Today (14th October, 2026), Adelaide announced the AU Ecosystem for Outcome Partners (AEOP), a new programme recognising survey and outcome partners whose data can be matched directly to AU, Adelaide’s omnichannel media quality metric. By setting a common standard for [...]

Wizz App, the social discovery app for young people, today (7th October, 2026) released findings from its Back-to-School Survey of 12,402 U.S. college students aged 18 to 24. The research examines how Gen Z connects with new people during their [...]

On Device, an advanced Brand Lift data company, today (6th October, 2026)announced the launch of its Brand Lift Data API, enabling clients to directly access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.

Retail media technology provider Broadsign and in-store media integrator IUF announced (6th October, 2026) a collaboration with UK retailer, Cotswold Outdoor Group, to expand its retail media network (RMN) with a scalable in-store advertising infrastructure. The upgrade provides a unified workflow that streamlines media planning, management, [...]

DAIVID, the creative and media intelligence engine, today (6th October, 2026) launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads based on how the surrounding content makes [...]

DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today (5th October, 2026) announced the launch of attribution measurement for advertising on ChatGPT. Advertisers can now incorporate ChatGPT Ads as [...]

Silverpush, the contextual intelligence company, today (24th September, 2026) announced an official partnership with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to allow advertisers and brands to curate episode-level contextual segments where viewers are most receptive. [...]

EXTE launches Beyond Click, a new digital solution that marks an evolution in the way performance marketing campaigns are measured and purchased. In an increasingly saturated and complex advertising environment, the ad tech company introduces an alternative to traditional click [...]

Jennie Roper, VP OOH Intelligence at WPP Media, asks what the rise of AI means for creativity and genuinely original thinking?

On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces.