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Gamers are Turning In-Game Finds Into Real-World Buys, Captify UK Data Reveals
New Captify (part of Verve) data shows gaming in the UK is becoming a powerful commerce and brand discovery channel, with highly engaged gamers turning in-game experiences and items, like fashion and vehicles, into real-world searches and purchases. While major releases [...]
Thrad Backs RUN/HACK, Europe's First Running Hackathon, Alongside ElevenLabs, O2 & Wispr Flow
Thrad, the advertising platform for AI conversations, has announced its sponsorship of RUN/HACK, Europe's first running hackathon, taking place in London on Saturday 29 August. Presented by TAG and organised by Zizou Brahmi, Tijs Nieuwboer, Siena Kinsale, Luke Balabanovic, Rachel Macnaghten [...]
Sigma Software Joins IAB Tech Lab Board of Directors, Represented by CEO Katherine Tuluzova
Sigma Software today (27th August, 2026) announced that Katherine Tuluzova, CEO of Sigma Software, has been appointed to the Board of Directors of IAB Tech Lab, the global technical standards body for the digital advertising industry. IAB Tech Lab develops and [...]
Petrol Advertising Selects ADvendio to Centralise Media Planning & Streamline Campaign Setup
ADvendio, the agentic advertising commerce infrastructure, is delighted to announce our recent partnership with Petrol Advertising. Petrol Advertising is a prominent, full-service creative marketing agency based in Burbank, California. Founded in 2003, the company operates primarily within the gaming, tech, sports, [...]
Attekmi Expands its Programmatic Offering with Private Marketplace Deals
Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Private Marketplace Deals. PMP Deals are private "contracts" between the supply and demand sides, where traffic is sold according to predetermined conditions: bidfloor, ad formats, traffic types, etc. Being currently [...]
LADbible Group Upgrades to ArcSpan AMS in 28 Days, Increasing Average Audience Cohort Size by 30%
ArcSpan, the leading AI-powered data monetisation and audience intelligence platform for premium publishers, announced that LADbible Group has completed its migration to the Audience Monetisation System (AMS) platform in 28 days, growing average audience cohort size by 30% and, in [...]
VIOOH Expands Programmatic DOOH Access in the US with Screenverse Partnership
Today, (25th August, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to [...]
Taptap Digital Acquires Skyrise to Expand European Footprint & Accelerate Global Expansion
Taptap Digital, the global location intelligence and audience activation platform, today (25th August, 2026) announced the strategic acquisition of Manchester-headquartered audience design platform, Skyrise. The transaction marks a major milestone in Taptap Digital's European growth strategy, creating a uniquely differentiated [...]
Readpeak Appoints Former Nokia & Microsoft Tech Leader as CTO
Readpeak, a leading programmatic native advertising platform trusted by brands like IKEA, BMW, and Bosch, has appointed seasoned tech expert Sami Pippuri as chief technology officer to accelerate its international expansion and AI investment. Pippuri joins Readpeak with over 25 years [...]
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