Silverpush, the contextual intelligence company, today (24th September, 2026) announced an official partnership with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to allow advertisers and brands to curate episode-level contextual segments where viewers are most receptive. [...]

EXTE launches Beyond Click, a new digital solution that marks an evolution in the way performance marketing campaigns are measured and purchased. In an increasingly saturated and complex advertising environment, the ad tech company introduces an alternative to traditional click [...]

Jennie Roper, VP OOH Intelligence at WPP Media, asks what the rise of AI means for creativity and genuinely original thinking?

On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces.

Today (17th September, 2026), Concord announced new capabilities designed to help brands make every media campaign smarter, more consistent, and easier to control.  Brands already know how their media should be bought: budgets, naming, targeting, brand safety, approvals, and reporting. The [...]

Brand lift measurement specialist Brand Metrics is today (16th September, 2026) revealing the most significant period of platform investment in the company's history: the work has been underway for months and includes a rebuilt data collection infrastructure that has already [...]

Havas Play, Havas' culture-first agency network specialising in sport, entertainment, gaming, and fandom, has partnered with gaming advertising platform iion to give brands across ANZ and APAC a faster way to create and deploy interactive, playable advertising across gaming, digital, [...]

Silverpush, the contextual intelligence company, has announced a new partnership with independent brand lift measurement platform Happydemics to prove the effectiveness of contextual advertising campaigns on brand growth. Silverpush uses AI to understand video content across YouTube, social, CTV, and OLV channels to [...]

New Captify (part of Verve) data shows gaming in the UK is becoming a powerful commerce and brand discovery channel, with highly engaged gamers turning in-game experiences and items, like fashion and vehicles, into real-world searches and purchases.  While major releases [...]

In-housing has been on the agenda for years, but few have built a working programmatic operation. Charlotte McEleny spoke to Naveen Chacko Matthews, Havas Media MENA, and Anshul Jaiswal, UM KSA, about the distance between the pitch and the build...