Skills, a new feature that lets the Concord agent remember how each team works. Skills are short, named memories that capture the recurring rules and decisions behind every campaign, from brand naming conventions to audience setups, reporting defaults, [...]
AdMove.ai & Azerion Launch New AI Agent Platform for Creative Agencies
Azerion and AdMove.ai, have launched a customisable AI agent platform designed to enable creative agencies of all sizes to manage complex, multi-brand campaigns. This new solution addresses agencies' need to maintain strategic and creative control while benefiting from AI automation [...]
Channel 4 Shows How Real-World Measurement Unlocks the True Impact of OOH
Channel 4 has demonstrated how out-of-home (OOH) advertising can drive measurable brand impact when evaluated using real-world exposure data, through new analysis conducted with On Device. Using On Device’s brand lift measurement approach, in collaboration with Talon, the leading independent out-of-home [...]
Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph™ Technology
GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, [...]
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