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Around 70% of AI responses Recommend One Primary Brand - Captify UK Finds
Captify UK has released new research Prompt to Purchase: How AI is Rewriting the Consumer Journey, exploring how responses generated by large language models (LLMs) are influencing brand discovery, product consideration, and purchase intent. The findings reveal that around 70% of [...]
VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership
Today, (16th July, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of [...]
DoubleVerify Study: 40% of Viewers Respond Positively to Repeated Ads During Streaming Content
As live sports audiences increasingly shift to streaming, new research from DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, explores how viewers engage with live sports and advertising around major events like the World [...]
GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners
GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The [...]
Assertive Yield Appoints Mathieu Gallienne to Lead Sales in France & Benelux
Assertive Yield announced the appointment of Mathieu Gallienne as director of publisher development in France and Benelux. Mathieu will lead commercial strategy and regional growth initiatives, strengthening Assertive Yield’s presence across French-speaking Europe and the Benelux markets. Mathieu brings deep ad [...]
World Cup Advertisers Sitting on Untapped Media Value - Parallel Study Finds
The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study from the Digital Twin activation platform Parallel finds that World Cup advertisers could lift the resonance of their [...]
New Research Reveals: Belonging in Britain 2026 - Modern Communities
Award-winning media agency MG OMD and Global, the Media & Entertainment group, have published new research that explores how identity, community, and connection are evolving across the UK, and what that means for marketers and media agencies. The research reveals that [...]
Nexxen Report Highlights ‘News-Avoiding Voters’ as Key, Often Overlooked Audience in 2026 Midterm Elections
Nexxen, the advertising technology platform powered by unique data and media, today (14th July, 2026) launched a new predictions report on the 2026 US midterm elections. Leveraging Nexxen’s proprietary data and resources to track past, present, and future voter behaviour, [...]
AI Audio Ads Match Human Voiceovers; Regional (AI) Accents Amplify Impact
AI-generated voices are at least as effective as human voiceovers in audio advertising, while relevant AI regional accents perform more strongly, particularly when it comes to recommendations. This is the core conclusion of 'The voice of the future: what the latest [...]
Locala Launches the 2026 Retail Insights Barometer: "New Retail at a Crossroads"
Locala, an advertising platform specialising in geolocation, presented the sixth edition of its "Retail Insights" report at the Cannes Lions festival. This new edition provides an overview of retail trends in France and internationally and analyses the profound changes reshaping [...]
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