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  • How Advertisers can Advocate for Social Responsibility: Q&A with The GoodNet

    In this exclusive Q&A, Guy Jones and Oliver Deane, founders of The GoodNet, talk to ExchangeWire about how brands can educate consumers to adopt socially positive lifestyles, how brands and publishers can collaborate to advocate for sustainability, and the future of The [...]

  • Retail Media: The What & The Why

    Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]

  • Predictions 2022: Media Buying & Brand Marketing

    In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the media buying and brand marketing landscape is set to evolve in the year ahead. Attention to go mainstream 2022 will be the [...]

  • "The Line Between Digital and Non-Digital is Blurring": Q&A with Dhanush RL, Zettle by PayPal

    In this exclusive Q&A with ExchangeWire, Dhanush RL, upper-funnel lead at Zettle and The Wires Global 2021 judge, discusses the importance of digital, and considers the impact that changes to ad tech's infrastructure has had, and will have, on brands. How important [...]

  • Brand Partnerships: Key Considerations for 2021-2022

    In this exclusive interview with ExchangeWire, Harmony Murphy, GM Advertising UK at eBay and The Wires Global 2021 judge, outlines the key elements constituting a successful brand partnership, and how these are set to change over 2021-2022 as the coronavirus [...]

  • AT&T Look to Sell Xandr; GlobalBees Raise $150m

    In today's ExchangeWire news digest: AT&T rush to sell off Xandr; GlobalBees raise USD $150m in a series A funding round; and Netflix beat subscriber and revenue expectations, but miss their target earnings.   AT&T in rush to sell Xandr ad tech [...]

  • Programmatic in JAPAC: Q&A with Andrew Tu, OpenX

    On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, [...]

  • Colorado Introduces State Privacy Law; Consumers Feel Less Affinity with Brands

    In today's ExchangeWire news digest: Colorado becomes the third US state to introduce its own privacy legislation; consumers feel less attached to, and more suspicious of, brands, a Havas study finds; and mobile apps and games automation platform Bidshake are [...]

  • Data and Analytics: Moving from a One-Size-Fits-All Approach to Customisation and Collaboration

    In this exclusive article, Aarti Bharadwaj, vice president, analytics, APAC at Essence, and judge of The Wires Global 2021, explains the value of brand analysts, and sets out what brands can do to optimise their data and analytics. Data and analytics [...]

  • IPG Mediabrands and Vice Media Partner; Instagram Announce New Influencer Tools

    In today's ExchangeWire news digest: IPG Mediabrands Content Studio form a new global partnership with Vice Media Group; Instagram reveal plans for a new suite of tools to help influencers monetise their content; and Comscore experience higher loss and minimal [...]