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OpenX Boosts Familiarity & Favourability in a Competitive Business Banking Environment for NatWest
As advertisers look to reach specific audiences at scale, small business owners and decision-makers can be particularly challenging to find efficiently. NatWest needed to reach this audience across England and Wales with a two-part video brief: build awareness for NatWest [...]
Silverpush & PubMatic Launch Global Episode-Level Contextual CTV Segments
Silverpush, the contextual intelligence company, today (24th September, 2026) announced an official partnership with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to allow advertisers and brands to curate episode-level contextual segments where viewers are most receptive. [...]
Agentic Ad Buying Gains Ground in IAB Europe’s 2026 AI Report
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (24th September, 2026) released its 2026 Impact of AI on Digital Advertising Report, revealing how AI is becoming increasingly embedded across advertising operations as organisations move [...]
Nexxen Expands Programmatic Smart TV Home Screen Advertising Across EMEA
Nexxen, the advertising technology platform powered by unique data and media, today (24th September, 2026) announced that the first-to-market capability to programmatically activate native Smart TV inventory, known as Nexxen TV Home Screen, is available across EMEA. Powered by its [...]
AdPlayer.Pro Drives Video Ad Delivery Across DOOH Networks
AdPlayer.Pro, a global SaaS video ad tech provider, has confirmed the launch of its ad-enabled video player on Digital Out-of-Home screens across the EMEA region. The platform delivers to screen network operators a single, integrated solution for video content delivery, [...]
EXTE Launches Beyond Click, its New Approach to More Efficient & Guaranteed Performance
EXTE launches Beyond Click, a new digital solution that marks an evolution in the way performance marketing campaigns are measured and purchased. In an increasingly saturated and complex advertising environment, the ad tech company introduces an alternative to traditional click [...]
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