• Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

    Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 23rd, 2024) a new strategic partnership with Linqia, the premier influencer marketing partner for the world’s leading brands, [...]

  • Captify Launches Search-a-Like Audience Technology

    Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [...]

  • Adlook Announces Kuba Kossut as New Chief Executive Officer

    Adlook, a next-generation brand growth platform, today (May 21st, 2024) announced Kuba Kossut as the company’s new chief executive officer. Kossut joined Adlook in early 2024 as the global vice president of market entry strategy – overseeing global development initiatives [...]

  • How Tech Can Redefine the Big Match Experience for Sports Fans

    As sport fanbases become more and more global, how can advertising help cater to the hardcore fans across different timezones. Cyril Louis, Global Executive Creative Director, LePub Singapore Giwoun Park, Marketing Director, HEINEKEN Korea discuss the power of sport, and [...]

  • impact.com Maintains Momentum with Strong Q1 Results 

    impact.com, the world’s leading partnership management platform, announced continuing strong performance in 2024, adding more than 500 brands and partners to its total client roster, welcoming leading brands including Under Armour, SumUp, Gatorade, and AG1 (formerly Athletic Greens).   impact.com’s continued growth [...]

  • Taptap Launches CTV Solution Powered by Location Intelligence

    Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting. Taptap’s [...]

  • Pixability Teams Up With Cedara to Provide Brands & Agencies With an Emissions Management Solution for YouTube

    Pixability, a leader in AI-driven contextual targeting, brand suitability, and performance on YouTube and CTV, today (April 16th, 2024) announced a partnership with Cedara, the Carbon Intelligence Platform. The partnership is focused on reducing carbon emissions from YouTube ad campaigns [...]

  • Zeotap Advances in the Telco Industry with Strategic Business Initiatives

    Zeotap, the European enterprise customer data solutions provider, is rapidly emerging as a cornerstone in the telecommunications industry through strategic initiatives. By securing deals with major telecom giants like Virgin Media O2, Sky, and TIM, Zeotap has expanded its market [...]

  • Brand Metrics Fuels Expansion with Four Senior Hires

    Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced four senior hires as part of its continued expansion.  Ex-Meta lead Gareth Lloyd joins as head of research & data science. He will [...]

  • Brand Metrics Extends Brand Lift Measurement Into CTV with Paramount ANZ

    Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital advertising, is excited to announce a pioneering partnership with Paramount ANZ, bringing brand lift measurement technology at scale, to meet the needs of [...]